7 Courses and Certifications

Online Advertising Courses & Certifications

“Stopping advertising to save money is like stopping your watch to save time.” Pioneer Henry Ford had this to say about advertising. If you look around, you will find this to be true. Every good business needs great advertising.

 There is always great competition in every industry. Advertising is a provider's way of reaching out to the consumer and telling them that they can trust the product/service. If you believe that you have the ability to connect with the consumer, then advertising courses can help you become a top professional.

What is Advertising?

It is a profession of conveying compelling messages to the consumer to promote services, products or the brand itself in order to gather engagement and sales. 

Advertising has a rich history. In the ancient and medieval ages, it was oral communication and manuscripts. Then came the age of newspapers. And since the twentieth century, advertising has dominated the digital platform. 

Who can pursue Advertising courses?

  • You are a compelling storyteller and a salesman at heart
  • You find innumerous opportunities in the advertising sector
  • You are an entrepreneur or a professional in a company and wishes to take on the role of advertising to maximize the reach of your product/service

Does any of this sound like you? Then Advertising courses are for you.

Eligibility Criteria for Advertising courses

For UG Advertising courses, you must have (10+2) qualifications with a minimum of 50%.

For PG Advertising courses, you must have a bachelors with at least 55% - 60%. It is advisable to have bachelors in the following: mass media communications / advertising. However you can also have any bachelor’s from other fields.

Note: Many institutes offer the course based on merit entry. But for some institutes, you will have to crack entrance exams to gain admission.

Entrance Exams for Advertising Courses

You can also enroll into online advertising courses as they can expand your knowledge and skills.

Important skills for Advertising courses

  • Creativity and Innovation
  • Problem solving skills
  • Logical and Analytical skills 
  • Attention to detail
  • Leadership skills
  • Teamwork
  • Interpersonal skills
  • Excellent language skills

What will you learn in Advertising courses?

For UG Advertising courses

  • Advertising concepts and Visualisation
  • Creative and content writing
  • Professional Communication theories
  • Designing
  • Marketing strategies
  • Regulation in Advertising and Public Relation
  • Advertising research
  • Contemporary issues in media

For PG Advertising courses

  • Principles of Public Relations
  • Creativity and Campaign Planning
  • Production Techniques and Methods
  • Oral and Visual Communication 
  • Media Planning
  • Marketing Strategies
  • Communication Theory and Research Marketing

Popular Advertising certification courses

Every year new innovations arise in advertising. And the professionals in advertising have to learn to stay ahead of the game. Therein lies the importance of advertising certification courses. Here are some of the best advertising certification courses available in the market.

Course

Offered by

Duration 

Fees

Advertising and Society

Duke University, Durham via Coursera

7 weeks

Free

Advertising with Facebook


Facebook via Coursera


5 weeks

Free

Certified Campaign Manager

Vskills

Self paced

INR 3,499/-

Advertising

JNVU Jodhpur via Swayam

12 weeks

Free (charge for certificate)

Fundamentals of Social Media Advertising

Facebook via Coursera

5 weeks

Free

Services Marketing Concepts and Applications

 IIM Bangalore via Edx


6 weeks

Free


Career Opportunities after Advertising courses

Digital marketing Manager

You manage marketing for products/services. You could work for a particular company promoting their products or work for marketing companies. You supervise the marketing team in campaigns (online and offline) and ensure the growth of the campaign.

Average Base Salary p.a.: INR 5,49,749/-

Digital marketing Specialist

You develop marketing strategies that can generate more engagement. You do extensive research and come up with designing layouts, presentations, newsletters, brochures, event support materials etc.

Average Base Salary p.a.: INR 347,933/-

Other careers:

Salary Trends

Average salary of a Digital Marketing Manager based on experience

Experience in years

Average Base Salary p.a.

< 1

INR 3,11,486 /-

1 - 4 

INR 4,40,143 /-

5 - 9 

INR 7,07,836/-

10 - 19  

INR 10,99,116/-

** Source of Salary Details: Payscale

Note: The given salary details may vary depending on experience, skill, company, location etc. 

