Mastering Digital Marketing: SEM, SEO, Social Media and Beyond
Become an expert in digital marketing by joining the Mastering Digital Marketing: SEM, SEO, Social Media and Beyond course from the London Business School.
Online
3 Months
2,250 USD Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Businesses today are going digital, so it is crucial to have a specified multichannel strategy to ensure high customer loyalty. The Mastering Digital Marketing MOOC by Emeritus helps you visualise modern marketing from a broader perspective and devise policies that lead to stable growth. London Business School is the creator of this programme.
The Mastering Digital Marketing: SEM, SEO, Social Media and Beyond training course is developed to infuse your mind with the knowledge of the latest techniques and strategies. These concepts are related to digital marketing such as KPIs, pay per click, search engine optimisation, and search engine results page. You will gain in-depth exposure to these critical concepts during the three-month online training.
The Emeritus Mastering Digital Marketing online certification programme will teach you essential topics of digital marketing that are essential for business leaders and marketers in this era. You will be prepared to launch an effective cross-channel strategy for your business. Additionally, you will learn how to implement the latest ideas in modern marketing.
The Highlights
- Three months course duration
- Marketing subject
- Interactive live sessions
- Six to eight hours per week devotion
- Course certificate
- Faculty-led discussions
- The offering of the London Business School
- Tangible career benefits
- Online training
- Video lectures
- Case studies
- Learned faculty
Programme Offerings
- Interactive live sessions
- Certificate of completion
- Faculty-Led Discussions
- Active Support From Learning Managers
- Bite-Sized Learning Elements
- Recorded Video Lectures
- Articles
- Case Studies
- Marketing Simulations
- peer learning
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | London Business School, London |
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond Digital course fee details
Course Name | Amount |
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond | $2250 |
Eligibility Criteria
The Emeritus’ Mastering Digital Marketing: SEM, SEO, Social Media, and Beyond course has no concrete prerequisites for joining. However, it is created by keeping marketers and business professionals in mind. Basic awareness of business jargon will be helpful during the learning process.
To become eligible for the certification of Emeritus’ Mastering Digital Marketing MOOC, you need to complete the programme in its entirety. A digital certification will be made available to you once you finish your learning.
What you will learn
After completion of Emeritus’ Mastering Digital Marketing class, you will be adept at various concepts like mentioned here:
- The significance of content marketing and the key metrics utilised for its measurement
- Strategies that lead to maximum conversion on Amazon Marketplace and Google AdWords
- Create promotion across social networks
- How location-based mobile marketing connects in an omnichannel marketing strategy
- New consumer behaviour on digital platforms and how marketing looks different in the digital-social era
- How search engines are at the core of digital marketing success
- Take advantage of social platforms for mobile advertising
- Integrate payments, apps, and wallets into one integrated loyalty strategy
- Developing a cross-channel customer journey
Who it is for
The Mastering Digital Marketing MOOC on Emeritus is designed for a range of business professionals across various departments. This course will help you if you are a/an:
- Commercial Director
- Sales Manager
- Alumni Manager
- Global Brand Manager
- Head of Corporate Communications
- Founder/Entrepreneur
- Senior Marketing Manager
- Senior Consultant
- Experienced traditional marketer
- Professionals from a non-marketing field
- Social Media Manager
- Country Manager
- Non-marketing leader
- Category Manager
Admission Details
Get admission in Emeritus’ Mastering Digital Marketing programme. You have to go through these simple steps written below:
- Click or tap on this link: https://emeritus.london.edu/digital-marketing/. You will find yourself on the landing page of Mastering Digital Marketing: SEM, SEO, Social Media and Beyond digital course on Emeritus website.
- Go through all the details and course requirements and click on the ‘Apply now’ button.
- You will be taken to a registration page where you need to sign up or log in.
- You can create your account by entering your name, email address, country, and company name.
- Finally, make a password and click the “Create Account” button.
The Syllabus
Interpretation of trends in digital marketing
Examine examples of the 3C Framework in real-world
How does a search engine work?
Elements of a good SEO strategy
Introduction to content marketing.
What metrics define the success of a content marketing campaign?
Case Study: LEGO-Building customer communities through technology
Revise the mindset to think about apps, not ads
Learn what metrics to measure
Understand Paid search
How paid search works?
What strategies convert best on Amazon Marketplace and Google Adwords
Effects of digital marketing on client relationships
Understand different selling strategies in the B2B environment
Perceive the power of fostering social media advocacy, making influencers and social sharing
Case study
Location: The new marketing currency
Cross-channel marketing strategy’s competitive advantage
Case study: Showrooming at Best Buy
Identify trends in Social media marketing
Tune into the social media listening-response loop to gain insights
Develop a social listing strategy
Advantages of personalising digital content
Learn how to integrate apps, wallets, and payments into a coherent loyalty strategy.
Case study: Starbucks’ Loyalty Reigns.
Study the touchpoints in an omnichannel approach that comprise a customer journey
How to stay informed in your unified marketing strategy
Instructors
London Business School, London Frequently Asked Questions (FAQ's)
The Mastering Digital Marketing: SEM, SEO, Social Media and Beyond online certificate programme is developed by London Business School (LBS) in collaboration with Emeritus.
Three esteemed experts of the field will take the Mastering Digital Marketing: SEM, SEO, Social Media, and Beyond programme. They are Adjunct Professors of Marketing at LBS.
This certification programme does not grant you a degree or academic credit from London Business School.
The course will start on 11 February 2021 till 6 May 2021. However, you can enroll right now to save a place for you in the programme.
Yes. The course comes with a 14-day money-back guarantee. You can contact the support team at Emeritus within 14 days of the start date and get a no-questions-asked refund.