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A complete guide to pursue advertising and brand management

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A complete guide to pursue advertising and brand management

Edited By Team Careers360 | Updated on Sep 27, 2021 11:47 AM IST | #Advertising

Advertising is the practice of making the world aware of a product or service, and brand management involves maintaining the image of a brand and creating relationships with vendors and target customers. Advertising and brand management involves various techniques to create brand awareness and spread the word of mouth. Today, the market is a dynamic place, and trends come and go every week. Therefore, it needs a strategic plan to maintain the brand image and advertise products most efficiently.
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A complete guide to pursue advertising and brand management
A complete guide to pursue advertising and brand management

Online Advertising Courses & Certifications

Online Brand Management Courses & Certifications

To meet the demand, advertising and brand management courses are becoming widely popular. There are many colleges and institutes offering advertising and brand management courses online through which you can gain comprehensive knowledge of advertising and branding. These courses deliver strategic know-how and business acumen to ensure brand awareness and an innovative approach towards the market, helping you amplify your skills to meet the ever-evolving nature of the market. A person with an MBA in advertising and brand management can work as a brand manager who earns an average salary of Rs 913,253 p.a. in India, making it an exciting career option to pursue.

View more: Career as Brand Manager- Role, Education, Jobs & Salaries

To help you further, we have curated a comprehensive advertising and brand management guide so you can make a career in advertising and brand management. Advertising and Brand Management in the Current Scenario With an increase in the importance of advertising and branding in a certain industry, it has become a rather popular and lucrative job option. As the market is changing, the purview of an advertising and brand manager has increased in modern companies. Popular job portals like Naukri.com have more than twenty thousand job openings in advertising and brand management. Brand equity and the image is what matters the most in the current scenario. A strong brand presence in the market reflects growth. Companies nowadays are looking for candidates with adequate qualifications in brand management for strategic branding in this competitive market. Let’s have a look at the top advertising and brand management courses.

Top Advertising and Brand Management Courses

Course

Duration

Course Fees

Platform

Brand Management: Aligning Business, Brand and Behaviour

17 Hours

Rs 2,152

Coursera

Management of fashion and luxury companies

12 Hours

Rs 2,152

Coursera

FMCG/ CPG brand management academy: marketing fundamentals

3.5 Hours

Rs 3,840

Udemy

The Complete Brand Management Course for Beginners

1 Hour

Rs 618

Udemy

Learn how to write a powerful brand strategy

1 Hour

Rs 455

Udemy

Branding: The creative journey specialization

5 Months

Rs 2,894 per month

Coursera

Brand & Content Marketing

15 Hours

Rs 2,894

Coursera

30-day brand strategy

3 Hour

Rs 455

Udemy

Advertising Foundations

1 Hour 16 Minutes

Rs 1,150

LinkedIn Learning

Branding Foundation

53 Minutes

Rs 1,150

LinkedIn Learning

Luxury Brand Management

35 Hours

£1,200

London School of Business

Online Master in Strategic Marketing (Luxury Brand Management)

18-36 months

£7,000

London School of Business and Finance

Also read: Certificate Course in Subject: Strategic Brand Management by Curtin University, Perth via Edx

1. Brand Management: Aligning Business, Brand and Behaviour by Coursera

This is one of the best brand management certification courses offered by the University of London and London Business school on Coursera. The course will take you through various approaches to branding delivered by experienced marketers. It will mainly focus on building brand value and equity from the perspective of the organization. This advertising and brand management guide will also provide you with a deeper knowledge of brand management and practices that can help engage customers.

Skills learned: Brand Marketing, Corporate Branding, Brand Management and Brand Identity

Course Duration: 17 Hours

Course Fee: Rs 2,152

Also read: University of London London Courses & Certifications 2021

2. Management of fashion and luxury companies by Coursera

Offered by Università Bocconi, this one of the advertising certification courses will give you an overview of how a luxury fashion brand makes its brand, products and create communication strategies. The course will introduce you to the strategic brand management of fashion and luxury companies how they manage to stay relevant and contemporary while keeping the brand heritage. You will also learn thoroughly about emerging markets and new advertising channels in this advertising and brand management guide.

Also read: Online Communication Courses & Certifications

Skills learned: Business Model, Strategic Management, Luxury Goods and Brand Management

Course Duration: 12 Hours

Course Fee: Rs 2,152

3. FMCG/ CPG brand management academy: marketing fundamentals by Udemy

This amongst the highest-rated advertising and brand management courses on Udemy will present you with the foundation of brand management of FMCG/ CPG. The course will help you become a certified brand manager of FMCG/ CPG. You will also be taught how to strategically plan advertising for your brand and judge communication effectively. This is a perfect course for FMCG marketing managers who are looking to increase their purview. The course is flexible and can be pursued with your existing job.

Skills learned: Brand Building, Advertising and Communication Development

Course Duration: 3.5 Hours

Course Fee: Rs 3,840

Also read: Certificate Course in Subject: Product & Brand Management by Management Development Institute, Murshidabad via UpTop

4. The Complete Brand Management Course for Beginners by Udemy

Designed for candidates interested in learning brand management and business management, this one of the brand management certification courses will teach you about brand identity, positioning, and management. It is a beginner's course that will take you through every aspect of brand management and equity. This advertising and brand management guide includes 10 sections of 40 lectures covering co-branding, brand architecture, and promotion.

