10 Best Specialized SEO Courses on LinkedIn Learning
“Content is King”. Microsoft founder Bill Gates’ words have proven right with the rise of the internet as the market on the planet. A great market demands great products with great selling points. And Search Engine Optimisation is the ultimate marketing strategy allowing you to attract search engines to your amazing content and your amazing business. The demand has garnered a lot of attention for SEO courses on LinkedIn learning.
Also read: Online Search Engine Optimization Courses & Certifications
SEO is a set of rules wherein you optimize your website in order to achieve higher rankings in search engines' organic results. The higher the rankings, the more traffic that will follow and hence more business for your or your clients. While the technicalities in SEO may appear easily attainable, it has become a crafty artform, where you as a professional need to keep pace with the changing trends of the internet. Every now and then Internet giants like Google (the most important of them all!) change their strategies meaning you will also have to change your strategies as well. This applies to SEO also. So this requires skills that come with experience. But worry not, even freshers can enter this field, because the industry experts in this field have poured their knowledge in creating specialised SEO courses on LinkedIn Learning.
View more- Explore Online Courses and Certifications
The power SEO in Digital Marketing
Nothing can beat organic traffic. To get that you need great content which is inviting. It is a fact that SEO for Google and other search engines is going to be even more crucial in 2021 as organic search consistently is outpacing other search traffic. Lucky for you, there are amazing SEO Courses on LinkedIn Learning which can turn you into a powerful Digital marketer.
Why LinkedIn Learning
Linked Learning has become an amazing platform for professionals to master skills. The advantages of LinkedIn Learning are:
An interactive, social, learner-centered approach
Courses with High-Quality Content
Access to a wide variety of courses
Access to courses at an affordable price
Curated, relevant courses
On-demand access to your courses
A free trial with full access
10 Best Specialized SEO Courses on LinkedIn Learning
Understanding the importance of SEO, we have shortlisted 10 best seo courses that are available on LinkedIn Learning.
2 hrs 38 min
SEO for Social Media
39 min 51 sec
SEO Keyword Strategy
1 hr 36 min
Marketing Tools SEO
1 hr 36 min
SEO: ECommerce Strategies
1 hr 2 min
SEO: Link Building
1 hr 10 min
Advanced SEO: Developing an SEO-Friendly Website
2 hr 38 min
1 hr 25 min
Advance SEO: Search Factors
1 hr 11 min
2 hr 31 min
Note: The given details are collected and compiled by the Careers360 team.
1. SEO Foundations
As the name suggests this is one of the best SEO courses to build a foundation. The course teaches you the importance of SEO in business, keywords (distribution, attributes, research and evaluation), how search engines index content, going through important URLs and redirects, optimizing your pages and content, measuring your success and progress, planning for long-term SEO strategies, etc. Additionally, you will learn some specific SEO tips that help you in expanding your audience.
Duration: 2h 38m
Search engine optimization (SEO)
Reading search engine result pages
Setting SEO expectations
How SEO affects your business
How to research keywords
Tools to help you analyze keywords
Keyword attributes and distribution
How Search Engines and People View Web Pages
Optimizing site structure and textual page elements
Optimizing for personalized search
Content Optimization: Technical SEO
Understanding how search engines index content
Working with canonical URLs and redirects
Working with server-side factors
Using Google Search Console
Long-Term Content Planning
Link-Building Strategies (internal and external)
Measuring SEO Effectiveness
Ecommerce: Local and Mobile SEO Considerations
2. SEO for Social Media
This is one of the SEO certification courses which puts its money on the fact that powerful SEO can bring social media channels to life. You learn the tools of the trade to increase 10x visibility for posts in platforms such as LinkedIn, Facebook, Twitter, etc. The course has real-world examples and proven strategies that you will be able to apply right away.
Duration: 39 minutes 51 seconds
SEO ranking factors on Google, Bing
Channels for social media SEO (Business-to-Business) (Business-to-Consumer)
Optimizing social media accounts or profiles
Creating and sharing optimized social content
Increasing the reach of your social posts
Finding and engaging with target users on social media
3. SEO Keyword Strategy
If you can optimize your website by using keywords, then you will keep getting more visitors. If you can analyse the right keywords for your business, then you can hold on your own in digital marketing. After completing this course you will learn how to create excellent keyword strategies and how to implement them for different channels. You learn how SEO selection is different depending on the customer intent, identify trends, etc. You also learn to utilize negative keywords, develop analytics, measure the results, etc. This is one of the best seo courses online, worth its money for specialising in the nuances of SEO keyword strategies.
