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Social media has become an active part of our life after Facebook. Now, social media platforms like Facebook, Instagram, LinkedIn, Snapchat, Telegram, and Twitter have a revolutionary influence on humankind. More than 4.48 billion people around the world use social media and out of them, 470.1 million are from India. All of these people know how to use social media platforms; however, social media can offer more. We can do business and market our products using social media. Social media marketing evolved especially after marketing got digitalized and more well-paid job opportunities are created for those who can use social media diligently.
What are Social Media Courses?
Social media courses discuss various skills and strategies that we can utilise to use Facebook, Instagram, Telegram and the like creatively. The social media courses will provide you with a detailed understanding of the various aspects of social media including social media marketing, content marketing and the like.
Who can Pursue Social Media Courses?
The social media courses are the right option for you, if
- You are active on social media.
- You know the basics of using social media.
Eligibility Criteria of Social Media Courses
There are undergraduate and postgraduate programmes like BBA and MBA that provide digital marketing as a specialisation. To enrol in them, the candidates need to have certain prerequisites. But, for the online social media courses, the students only need the interest to learn and the basic education qualification of 10+2. The eligibility criteria for UG and PG-level social media courses are provided below.
UG Social Media Courses
- To take admission in the undergraduate programmes with specialisation in social media, the students are required to have completed their 10+2 in any of the streams from a recognized board with a minimum aggregate of 50%.
- Some institutions take the national level or specific entrance examinations while providing admission to the courses. In such cases, the students will have to crack them.
PG Social Media Courses
To enrol in the PG level courses with specialisation in social media, the candidates must hold a BBA or an undergraduate degree from one of the recognized universities or colleges.
Entrance Exams for Social Media Courses
For admission into the UG and PG programmes that have specialisation in social media, the students most often may be required to ace the entrance exams as per the guidelines of the institutions. Some of the entrance examinations for the social media courses are:
Skills Required for Social Media Courses
Social media courses require students to have some basic skills before starting. The skills of basic social media knowledge, creativity and innovative thinking can be very instrumental during the social media courses for beginners. Plus, these skills can also be valuable to you while you work in the industry along with the following skills:
- Communication skills
- Persuasive skills
- problem-solving skills
- Technical skills
- marketing skills
Explore Popular Specializations
What You Will Learn in Social Media Courses
Which topics the social media courses will cover is based on the level of courses you choose. Advanced degree programmes will discuss the whole gamut of topics related to social media, marketing and the like. On the other hand, the online social media courses will only discuss what specific topic they are on. Some of the topics covered by social media courses include.
- Social Media Measurement and Reporting
- Social Advertising
- Social Media Tools
- Youtube tools and marketing strategies
- Facebook tools and marketing strategies
- Instagram tools and marketing strategies
- Telegram tools and marketing strategies
- Twitter tools and marketing strategies
- Social Media Strategy and Planning
- Social Media Management Tools
- Web analytics
- Content marketing
- Social Media Channel Management
Popular Social Media Certification Courses
Many online course providers offer online social media courses in collaboration with various management institutes. The MOOC providers that provide online social media courses include Edx, Futurelearn, Getsmarter and Simplilearn. Some of the best social media courses and social media marketing course free with certificate are tabulated below.
Social Media How Media Got Social
Curtin University, Perth via Edx
Social Media and Text Analytics
TCS iON, 361 DM
Social Media Strategy: Creating Engagement, Insight, and Action
MIT Sloan School of Management, Cambridge via GetSmarter
Optimise your LinkedIn Profile Task
Digital Vidya via FutureSkills
Advanced Social Media Certification Training Course
Career Opportunities After Social Media Courses
Professionals who have completed social media courses can go for job opportunities in various aspects including marketing. Every business enterprise, be it small or large, needs professionals who have a deep understanding of social media for marketing and wide reach. Some of the professional opportunities available for you after the social media courses are listed below.
- Social Media Manager
- Email Marketer
- Social Media Specialists
- Content Marketing Specialist
- Digital Marketing Analyst
Salary Trends in Social Media
Digital marketing and social media marketing professionals are in huge demand as all of the business organizations, educational institutions and the like digitize their marketing. However, having working experience in the industry will help in salary increments. Some of the job profiles and their average salaries in India are provided in the table below.
Email Marketing Specialist
Rs 328,000 p.a. (Approx.)
Social Media Manager
Rs 321,782 p.a. (Approx.)
Social Media Specialists
Rs 398,596 p.a. (Approx.)
Digital Marketing Analyst
Rs 353,451 p.a. (Approx.)
Scope of Social Media Courses
The number of people using social media for things other than connecting people like shopping and marketing has increased immensely. Thus, the business has been digitized more or less enabling customers to buy products and services even from foreign countries. This cut a path for digital marketing creating new job vacancies in large numbers for the professionals with an understanding of social media. The process of the digitalization of business in all actors including audition, health, automobiles and the like is going on promising opportunities for those who have mastery over social media platforms.
Explore Major Course Providers
Top Recruiters in Social Media
Companies in e-commerce, education, medicine and many other sectors now are looking for skilled professionals who are experts in making use of social media for business. Small micro startups to multinational companies hire professionals with social media skills. Some of the recruiters in social media are:
Social Media Courses by Top Providers
Check out the table below to know some of the online social media courses and social media marketing courses with certificates free offered by top online course providers.
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Q) Are social media courses worth taking?
Ans) Yes, the social media courses are worth taking now as the social media jobs are plenty and offer better salary packages in the wake of digitalization happening across the sectors.
Q) Can I study social media courses online?
Ans) Yes, you can learn social media skills through the courses provided by various learning platforms like Edx, Futurelearn, Simplilearn and the like.
Q) Mention some career options I can pursue after the social media courses?
Ans) After the social media courses, you can go for the career options like social media manager, social media specialist, email marketer, digital marketing analyst and the like.
Q) Name some of the companies that hire professionals with social media skills?
Ans) Amazon, Siemens, Google, Abbott and Castrol are some of the companies that recruit professionals with social media skills.
Q) What is the average salary of social media professionals in India?
Ans) The salary of social media professionals in India is completely depending on their job profiles and the skills they have. The average salary of social media specialists in India is Rs 398,596 per annum.
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