Scope after Advertising courses

The digital marketing giant, Dentsu, estimates that the global ad spend growth will amount to 579 billion dollars. So you can see what the industry has to offer and why it is a massive industry. Every sector (public and private) requires the attention of the population. This leads to the high demand for professionals in the field of advertising. You could work for different types of media (newspapers, magazines, television or internet marketing) So take some of the best advertising courses and make the career of your choice.

Top Recruiters

Ogilvy & Mather

McCann Worldgroup 

Dentsu

Leo Burnett

Grey Worldwide

FCB Ulka


FAQs

Q: Is it possible for me to learn online Advertising courses?

A: Yes you can. There are online Advertising courses that you can learn from the comfort of your home. But also go take some bachelor’s degree (preferably in law) as it is required by many employers.

Q: How long does it take to complete advertising courses?

A: This would depend on the course and its provider. For UG advertising courses it can take upto 3 years, whereas PG advertising courses can take upto 2 years. You can complete advertising certification courses within a few months.

Q: Can I get jobs with just advertising certification courses alone?

A: Advertising is one of those industries where you can make it even without a degree. But sadly in this day and age, most recruiters demand adequate education which is degree courses. So the best option for you would be to enroll into a good degree course and then also go for advertising certification courses as well.

Q: How much does it cost to study  advertising courses?

A: It can vary depending on the courses and the institute. UG advertising courses can cost upto 6 lakhs. PG advertising courses can cost upto 4 lakhs. When it comes to advertising certification courses there are free as well as paid courses (upto a few thousand rupees.)

Q: Why should I learn advertising courses?

A: You should go for advertising only if you have the passion for it. Then if you have the passion, then you need the necessary skills, because this is rewarding and a difficult field. Every company in every country needs exceptional professionals to market their products. Whether you wish to become an advertising professional or an entrepreneur/ professional in a company, you will need to have the advertising skills. 

Q: What are some of the best colleges which offer advertising courses in India?

A: Here is some of the best colleges for advertising courses:

You can also opt for online advertising courses along with the degree courses.

Career Category
Specialization
Skills

Pricing

-
To
Advertising

Offered by

Certificate

Advertising

The goal of advertising is to target various customers from varied backgrounds and help them connect with the product or service provider. A good advertisement will influence customers' buying behaviour and reflect the ethos of the service provider. Learn to design ads in a high-quality way and become a professional in the industry with the Advertising online course.

The Advertising certification syllabus will introduce candidates to communication processes and ad designing techniques. It will also cover topics like the internet in advertising and build the candidates’ skills and equip them to enter the advertising industry fully.

Candidates will learn about the ethical, social and legal aspects of the society and economy in the Advertising training by Swayam. This Massive Online Open Courses or MOOC aims to develop the skills of the candidates and help them connect with the advertising industry in an empowered way. Swayam will also provide a certificate of completion to the candidates.

...Read More
12 Weeks
Skills Covered:
Advertising skills
Advertising and Marketing Communication Strategy

Offered by

Kellogg School of Management, Northwestern University, Evanston via Emeritus
Certificate

Advertising and Marketing Communication Strategy

The Advertising and Marketing Communication Strategy certification course is designed especially for working professionals. Candidates will learn from the course through the online curriculum provided by the Kellogg School of Management. The Advertising and Marketing Communication Strategy certification syllabus is in association with the Emeritus. Candidates do not have to fulfil any specific requirements for this course. They can easily learn from the modules already available in the study material of the programme. The course facilitates financial aid and flexible payment methods along with other discounts. Candidates will get a certificate of the Advertising and Marketing Communication Strategy online course at the end too if they qualify for the final exam. 

...Read More
8 Weeks
$ 1,950
Skills Covered:
Marketing skills Advertising skills
Certificate

Advertising and Society

The Programme offered by the course era by Duke university to satisfy the candidates to know the societal values and what is an advertisement meant by. Coursera is an online platform where several valuable courses are handled by professional guides and industrial experts systematically and reliably. However, there is online platform guidance and instructions.

Society is a mixture of values, ethics, and behaviour of mankind where everyone takes part both individually and in the group. There is a responsibility for everyone to make the society and to take part in society. The course is helpful here in this aspect to know our major roles and responsibilities. Every work we have done had an impact on advertising too and the major objective of this course is to know the interrelationship between Advertising and Society

Coursera is an online platform where 10,000+ courses are available online. The content on Coursera and video quality are up to the student's expectations. The lectures will associate theoretical frameworks and appear to be most engaging to students.

