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Search Engine Optimization (SEO) Training Course
The Search Engine Optimization (SEO) course is an advanced training program which helps you gain expertise in Search Engine Optimisation via industry projects.
Online
₹ 39,999
Quick facts
particular | details | ||
---|---|---|---|
Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
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Mode of Delivery
Video and Text Based
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Frequency of Classes
Weekends
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Course overview
The Search Engine Optimization (SEO) training course covers the core practices, skills, and tools of SEO. In the course, candidates will learn a combination of SEO practices such as content marketing, basics of HTML, technical site optimization, and more.
Accredited by the Online Marketing Certified Professional association, the course covers various aspects of SEO such as link building, keyword research, analytics, and technical SEO. Moreover, candidates also learn how to implement the SEO practices to create an effective digital marketing strategy. The Search Engine Optimization (SEO) online course also provides more than 20 hands-on projects to the learners.
The Search Engine Optimization (SEO) training class by Simplilearn is an e-learning program designed by experts. The learners can choose either the blended learning model that offers 90 days of flexible access to online classes and several live online classrooms.
Also, the candidates can opt for the self-paced learning model if they wish to study at their preferred speed. There is also an option for corporate training so that business industries can train their employees.
The highlights
- Over 20 real-life industry-based projects
- Learn SEO tools
- Learn in detail about advanced web analytics
- A comprehensive study of website planning and marketing
Program offerings
- Self-paced learning
- Corporate training
- Blended learning
- 24x7 learner support
- Simulation tests
- Live classroom training
Course and certificate fees
Fees information
Training Options | Fee in INR |
Self-Paced Learning | Rs. 34,999 + Rs. 6,299.82 (CGST + SGST) = Rs. 41,298.82 |
Blended Learning | Rs. 39,999 + Rs. 7,199.82 (CGST + SGST) = Rs. 47,198.82 |
Corporate Training | Not available |
certificate availability
certificate providing authority
Eligibility criteria
There are no prerequisites for admission in the Search Engine Optimization (SEO) online course by Simplilearn. However, having a basic knowledge of internet usage, HTML, and Microsoft Office is recommended for a smooth learning experience.
What you will learn
The Search Engine Optimisation or SEO training certification course primarily covers the fundamentals of SEO. Upon course completion, candidates will:
- Learn how to make a website rank higher on a search engine result page to attract more organic traffic.
- Learn how to write different types of content which inform the reader, attract backlinks from other websites, and builds relevance to make your content rank higher in the search results.
- Learn how to find popular terms that users are searching for on the search engines to create content around that term and then rank higher on the search engine’s results page.
- Learn how to improve your website to drive more traffic, improve conversion rate and enhance user experience.
- Learn how to create a suitable URL for a web page that is comprehensive for both the users and the search engine.
- Learn how to collect data about the website visitors to measure the performance of the website via key metrics like click-through rate, bounce rate, etc.
Who it is for
The Search Engine Optimization (SEO) training course online is highly suitable for professionals interested in the digital marketing industry. Some common profiles include –
- Marketing Managers-Responsible for building marketing strategies to meet the customer needs and increase the profit of the organization.
- Digital Marketers-Responsible for planning digital marketing campaigns, SEO, SEM, email, and display advertising. They also need to measure and report the results of the campaign.
- Content Writers-Researching industry-related topics and writing unique content pieces that follow the SEO guidelines.
- Entrepreneurs- Responsible for planning and directing the operations of an organisation, creating policies and setting goals.
- Business Owners-
Admission details
Filling the form
The application process is not very difficult. Follow the simple application process mentioned below to enrol for the Search Engine Optimization (SEO) Training Course by Simplilearn.
Step 1 - Visit on the link (https://www.simplilearn.com/digital-marketing/search-engine-optimization-seo-certification-training )
Step 2 - Click on Enroll now button available on this page
Step 3 - It will redirect to a new page
Step 4 - Apply a coupon, if you have one, or else click on the ‘Proceed’ button
Step 5 - Provide your details such as name, email, and contact number, and click on proceed
Step 6 - Pay the required fee and save the receipt of the transaction for future reference.
The syllabus
Search Engine Optimization Foundations
Course Introduction
Lesson 1: SEO Introduction
- SEO Introduction
- Importance of SEO
- What Is SEO?
