6 Courses and Certifications

Online Social Media Courses & Certifications

Social media has become an active part of our life after Facebook. Now, social media platforms like Facebook, Instagram, LinkedIn, Snapchat, Telegram, and Twitter have a revolutionary influence on humankind. More than 4.48 billion people around the world use social media and out of them, 470.1 million are from India. All of these people know how to use social media platforms; however, social media can offer more. We can do business and market our products using social media. Social media marketing evolved especially after marketing got digitalized and more well-paid job opportunities are created for those who can use social media diligently. 

What are Social Media Courses?

Social media courses discuss various skills and strategies that we can utilise to use Facebook, Instagram, Telegram and the like creatively. The social media courses will provide you with a detailed understanding of the various aspects of social media including social media marketing, content marketing and the like.

Who can Pursue Social Media Courses?

The social media courses are the right option for you, if 

  • You are active on social media.
  • You know the basics of using social media.

Eligibility Criteria of Social Media Courses

There are undergraduate and postgraduate programmes like BBA and MBA that provide digital marketing as a specialisation. To enrol in them, the candidates need to have certain prerequisites. But, for the online social media courses, the students only need the interest to learn and the basic education qualification of 10+2. The eligibility criteria for UG and PG-level social media courses are provided below. 

UG Social Media Courses

  • To take admission in the undergraduate programmes with specialisation in social media, the students are required to have completed their 10+2 in any of the streams from a recognized board with a minimum aggregate of 50%. 
  • Some institutions take the national level or specific entrance examinations while providing admission to the courses. In such cases, the students will have to crack them.

PG Social Media Courses

  • To enrol in the PG level courses with specialisation in social media, the candidates must hold a BBA or an undergraduate degree from one of the recognized universities or colleges. 

Entrance Exams for Social Media Courses

For admission into the  UG and PG programmes that have specialisation in social media, the students most often may be required to ace the entrance exams as per the guidelines of the institutions. Some of the entrance examinations for the social media courses are: 

Skills Required for Social Media Courses

Social media courses require students to have some basic skills before starting. The skills of basic social media knowledge, creativity and innovative thinking can be very instrumental during the social media courses for beginners. Plus, these skills can also be valuable to you while you work in the industry along with the following skills: 

  • Communication skills
  • Creativity
  • Persuasive skills
  • problem-solving skills
  • Technical skills
  • marketing skills

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What You Will Learn in Social Media Courses

Which topics the social media courses will cover is based on the level of courses you choose. Advanced degree programmes will discuss the whole gamut of topics related to social media, marketing and the like. On the other hand, the online social media courses will only discuss what specific topic they are on. Some of the topics covered by social media courses include. 

  • Social Media Measurement and Reporting
  • Social Advertising
  • Social Media Tools
  • Youtube tools and marketing strategies
  • Facebook tools and marketing strategies
  • Instagram tools and marketing strategies
  • Telegram tools and marketing strategies
  • Twitter tools and marketing strategies
  • Social Media Strategy and Planning
  •  Social Media Management Tools
  • Web analytics
  • Content marketing
  • Social Media Channel Management

Popular Social Media  Certification Courses

Many online course providers offer online social media courses in collaboration with various management institutes. The MOOC providers that provide online social media courses include Edx, Futurelearn, Getsmarter and Simplilearn. Some of the best social media courses and social media marketing course free with certificate are tabulated below. 





Social Media How Media Got Social

Curtin University, Perth via Edx

4 Weeks


Social Media and Text Analytics

TCS iON, 361 DM

5 Months

Rs 20,000

Social Media Strategy: Creating Engagement, Insight, and Action

MIT Sloan School of Management, Cambridge via GetSmarter

6 Weeks

Rs 2,23,523

Optimise your LinkedIn Profile Task

Digital Vidya via FutureSkills

13 Hours

Rs 5,000

Advanced Social Media Certification Training Course



Rs 34,999

Career Opportunities After Social Media Courses

Professionals who have completed social media courses can go for job opportunities  in various aspects including marketing. Every business enterprise, be it small or large, needs professionals who have a deep understanding of social media for marketing and wide reach. Some of the professional opportunities available for you after the social media courses are listed below. 

  • Social Media Manager
  • Email Marketer
  • Social Media Specialists
  • Content Marketing Specialist
  • Digital Marketing Analyst

Salary Trends in Social Media

Digital marketing and social media marketing professionals are in huge demand as all of the business organizations, educational institutions and the like digitize their marketing. However, having working experience in the industry will help in salary increments. Some of the job profiles and their average salaries in India are provided in the table below. 

Job Profile

Average Salary 

Email Marketing Specialist 

Rs 328,000 p.a. (Approx.)

Social Media Manager

Rs 321,782  p.a. (Approx.)

Social Media Specialists

Rs 398,596 p.a. (Approx.)

Digital Marketing Analyst

Rs 353,451 p.a. (Approx.)

*Source: Payscale 

Scope of Social Media Courses

The number of people using social media for things other than connecting people like shopping and marketing has increased immensely. Thus, the business has been digitized more or less enabling customers to buy products and services even from foreign countries. This cut a path for digital marketing creating new job vacancies in large numbers for the professionals with an understanding of social media. The process of the digitalization of business in all actors including audition, health, automobiles and the like is going on promising opportunities for those who have mastery over social media platforms. 

