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Highlights
| Medium of Instructions | Mode Of Delivery |
|---|---|
| English | Video and Text Based |
Course Details
The "MBA with Specialisation in Marketing"Degree is a 20 Months course for working professionals that is awarded jointly by upGrad, and Liverpool Business School which helps one complete their MBA from a top foreign university.
Liverpool Business School is a top UK School for getting a Master's Degree in Administration. And, a candidate can go to the university campus to attend an all-paid 1-week immersion program.
The "MBA from Liverpool Business School with Specialisation in Marketing" curriculum has some of the important topics covered like Brand Building, Marketing Channels, Digital Business Innovations, Sales and Distribution Management, and Market Management. The
content is prepared by the faculty and industry leaders. And, the content is made in the form of videos, projects, and even case studies.
The "MBA with Specialisation in Marketing" program not only helps in the acquisition of knowledge but also helps in the student’s further employment opportunities. Again, adding the degree details to resumes or CVs leaves a good impression on the employers who are hiring.
Programme Offerings
- 20 Months MBA degree
- Marketing Specialisation
- 360-Degree Placement Support
- Dedicated Student Mentor
- PGP in Management degree from IMT Ghaziabad
- degree Recognized by World Education Services (WES)
Eligibility Criteria
Educational Qualifications
- The candidate should have completed a bachelor’s degree with at least 50% marks from a recognized university
Work Experience
- Candidates must have a mandatory full-time work experience of 2+ years
Degree Qualifying Details
- Any candidate who completes all the assignments sites for online lectures and completes any capstone projects if available will get the degree of competition.
Admission Details
Below are the detailed steps that candidates have to follow as a part of the admission process for the "MBA with Specialisation in Marketing" Degree by Liverpool Business School:
Step 1: Complete Application: First, candidates need to fill the application form correctly
Step 2: Get Shortlisted: Then, the profile based on professional experience, and academic details will be shortlisted
Step 3: Block Seat: Once shortlisted, candidates will be sent an offer letter, after which they need to block their seat by paying a caution fee
Step 4: Complete Payment: Finally, the remaining fee must be paid with 0% EMI options, by the mentioned deadline
Application Details
Filling of Application forms for the "MBA from Liverpool Business School with Specialisation in Marketing" program will require the candidate to start creating an account by entering the phone number. They can then get started along with an email address, name, and then some documents that will be required like a Signed Copy of the Offer Letter and Annexures, and Self-attested Resume.
The Syllabus
The curriculum of this course is a mix of branding, economics, business laws, business ethics, organizational behavior, decision science, managerial economics, operations management, and much more.
- Effective Communication Skills
- Personal Branding
- Micro Economics
- Macro Economics
- Individual, Group, and Organizational Behavior
- Human Resource Management
- Business Law and Ethics
- Fundamentals of Marketing
- Marketing Channels
- Relationship Marketing
- Consumer Behavior
- Fundamentals of Market Research and Qualitative Research
- Quantitative Research
- Accounting Statements & Ratio Analysis
- Project Evaluation
- Working Capital Management
- EDA Sampling
- Hypothesis Testing
- Regression Analysis & Forecasting
- Fundamentals of Sales
- Territory Management
- Channel Management
- Team and Customer Management
- Startup Strategy
- Growth Strategy
- Demand Planning
- Inventory Management
- Logistics Planning
- What is research?
- Types of research
- Research process
- Data collection
- Report writing and presentation
- Design a marketing campaign for a new sub-brand of an FMCG giant
- Introduce loyalty programs to increase the adoption of an online banking app
- Manage a digital campaign for a new motorcycle
- Conduct market research to identify the USP for an e-commerce company
Evaluation Process
The "MBA from Liverpool Business School with Specialisation in Marketing" course does not hold any examinations for the candidates. The candidates should only be able to complete the assessments and projects for the “MBA from Liverpool Business School with Specialisation in Marketing” online course.