Duration: 1h 36m
Analyze Keyword Patterns
Mapping Keywords across the Customer Lifecycle
Keywords optimization for paid search, marketing, etc.
Creating a starter set
Reading search engine results in pages (SERP)
Also read: 10 Skill That SEO Specialists Must Have
4. Marketing Tools SEO
In today's fast-growing market, a wide number of SEO tools are present. If you are looking for an SEO certification that covers the basic SEO tools like Google Search Console, Screaming Frog SEO Spider, SEMrush, Siteliner, Google Keyword Planner, and more, then you can opt for these courses. This SEO course certification discusses the merits as well as the demerits of these tools.
Duration: 1h 36m
Technical SEO tools
Google search console
Google Diagnostic tools
Also read: Career as SEO Analyst
5. SEO: E-Commerce Strategies
You must have some great site optimization strategies focussing on e-commerce. This is one of the linkedin learning seo courses that help you in this particular field. After completing the course, you will be able to optimize your online store by improving page rankings and building traffic. With the help of the SERP optimization strategies, you will learn optimizing e-commerce videos and social media platforms for search engines.
Duration: 1h 2m
Ecommerce Website Structure
Ecommerce silo structure
Internal linking for ecommerce
Optimize your ecommerce crawl budget
Ecommerce URL structure
Ecommerce subdomain vs. subdirectory
Ecommerce anchor text
Managing broken and redirected links
Optimizing product pages for SEO
Optimizing ecommerce content pages
Buyer journey and keywords
Ecommerce canonical URLs
Understanding how ecommerce SERP works
Ecommerce rich snippet optimization
6. SEO: Link Building
This is one of the best SEO certification courses emphasising on the power of link building. No strong links means bad rankings. So you learn the ways in which search engines perceive links, what makes a link excellent, etc. You also learn to use link analysis tools to evaluate your site's backlink profile. You will learn about reciprocal linking, link building from blogs and directories, etc. You also learn the don'ts in the industry such as how to avoid link schemes which can land you in trouble with search engines (hiding and buying links)
Duration: 1h 10m
Importance of links
Using link analysis tools
Building a link profile
Creating link bait
7. Advanced SEO: Developing an SEO-Friendly Website
Advanced SEO techniques are very important to build an SEO-friendly website from the ground level. You learn to optimise your architecture and improve site indexing and crawling your site. This is among the top linkedin learning seo courses for delving deeper into concepts such as optimization of site speed and rendering, HTTP/2, other progressive web apps, etc.
Duration: 2 hours 38 minutes
Optimized Website Architecture
Creating Your Information Architecture
Managing Your URLs
Optimizing Your Content Structure
Introducing Structured Data
8. International SEO
If you want to attract international visitors to your website, then this SEO certification focusing on international SEO will be the right choice for you. This course will help you in developing and implementing a successful strategy in terms of international SEO. Right from determining target markets to optimizing your website for different countries and languages, it has a lot to offer.
Duration: 1h 25m
Leveraging local and regional considerations
Ensuring core functionality works around the world
How search engines handle multilingual content
Using hreflang for optimization
Using meta tags to define target languages and regions
Using Google Search Console for international SEO
On-Page and Off-Site Factors of International SEO
Handling localization and targeted international content
Best practices around translating content
Understanding international keyword considerations
Leveraging off site factors for international SEO
Measuring International SEO Performance
Using segmentation to evaluate international audiences
Reporting international SEO performance effectively
9. Advance SEO: Search Factors
SEO search factors are those elements that are the basic things that decide where your site is displayed on the Google results page and how your content will reach the audience. This seo certification course will teach you from scratch the goals and intent of searching and how these results pull up the relevant results and rank content. Many other methodologies for increasing the traffic for your website by using search factors have been explained in this course.
Duration: 1h 11 m
Taking SEO to the next level
The Modern Search
Comparing search engines
How people use search
The sequence of user search queries
Intent-based keyword research
Google Search Intelligence
Evolution of Google SERPs
RankBrain and and machine learning
An updated keyword research strategy
What are Google Search features?