Explore Major Course Providers

Udemy Courses & Certifications

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Edureka Courses & Certifications

Nulearn Courses & Certifications

Top Recruiters in Social Media

Companies in e-commerce, education, medicine and many other sectors now are looking for skilled professionals who are experts in making use of social media for business. Small micro startups to multinational companies hire professionals with social media skills. Some of the recruiters in social media are: 

  • Deloitte
  • E&Y
  • Flipkart
  • Siemens
  • Amazon
  • Castrol
  • Abbott
  • Google

Social Media Courses by Top Providers

Check out the table below to know some of the online social media courses and social media marketing courses with certificates free offered by top online course providers. 

TCS iON Social Media Courses & Certifications

GetSmarter Social Media Courses & Certifications

FutureSkills Social Media Courses & Certifications

Digital Vidya Social Media Courses & Certifications

Simplilearn Social Media Courses & Certifications

Edx Social Media Courses & Certifications

Students also liked


Q) Are social media courses worth taking?

Ans) Yes, the social media courses are worth taking now as the social media jobs are plenty and offer better salary packages in the wake of digitalization happening across the sectors.

Q) Can I study social media courses online?

Ans) Yes, you can learn social media skills through the courses provided by various learning platforms like Edx, Futurelearn, Simplilearn and the like. 

Q) Mention some career options I can pursue after the social media courses?

Ans) After the social media courses, you can go for the career options like social media manager, social media specialist, email marketer, digital marketing analyst and the like. 

Q) Name some of the companies that hire professionals with social media skills?

Ans) Amazon, Siemens, Google, Abbott and Castrol are some of the companies that recruit professionals with social media skills. 

Q) What is the average salary of social media professionals in India?  

Ans) The salary of social media professionals in India is completely depending on their job profiles and the skills they have. The average salary of social media specialists in India is Rs 398,596 per annum. 

Career Category
Job Role


Social Media and Text Analytics

Offered by


Social Media and Text Analytics

The Social Media and Text Analytics certification course is focused on delivering insights associated with technologies involved in text analytics and the strategies of topic modeling and clustering. This certification is provided by TCS iON digital learning hub for a period of five to six months. The students of this course can learn about the real-life applications of text analytics emphasizing its role in social data configurations.

The course curriculum is provided to the students through a virtual learning mode aided by lectures, online tutorials, and other practical sessions. The TCS iON industry honors certification is offered for the students to gain perspectives on text analytics and its applications in social media data to derive insights. The Social Media and Text Analytics online certification course enables students to get digital certificates based on their eligibility and five credit points after completing the course study.

...Read More
5 Months
Skills Covered:
Statistical skills Social media skills Knowledge of NLP Modelling

Social Media Strategy: Creating Engagement, Insight, and Action

As social media advances, it presents companies with new and interesting opportunities to communicate with their consumers and engage them. However, in order to motivate actual action, they must first grasp the science underlying social media to properly leverage it for commercial success. The Social Media Strategy: Creating Engagement, Insight, and Action online course provides an in-depth study of the factors driving social media and how it may be utilized tactically to achieve an organisation's objectives.

According to a, We Are Social report, Between January 2020 and January 2021, a total of 490 million people began accessing social media for the first time. Using The Hype Machine, Sinan Aral's book, The Social Media Strategy: Creating Engagement, Insight, and Action training provides deep knowledge of technology and trends of the social media landscape, as well as the socioeconomic and neurological variables that drive human nature.

The Social Media Strategy: Creating Engagement, Insight, and Action syllabus also teach about numerous effective strategies for improving the social media marketing approach during this course. With assistance from MIT academics and industry professionals, candidates will leave with the skills to leverage the opportunity of social media in the present and in the future.

...Read More
6 Weeks
Skills Covered:
Social media skills
Social Media How Media Got Social

Offered by


Social Media How Media Got Social

4 Weeks

Offered by


Advanced Social Media Certification Training Course

The Advanced Social Media online course can help you upskill, especially when industries are widely using social media tactics to market their products. This course allows you to deep dive into the best ways companies can use social media to attract customers. Besides, this course will not only touch upon the functions of social media but also teach you advanced content marketing.

Through the Advanced Social Media certification course, you will also learn to use advanced web analytics for enhancing a company’s brand awareness and brand presence. The online course is not solely theoretical but also uses practical teaching methods. You will also understand the different facets of reputation management, influencer marketing and strategy.

Besides, the Advanced Social Media training programme by Simplilearn is taught by a faculty experienced in the field of product strategy, content marketing, and social media marketing. The course also gives a practice test to evaluate your progress. And once you complete the online course successfully, you are rewarded with a course completion certificate.

...Read More
22 Days
Skills Covered:
Social Media Marketing Knowledge of Web Analytics

Offered by


Optimise your LinkedIn Profile Task

Optimise your LinkedIn Profile Task online certification is designed by Digital Vidya and is offered by FutureSkills Prime which is intended not only for individuals who want to build a professional network but also for individuals who want to grow their influence on LinkedIn to generate leads. Optimise your LinkedIn Profile Task online course by FutureSKills Prime and Digital Vidya focuses on helping individuals understand the advanced features of LinkedIn, which is considered the world’s largest business network.

Optimise your LinkedIn Profile Task online classes are designed to assist applicants by providing stage-wise instructions on the best practices for creating a good LinkedIn profile that is appropriate for all career goals. This course covers a variety of topics aimed at assisting applicants in developing a professional brand, expanding their professional network, obtaining recommendations, increasing their visibility to employers, and expanding their business possibilities.

...Read More
13 Hours


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