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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

In this course, the students will learn many concepts of branding, marketing, and advertising which will help them to measure, build, and run their brand.

The course duration is 12 weeks which means that students will be able to gain complete knowledge about brand management in a short span. It also provides flexible learning such that students will study at their own comfortable pace without any rush. This course also offers a verified certificate by edx.

This course is also associated with the CurtinX MicroMasters Credential in Marketing in a Digital World which is specially designed by professionals. It teaches many critical and management skills that will help students to survive and become successful in this field.

It is an instructor-led course which means that students will have a great learning experience. The lectures are also provided with English video transcripts which makes it much simpler for students to follow and understand the concepts. This course is highly beneficial for those people who are into brand management.

The Highlights

The course duration of 12 weeks
Free accessibility
Verified certificate by edx
Powered by CurtinX
Instructor-led training
Online learning
Flexible learning

Programme Offerings

Verified certificate
instructor-led training
online learning
Project works
assignments

Courses and Certificate Fees

Fees Informations	Certificate Availability	Certificate Providing Authority
INR 16524	yes	Curtin University, Perth

The fee details for this course are as follows:

There are two types of tracks for this course. Free track and verified track.
The total fee for the verified track is Rs 16,524

Fee structure	Amount in Rupees
Base fee	Rs. 16,524

Eligibility Criteria

Certification qualifying details

After the successful course completion, students will receive a verified certificate by edX which is signed by the instructor. But, students must enrol in a verified track in order to get the certificate.

What you will learn

Communication skillsMarketing skillsNetworkingAdvertising skillsBrand Management

The students will learn various skills such as -

How to develop a framework to establish and recognize brand positioning.
How to design several ideas and strategies to expand, progress, revitalize, and strengthen brands which will help to restore brand resonance.
How to enhance values to build customer-based brand equity.
How to plan and execute brand marketing strategies through brand associations and integrated marketing communications.
How to reach more audience and capture the customer’s mindset.
How to improve market performance through various sources and outputs of brand equity.
How to assess a brand equity management system.
Brand elements like logo, name, and so on to separate their brand from other brands.

Who it is for

Brand ManagerMarketing Executive

The Strategic Brand Management course is highly suggested for those people such as -

Students who want to make a profession in the field of brand marketing.
People who want to begin their start-ups and business and grow their brand.
Professionals in the field of social media, marketing, public relations, communication, and marketing who want to learn and improve various skills and techniques.
People who want to get higher positions, projects, and salary hikes.

Admission Details

Students should follow some steps in order to register for this course are as follows -

Step 1: Please visit the course page on the official website of edx: https://www.edx.org/course/strategic-brand-management

Step 2: Please click on the ‘Enroll’ option on the website.

Step 3: Select your preferred type of course between the free and verified track.

Step 4: Free track doesn’t need any payment. If you select the verified track then, fill in your credentials and billing details.

Step 5: Enter and apply the coupon if you have one.

Step 6: Click on the ‘Place Order’ option.

Step 7: Students can access the course after the payment is completed.

The Syllabus

Instructors

Curtin University, Perth Frequently Asked Questions (FAQ's)

1: What is the course duration?

The duration of the course is 12 weeks which is further divided into 8-10 hours per week.

2: Will there be any certificate provided after completing the course?

Students will be awarded a verified certificate by edx after successfully completing the course. Although, they will get the certificate only if they enrol in the verified track.

3: Will this course provide any project works and assignments?

The course offers many assignments and project works which will help students to improve their abilities and keep a check on their learning.

4: What are the timings of this course?

The timings will be given after the admission. But, it will be 8-10 hours per week.

5: Is there any offer or discount on this course?

No. There are no discounts or offers available on this course. But, students can enter and apply the coupon if they have one.

6: What is the type of the course?

The course is instructor-led on a course schedule.

7: Which institution is associated with edx for this course?

Edx brings this course in association with Curtin X to give a masterclass learning experience.

8: Does this course come with any prerequisites?

This course also offers prerequisites such as Digital Branding and Engagement and Reputation Management in a Digital World as these are also a part of MicroMasters Credential.