A complete guide to pursue advertising and brand management
Advertising is the practice of making the world aware of a product or service, and brand management involves maintaining the image of a brand and creating relationships with vendors and target customers. Advertising and brand management involves various techniques to create brand awareness and spread the word of mouth. Today, the market is a dynamic place, and trends come and go every week. Therefore, it needs a strategic plan to maintain the brand image and advertise products most efficiently.
To meet the demand, advertising and brand management courses are becoming widely popular. There are many colleges and institutes offering advertising and brand management courses online through which you can gain comprehensive knowledge of advertising and branding. These courses deliver strategic know-how and business acumen to ensure brand awareness and an innovative approach towards the market, helping you amplify your skills to meet the ever-evolving nature of the market. A person with an MBA in advertising and brand management can work as a brand manager who earns an average salary of Rs 913,253 p.a. in India, making it an exciting career option to pursue.
To help you further, we have curated a comprehensive advertising and brand management guide so you can make a career in advertising and brand management. Advertising and Brand Management in the Current Scenario With an increase in the importance of advertising and branding in a certain industry, it has become a rather popular and lucrative job option. As the market is changing, the purview of an advertising and brand manager has increased in modern companies. Popular job portals like Naukri.com have more than twenty thousand job openings in advertising and brand management. Brand equity and the image is what matters the most in the current scenario. A strong brand presence in the market reflects growth. Companies nowadays are looking for candidates with adequate qualifications in brand management for strategic branding in this competitive market. Let’s have a look at the top advertising and brand management courses.
Top Advertising and Brand Management Courses
Brand Management: Aligning Business, Brand and Behaviour
Management of fashion and luxury companies
FMCG/ CPG brand management academy: marketing fundamentals
The Complete Brand Management Course for Beginners
Learn how to write a powerful brand strategy
Branding: The creative journey specialization
Rs 2,894 per month
Brand & Content Marketing
30-day brand strategy
1 Hour 16 Minutes
Luxury Brand Management
London School of Business
Online Master in Strategic Marketing (Luxury Brand Management)
London School of Business and Finance
1. Brand Management: Aligning Business, Brand and Behaviour by Coursera
This is one of the best brand management certification courses offered by the University of London and London Business school on Coursera. The course will take you through various approaches to branding delivered by experienced marketers. It will mainly focus on building brand value and equity from the perspective of the organization. This advertising and brand management guide will also provide you with a deeper knowledge of brand management and practices that can help engage customers.
Skills learned: Brand Marketing, Corporate Branding, Brand Management and Brand Identity
Course Duration: 17 Hours
Course Fee: Rs 2,152
2. Management of fashion and luxury companies by Coursera
Offered by Università Bocconi, this one of the advertising certification courses will give you an overview of how a luxury fashion brand makes its brand, products and create communication strategies. The course will introduce you to the strategic brand management of fashion and luxury companies how they manage to stay relevant and contemporary while keeping the brand heritage. You will also learn thoroughly about emerging markets and new advertising channels in this advertising and brand management guide.
Skills learned: Business Model, Strategic Management, Luxury Goods and Brand Management
Course Duration: 12 Hours
Course Fee: Rs 2,152
3. FMCG/ CPG brand management academy: marketing fundamentals by Udemy
This amongst the highest-rated advertising and brand management courses on Udemy will present you with the foundation of brand management of FMCG/ CPG. The course will help you become a certified brand manager of FMCG/ CPG. You will also be taught how to strategically plan advertising for your brand and judge communication effectively. This is a perfect course for FMCG marketing managers who are looking to increase their purview. The course is flexible and can be pursued with your existing job.
Skills learned: Brand Building, Advertising and Communication Development
Course Duration: 3.5 Hours
Course Fee: Rs 3,840
4. The Complete Brand Management Course for Beginners by Udemy
Designed for candidates interested in learning brand management and business management, this one of the brand management certification courses will teach you about brand identity, positioning, and management. It is a beginner's course that will take you through every aspect of brand management and equity. This advertising and brand management guide includes 10 sections of 40 lectures covering co-branding, brand architecture, and promotion.
Skills learned: Brand Management, Business Management and Brand Architecture
Course Duration: 1 Hour
Course Fee: Rs 618
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5. Learn how to write a powerful brand strategy by Udemy
This is amongst the highest-rated advertising and brand management courses for those who want to have an overall view of the branding domain. This online advertising and brand management guide will provide you with a practical approach towards writing the brand name, brand identity, and strategy. It includes 2 sections of 5 lectures with 1 article
4 downloadable resources.
