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19+ Online Courses on Google Tag Manager for Digital Marketers

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19+ Online Courses on Google Tag Manager for Digital Marketers

Edited By Team Careers360 | Updated on Nov 06, 2021 11:14 PM IST | #Digital Marketing

Google Tag Manager (GTM) is an online tag management system or TMS. By using Google tag manager on your website or mobile app, you can easily manage different JavaScript tracking codes, a.k.a. Tags, without having a need to modify the code. It is a free product to use and has no limits on its usage. Using Google Tag Manager, the marketers can easily implement and manage tags without relying on web developers to do it for them. There are plenty of online courses and certifications for google tag manager courses that you can take to become an expert in this field.

Google Tag Manager can be used easily by anyone, but it's a difficult task for users who don't have a developer background. That is why companies look for specialists of Google Tag Manager who are skilled and experienced. According to w3techs.com, about 99.4% of all websites use Google Tag Manager, whose tag manager is known.

So the demand for a specialist in GTM is high everywhere. If you are interested in becoming a GTM specialist or you want to learn GTM for managing your website, then these google tag manager online courses will come in handy. These google tag manager courses will help you develop the required skills and get hands-on experience with GTM.

Here we have compiled some of the best online Courses & Certifications from Top Providers for sports psychology courses.

  1. Google Tag Manager (GTM) Training Course - From Zero to Hero

This Google tag manager course will teach you all the fundamentals of GTM from the very basics. You will learn how to use various features of GTM and implement different tags. You will also learn how to deploy Facebook pixel via Google Tag Manager. Basic knowledge of HTML is the only requirement for this course.

Price: Rs. 8, 640

Platform: Udemy

Duration: 3.5 Hours

Topics Covered

  • Introduction
  • How GTM works
  • GTM signup and interface overview
  • Implementing tags via GTM

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  1. Google Tag Manager for Beginners (Challenges)

One of the best beginner level google tag manager courses, you will learn what GTM is all about and what its features are. In this google tag manager training course, you will also learn how to deploy your first Marketing tracking with GTM. This course is highly suitable for beginners.

Price: Rs. 1, 600

Platform: Udemy

Duration: 2.5 Hours

Topics Covered

  • Installing Google analytics with the help of GTM
  • Analytics Audit and Tag Planning
  • Auto-event tracking
  • Google Analytics
  • How to get resources to dive deeper into GTM

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  1. Learning Google Tag Manager

This online Google tag manager course will show you how to effectively use Google tag manager. You will study how to work with accounts, containers, and built-in tags. You will also learn how to work with control versions and user access and create custom variables.

Price: Rs. 899 or (1-month free trial and later Rs. 1400 per month)

Platform: LinkedIn

Duration: Self paced

Topics Covered

  • Introduction
  • Work with Accounts and Containers
  • Using Built-in Tags
  • Work with Variables
  • Create Triggers
  • Control Versioning
  • Debug Your Tags
  • Use Custom HTML Tags
  • Conclusion

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  1. The Most In-Depth Google Tag Manager (GTM) Course for 2021

One of the advanced google tag manager courses, this online course will teach how to set up GTM in different CMS and E-commerce platforms like WordPress and Shopify. You will also learn how to deploy Facebook, Google Ads Remarketing, Linked In, and other third-party tracking pixels with Google Tag Manager. It is quite a comprehensive online digital marketing course & is probably miles ahead of similar courses which cover these topics in-depth.

Price: Rs. 7, 040

Platform: Udemy

Duration: 4.5 Hours

Topics Covered

  • Introduction
  • Initial (GTM) Installation and Browser Setup
  • Overview of Google Tag Manager (GTM) Interface and Best Practices
  • Setup Essential Tags and Publish Them
  • Improving & Expanding Your Tracking Data
  • Advanced Tracking Concepts
  • Conclusion

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  1. Google 360 Suite Overview

This digital marketer tutorial will show you how to effectively use Google Analytics 360 suite and best practices to use its tools. You will study how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work.

Price: Rs. 1150 or (1-month free trial and later Rs. 1400 per month)

Platform: LinkedIn

Topics Covered

  • Introduction to Google Analytics 360 suite
  • Understanding the tools
  • Putting it all together
  • Conclusions
  1. Google Tag Manager (GTM) Advanced Applications

Once you have enrolled yourself in this advanced-level Google tag manager course, you will learn the advanced applications of Google Tag Manager. You will learn how to use custom events and track and create a Universal User-Id view in Google Analytics. Google tag manager basics are required for this course.