- Search Ecosystem Components
- Search Ecosystem Components: Incentives
- What Drives Search Ecosystem?
- SEO and Social Media
- SEO: Pros and Cons
- Avoid Outdated Techniques
- SEO Career in Organizations
- Enterprise SEO
- Small-Medium Business SEO
- SEOs in Agencies
- Individual SEO
- Opportunities and Skill
- Key Takeaways
- Knowledge Check
Lesson 2: How Search Engines Work
- How Search Engines Work
- Major Search Engines
- Minor Search Engines: Search
- International Search Engines: Yandex
- International Search Engines: Baidu
- International Search Engines: Naver
- International Search Engines: Qwant
- Search Engine Mechanism
- Search Engine Crawling
- Search Engine Crawling: Robots.txt
- Sitemaps
- Storing
- Processing and Indexing
- Ranking
- Key Takeaways
- Knowledge Check
Lesson 3: Types of SEO
- Types of SEO
- SEO Hats
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
- SEO Mistakes
- SEO Best Practices: No Hidden Content
- SEO Best Practices: Optimized Snippet
- SEO Best Practices: Prominent Heading
- SEO Best Practices: Organized Hierarchy
- SEO Best Practices: Practical Links
- What is SEO Spam?
- Falsifying Content
- Falsifying Links
- Falsifying Website Content
- SEO Spam
- The Periodic Table of SEO Success Factor
- Key Takeaways
- Knowledge Check
Lesson 4: Keyword Research and Competitive Intelligence
- Importance of Keyword Research
- User Intent
- Not Provided
- Performing Keyword Research
- Demo: Keyword Research Tool (Wordtracker)
- Keyword Research and Competitive Intelligence
- Types of Queries
- Short Tail Query: Pros and Cons
- Long Tail Query: Advantages
- Competitive Analysis Overview
- Factors in Competitive Analysis
- B2B vs. B2C
- Key Takeaways
- Knowledge Check
Lesson 5: On-Page Optimization
- On-Page Optimization
- Defining On-Page Optimization
- On-Page Factors
- Title Tags
- Meta Description
- Header Tags
- URLs and URL Structure
- Image Alt Text
- Internal Links
- Keyword Usage
- Sitemaps
- On-Page Don'ts
- Keyword Stuffing
- Hidden Text
- Repetitive Anchor Text
- Cloaking
- Perfectly Optimized Page
- SEO Factors
- Top Ranking Factors
- Key Takeaways
- Knowledge Check
Lesson 6: Off-Page Optimization
- Off-Page Optimization
- What Is Off-Page Optimization
- Signals of Popularity
- Why Links?
- Create Link-Worthy Content
- Off-Site Engagement
- Utilize Offline Relationships
- Types of Links
- Rel = “nofollow” and Social Media
- Link Building Don’ts
- Key Takeaways
- Knowledge Check
Lesson 7: Duplicate Content
- Duplicate Content
- What Is Duplicate Content?
- Common Instances
- Fixing Duplicate Content
- Key Takeaways
- Knowledge Check
Lesson 8: Design and Architecture
- Design and Architecture
- Importance of Design
- Design: Best Practices
- Designing for Search Engines
- Key Takeaways
- Knowledge Check
Lesson 9: Local SEO
- Local SEO
- Local Searches
- NAP
- Directories
- Top Local Search Signals - A
- Top Local Search Signals - B
- Key Takeaways
- Knowledge Check
Lesson 10: Algorithm Updates and SEO Changes
- Algorithm Updates and SEO Changes
- Biggest SEO Misconception
- What to Measure?
- Constant Changes
- Google Panda Update
- Google Penguin Update
- Google Humming Bird Update
- RankBrain
- Not Provided
- SEO Is Still Powerful
- Key Takeaways
- Knowledge Check
Lesson 11: Integrating SEO with Other Disciplines
- Integrating SEO with Other Disciplines
- Integrating Marketing Channels
- User Experience Across Channels
- SEO and Content Marketing
- SEO and Analytics
- SEO and Mobile
- SEO for Wordpress
- Key Takeaways
- Knowledge Check
Lesson 12: SEO Tools
- SEO Tools
- What Are SEO Tools?
