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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Virtual Classroom	Video and Text Based	Weekends

Course Overview

The Product & Brand Management certification course is designed for postgraduate students. Candidates can pursue the course in the virtual mode through the platform of Uptop. The course is offered in association with the MDI, Murshidabad. Students who get into the course will be able to learn plenty of key concepts related to Brand Management. The course is divided into three terms, and the Product & Brand Management certification syllabus can be completed within five months. The course offers its learnings through live sessions and various projects as well as assessments. The course provides scholarship and loan facilities for the students. Candidates will be able to get a certification for the Product & Brand Management online course at the end if they qualify for the final exam.

The Highlights

PG level course
Weekend sessions
Live sessions available
Zero cost EMI available
Offered by Uptop
Certification from MDI, Murshidabad
5 months duration

Programme Offerings

live sessions
videos
quizzes
PPT
Projects
assessments
Case Studies
exams

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	MDI Murshidabad

Candidates must submit Rs. 60,000+GST as the Product & Brand Management fees
Candidates in India can pay Rs. 15,000 per month at zero EMI
Candidates can take up the loan provided by the platform
Candidates can pay the fees in three parts

Product & Brand Management fees details

Heads	Amount
Course fee	Rs. 60,000 plus GST
EMI per month	Rs. 15,000

Eligibility Criteria

Certification Qualifying Details

Aspiring students will have to appear for a final exam at the end of the programme and qualify the same to get the certification of the course.

What you will learn

Brand ManagementKnowledge of Product Management

Upon the completion of the Product & Brand Management certification, students will gain the following insights-

Candidates will learn about the fundamentals of the brand as well as Product Management
Participants will get to know about the competitor as well as environmental analysis
Students will learn about the responsibilities of a product manager in the Product & Brand Management programme
Participants will acquire information regarding B2C and B2B scenarios
Candidates will learn about different research methods such as quantitative and qualitative methods
Students will learn how to manage a product life during a crisis
Candidates will learn about the new product development strategies in the Product & Brand Management training
Participants will get to know about the strategies related to brand building
Candidates will get an understanding of the positioning map and brand positioning
Students will learn about product mix strategies

Who it is for

The Product & Brand Management by Uptop would be perfect for the following candidates-

Students who want to become a professional in the brand management industry
Candidates who want to pursue higher-level courses in the same specialization

Admission Details

Candidates will have to follow the given guidelines to get enrolled into the Product & Brand Management programme:

Step 1- Applicants must visit the link-Product & Brand Management Program | PG Certification MDIM (uptop.in).

Step 2- Applicants must click on the apply now tab and then fill in the online application form by paying the required application fee.

Step 3- Applicants can apply for the scholarship schemes available for the course after getting selected.

Step 4- Applicants will get selected and can get into the programme afterwards.

The Syllabus

An overview of product and brand management
Competitor analysis
Environmental analysis
Business model Canvas-BCG, Ansoff matrix, Michael Porte

Product manager role and responsibilities
Competition, uncovering needs, buyer behaviour
New product development strategy
Qualitative & quantitative research methods
R&D & surveys
Product marketing concept and category management
The product portfolio, product mix strategy
Product testing & new product pricing
Managing product life cycle/during the crisis
Disruption and innovation, (including service innovations in e-commerce)
Segmentation & product differentiation strategies
Building B2B and B2C scenarios
Pricing models

Brand management & brand leadership
To brand or not to brand Strategy
Luxury brand management
Brand positioning and positioning map
Consumer brand knowledge & managing brand portfolios
Brand building strategies
Managing product and brand in the digital era
Final Project submission

MDI Murshidabad Frequently Asked Questions (FAQ's)

1: What kind of professional roles can I get after completing the Product & Brand Management training?

Students can apply for roles, such as IT project lead, Lead manufacturing, Operations Manager, Business process analyst, etc., after completing the Product and Brand management course.

2: How do I apply for the course?

Students can start by filling in the application form and then proceed further to get into the course.

3: What is the duration of the online course?

The duration of the Product & Brand Management certification course is 5 months.

4: How many instalments are offered to pay the fees?

Participants can pay the course fee in three installments.

5: How do I apply for the scholarship available for Product & Brand Management certification?

Students can apply for the scholarship by getting in touch with the strategic counselor.