Skills learned: Brand Management, Business Management and Brand Architecture

Course Duration: 1 Hour

Course Fee: Rs 618

Explore Free Online Courses and Certifications by Top Providers

5. Learn how to write a powerful brand strategy by Udemy

This is amongst the highest-rated advertising and brand management courses for those who want to have an overall view of the branding domain. This online advertising and brand management guide will provide you with a practical approach towards writing the brand name, brand identity, and strategy. It includes 2 sections of 5 lectures with 1 article

4 downloadable resources.

Skills learned: Brand Strategy, Brand Management, Brand Planning and Market Research

Course Duration: 1 Hour

Course Fee: Rs 455

Read also: Fashion Design Vs. Fashion Business Management - Which is best and why?

6. Branding: The creative journey specialization by Coursera

Offered by IE Business School, this one of the brand management online courses is designed to help you master branding strategies. The course will teach you how to examine brand activities through the eyes of customers and create a complete creative pitch that a brand manager produces. It will also lead you through the proper mapping and placement of the brand in the long run.

Skills learned: Brand Identity, Management, Advertising, Branding, Communication and Leadership

Course Duration: 5 Months (2 hours per week)

Course Fee: Rs 2,894 per month

View more: Online Marketing Courses & Certifications

7. Brand & Content Marketing by Coursera

Branding is leaving a lasting effect on the customer with strong storytelling. In this another one of the excellent advertising and brand management courses, you will delve into strong content creation and brand image. This course will give you an understanding of how traditional advertising differs from effective storytelling. You will also learn how to connect with the audience through unique and memorable stories and be able to develop creative assignments.

Skills learned: Content Development, Content Marketing, Storytelling and Advertising and Branding

Course Duration: 15 Hours

Course Fee: Rs 2,894

Also read: Certificate Course in Subject: Executive Development Programme in Managing Products and Branding by IIM Kashipur via Nulearn

8. 30-day brand strategy by Udemy

In this advertising and brand management guide, you will have a deeper understanding of your brand and how to influence more customers. This is amongst the best brand management certification courses to learn how human psychology affects brand selection and how to build the brand around that psyche. The course will also allow you to find potential customers for your brand and identify the brand's selling points to bring the brand to life. It includes 5 sections of 14 lectures with 3 downloadable resources.

Skills learned: Brand Planning and Strategy, Brand Management and Business Development

Course Duration: 3 Hours

Course Fee: Rs 455

9. Advertising Foundations by LinkedIn Learning

Understand the digital marketing landscape in the current scenario, and the company, its brand and the audience in this amongst the great advertising online courses. The course is tailored to provide the complete foundation of advertising and incorporates a strategy to work with an advertising agency. It will also help you craft messages, placement of ads, advertising strategy and content and public relations planning.

Skills learned: Advertising, Content Planning and Marketing and Digital Marketing

Course Duration: 1 Hour 16 Minutes

Course Fee: Rs 1,150.00

Also read: Certificate Course in Subject: Fundamentals of Social Media Advertising by Facebook via Coursera

10. Branding Foundation by LinkedIn Learning

As the name suggests, this one of the best brand management online courses from LinkedIn Learning will lay fundamental grounds for building a successful brand. The course will teach you brand building and equity through social media, public relations, advertising, and other channels. It will also outline the process of branding and teach to measure brand performance and valuation.

Skills learned: Brand Architecture, Customer Relations, Brand Building and Management

Course Duration: 53 Minutes

Course Fee: Rs 1,150.00

11. Luxury Brand Management by London School of Business

Offered by the London School of Business, this advertising and brand management guide will teach you the basics of luxury brand management and its functions in the fashion industry. By pursuing this one of the brand management online courses, you will have a holistic view of marketing and management. People who wish to pursue a career in the high-end luxury brand world or build a practical understanding of this field can opt for this course.

Skills learned: Brand Management, Marketing and Branding

Course Duration: 35 Hours

Course Fee: £1,200

12. Online Master in Strategic Marketing (Luxury Brand Management) by London School of Business and Finance

This among the excellent advertising certification courses from the London School of Business and Finance will teach you strategic marketing techniques in the luxury brand sector. In luxury brand management, consumer relationship is everything. Therefore, this course will also inculcate you with relationship management skills and emphasize consumer behaviour in the luxury industry.

Skills learned: Marketing, Communication and Customer Relationship

Course Duration: 18-36 months

Course Fee: £7,000

Also read: Certificate Course in Subject: Advanced Certificate in Digital Branding & Advertising by MICA, Ahmedabad via upGrad

Conclusion

Brand image is the most critical asset for a company, and brand managers always strive to achieve and maintain this. Brand management requires critical thinking and the inculcation of innovative ideas for delivering the perfect story for the brand. Pursuing these advertising and brand management courses will let you explore different stratum of brand management, from content marketing to luxury brand management and marketing. The courses will also pave various new career options in the field of advertising and brand management.

