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“Stopping advertising to save money is like stopping your watch to save time.” Pioneer Henry Ford had this to say about advertising. If you look around, you will find this to be true. Every good business needs great advertising. There is always great competition in every industry. Advertising is a provider's way of reaching out to the consumer and telling them that they can trust the product/service. If you believe that you have the ability to connect with the consumer, then advertising courses can help you become a top professional. Many universities worldwide offer paid and free advertising courses online that you can pursue at your own pace.
What is Advertising?
It is the profession of conveying compelling messages to the consumer to promote services, products or the brand itself in order to gather engagement and sales. Advertising has a rich history. In the ancient and medieval ages, it was oral communication and manuscripts. Then came the age of newspapers. Since the twentieth century, advertising has dominated the digital platform.
Who can pursue Advertising courses?
- You are a compelling storyteller and a salesman at heart
- You find innumerable opportunities in the advertising sector
- You are an entrepreneur or a professional in a company and wish to take on the role of advertising to maximize the reach of your product/service
Does any of this sound like you? Then Advertising courses online are for you.
Eligibility Criteria for Advertising courses
For UG Advertising courses, you must have (10+2) qualifications with a minimum of 50%.
For PG Advertising courses, you must have a bachelors with at least 55% - 60%. It is advisable to have bachelors in the following: mass media communications/advertising. However, you can also have any bachelor's from other fields.
Note: Many institutes offer Advertising courses based on merit. But for some institutes, you will have to crack entrance exams to gain admission.
Entrance Exams for Advertising Courses
You can also enrol in advertising certificate courses as they can expand your knowledge and skills.
Important skills for Advertising courses
- Creativity and Innovation
- Problem-solving skills
- Logical and Analytical skills
- Attention to detail
- Leadership skills
- Teamwork
- Interpersonal skills
- Excellent language skills
Also Read: Top providers offering Advertising courses and certifications
What will you learn in Advertising courses?
For UG Advertising courses
- Advertising concepts and Visualisation
- Creative and content writing
- Professional Communication Theories
- Designing
- Marketing strategies
- Regulation in Advertising and Public Relation
- Advertising research
- Contemporary issues in media
For PG Advertising courses
- Principles of Public Relations
- Creativity and Campaign Planning
- Production Techniques and Methods
- Oral and Visual Communication
- Media Planning
- Marketing Strategies
- Communication Theory and Research Marketing
Popular Advertising certification courses
Every year new innovations arise in advertising. Professionals in advertising have to learn to stay ahead of the game. Therein lies the importance of advertising certification courses and online advertising courses in India. These advertising certificate courses are of short duration. You can pursue the certificate course in advertising at your own pace and convenience. Here are some of the best advertising certification courses available in the market.
Course | Offered by | Duration | Fees |
7 weeks | Free | ||
Facebook via Coursera | 5 weeks | Free | |
Vskills | Self-paced | Rs 3,499/- | |
JNVU Jodhpur via Swayam | 12 weeks | Free (charge for certificate) | |
Facebook via Coursera | 5 weeks | Free | |
IIM Bangalore via Edx | 6 weeks | Free |
Career Opportunities after Advertising courses
Digital marketing Manager
As a digital marketing manager, you will manage marketing for products/services. You could work for a particular company promoting their products or work for marketing companies. You will also supervise the marketing team in campaigns (online and offline) and ensure the growth of the campaign.
Average Base Salary p.a.: Rs 557,463/-
Digital marketing Specialist
You will develop marketing strategies that can generate more engagement. You will also do extensive research and come up with designing layouts, presentations, newsletters, brochures, event support materials and more.
Average Base Salary p.a.: Rs 357,691/-
Other careers:
- Production Designer
- Project Manager
- Data Analyst
- Advertising Manager
- Copywriter
- Creative Director
- Art Director
- Illustrator
- Market Research Executive
Salary Trends
The salary of professionals who have pursued advertising courses online or offline will be very more lucrative. As the demand for advertising professionals is surging day by day, companies well compensate these professionals. The salary of advertising professionals may vary depending on experience, skills, employer and location. Here is the average base salary of a Digital Marketing Manager based on experience:
Experience in years | Average Base Salary p.a. |
< 1 | Rs 308,704/- |
1 - 4 | Rs 435,422/- |
5 - 9 | Rs 761,882/- |
10 - 19 | Rs 1,168,669/- |
** Source of Salary Details: Payscale
Popular Online Arts And Crafts Courses and Certifications
- Online Social Media Marketing Courses
- Online Marketing Management Courses
- Online Brand Management Courses
- Online Advertising Courses
- View All Online Marketing Courses
- Online Journalism Courses
- Online Mass Communication Courses
Scope after Advertising courses
The digital marketing giant, Dentsu, estimates that the global ad spend growth will amount to 579 billion dollars. So you can see what the industry has to offer and why it is a massive industry. Every sector (public and private) requires the attention of the population. This leads to high demand for professionals in the field of advertising. You could work for different types of media (newspapers, magazines, television or internet marketing). So take the best advertising courses and make the career of your choice.
Top Recruiters for Advertising Professionals
- Dentsu
- Leo Burnett
- FCB Ulka
- Ogilvy & Mather
- Grey Worldwide
- McCann Worldgroup
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You May Also Read the Top Certifications in Different Specialisations
FAQs
Q: How do I learn advertising online?
A: There are numerous online Advertising courses in India that you can learn from the comfort of your home. But also go take some bachelor’s degree (preferably in law) as it is required by many employers.
Q: What is the qualification for advertising courses?
A: This would depend on the course and its providers. For UG advertising courses, it can take up to 3 years, whereas PG advertising courses can take up to 2 years. You can complete advertising certification courses within a few months.
Q: Can I get jobs after advertising certification courses?
A: Advertising is one of those industries where you can make it even without a degree. But sadly in this day and age, most recruiters demand adequate education which is degree courses. So the best option for you would be to enrol in a good degree course and then also go for advertising certification courses as well.
Q: How much does it cost to study advertising courses?
A: It can vary depending on the courses and the institute. UG advertising courses can cost up to Rs 6 lakhs. PG advertising courses can cost up to Rs 4 lakhs. When it comes to advertising certification courses, there are free as well as paid courses (up to a few thousand rupees.)
Q: Why should I learn advertising courses?
A: You should go for advertising only if you have a passion for it. Then you will need the necessary skills as this is a rewarding and difficult field. Every company, regardless of size and type, needs exceptional professionals to market its products. Whether you wish to become an advertising professional or an entrepreneur/ professional in a company, you will need to have advertising skills.
Q: What are some of the best colleges which offer advertising courses in India?
A: Here are some of the best colleges for advertising courses:
- Sharda University, Greater Noida
- Savitribai Phule Pune University, Pune
- Aligarh Muslim University, Aligarh
- Chandigarh University, Chandigarh
You can also opt for online advertising courses along with degree courses.
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