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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Businesses today are going digital, so it is crucial to have a specified multichannel strategy to ensure high customer loyalty. The Mastering Digital Marketing MOOC by Emeritus helps you visualise modern marketing from a broader perspective and devise policies that lead to stable growth. London Business School is the creator of this programme.

The Mastering Digital Marketing: SEM, SEO, Social Media and Beyond training course is developed to infuse your mind with the knowledge of the latest techniques and strategies. These concepts are related to digital marketing such as KPIs, pay per click, search engine optimisation, and search engine results page. You will gain in-depth exposure to these critical concepts during the three-month online training.

The Emeritus Mastering Digital Marketing online certification programme will teach you essential topics of digital marketing that are essential for business leaders and marketers in this era. You will be prepared to launch an effective cross-channel strategy for your business. Additionally, you will learn how to implement the latest ideas in modern marketing.

The Highlights

Three months course duration
Marketing subject
Interactive live sessions
Six to eight hours per week devotion
Course certificate
Faculty-led discussions
The offering of the London Business School
Tangible career benefits
Online training
Video lectures
Case studies
Learned faculty

Programme Offerings

Interactive live sessions
Certificate of completion
Faculty-Led Discussions
Active Support From Learning Managers
Bite-Sized Learning Elements
Recorded Video Lectures
Articles
Case Studies
Marketing Simulations
peer learning

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	London Business School, London

You can enroll in the online Mastering Digital Marketing: SEM, SEO, Social Media and Beyond digital programme by paying an amount of $3000.
A special group enrolment pricing can get you up to a 20 percent discount on the fee if you enroll with your colleagues. Send an email to the Emeritus support team to request more information.
There are also flexible payment options if you do not want to pay the full fee upfront.

Mastering Digital Marketing: SEM, SEO, Social Media and Beyond Digital course fee details

Course Name	Fee in USD
Mastering Digital Marketing: SEM, SEO, Social Media and Beyond	$2250

Eligibility Criteria

The Emeritus’ Mastering Digital Marketing: SEM, SEO, Social Media, and Beyond course has no concrete prerequisites for joining. However, it is created by keeping marketers and business professionals in mind. Basic awareness of business jargon will be helpful during the learning process.

To become eligible for the certification of Emeritus’ Mastering Digital Marketing MOOC, you need to complete the programme in its entirety. A digital certification will be made available to you once you finish your learning.

What you will learn

SEO skillsDigital marketing skillsKnowledge of ecommerce

After completion of Emeritus’ Mastering Digital Marketing class, you will be adept at various concepts like mentioned here:

The significance of content marketing and the key metrics utilised for its measurement
Strategies that lead to maximum conversion on Amazon Marketplace and Google AdWords
Create promotion across social networks
How location-based mobile marketing connects in an omnichannel marketing strategy
New consumer behaviour on digital platforms and how marketing looks different in the digital-social era
How search engines are at the core of digital marketing success
Take advantage of social platforms for mobile advertising
Integrate payments, apps, and wallets into one integrated loyalty strategy
Developing a cross-channel customer journey

Who it is for

EntrepreneurSales ManagerSocial Media ManagerMarketing ManagerDigital Marketing Executive

The Mastering Digital Marketing MOOC on Emeritus is designed for a range of business professionals across various departments. This course will help you if you are a/an:

Commercial Director
Sales Manager
Alumni Manager
Global Brand Manager
Head of Corporate Communications
Founder/Entrepreneur
Senior Marketing Manager
Senior Consultant
Experienced traditional marketer
Professionals from a non-marketing field
Social Media Manager
Country Manager
Non-marketing leader
Category Manager

Admission Details

Get admission in Emeritus’ Mastering Digital Marketing programme. You have to go through these simple steps written below:

Click or tap on this link: https://emeritus.london.edu/digital-marketing/. You will find yourself on the landing page of Mastering Digital Marketing: SEM, SEO, Social Media and Beyond digital course on Emeritus website.
Go through all the details and course requirements and click on the ‘Apply now’ button.
You will be taken to a registration page where you need to sign up or log in.
You can create your account by entering your name, email address, country, and company name.
Finally, make a password and click the “Create Account” button.

The Syllabus

Interpretation of trends in digital marketing
Examine examples of the 3C Framework in real-world

How does a search engine work?
Elements of a good SEO strategy

Introduction to content marketing.
What metrics define the success of a content marketing campaign?
Case Study: LEGO-Building customer communities through technology

Revise the mindset to think about apps, not ads
Learn what metrics to measure

Understand Paid search
How paid search works?
What strategies convert best on Amazon Marketplace and Google Adwords

Effects of digital marketing on client relationships
Understand different selling strategies in the B2B environment

Perceive the power of fostering social media advocacy, making influencers and social sharing
Case study

Location: The new marketing currency
Cross-channel marketing strategy’s competitive advantage
Case study: Showrooming at Best Buy

Identify trends in Social media marketing
Tune into the social media listening-response loop to gain insights
Develop a social listing strategy

Advantages of personalising digital content
Learn how to integrate apps, wallets, and payments into a coherent loyalty strategy.
Case study: Starbucks’ Loyalty Reigns.

Study the touchpoints in an omnichannel approach that comprise a customer journey
How to stay informed in your unified marketing strategy

Instructors

London Business School, London Frequently Asked Questions (FAQ's)

1: Who developed the Mastering Digital Marketing course?

The Mastering Digital Marketing: SEM, SEO, Social Media and Beyond online certificate programme is developed by London Business School (LBS) in collaboration with Emeritus.

2: Who will be my instructors on this Mastering Digital Marketing online course?

Three esteemed experts of the field will take the Mastering Digital Marketing: SEM, SEO, Social Media, and Beyond programme. They are Adjunct Professors of Marketing at LBS.

3: Does the MOOC give me some academic credit?

This certification programme does not grant you a degree or academic credit from London Business School.

4: When can I start learning?

The course will start on 11 February 2021 till 6 May 2021. However, you can enroll right now to save a place for you in the programme.

5: Can I get a fee refund if I wish to quit the Mastering Digital Marketing course?

Yes. The course comes with a 14-day money-back guarantee. You can contact the support team at Emeritus within 14 days of the start date and get a no-questions-asked refund.