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Great Brands have a great managing team. It is not only the development that counts. It is also important to know what the customer wants, to know how to make the best profits and also to know how to ensure that the customer knows how great the products are.
This is an equally rewarding and competitive field. Do you have what it takes to make your company stand out? Do you wish to learn what it takes? There are many top brand management courses to help you become a professional in this field.
What is Brand Management?
It is the activity that ensures that the brand/ product gets the maximum coverage. Thus the brand is known within the entire consumer spectrum in a positive light. This intrigues them to buy the product/service. Brand Managers extensively research consumer behaviour, market trends, their competitions etc. to come up with the best strategies. They give valuable advice to the development team on how to make the product/service better. The brand management team also takes care of fund allocation for different purposes (advertising, market research,packaging, promotions etc.
Who can pursue Brand Management?
If this is you? Then Brand Management courses are for you.
- You always had the ability to influence people and you wish to put that into practice
- You work in a company or are an entrepreneur. You wish to learn the skills to put your brand in the market
- You see the vast horizon opening up in this industry and aspire to pursue this as your career
Eligibility Criteria for Brand Management courses
Note: There are no specific courses titled Brand Management. However in BBA and MBA you have specialisations in Brand Management. But the interesting thing is you can take a degree in arts or journalism and still become a professional in Brand Management. Because in the end, you are learning to become an effective communicator.
For UG Brand Management courses, you must have (10+2) qualifications, preferably in subjects such as maths, economics, business studies, or statistics with a minimum passing percentage 50%. You can also study other subjects as well.
UG Brand Management courses
- B.A. (Bachelor of Arts) Mass Communication
- B.J.M.C. (Bachelor of Journalism and Mass Communication)
- BMC (Bachelor of Mass Communication)
- BBA (Bachelor of Business Administration) Brand Building and Management
- BBA (Bachelor of Business Administration) Retail Management
Entrance exams for UG Brand Management courses
- AMU-AT: Aligarh Muslim University Admission Test
- JMI-EE: Jamia Millia Islamia Entrance Examination
- IPU-CET: Indraprastha University Common Entrance Test
PG Brand Management courses
- M.M.C. (Master of Mass Communication)
- M.B.A. (Master of Business Administration) Brand Building and Management
- M.B.A. (Master of Business Administration) Brand Management and Communication
- M.B.A. (Master of Business Administration) Retail Management
- M.B.A. (Master of Business Administration) Advertising and Brand Management
- M.B.A. (Master of Business Administration)
- M.M.C. (Master of Mass Communication)
- M.A.M.C. (Master of Arts in Mass Communication)
Entrance Exams for PG Brand Management courses
You can also take online Brand Management courses to enhance your knowledge and skills.
Important skills for Brand Management courses
- Creativity and Innovation
- Logical and Analytical skills
- Problem solving skills
- Attention to detail
- Basic technical skills
What will you learn in Brand Management courses?
- Brand Management
- Sales tactics
- Marketing strategies (Digital and analogue)
- Market Research
- Consumer Behaviour
Popular Brand Management certification courses
Each brand faces tough competition in the market. It is often quite difficult to keep up with the latest trends as the tastes of the consumer can vary from time to time. Brand Management certification courses can equip you in these aspects. Here are some of the best Brand Management certification courses.
IIM Bangalore via Edx
University of Cape Town, Cape Town via GetSmarter
Imperial College Business School, Imperial College, London via Emeritus
The Hong Kong Polytechnic University, Hong Kong via Edx
MICA, Ahmedabad via Talentedge
Kellogg School of Management, Northwestern University, Evanston via Emeritus
Other Brand Management certification courses
- PG Certificate Program in Managing Brands and Marketing Communication
- Digital Strategy for Brand Marketing Course
- Certificate Program in Strategic Brand Management
- Certified Brand Manager
- Strategic Brand Management
Career Opportunities after Brand Management courses
You work for different branded trademarks for different companies. You coordinate with the marketing team to ensure that the brand gets the maximum exposure and excellent response from the consumers.
Average Base Salary p.a.: INR 9,25,849/-
You handle social media tasks. These could be taking care of social media sites, pages and profiles. You create strategic campaigns on social media. You also take care of Q & A sessions.
Average Base Salary p.a.: INR 3,46,859/-
- Marketing Executive
- Marketing Analyst
- Marketing Director
- Social Media Manager
Average salary of a Brand Manager based on experience
Experience in years
Average Base Salary p.a.
INR 8,00,000 /-
1 - 4
INR 7,73,894 /-
5 - 9
INR 11,93,493 /-
10 - 19
INR 17,93,928 /-
** Source of Salary Details: Payscale
Note: The given salary details may vary depending on experience, skill, company, location etc.
Scope after Brand Management courses
Take different industries: Education, Electrical and Electronic ProductsLeisure, Media, Hospitality, Retail, and Travel, Telecommunications, Pharmaceuticals,, FMCG (Fast-moving consumer goods), Entertainment etc. You could work as an advertising professional for companies in the industries mentioned above. Or you could work for advertising companies, digital marketing agencies, consultancies, recruitment firms etc.
So take the best brand management courses to become the best asset in this field.
Q: Why should I go for Brand Management certification courses?
A: To stand out as a professional you need the following: Qualification (degree, advanced degree etc.), experience and expertise. Now the latter can be enhanced by taking Brand management certification courses. This allows you to specialise in the nuances of the market and also tells your employer that you are more than qualified.
Q: Are there any top online brand management courses?
A: Yes. Top institutes (IIMs) and companies (Edx, Vskills) are offering online brand management courses. You can learn them from the comfort of your home.
Q: What is the cost of studying different Brand Management courses?
A: For UG Brand Management courses it can go upto 10 lakhs. For PG Brand Management courses it can cost upto 5 lakhs. There are online Brand Management courses which could be either free or paid (up to a few thousand rupees)
Q: What are some of the best institutes for studying Brand Management courses? A:Some of the best institutes for taking Brand Management courses are:
- Indian Institute of Mass Communication
- Jamia Millia Islamia
- SRM Institute, Chennai
- Lovely Professional University
- Maharaja Sayajirao University
You can also take online Brand Management courses along with the degree courses to augment your skills.
Q: How long does it take to complete Brand management courses?
A: You can complete UG Brand Management courses in 3 years, whereas for PG Brand Management courses it can take 2 years. There are Brand Management certification courses which you can complete in a few weeks whereas others can take up to a year.
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