Skills learned: Brand Strategy, Brand Management, Brand Planning and Market Research
Course Duration: 1 Hour
Course Fee: Rs 455
6. Branding: The creative journey specialization by Coursera
Offered by IE Business School, this one of the brand management online courses is designed to help you master branding strategies. The course will teach you how to examine brand activities through the eyes of customers and create a complete creative pitch that a brand manager produces. It will also lead you through the proper mapping and placement of the brand in the long run.
Skills learned: Brand Identity, Management, Advertising, Branding, Communication and Leadership
Course Duration: 5 Months (2 hours per week)
Course Fee: Rs 2,894 per month
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7. Brand & Content Marketing by Coursera
Branding is leaving a lasting effect on the customer with strong storytelling. In this another one of the excellent advertising and brand management courses, you will delve into strong content creation and brand image. This course will give you an understanding of how traditional advertising differs from effective storytelling. You will also learn how to connect with the audience through unique and memorable stories and be able to develop creative assignments.
Skills learned: Content Development, Content Marketing, Storytelling and Advertising and Branding
Course Duration: 15 Hours
Course Fee: Rs 2,894
8. 30-day brand strategy by Udemy
In this advertising and brand management guide, you will have a deeper understanding of your brand and how to influence more customers. This is amongst the best brand management certification courses to learn how human psychology affects brand selection and how to build the brand around that psyche. The course will also allow you to find potential customers for your brand and identify the brand's selling points to bring the brand to life. It includes 5 sections of 14 lectures with 3 downloadable resources.
Skills learned: Brand Planning and Strategy, Brand Management and Business Development
Course Duration: 3 Hours
Course Fee: Rs 455
9. Advertising Foundations by LinkedIn Learning
Understand the digital marketing landscape in the current scenario, and the company, its brand and the audience in this amongst the great advertising online courses. The course is tailored to provide the complete foundation of advertising and incorporates a strategy to work with an advertising agency. It will also help you craft messages, placement of ads, advertising strategy and content and public relations planning.
Skills learned: Advertising, Content Planning and Marketing and Digital Marketing
Course Duration: 1 Hour 16 Minutes
Course Fee: Rs 1,150.00
10. Branding Foundation by LinkedIn Learning
As the name suggests, this one of the best brand management online courses from LinkedIn Learning will lay fundamental grounds for building a successful brand. The course will teach you brand building and equity through social media, public relations, advertising, and other channels. It will also outline the process of branding and teach to measure brand performance and valuation.
Skills learned: Brand Architecture, Customer Relations, Brand Building and Management
Course Duration: 53 Minutes
Course Fee: Rs 1,150.00
11. Luxury Brand Management by London School of Business
Offered by the London School of Business, this advertising and brand management guide will teach you the basics of luxury brand management and its functions in the fashion industry. By pursuing this one of the brand management online courses, you will have a holistic view of marketing and management. People who wish to pursue a career in the high-end luxury brand world or build a practical understanding of this field can opt for this course.
Skills learned: Brand Management, Marketing and Branding
Course Duration: 35 Hours
Course Fee: £1,200
12. Online Master in Strategic Marketing (Luxury Brand Management) by London School of Business and Finance
This among the excellent advertising certification courses from the London School of Business and Finance will teach you strategic marketing techniques in the luxury brand sector. In luxury brand management, consumer relationship is everything. Therefore, this course will also inculcate you with relationship management skills and emphasize consumer behaviour in the luxury industry.
Skills learned: Marketing, Communication and Customer Relationship
Course Duration: 18-36 months
Course Fee: £7,000
Brand image is the most critical asset for a company, and brand managers always strive to achieve and maintain this. Brand management requires critical thinking and the inculcation of innovative ideas for delivering the perfect story for the brand. Pursuing these advertising and brand management courses will let you explore different stratum of brand management, from content marketing to luxury brand management and marketing. The courses will also pave various new career options in the field of advertising and brand management.
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Frequently Asked Question (FAQs) - A complete guide to pursue advertising and brand management
Question: What are the best online platforms for advertising and brand management courses?
There are various websites like Coursera, Udemy, HubSpot, and EdX that provide numerous specialized courses in brand management and advertising.
Question: What do brand management firms and advertising agencies do?
Brand management firm and advertising agency help create a brand image and strong customer base. These firms are specialised in branding strategies and identification of customers to ensure wide reach and growth of the company.
Question: What is the importance of brand management?
Brand management ensures strategic logo, price, packaging, and story for the perfect brand image of the product. A brand manager incorporates innovative plans and strategies to maintain a strong brand image in the market.