Price: Rs. 8, 640

Platform: Udemy

Duration: 2 Hours

Topics Covered

  • Introduction
  • Fundamentals
  • Various tags in GTM
  • Summing up

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  1. Google Tag Manager for Developers

After opting for this comprehensive tag manager course, the curriculum will show you how to manage your analytics and remarketing scripts quickly and easily using GTM. You will also be learning how to integrate Google Analytics and Facebook pixel with GTM.

Price: Rs. 3, 200

Platform: Udemy

Duration: 1 Hour

Topics Covered

  • Setting up
  • Tags
  • Triggers
  • Variables
  • Cookbook
  • Conclusion

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  1. Complete Google Tag Manager 2020 (GTM) with 16 real projects

One of the shortest yet compact google tag manager courses, this Google tag manager online course, you will learn the GTM tutorial step-by-step with a live website. You will also learn how to deploy different marketing Tags and event tracking on your website with Google Analytics, Google ads, Quora, Facebook, Linked In, Facebook pixel, and other 3rd party tags.

Price: Rs. 8640

Platform: Udemy

Duration: 2.5 hours

Topics Covered

  • Introduction
  • Google Tag Manager Installation & Interface Tour
  • Practical Live Projects -Basic
  • Google Analytics Integration
  • Practical Live Projects- Intermediate
  • Advanced Concepts in Google Tag Manager
  • Practical Live Projects- Advanced
  • Google Tag Manager & Other Channel Marketing

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  1. Advanced Google Tag Manager (GTM) 12+ practical use cases

This is one of the shortest yet compact google tag manager online courses will teach you the advanced concepts of GTM with the help of practical use cases. This google tag manager training course will teach how to detect device categories and fire tags only on the selected device and how to extract data from websites using DOM Element variables.

Price: Rs. 1, 920

Platform: Udemy

Duration: 3 Hours

Topics Covered

  • Introduction
  • Track website element CTR
  • Track website form conversions
  • Google Analytics event framework
  • Track JavaScript errors on the website
  • Examples with custom JavaScript variables
  • Personalize website based on marketing channel
  • Other useful features and updates
  • Intro to CSS selectors for GTM
  • Final words & next steps

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  1. Getting started with Google Tag Manager

This is one of the shortest google tag manager online courses offered in the Udemy platform, this course will teach the basic skills required to use GTM efficiently. You will also learn how to track element clicks using GTM and set up Facebook and Google Ads conversion tag tracking using GTM. This Google tag manager training course is suitable for beginners.

Price: Rs. 1, 920

Platform: Udemy

Duration: 1.5 Hours

Topics Covered

  • Introduction to Google Tag Manager (GTM)
  • Google Tag Manager Installation and account creation
  • Getting familiar with the interface
  • Google Analytics tracking using GTM
  • Facebook tracking using GTM
  • Google Ads

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  1. Google Analytics Essential Training

Another one of the best google tag manager courses offered in the LinkedIn platform, this course will teach you how to use Google Analytics better to understand who your digital customers are, how they found your website, and how they engage with your site. This course is highly suitable for beginners.

Price: Rs. 1400 per month (1- month free trial)

Platform: LinkedIn

Duration: Self-paced

Topics Covered

  • Introduction
  • Get Started
  • Google Analytics Fundamentals
  • Introduction to the UI and Reports
  • Filter and Segment Data
  • Audience Reports
  • Acquisition Reports
  • Behavior Reports
  • Conversion Reports
  • Basic Configuration
  • Conclusion

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  1. Master Google Analytics (UA) with Tag Manager, and Data Studio

In this Google tag manager training course, you will learn all the fundamentals of Google Analytics Reports, Tag Manager, and Google Data Studio. You will also study how to collect customized data from your website using advanced concepts like Events, Goals, Custom Metrics, and User-ID.

