3 Courses and Certifications

Edureka Digital Marketing Courses & Certifications

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Post Graduate Program in Marketing with Specialization in Digital Marketing

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Post Graduate Program in Marketing with Specialization in Digital Marketing

IMT Ghaziabad features in the top 13 Business Schools in the country and among the top 6 privately run B-schools. It runs Postgraduate diploma programs as well as executive learning courses, excelling highly in the management and marketing space. The Post Graduate Certification Program in Marketing with specialization in Digital Marketing has been put together in association with Edureka with a clear target of moulding select candidates for a career in the Digital Marketing arena.

 The program is an excellent building block to the rudimentary need for traditional marketing, the STP concepts, consumer behaviour, and Product mix decisions. The same full-time faculty of IMT Ghaziabad will deliver this program as well.

 The transition from conventional marketing into its digital domain is done perfectly in this program. This PG Certification Program in Marketing with specialization in Digital marketing will enable the participants to appreciate that these two broad categories of marketing go hand in hand to meet the larger goals of businesses.

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9 Months
Skills Covered:
SEO skills Digital marketing skills

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Digital Marketing Certification Training

The Digital Marketing Certification Training course by Edureka will help you master the different facets of digital media to use them for effective marketing. You will learn skills like SEO, Keyword Planning, Google Analytics, Email Marketing, Search Engine Marketing (SEM), Affiliate Marketing, and Social Media Marketing (SMM). The training is designed to give you a strategic understanding and expertise in the digital marketing domain.

This Digital Marketing Certification Training course is tailored to meet the needs of freshers and professionals. You will understand the impact of digital marketing on brand and sales. This Digital Marketing Certification online Training will familiarise you with the best practices in Digital Marketing, and the tools and techniques used to facilitate business growth. Furthermore, the programme also covers budgeting, planning, reporting, and tracking innovative mechanisms for digital marketing and its benefits over traditional marketing methods. 

The Digital Marketing Certification Training programme comprises instructor-led live classes, to ensure continuous communication with the learners. The course will allow students to develop digital marketing strategies for B2B and B2C products through real-life case studies. On successful completion of this course, Edureka will award you the ‘Digital Marketing Professional’ certificate.

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5 Weeks
Skills Covered:
Understanding of SEO Knowledge of Google analytics Digital marketing skills

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Measuring Social Media ROI

The Measuring Social Media ROI programme by Edureka will familiarise you with various concepts of social media. The course focuses on helping you master skills like communication, strategy, costs and benefits, and the right expertise in Measuring Social Media ROI. Upon completion of the programme, you will become proficient in understanding how business is impacted by social media marketing.

Moreover, Measuring Social Media ROI online course will help you to frame strategies for measuring the ROI from social media marketing. You will get in-depth knowledge of the impacts of social media marketing from the broader approach to the sales pipeline. 

You will receive the Measuring Social Media ROI training through self-paced modules; benefit from the recorded videos, PPTs, and more. What’s more, you will enjoy lifetime access to the course material in your LMS. Edureka also encourages peer interaction for knowledge sharing and better learning through the community forum. 

Besides, upon the successful completion of this programme, you will get a “Social Media Professional” Certificate from Edureka.

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Skills Covered:
Business sense Social media skills Marketing skills Sales skills


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