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“Stopping advertising to save money is like stopping your watch to save time.” Pioneer Henry Ford had this to say about advertising. If you look around, you will find this to be true. Every good business needs great advertising.
There is always great competition in every industry. Advertising is a provider's way of reaching out to the consumer and telling them that they can trust the product/service. If you believe that you have the ability to connect with the consumer, then advertising courses can help you become a top professional.
What is Advertising?
It is a profession of conveying compelling messages to the consumer to promote services, products or the brand itself in order to gather engagement and sales.
Advertising has a rich history. In the ancient and medieval ages, it was oral communication and manuscripts. Then came the age of newspapers. And since the twentieth century, advertising has dominated the digital platform.
Who can pursue Advertising courses?
- You are a compelling storyteller and a salesman at heart
- You find innumerous opportunities in the advertising sector
- You are an entrepreneur or a professional in a company and wishes to take on the role of advertising to maximize the reach of your product/service
Does any of this sound like you? Then Advertising courses are for you.
Eligibility Criteria for Advertising courses
For UG Advertising courses, you must have (10+2) qualifications with a minimum of 50%.
For PG Advertising courses, you must have a bachelors with at least 55% - 60%. It is advisable to have bachelors in the following: mass media communications / advertising. However you can also have any bachelor’s from other fields.
Note: Many institutes offer the course based on merit entry. But for some institutes, you will have to crack entrance exams to gain admission.
Entrance Exams for Advertising Courses
You can also enroll into online advertising courses as they can expand your knowledge and skills.
Important skills for Advertising courses
- Creativity and Innovation
- Problem solving skills
- Logical and Analytical skills
- Attention to detail
- Leadership skills
- Interpersonal skills
- Excellent language skills
What will you learn in Advertising courses?
For UG Advertising courses
- Advertising concepts and Visualisation
- Creative and content writing
- Professional Communication theories
- Marketing strategies
- Regulation in Advertising and Public Relation
- Advertising research
- Contemporary issues in media
For PG Advertising courses
- Principles of Public Relations
- Creativity and Campaign Planning
- Production Techniques and Methods
- Oral and Visual Communication
- Media Planning
- Marketing Strategies
- Communication Theory and Research Marketing
Popular Advertising certification courses
Every year new innovations arise in advertising. And the professionals in advertising have to learn to stay ahead of the game. Therein lies the importance of advertising certification courses. Here are some of the best advertising certification courses available in the market.
Duke University, Durham via Coursera
Facebook via Coursera
JNVU Jodhpur via Swayam
Free (charge for certificate)
Facebook via Coursera
IIM Bangalore via Edx
Career Opportunities after Advertising courses
Digital marketing Manager
You manage marketing for products/services. You could work for a particular company promoting their products or work for marketing companies. You supervise the marketing team in campaigns (online and offline) and ensure the growth of the campaign.
Average Base Salary p.a.: INR 5,49,749/-
Digital marketing Specialist
You develop marketing strategies that can generate more engagement. You do extensive research and come up with designing layouts, presentations, newsletters, brochures, event support materials etc.
Average Base Salary p.a.: INR 347,933/-
- Production designer
- Project Manager
- Data analyst
- Advertising Manager
- Creative Director
- Art Director
- Market Research Executive
Average salary of a Digital Marketing Manager based on experience
Experience in years
Average Base Salary p.a.
INR 3,11,486 /-
1 - 4
INR 4,40,143 /-
5 - 9
10 - 19
** Source of Salary Details: Payscale
Note: The given salary details may vary depending on experience, skill, company, location etc.
Scope after Advertising courses
The digital marketing giant, Dentsu, estimates that the global ad spend growth will amount to 579 billion dollars. So you can see what the industry has to offer and why it is a massive industry. Every sector (public and private) requires the attention of the population. This leads to the high demand for professionals in the field of advertising. You could work for different types of media (newspapers, magazines, television or internet marketing) So take some of the best advertising courses and make the career of your choice.
Ogilvy & Mather
Q: Is it possible for me to learn online Advertising courses?
A: Yes you can. There are online Advertising courses that you can learn from the comfort of your home. But also go take some bachelor’s degree (preferably in law) as it is required by many employers.
Q: How long does it take to complete advertising courses?
A: This would depend on the course and its provider. For UG advertising courses it can take upto 3 years, whereas PG advertising courses can take upto 2 years. You can complete advertising certification courses within a few months.
Q: Can I get jobs with just advertising certification courses alone?
A: Advertising is one of those industries where you can make it even without a degree. But sadly in this day and age, most recruiters demand adequate education which is degree courses. So the best option for you would be to enroll into a good degree course and then also go for advertising certification courses as well.
Q: How much does it cost to study advertising courses?
A: It can vary depending on the courses and the institute. UG advertising courses can cost upto 6 lakhs. PG advertising courses can cost upto 4 lakhs. When it comes to advertising certification courses there are free as well as paid courses (upto a few thousand rupees.)
Q: Why should I learn advertising courses?
A: You should go for advertising only if you have the passion for it. Then if you have the passion, then you need the necessary skills, because this is rewarding and a difficult field. Every company in every country needs exceptional professionals to market their products. Whether you wish to become an advertising professional or an entrepreneur/ professional in a company, you will need to have the advertising skills.
Q: What are some of the best colleges which offer advertising courses in India?
A: Here is some of the best colleges for advertising courses:
- Sharda University, Greater Noida
- Savitribai Phule Pune University, Pune
- Aligarh Muslim University, Aligarh
- Chandigarh University, Chandigarh
You can also opt for online advertising courses along with the degree courses.
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