Price: Rs. 1280

Platform: Udemy

Duration: 17.5 Hours

Topics Covered

  • About this Google Analytics Course
  • Google Analytics Demo Account and Installation Overview
  • Getting a Feel of Google Analytics
  • Google Analytics - Audience
  • Acquisition
  • Behavior
  • Conversion
  • Attribution Modeling
  • Setup the Google Analytics Project
  • Configure GA: Part I
  • Configure GA: Part II - with Google Tag Manager
  • Configure GA: Part III - Admin Settings
  • Reports, Dashboards, and Google Data Studio
  • Bonus Chapters in Google Analytics - UA

Browse Online Digital Marketing Courses & Certifications:

  1. Learn Google Tag Manager 2018: Crash Course

This google tag manager training course will teach you how to make business decisions based on data, analyze insights, and improve your customer’s experience. You will learn how to create Tags, Triggers, and Variables in GTM. This course is suitable for beginners.

Price: Rs. 8, 640

Platform: Udemy

Duration: 3 Hours

Topics Covered

  • Course Introduction
  • Entering Google Tag Manager
  • Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 1)
  • Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 2)
  • A Step Further: Advanced Implementations in Google Tag Manager
  • Summary and Conclusion

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  1. Google Tag Manager

In this Google tag manager online course, you will learn fundamental as well as advanced concepts of GTM. You will learn how to create tags, use events, sequence tags, track custom data, and integrate GTM with GA and Facebook Pixel. This course is suitable for everyone.

Platform: SkillShare

Duration: 1 Hour

Topics Covered

  • Getting started
  • Tags and containers
  • Using tag assistant
  • Trigger
  • Sequencing Tags
  1. Google Tag Manager with Facebook & Google Remarketing Tags

This google tag manager training course will teach you the fundamentals of GTM and how to use it efficiently. You will also learn essential skills for GTM by deploying Facebook and Google Remarketing tags on your WordPress website. Basic knowledge of digital marketing is required for this course.

Price: Rs. 8, 640

Platform: Udemy

Duration: 2 Hours

Topics Covered

  • Introduction
  • Getting Started With Google Tag Manager
  • Google Analytics with GTM
  • Facebook with Google Tag Manager
  • Google Ads and GTM
  1. Advanced Google Analytics

This is one of the best google tag manager courses offered in the LinkedIn platform, which is ideally suited for people with intermediate or advanced level experience in using the tool and will provide you an in-depth look at Google Analytics. You will learn advanced techniques used by professionals that can help you use GA more efficiently and gain better insights. You will also be learning how to create custom calculated metrics.

Price: Rs. 2, 300

Platform: LinkedIn

Topics Covered

  • Introduction
  • Google Analytics App + Web
  • Measuring Data
  • Views
  • Filters
  • View Filters
  • Events
  • Advanced Features
  • Segmentation
  • Conclusion

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  1. Google Tag Manager Course 2020- From Beginner To Advanced

This is one of the shortest Google Tag Manager courses offered in the Udemy, for developing Digital Marketing skill set with GTM. You will learn everything starting from how to set up GTM right up to how to deploy tags through GTM in this course. This course is suitable for everyone.

Price: Rs. 1, 280

Platform: Udemy

Duration: 3 Hours

Topics Covered

  • Introduction to Google Tag Manager
  • Setting up Tags via Google Tag Manager- Part 1
  • Setting up Tags via Google Tag Manager- Part 2
  1. Google Tag Manager Fundamentals

This is one of the best Google Tag Manager courses offered by Google themselves. Not only is this course free, compact and self-paced, but also you get the Google certification to show that you are a pro. Learn the best multiple analytics and marketing tags for your site and get rid of the fear of redundant or incorrect tags which can drastically reduce the performance of your site. You'll learn how to use Google Tag Manager to simplify the processes of tag implementation and management process. This one of the best Google Tag Manager courses available for analysts, marketers, and developers.

Price: Free (Certificate if you score above 80% in the course)

Platform: Google Analytics Academy

Duration: 4 -6 hours

Topics covered

  • Course Introduction
  • Start with a measurement plan
  • Develop a tag implementation strategy
  • Tag Manager overview
  • Install the Google Analytics tag
  • Set up a GA Property variable
  • Set up cross-domain tracking
  • Understand the Data Layer
  • Pass static values into Custom Dimensions
  • Pass dynamic values into Custom Metrics
  • Track events with variables
  • Set up Google Ads conversion tracking
  • Set up Dynamic Remarketing
  • Course Review
  1. Google Tag Manager Masterclass for Beginners 3.0

The question you will ask is this? “What makes this course stand out?” - The answer is that this is one of the best google tag manager certification courses taught by the best GTM practitioners in the world. And the course is regularly updated to meet the latest trends. Complete with practical lessons which ensures that you learn on the go, you get lifetime access as well as active support from the instructor and your cohorts! The course is clearly designed with the aim of clarity.