Knowledge Graph cards
10. Local SEO
SEO is crucial for the success of every business. And local SEO is crucial to "brick and mortar" stores and services. This is among the best linkedin learning seo courses for teaching local businesses to achieve maximum visibility on search engines, and therefore drive more traffic (web traffic and foot traffic!) to their sites and services. You will learn about the local SEO landscape and how to go about using local SEO to enhance your business.
Duration: 2h 31 m
Understanding Local SEO
Reviewing local search results, keyword modifiers
Evaluate Your Site
Research your business category
Prepare the Foundation
Optimize your site structure
Integrating with social media
Create localized content
Optimizing page speed
Advanced technical efforts
Craft the right title and description tags
Use heading tags properly
Choosing to use breadcrumbs
Create a sitemap
Track Your Results through Google Analytics
Google Search Console
Get listed in directories
Keep your NAP (name, address, phone) consistent across the web
Use Google Places for Business
Creating a Google My Business page
Outfitting your local listing with content
Using the Google My Business interface
Collect Reviews on Google and other sites
Advanced Local SEO
If you are planning for a job or career in the area of digital marketing, then SEO is a skill that you need expertise in for sure. And linked Learning is a great platform offering a plethora of seo courses online. With unlimited access and expert instructors, you can develop a good understanding of SEO that will not only help you to strategize for the companies you work in but also for your own websites. So what are you waiting for! Take some of the best seo courses on LinkedIn Learning and fine tune your craft!
Explore Popular Platforms Certification Courses
Frequently Asked Question (FAQs) - 10 Best Specialized SEO Courses on LinkedIn Learning
Question: Is a LinkedIn learning certificate worth it?
LinkedIn learning offers some of the best SEO certification courses. Tges being great content from industry experts, affordable costs, flexible learning and highly recognised certification which enhance your portfolio. Thus there is a surge in professionals option for seo courses on LinkedIn learning.
Question: How can I become an SEO expert?
There are various ways to excel in the skill of SEO. The following are the skills you can gain from taking seo courses on LinkedIn Learning:
Take an SEO course (or several SEO courses)
Learn SEO by optimizing their own website.
Work at a marketing agency.
Take on SEO clients.
Get an online SEO certification or degree.
Work as an "in house" SEO professional.
Question: What is the cost of pursuing courses on LinkedIn learning?
LinkedIn Learning is available as a Premium monthly subscription for $29.99, with the additional taxes. Or you can also go for the annual subscription at $299.88, plus taxes. Initial one month is free and is called the trial period, after which you need to get a subscription to get access to the videos. Most seo courses on LinkedIn learning are quite affordable.
Question: Is SEO a good career option?
SEO is a field that has a lot of demand as well as competition, so you need to have some extraordinary skills to get a good career in this field. The SEO industry is constantly evolving, and with the marketer shifting online, the demand has also risen considerably in the past few years. There are many linked learning seo courses online that can help you kickstart your career in this field.
Question: Why is SEO so important for websites and businesses?
SEO is very important for businesses in order to gain visibility and traffic. You might have the best products and services to offer the clients, but without a proper SEO technique, you can't reach them. So take some of the best seo courses on LinkedIn Learning.
Question: What are some of the best ways to improve your SEO rankings?
SEO rankings can be improved by following some simple techniques:
Publish Relevant Content.
Update Your Content Regularly.
Have a link-worthy site.
Use alt tags.
Question: Is LinkedIn learning free?
Yes, The platform provides a free trial (first month) for their seo courses online So, after a month, you can cancel and they won’t charge you anything. Or you can continue with the course, then you will have to pay the fees.
Question: Can I cancel Linkedin Learning after the end of my free trial?
Yes. You can easily end your LinkedIn Learning subscription at any time. The best part is that you will retain your access to the already completed linkedin learning seo courses. Hence you can add them to your portfolio. But the paid course videos won't be available on your timeline.
Question: Will I get a LinkedIn learning certificate if I pursue a course during my free trial?
Yes. SEO courses on LinkedIn learning offer a free trial month, where you are assumed as a subscribed user. So you have access to all the perks of that subscription. So, even if you plan to cancel the subscription, then you can still keep your certificates.