- SEO Tool Categories
- DEMO: Raven SEO
- Key Takeaways
- Knowledge Check
Lesson 13: How to Build a Successful Career in SEO
- How to Build a Successful Career in SEO
- Top Dos and Don’ts
- Career Paths
- Certifications
- Key Takeaways
Search Engine Optimization Foundations Quiz
- Search Engine Optimization Foundations Quiz
Advanced Search Engine Optimization
Section 1 : Introduction to SEO
- What You will Learn in this Course
- The Business Impact of SEO
- SEO Terms and Definitions
- SEO Business Concepts
- Knowledge Check
Section 2 : How Search Engines Work
- The Search Engine Landscape
- Analyzing Search Results
- The Search Engine Index
- Knowledge Check
Section 3 : Keyword Research
- Keywords The Foundation
- Keyword Research Research Tool Overview
- Build a Keyword List
- Analyze Your Keywords: Long tail and Short tail
- Exploring Keyword Opportunities
- Keyword Plan for Trends and Cycles
- Group and Manage keywords
- Knowledge Check
Section 4 : On-Page Optimization
- Key On-Page Elements
- Content Hierarchy
- Optimize Content
- Optimize Content with HTML5
- Optimize for Mobile
- Knowledge Check
Section 5 : Website Management and Optimzation
- Domain Signals for SEO
- Manage Website URLs
- Identify and Remove Duplicate Content
- Additional Optimization and Management
- Webmaster Tools
- Moving to a New Domain or a Redesign
- Googles History of Major Algorithm Updates
- Knowledge Check
Section 6 : Off-Page SEO
- The Importance of Links Part A
- The Importance of Links Part B
- Evaluating Backlinks
- Seven Methods of Link Building
- Build Links through Social Networks and Social Media Sites
- Advanced Concepts and Best Practices for Linking
- Knowledge Check
Section 7 : Planning A New Website
- Choose a domain name
- Organize Content Structure
- Develop URL Structure
- Knowledge Check
Section 8 : Market Your Optimized Website
- Conducting Competitive Audit
- Why You Should Not Rely on Rankings
- Create a Marketing Plan
- SEO and Marketing Teams
- Claim and Manage Your Business Listing
- Knowledge Check
Section 9 : Analytics and Measurement
- Intro to Measurement
- Analytics Terms and Concepts
- Measure Goals and Goal Values
- Measure and Analyze the Bounce Rate
- Critical Reports to Improve Your SEO
- Knowledge Check
Section 10 : What's Next-Learning Path
- Your Learning Path
Advanced Content Marketing
Section 1 : Introduction to Content Marketing
- Introduction
- What's In It For Me
- What Is Content Marketing
- How to Become a Best-in-Class Content Marketer
- Develop a Clear Vision
- Develop a Business Case
- Document your Content Marketing Strategy
- Create a Editorial Mission Statement
- Target Customers based on their Intent
- Target Key Influencers
- Produce Help, Hub, and Hero Content
- Produce Engaging Content
- Use Content Marketing Tactics
- Use Social Media Platforms
- Help Customers Find the Information
- Help Key Influencers Impact the Buyer’s Decision Making Process
- Measure Content Effectiveness
- Measure ROMI
- Improve by Experimenting with New Initiatives
- Improve by Becoming Sophisticated and Mature
- Key Takeaways
- Knowledge Check
Section 2 : Developing a Vision of Content Marketing Success
- Introduction
- What's In It For Me
- Vision for Successful Content Marketing
- The Michelin Guide Story
- Hindustan Unilever
- Volvo Trucks
- Dell's Take It Easy
- Key Takeaways
- Knowledge Check
Section 3 : Developing a Business Case for Content Marketing
- Introduction
- What's In It For Me
- Content Marketing Budget
- Objectives and Key Performance Indicators (KPIs)
- Challenges and Impact
- Best Practices
- Benefits and Financial Impact
- Build your Business Case
- Compare the Value of Content Marketing
- Key Takeaways
- Knowledge Check
Section 4 : Creating a Successful Content Marketing Strategy
- Introduction
- What's In It For Me
- Creating a Successful Content Marketing Strategy
- Model for Creating a Successful Content Marketing Strategy
- Content Marketing Strategy - Two-Step Model
- Two-Step Model - First Phase
- Two-Step Model - Second Phase
- Benefit of the Two-Step flow Model
- Key Takeaways
- Knowledge Check
