Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

In the Communication Research certification program learn about the importance and fundamentals of communication research in both theoretical and application value. The effects of media research in the formulation of communication theories will also be covered during the online session. The Communication Research certification benefits the applicants by making provision for them to learn about the theories that include- “magic bullet theory, agenda-setting theory, selective exposure theory and the uses of gratification theory.
In the Communication Research certification syllabus, the students will be studying the- tenacity, priority, authority, research definitions, science, and other topics related to communication research. The program has been divided into a twenty-module curriculum that will cover all the essential areas of research such as- type of research, characteristics of research, review of literature, data collections, formulation of sample questions sampling, presentation of findings, and analysis. Thus the course will make the students pro in the genre of “communication research”.

The Highlights

The course duration of 15 weeks
Multidisciplinary category
Postgraduate level program
Certificate of completion provided by Swayam
Course imparted in association with Bengaluru Central University

Programme Offerings

Self-assessment tests
quizzes
tests
Reading Material
Online discussion forum
video lectures
Assignment

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	Bengaluru City University, Bengaluru

Eligibility Criteria

Certification Qualification Details

The students will get the Communication Research certification only after they successfully complete the course and secure the passing marks. In the internal assessment, 30 marks will be assigned and in the external proctored examination 70 marks will be allocated.

What you will learn

Research skills

In the Communication Research program, the applicants will study the following-

Students will be learning to frame the thesis on the basis of the various data during the program.
Candidates in the session will develop their skills in the usage of statistical software usages.
The applicants will also be learning about inferential statistics in the Communication Research certification syllabus.
The students will learn about the importance of research papers and their key findings.
Candidates will develop their skills in the domain of chi-square tests that will further help them in the analysis.
The normal curve and its properties will also be covered by the students in the program.
The method and importance of coding content will further be elaborated on to the applicants.
Students will learn about inter code reliability and consistency in greater detail
Candidates during the course will also study “Thurstone scales and Guttman scale” for framing policies.
Applicants in the Communication Research online course will have the topic of - data collection covered.

Who it is for

The following applicants will benefit from the Communication Research certification-

If the student is interested to secure a professional certificate in communication can apply for this course
Candidates who want to pursue a postgraduate level program in communication can register.

Application Details

Candidates aiming to apply for the Communication Research program are required to follow the below-given steps:

Step 1: The program URL https://onlinecourses.swayam2.ac.in/cec21_ge11/preview needs to be clicked.

Step 2: Once the program page opens, candidates can find a ‘Join’ button.

Step 3: Thereafter new users need to sign up and join the program. Existing users can immediately log in and gain access to the program.

Step 4: Once the access is given, the candidates can immediately start accessing the course material and study.

The Syllabus

Methods of knowing: tenacity, authority, priori, science
Research definitions and characteristics
Communication and other branches of social sciences
Major landmarks of communication research
Communication research in India

Nature and scope of communication research
Research universals: data, concepts, constructs, variables
Types of variables: independent variables, dependent variables, extraneous variables, discrete variables, and continuous variables
Levels of measurement- nominal, ordinal interval, and ratio.

Research areas: source, message, channel, receivers, and effects
Content analysis
Types of research: Qualitative and Quantitative research
Pure research and applied research
Descriptive research, Exploratory research, Correlation research, Explanatory research
Historical research, Ex-post facto research, Experimental research

Steps in the research process
Step 1: Arriving at a research problem; an idea/topic; concretizing the idea and finalizing research problem;
Considerations in problem selection: Interest, relevance, significance, and cost and time factors. Research process
Step 2: Review of literature
Step 3: Formulating study objectives, research questions, hypothesis – research hypothesis and null hypothesis/alternative hypothesis
Research proposal

Research process- Step 4.1: Selecting a research design
Types of research designs; one-shot design, before-and-after design, longitudinal design
Retrospective design, prospective design, retrospective-prospective design

Research process- Step 4.2: Experimental designs
Experimental design essentials: random assignment, manipulation of independent variables
Control group and experimental group
Types of experiments – Field experiments, Lab experiments
Types of experimental designs: Single group design, two-group design, Solomon four-group design

Research process- Step 5.1: Population and samples
Sampling methods: Probability and probability sampling procedures – Simple random sampling, Stratified random sampling, Cluster sampling, Systematic sampling Research process
Step 5.2: Non-probability sampling methods: Convenience/accidental sample, Quota sampling, Snowball sampling, Mixed sampling methods
Characteristics of samples
Sample size adequacy
Sampling error

Research process
Step 6.1: Data collection methods for qualitative studies: In-depth analysis of documents
Observation of events, groups/communities
In-depth interviews; textual analysis/ qualitative content analysis, the Research process
Step 6.2: Data collection methods for quantitative studies: Observations, Interviews, and surveys
Quantitative data collection tools: Observation schedules, Interview schedules, Questionnaires
Types of questions
Consideration in framing questions

Research process
Step 6.3: Scales: Thurstone scales, Guttman scale
Likert scale
Semantic Differential scale
Reliability and validity of measures, the Research process
Step 6.4: Quantitative content analysis
Sample for content analysis
Categorizing the content
Coding of content, Inter coder reliability/consistency

Research process-
Steps 7.1: Quantitative statistical analysis: Descriptive statistics- frequencies, percentages
Simple and grouped frequency distribution
Graphic presentations – pie chart, bar graph, frequency polygons
Symmetrical and skewed distribution

Research process Steps 7.1: Measures of central tendencies: Mode, Median, Mean
Measures of variability: Range, Mean, Standard deviation
Research process- Steps 7.2: Normal curve and its properties
Sampling error, levels of significance, P-value

Research process- Steps 7.3: Inferential statistics – Parametric and non-Parametric statistics
Chi-square test
Student’s t-Test
Analysis of Variance
Basics of Factor Analysis

Research process - Steps 7.4: Inferential statistics – Pearson and Spearman Correlation coefficient tests
Regression

Research process - Steps 7.5: Statistical software usage procedure; data entry and data editing, analysis of data, and interpretation of results output.

Research process- Steps 8: Reporting the findings
Thesis, Characterization of thesis
Research reports
Research papers for publications; Footnotes, endnotes
Reference styles –, APA, MLA Chicago; Harvard, Ethics in media research

Evaluation process

To get the Communication Research certificate complete the course and secure the passing marks. In the internal assessment, 30 marks will be assigned and in the external proctored examination 70 marks will be allocated.

Instructors

Bengaluru City University, Bengaluru Frequently Asked Questions (FAQ's)

1: When is the registration for the course starting?

The candidates can immediately sign up and register for this program.

2: From where can the course curriculum be viewed?

The Communication Research certification syllabus can be readily accessed after logging in to the program.

3: How long will it take for the registration to get completed?

The registration does not take much time to get completed. As soon as the student submits their form by providing their credentials their registration will get confirmed.

4: Are the course materials available for free?

Yes, the students for the Communication Research training are not required to pay any extra amount. It is free for all students.

5: How can I register for the course?

The students can register for the Communication Research online course from the given link-https://onlinecourses.swayam2.ac.in/cec21_ge11/preview

6: What is the education qualification required to apply for the course?

The students who are willing to apply for the Communication Research certification are not required to have any such specific education qualification.

7: How long will it take for the course to get over?

The Communication Research certification by Swayam will be hosted for a period of fifteen weeks.

8: By whom is the course organised?

The course is being organized by Swayam which is an initiative of the Government of India.

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