Product & Brand Management
Enhance your understanding of brand management by pursuing the Product & Brand Management certification by Uptop.
Online
5 Months
60,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The Product & Brand Management certification course is designed for postgraduate students. Candidates can pursue the course in the virtual mode through the platform of Uptop. The course is offered in association with the MDI, Murshidabad. Students who get into the course will be able to learn plenty of key concepts related to Brand Management. The course is divided into three terms, and the Product & Brand Management certification syllabus can be completed within five months. The course offers its learnings through live sessions and various projects as well as assessments. The course provides scholarship and loan facilities for the students. Candidates will be able to get a certification for the Product & Brand Management online course at the end if they qualify for the final exam.
The Highlights
- PG level course
- Weekend sessions
- Live sessions available
- Zero cost EMI available
- Offered by Uptop
- Certification from MDI, Murshidabad
- 5 months duration
Programme Offerings
- live sessions
- videos
- quizzes
- PPT
- Projects
- assessments
- Case Studies
- exams
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | MDI Murshidabad |
- Candidates must submit Rs. 60,000+GST as the Product & Brand Management fees
- Candidates in India can pay Rs. 15,000 per month at zero EMI
- Candidates can take up the loan provided by the platform
- Candidates can pay the fees in three parts
Product & Brand Management fees details
Heads | Amount |
Course fee | Rs. 60,000 plus GST |
EMI per month | Rs. 15,000 |
Eligibility Criteria
Certification Qualifying Details
Aspiring students will have to appear for a final exam at the end of the programme and qualify the same to get the certification of the course.
What you will learn
Upon the completion of the Product & Brand Management certification, students will gain the following insights-
- Candidates will learn about the fundamentals of the brand as well as Product Management
- Participants will get to know about the competitor as well as environmental analysis
- Students will learn about the responsibilities of a product manager in the Product & Brand Management programme
- Participants will acquire information regarding B2C and B2B scenarios
- Candidates will learn about different research methods such as quantitative and qualitative methods
- Students will learn how to manage a product life during a crisis
- Candidates will learn about the new product development strategies in the Product & Brand Management training
- Participants will get to know about the strategies related to brand building
- Candidates will get an understanding of the positioning map and brand positioning
- Students will learn about product mix strategies
Who it is for
The Product & Brand Management by Uptop would be perfect for the following candidates-
- Students who want to become a professional in the brand management industry
- Candidates who want to pursue higher-level courses in the same specialization
Admission Details
Candidates will have to follow the given guidelines to get enrolled into the Product & Brand Management programme:
Step 1- Applicants must visit the link-Product & Brand Management Program | PG Certification MDIM (uptop.in).
Step 2- Applicants must click on the apply now tab and then fill in the online application form by paying the required application fee.
Step 3- Applicants can apply for the scholarship schemes available for the course after getting selected.
Step 4- Applicants will get selected and can get into the programme afterwards.
The Syllabus
- An overview of product and brand management
- Competitor analysis
- Environmental analysis
- Business model Canvas-BCG, Ansoff matrix, Michael Porte
- Product manager role and responsibilities
- Competition, uncovering needs, buyer behaviour
- New product development strategy
- Qualitative & quantitative research methods
- R&D & surveys
- Product marketing concept and category management
- The product portfolio, product mix strategy
- Product testing & new product pricing
- Managing product life cycle/during the crisis
- Disruption and innovation, (including service innovations in e-commerce)
- Segmentation & product differentiation strategies
- Building B2B and B2C scenarios
- Pricing models
- Brand management & brand leadership
- To brand or not to brand Strategy
- Luxury brand management
- Brand positioning and positioning map
- Consumer brand knowledge & managing brand portfolios
- Brand building strategies
- Managing product and brand in the digital era
- Final Project submission
MDI Murshidabad Frequently Asked Questions (FAQ's)
Students can apply for roles, such as IT project lead, Lead manufacturing, Operations Manager, Business process analyst, etc., after completing the Product and Brand management course.
Students can start by filling in the application form and then proceed further to get into the course.
The duration of the Product & Brand Management certification course is 5 months.
Participants can pay the course fee in three installments.
Students can apply for the scholarship by getting in touch with the strategic counselor.