Section 5 : Creating a Remarkable Editorial Mission Statement
- Introduction
- What's In It For Me
- Editorial Mission Statements
- Create Remarkable Content
- Top Global Ad Campaigns
- Remarkable Editorial Mission Statement
- Key Takeaways
- Knowledge Check
Section 6 : Targeting Customer Intent Instead of Demographics
- Introduction
- What's In It For Me
- Target Intent over Demographic
- Target Customers on Mobile Devices
- Target Intent on YouTube
- Know Your Customers' Intent
- Have a Mobile-friendly Website
- Video is Preferred Over Text
- Key Takeaways
- Knowledge Check
Section 7 : Targeting Key Influencers
- Introduction
- What's In It For Me
- Importance Of Influencer Marketing
- Process Of Augmenting With Influencers
- Case Study—Orange France
- Key Takeaways
- Knowledge Check
Section 8 : Producing Help, Hub, and Hero Content Consistently
- Introduction
- What's In It For Me
- Help Content
- Hub Content
- Hero Content
- Key Takeaways
- Knowledge Check
Section 9 : Producing Engaging Content More Frequently
- Introduction
- What's In It For Me
- Producing Engaging Content
- Engagement Through Video and Text
- Text Vs Video
- What to Seek
- Checklist - When to Use Video or Text
- Key Takeaways
- Knowledge Check
Section 10 : Using Effective B2C and B2B Content Marketing Tactics
- Introduction
- What's In It For Me
- B2C and B2B Content Marketing Tactics—Usage
- B2C and B2B Content Marketing Tactics—Effectiveness
- Email Newsletters
- In-person Events
- Illustrations/Photos
- Social Media content
- Infographics
- Videos—B2C
- Videos—B2B
- Online Presentations
- Microsites
- Website Articles
- Blogs
- Webinars
- Case Studies
- Mobile Apps
- Print Magazines
- Digital Magazines
- Books
- Podcasts
- White Papers
- Research Reports
- E-Books
- Branded Content Tools
- Virtual Conferences
- Key Takeaways
- Knowledge Check
Section 11 : Building Successful B2C and B2B Social Media Platforms
- Introduction
- What's In It For Me
- Social Media Platforms
- YouTube
- YouTube - Create Great Content
- YouTube - Develop a Programming Strategy
- Key Takeaways
- Knowledge Check
Section 12 : Helping Customers find the Information They Seek
- Introduction
- What's In It For Me
- Optimizing Your Content For Your WebSite
- Creating A Google-friendly Web Site
- Optimizing Web Pages For Keywords
- Optimizing Video Content
- Micro-moments
- Key Takeaways
- Knowledge Check
Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
- Introduction
- What's In It For Me
- Influencing the Influencers
- Schmooze Optimization
- Nurture Key Relationships
- Example - WineWorld
- Four Key Influencers
- Engaging Digital Presence
- Keys to Success
- Work together with influencers
- GE with influential YouTube creators
- Creations in support of GE
- Key Takeaways
- Knowledge Check
Section 14 : Measuring Content Effectiveness
- Introduction
- What's In It For Me
- Sales and Sales Lead Quality
- Touchpoints in the Customer Journey
- Turning Touchpoints into Quality Leads or Sales
- Focus on the Right Metrics
- Value Your Best Customer
- Attribute Value Across the Journey
- Prove Marketing Impact
- Key Takeaways
- Knowledge Check
Section 15 : Measuring Return on Marketing Investment
- Introduction
- What's In It For Me
- Return on Marketing Investment
- The Power of the Press Release
- Test A - ROMI Revisited
- Test B - Impact of a Budget Cut
- Test C - Impact of Using Multimedia
- Key Takeaways
- Knowledge Check
Section 16 : Improving by Experimenting With New Initiatives
- Introduction
- What's In It For Me
- Creating Engaging Content
- What is Effective and What is Not
- Key Takeaways
- Knowledge Check
Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature
- Introduction
- What's In It For Me
- Content Marketing Maturity
- Get Value from Editorial Meetings
- Content Marketing in Organizations
- Content Marketing with SEO and Social Media
- Leverage Paid Advertising
- Sophisticated Content Marketers
- Analytics Tips
- Key Takeaways
- Knowledge Check
Section 18 : Content Marketing in the Foreseeable Future
- Introduction
- What's In It For Me
- Content Marketing Forecast