Question: Are there advanced brand management courses for professionals?
There are various distance learning and online certificate courses available for experienced professionals to pursue. A lot of top business schools offer online MBA in brand management and advertising for a modest fee.
Question: What is a luxury brand management course?
The primary focus of the luxury brand is creating a memorable customer experience and keeping the brand heritage. Luxury brand management courses are specialised courses for brand management of high-end brands involving a holistic approach towards marketing and brand image.
Question: What is it like working as a brand manager?
As a brand manager, you are responsible for the company's brand, its most important asset. Because of the neck-to-neck competition in the market, the job requires critical thinking and innovative ideas. However, this can be a very rewarding job and a lucrative career option.
Question: What is the eligibility of luxury brand management courses?
o pursue an MBA degree in luxury brand management one must have a graduate degree or any degree equivalent to it in any domain.
Question: How do I start a career as a brand manager?
It is not important to choose a relevant course in undergraduate to become a brand manager, as you can always choose to do an online course. However, you can ideally go for a business administration course then an MBA degree in brand management for lucrative career options in brand management.
Question: What is the scope of brand management as a profession?
Due to advancement in advertising techniques, brand management has become a legitimate profession. Nowadays, most companies recruit brand managers to ensure a strong brand image in the market.
Questions related to Advertising
Do you need math in 10+2 in MA (entertainment, advertising and marketing)?
No, one doesn't necessarily need Mathematics in 10+2 to pursue MA in Entertainment, advertising and marketing. Basically for postgraduate degree in Entertainment, advertising and marketing, the eligibility criteria suggests that a candidate must have secured at least 55% or 60% in the previous degree course. They must have completed a bachelor's degree in mass media communications or advertising, or any related subject course. And the admission process is mostly merit-based however some universities may require entrance exams.
Hope this helps.
All the best!!!
How to start a career in advertising and marketing??
Advertising was introduced as a subject when it's been considered as a serious and popular domain in the area of Marketing. The Advertising course is an core study of concepts such as designing, marketing, communication, strategies, planning of advertising marketing.
You can pursue:
B.A,B.A(hons),B.B.A,B.com as a begining course to begin your career in Advertising.
For more details about Advertising course visit:
I want to pursue my masters in advertising from Canada. Im still studying, I have one year left for my graduation and after that I am planning to get 1-2 years of work experience in an advertising agency and side by side for my post grad. After completing my pg can I apply for masters in Canada?
Yes you can do your post graduation from Canada. And the work experience it's a very good decision also. Because within 1to 2 years you will get the experience about work and it will help you in your masters program also.
You can apply in Canada for your course. You have to apply for Visa also according to your course duration. There are so many universities are present in advertising and media for masters degree. Like
- Seneca College
- Durham University
- St Lawrence College
- Humber Institute of Technology and Advanced Learning
- Algonquin College
- Sheridan Institute of Technology and Advanced Learning etc.
You can check above colleges for admission.
All the best.
I am done with my graduation in BMM now i am looking for Masters in advertising. so i want to know if this course is available and is their any kind of entrances exam for the same.
You can pursue MA in Advertising and Public Relations, the eligibility criteria is passed bachelor's degree in any discipline from a recognized university, the aggregate factor may differ among universities, the admission process differs as per the admission process of the university, it may be based on entrance test or merit based one, some of the top universities for this are Amity University(Mumbai), Sharda University, Bangalore University, Nagpur University, NIMS University(Jaipur), S K Somaiya College,Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya, Makhanlal Chaturvedi National University of Journalism and Communication to name a few.
I am a working professional with 17yrs of experience in Advertising sales.I have done MBA in Marketing. Is it advisable to go for UGC NET at the agenof 43? what are the prospect of qualifying UGC Net for me.Please guide. please
As per required UGC NET 2020 education qualification, candidates possessing a post-graduate degree with 55% marks are eligible to apply for the exam. Candidates should not be more than 30 years in age for JRF but there is no age restriction to apply for the post of Assistant Professor.
Eligibility criteria for UGC net exam is
- Master’s Degree holders with a minimum of 55% marks (50% for reserved candidates) can register for the exam.
- Students in the final year of the master’s program or waiting for its result can also apply for the exam.
- Ph.D. degree holders who completed their master’s degree before September 19, 1991 will be given a relaxation of 5% in aggregate marks.
- Applicants must not be more than 30 years of age as on June 1, 2020 to apply for Junior Research Fellowship.
- SC, ST, OBC, PWD, Transgender and Women candidates are given an age relaxation of up to 5 years.
You can refer to this link for more information about the course.
Hope this helps!!!