Explore Popular Platforms Certification Courses

Frequently Asked Question (FAQs)

1. What are the best online platforms for advertising and brand management courses?

There are various websites like Coursera, Udemy, HubSpot, and EdX that provide numerous specialized courses in brand management and advertising.

2. What do brand management firms and advertising agencies do?

Brand management firm and advertising agency help create a brand image and strong customer base. These firms are specialised in branding strategies and identification of customers to ensure wide reach and growth of the company.

3. What is the importance of brand management?

Brand management ensures strategic logo, price, packaging, and story for the perfect brand image of the product. A brand manager incorporates innovative plans and strategies to maintain a strong brand image in the market. 

4. Are there advanced brand management courses for professionals?

There are various distance learning and online certificate courses available for experienced professionals to pursue. A lot of top business schools offer online MBA in brand management and advertising for a modest fee.

5. What is a luxury brand management course?

The primary focus of the luxury brand is creating a memorable customer experience and keeping the brand heritage. Luxury brand management courses are specialised courses for brand management of high-end brands involving a holistic approach towards marketing and brand image. 

6. What is it like working as a brand manager?

As a brand manager, you are responsible for the company's brand, its most important asset. Because of the neck-to-neck competition in the market, the job requires critical thinking and innovative ideas. However, this can be a very rewarding job and a lucrative career option.

7. What is the eligibility of luxury brand management courses?

o pursue an MBA degree in luxury brand management one must have a graduate degree or any degree equivalent to it in any domain. 

8. How do I start a career as a brand manager?

It is not important to choose a relevant course in undergraduate to become a brand manager, as you can always choose to do an online course. However, you can ideally go for a business administration course then an MBA degree in brand management for lucrative career options in brand management.

9. What is the scope of brand management as a profession?

Due to advancement in advertising techniques, brand management has become a legitimate profession. Nowadays, most companies recruit brand managers to ensure a strong brand image in the market.  

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Questions related to Advertising

Have a question related to Advertising ?

Dear Aspirant,

BBA in Branding and Advertising is different from BBA in Marketing. Branding and Advertising is one of the many fields that come under Marketing. If you opt for BBA in Branding and Advertising, you would be studying a specialisation under Marketing and your studies will be restricted to just that. However a BBA in Marketing will give you comprehensive education regarding all different options available in marketing, including and not limited to Branding and Advertising, Public Relations, B2B Marketing, Brand Management, etc.

hello, Unnati

Advertising is something which help customer to know more about the products. user will get an idea about the products and the use of product. By advertisement both consumers and seller got profit in their own way as consumer get to know about product in much deeper and with an effective way and seller can sell their product on larger scale and can increase the productivity and they can easily tell people about their product.

Hello aspirant,

The BBA in Branding & Advertising improves students' understanding and ability to start, build, and manage brands and enterprises. This qualification blends financial management, economics, critical thinking, innovation, and entrepreneurship with company strategy and creativity. Graduate students interested in new business and communication enterprises will find a balanced combination of humanities and commerce in this programme. Students engage in multidisciplinary teams to solve real-world brand challenges as part of the qualification's experiential component.

Candidates interested in joining NMIMS' School of Branding and Advertising (SoBA) must take the NPAT, NMIMS' official entrance exam for Undergraduate and Integrated Degree Programs. Following the NPAT, a Divergent Thinking Test and a Personal Interview will be conducted.

To eligible for NPAT, a candidate must have completed 10+2 or an equivalent examination and received a minimum of 50% aggregate marks in any subject.

OR

Candidates who have completed a Diploma Engineering programme with a minimum of 50% aggregate are eligible to apply.

To know more details, you can freely visit our site provided below. Here you will get every information about NPAT exam.

https://www.careers360.com/colleges/narsee-monjee-institute-of-management-studies-school-of-branding-and-advertising-mumbai/bba-branding-and-advertising-course

Thank you

Hope this information helps you and all the best for you bright future


Hi there,

Eligibility criteria for admission in bba in branding and advertising is following:

Candidate must have passed 10+2 standard from a recognized board from any stream and must have obtained a minimum of 50% aggregate marks .

Candidate must passing diploma engineering with minimum 50% marks is eligible to apply.

So it is not compulsory to have mathematics in 12th standard.

Hope it helps you

Good luck!

Hey there

Mentioned below are the name of the books which are on the topics commerce and Advertising:

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5 Jobs Available
Vlogger

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

3 Jobs Available
Publisher

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

3 Jobs Available
Journalist

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

3 Jobs Available
Editor

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

3 Jobs Available
Reporter

Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication), B.M.M. (Bachelor of Mass Media), or MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

2 Jobs Available
Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

2 Jobs Available
Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

2 Jobs Available
Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

5 Jobs Available
QA Manager
4 Jobs Available
Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

3 Jobs Available
Production Manager
3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
QA Lead

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

2 Jobs Available
Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

2 Jobs Available
Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

2 Jobs Available
QA Manager
4 Jobs Available
AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

4 Jobs Available
Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

4 Jobs Available
Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

3 Jobs Available
ITSM Manager
3 Jobs Available
Automation Test Engineer

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

2 Jobs Available
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