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 HighlightsMedium of InstructionsMode Of Delivery
EnglishVideo and Text Based

Course Details

The "MBA with Specialisation in Marketing"Degree is a 20 Months course for working professionals that is awarded jointly by upGrad, and Liverpool Business School which helps one complete their MBA from a top foreign university.

Liverpool Business School is a top UK School for getting a Master's Degree in Administration. And, a candidate can go to the university campus to attend an all-paid 1-week immersion program.

The "MBA from Liverpool Business School with Specialisation in Marketing" curriculum has some of the important topics covered like Brand Building, Marketing Channels, Digital Business Innovations, Sales and Distribution Management, and Market Management. The

content is prepared by the faculty and industry leaders. And, the content is made in the form of videos, projects, and even case studies.

The "MBA with Specialisation in Marketing" program not only helps in the acquisition of knowledge but also helps in the student’s further employment opportunities. Again, adding the degree details to resumes or CVs leaves a good impression on the employers who are hiring.

Programme Offerings

20 Months MBA degree
Marketing Specialisation
360-Degree Placement Support
Dedicated Student Mentor
PGP in Management degree from IMT Ghaziabad
degree Recognized by World Education Services (WES)

Eligibility Criteria

Educational Qualifications

The candidate should have completed a bachelor’s degree with at least 50% marks from a recognized university

Work Experience

Candidates must have a mandatory full-time work experience of 2+ years

Degree Qualifying Details

Any candidate who completes all the assignments sites for online lectures and completes any capstone projects if available will get the degree of competition.

Admission Details

Below are the detailed steps that candidates have to follow as a part of the admission process for the "MBA with Specialisation in Marketing" Degree by Liverpool Business School:

Step 1: Complete Application: First, candidates need to fill the application form correctly

Step 2: Get Shortlisted: Then, the profile based on professional experience, and academic details will be shortlisted

Step 3: Block Seat: Once shortlisted, candidates will be sent an offer letter, after which they need to block their seat by paying a caution fee

Step 4: Complete Payment: Finally, the remaining fee must be paid with 0% EMI options, by the mentioned deadline

Application Details

Filling of Application forms for the "MBA from Liverpool Business School with Specialisation in Marketing" program will require the candidate to start creating an account by entering the phone number. They can then get started along with an email address, name, and then some documents that will be required like a Signed Copy of the Offer Letter and Annexures, and Self-attested Resume.

The Syllabus

The curriculum of this course is a mix of branding, economics, business laws, business ethics, organizational behavior, decision science, managerial economics, operations management, and much more.

Effective Communication Skills
Personal Branding

Micro Economics
Macro Economics

Individual, Group, and Organizational Behavior
Human Resource Management
Business Law and Ethics

Fundamentals of Marketing
Marketing Channels
Relationship Marketing

Consumer Behavior
Fundamentals of Market Research and Qualitative Research
Quantitative Research

Accounting Statements & Ratio Analysis
Project Evaluation
Working Capital Management

EDA Sampling
Hypothesis Testing
Regression Analysis & Forecasting

Fundamentals of Sales
Territory Management
Channel Management
Team and Customer Management

Startup Strategy
Growth Strategy

Demand Planning
Inventory Management
Logistics Planning

What is research?
Types of research
Research process
Data collection
Report writing and presentation

Design a marketing campaign for a new sub-brand of an FMCG giant
Introduce loyalty programs to increase the adoption of an online banking app
Manage a digital campaign for a new motorcycle
Conduct market research to identify the USP for an e-commerce company

Evaluation Process

The "MBA from Liverpool Business School with Specialisation in Marketing" course does not hold any examinations for the candidates. The candidates should only be able to complete the assessments and projects for the “MBA from Liverpool Business School with Specialisation in Marketing” online course.

Liverpool Business School Frequently Asked Questions (FAQ's)

1: Who is this program "MBA from Liverpool Business School with Specialisation in Marketing" for?

Candidates who are working professionals, Business Owners, or Entrepreneurs and are looking to advance their careers in the marketing field early in their career should opt for this "MBA from Liverpool Business School with Specialisation in Marketing" Degree.

2: Can I do the MBA Program in my own city?

Yes, the "MBA from Liverpool Business School with Specialisation in Marketing" program can be done from any city anywhere in the world.

3: How will a candidate know that this program’s curriculum is the best?

"MBA from Liverpool Business School with Specialisation in Marketing" program is the best since it is curated by leading International Faculty Members from Liverpool Business School, IMT Ghaziabad Faculty Members with special suggestions from industry experts.

4: How would the real-industry projects help me?

The real-world industry projects are designed to give the candidates an experience of real-life challenges in Management.

5: How much does a candidate have to pay to block the seat for "MBA from Liverpool Business School with Specialisation in Marketing" training?

A student will have to pay Rs. 25,000 for reserving a seat for admission

6: What kind of support does upGrad offer for "MBA from Liverpool Business School with a Specialisation in Marketing" degree?

upGrad offers support to candidates like a personalized Student Mentor who is available to assist students in clearing doubts.