- Impact on Content Marketing Strategy
- Video Sharing Platforms—Audience Segments
- Video Sharing Platforms - Content Genres
- YouTube vs Facebook
- YouTube Best Practices—Part A
- YouTube Best Practices—Part B
- Virtual Reality
- Facebook Best Practices
- Instagram and Twitter Best Practices
- Key Takeaways
- Knowledge Check
Advanced Web Analytics
Section 1 : Introduction to Digital Analytics
- Introduction to Digital Analytics
- Knowledge Check
Section 2 : Building Blocks
- Introduction to Building Blocks
- Building Blocks -Google Analytics
- Knowledge Check
Section 3 : Fundamentals of Digital Analytics
- Digital Analytics
- Digital Analytics Maturity Model
- Using the Digital Analytics Maturity Model
- The Three Heads of Online Analytics
- Knowledge Check
Section 4 : Business Perspective
- The Customer Journey and its Various Approaches
- Designing for Persuasion
- Defining Business Goals
- Key Performance Indicators
- Knowledge Check
Section 5 : Methodology - Lean Six Sigma
- Introduction to the Analysis Perspective
- Lean Six Sigma Principles -Define and Measure
- Lean Six Sigma Principles -Analyze, Improve, and Control
- Knowledge Check
Section 6 : Data Analysis Fundamentals
- Data Analysis Fundamentals
- Knowledge Check
Section 7 : Analysis Perspective Providing Insights
- Analysis Perspective Providing Insights
- Expressing Exactitude or a Sense of Scale
- Knowledge Check
Section 8 : Enabling Capabilities
- Tag Management System
- Vendor Selection
- Qualitative Data
- Competitive Intelligence and Other Tools
- Knowledge Check
Section 9 : Managing Analytics
- Introduction to Managing Analytics
- RACI Matrix
- Agile Management
- Knowledge Check
Section 10 : Audience
- Audience
- Knowledge Check
Section 11 : Acquisition
- Acquisition
- Campaign Tracking
- Google Analytics Standard Channels
- Marketing Automation and Growth Hacking
- Knowledge Check
Section 12 : Behavior
- Behavior
- Customer Engagement
- Knowledge Check
Section 13 : Conversions and Onboarding
- Conversions Funnel
- Experimentation and Testing
- Conversion Scenarios
- Attributions
- Knowledge Check
Section 14 : Retention and Expansion
- Retention and Expansion
- Expansion Scenarios
- Knowledge Check
Section 15 : Advocacy
- Advocacy
- Facebook and LinkedIn Insight
- Knowledge Check
Section 16 : Privacy and Ethics
- Privacy and Ethics
- Knowledge Check
Section 17 : Wrapping Up
- Wrapping Up
Evaluation process
The Search Engine Optimization (SEO) training course online requires candidates to complete at least 85% of the OSL course and clear one simulation exam with at least 75% marks. The candidates must also complete all five projects.
How it helps
Upon successful completion of the Search Engine Optimization (SEO) training online class, you can find lucrative jobs in the digital marketing industry as an SEO expert. As a certified SEO expert, you can work as SEO Manager, SEO Specialist, and SEO Analyst. Besides, an average SEO professional can earn up to Rs. 5.1 lakhs per annum.
Moreover, several top companies like Amazon, BookMyShow, OYO, and many more are always looking to recruit an SEO professional.
FAQs
There are no prerequisites for the Search Engine Optimization (SEO) training course by Simplilearn but a basic understanding of internet usage, HTML, and Microsoft Office is recommended.
You can become a certified Search Engine Optimization (SEO) professional upon successful completion of the Search Engine Optimization (SEO) course certification.
The Search Engine Optimization (SEO) training course is an Online Marketing Certified Professional or OMCP accredited course which includes a detailed study of the various aspects of SEO such as keyword research, analytics, link building, technical SEO, etc.
The salary of a Search Engine Optimization professional will depend upon the job title and the company they work for. The average salary for an SEO professional in India usually ranges from Rs. 98,000 to Rs. 4,00,000.
Organisations hire SEO professionals to improve their search rankings on various search results pages or SERPs of search engines like Google, Bing, Yahoo, and more.