...Read More
7 Weeks
Free
Skills Covered:
Creativity Advertising skills
Services Marketing Concepts and Applications

Offered by

Certificate

Services Marketing: Concepts & Applications

edX supports the learners in getting a job, changing fields, gaining a promotion, or pursuing new interests by offering courses in diverse fields such as law, biology, languages, writing, engineering, and other fields.

Services Marketing: Concepts & Applications course by edX has been built by experienced faculty to give the learners exposure to the various concepts of marketing services. As new services are being introduced regularly and many of them have changed the industry and economy. 

This course will equip the learners to analyse the opportunities and challenges faced in marketing and managing services. They will learn about the features of services and their implications on design, conceptualization, delivery, the importance of coordinated organizational effort through marketing, operations in delivering superior service, human resources, and the practices across business models and industries. They will be able to apply the frameworks and models in diverse service contexts through industry-relevant examples and research.

...Read More
6 Weeks
Beginner
Free
Skills Covered:
Marketing skills

Offered by

Certificate

Fundamentals of Social Media Advertising

If you need a course in understanding how to begin advertising on Facebook and Instagram, the Fundamentals of Social Media Advertising programme is an excellent course for you. It dives deep into the paid advertising on social media, offering step-by-step guidelines through the whole process. At the end of this course, you will be able to create a social media ad, learn how to collaborate using creative briefs, and understand what makes a social media ad effective. 

Fundamentals of Social Media Advertising online course is the third course in the ‘Facebook Social Media Marketing’ course series. It is a beginner course that doesn’t have many entry requirements before joining. All you need is a Facebook account, an Instagram account, and basic internet navigation skills. 

Facebook’s Daniel Kob will teach the Fundamentals of Social Media Advertising certification. It is a five-week course which needs a total study time of about nine hours. 

...Read More
5 Weeks
Beginner
Free
Skills Covered:
Advertising skills

Offered by

Certificate

Advertising with Facebook

Advertising with Facebook program helps to understand how to create and manage your ads on social media platforms using Facebook Ad Manager. You will learn about selecting ad objectives, budget, placement, and target audience that align with your unique goals. Then, you’ll be able to build an ad that suits your campaign goals and target audience and know which components to monitor for optimising your campaign’s results. 

Advertising with a Facebook online course is part of the ‘Facebook Social Media Marketing’ training series. The programme has been designed by Facebook, with Entrepreneur and Marketing Leader Daniel Kob as the educator. You do not need any special skills or training to join. However, it is recommended that you complete the previous training courses in the series. 

Advertising with Facebook certification is 100% online and self-paced. You can set your preferable deadlines and even reschedule them if necessary. This curriculum is the fourth one in this series and requires nearly 10 hours for completion. 

...Read More
5 Weeks
Beginner
Free
Skills Covered:
Advertising skills
Certified Campaign Manager

Offered by

Certificate

Certified Campaign Manager

Campaign Managing not only requires able leadership but also knowledge of factors contributing to a successful campaign. These campaigns can vary from advertising, social work, and so on. Vskills Certified Campaign Manager Certification Programme is designed to guide candidates through all kinds of campaign management techniques. The curriculum progresses on the basic presumption that campaign building is something which touches upon multiple areas like its institutions, advertising, workflow, positioning, branding, consumer insights, creativity, campaign planning, briefing, computer and internet basics and SEO.

Every topic is delivered by experts who are Vskills alumni, and thus the learning will be totally based on important and crucial concepts in Campaign Management. As learners gain knowledge of Campaign Development, they would also get extra information on Developing Campaign Strategies, Creating Great Advertising Institutions, Branding and Positioning and many others.

Course takers will get once in a lifetime experience throughout their learning as they get to work on practice tests and assignments, providing a vivid approach. Once enrolled, they can revisit the modules as and when they want with no extra charge. Vskills is equally committed to shaping their career with its special placement assistance programme.

...Read More
3,499
Skills Covered:
Advertising skills

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