Price: $ 299

Platform: Analytics Mania

Duration: 9 hours

Topics covered

  • How to save time and money, be in control of your website tracking, launch campaign tracking faster, and avoid hassles with developers
  • A step-by-step system how to effectively work with GTM
  • How to implement analytics/marketing tools on a website, like GA4, Facebook Pixel, how to track conversions, sales
  • How to reduce the impact of Intelligent Tracking Prevention
  • How to properly test your GTM setup
  • How to make your tag management GDPR-compliant
  • Real-life projects (by getting access to templates, cheat-sheets, checklists, etc.)

Conclusion

These 19 google tag manager certification courses can teach you the skills to become a professional. Although Google Tag Manager is a free tool and can be used by anyone, it still requires expertise in development and marketing. That’s why companies and websites look for a person with a certain skill set who understands the processes and knows tricks to get better results efficiently.

If you still have doubts, then do not worry. Take a look at our online course comparison to have a better clarity in choosing the google tag manager courses for building your career.

Explore Popular Platforms Certification Courses

Frequently Asked Question (FAQs)

1. What is the use of google tag manager certification courses?

GTM is used to manage tags on sites. Thus most companies use them. So taking these google tag manager certification courses will improve your career prospects.

2. What is the basic difference between Google Analytics and Google Tag Manager?

GTM manages JavaScript tracking codes called tags, and Google Analytics tracking code is one of those tags.

3. Does Google Task Manager cost money?

No, GTM is completely free!

4. Does Google Task Manager slow down the site?

Yes, similar to any additional line of code added to the site, it will have some impact on the page loading speed.

5. How do I see my Google Tags?

Navigate to any of the pages, and the Tag Assistant will tell you all the tags that are on that page.

6. What is Google Analytics Tag?

The Google analytics tag is simply a snippet of JavaScript that is responsible for collecting and sending data to Analytics from a website.

7. What are three parts of a trigger in Tag Manager?

Variables; Operators; Values.

8. Does the GTM store data?

Other than data in standard HTTP request logs, which is also deleted within 14 days of being received, GTM does not collect, retain, or share any information about visitors.

9. What is a container snippet in Tag Manager?

The Google Tag Manager container snippet is a small piece of JavaScript and non-JavaScript code that you paste into your pages, which enables Tag Manager to fire tags by inserting gtm.js into the page.

10. What is a trigger in Tag Manager?

A trigger listens to your mobile app or web page for different types of events like button clicks, form submissions, or page views and then tells the tag to fire when the specified event is detected.

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Choreographer

The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

2 Jobs Available
Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

2 Jobs Available
Photographer

Photography is considered both a science and an art, an artistic means of expression in which the camera replaces the pen. In a career as a photographer, an individual is hired to capture the moments of public and private events, such as press conferences or weddings, or may also work inside a studio, where people go to get their picture clicked. Photography is divided into many streams each generating numerous career opportunities in photography. With the boom in advertising, media, and the fashion industry, photography has emerged as a lucrative and thrilling career option for many Indian youths.

2 Jobs Available
Producer

An individual who is pursuing a career as a producer is responsible for managing the business aspects of production. They are involved in each aspect of production from its inception to deception. Famous movie producers review the script, recommend changes and visualise the story. 

They are responsible for overseeing the finance involved in the project and distributing the film for broadcasting on various platforms. A career as a producer is quite fulfilling as well as exhaustive in terms of playing different roles in order for a production to be successful. Famous movie producers are responsible for hiring creative and technical personnel on contract basis.

2 Jobs Available
Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

5 Jobs Available
Vlogger

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

3 Jobs Available
Publisher

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

3 Jobs Available
Journalist

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

3 Jobs Available
Editor

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

3 Jobs Available
Reporter

Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication), B.M.M. (Bachelor of Mass Media), or MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

2 Jobs Available
Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

2 Jobs Available
Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

2 Jobs Available
Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

5 Jobs Available
QA Manager
4 Jobs Available
Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

3 Jobs Available
Production Manager
3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
QA Lead

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

2 Jobs Available
Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

2 Jobs Available
Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

2 Jobs Available
QA Manager
4 Jobs Available
AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

4 Jobs Available
Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

4 Jobs Available
Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

3 Jobs Available
ITSM Manager
3 Jobs Available
Automation Test Engineer

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

2 Jobs Available
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