5 Courses and Certifications

Swayam Digital Marketing Courses & Certifications

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Digital marketing has become an essential skill in today’s tech-driven world, with businesses increasingly relying on online strategies to reach their audience. Swayam, an initiative by the Government of India, offers a range of digital marketing courses designed to equip learners with industry-relevant skills. These courses are ideal for students, professionals, and entrepreneurs looking to enhance their expertise in SEO, social media marketing, content marketing, and more.

Swayam’s digital marketing courses are structured to provide both theoretical knowledge and practical training, making them suitable for beginners and experienced marketers alike. With flexible learning options and certification from recognised institutions, these courses help learners stay competitive in the fast-evolving digital landscape. Whether you aim to upskill or start a career in digital marketing, Swayam provides accessible and affordable learning opportunities.

Overview of Swayam Digital Marketing Courses

Parameter

Details

Provider Body

Ministry of Education (Govt. of India)

Official Website

swayam.gov.in

Top AI Courses

Digital Marketing Fundamentals, Social Media Marketing, SEO & Content Marketing

Course Duration Range

4 weeks to 12 weeks

Swayam Course Fees

Free (Certification may require a nominal fee)

Skills Learnt

SEO, PPC, Social Media Marketing, Email Marketing, Analytics

Average Salary (India)

Rs. 3 LPA – Rs. 6 LPA (Entry-Level)

Rs. 6 LPA – Rs. 12 LPA (Mid-Level)

Rs. 12 LPA+ (Experienced)

(Source: AmbitionBox)

Eligibility Criteria for Swayam Digital Marketing Courses

  • No strict educational prerequisites; open to all learners.

  • Basic computer and internet knowledge is beneficial.

  • Some advanced courses may require prior marketing experience.

Swayam Digital Marketing Courses Fees

Most Swayam digital marketing courses are free to access. However, learners who wish to obtain a verified certificate may need to pay a nominal fee (typically between Rs. 1,000 – Rs. 2,500) upon passing the course assessment.

Popular Swayam Digital Marketing Certification Courses

  1. Fundamentals of Digital Marketing – Covers basics like SEO, SEM, and social media.

  2. Social Media Marketing Strategies – Focuses on Facebook, Instagram, LinkedIn, and Twitter marketing.

  3. Search Engine Optimization (SEO) Mastery – Teaches on-page and off-page SEO techniques.

  4. Content Marketing & Branding – Strategies for creating engaging content.

Scope of Online Swayam Digital Marketing Courses

The demand for digital marketing professionals in India is rapidly growing, with businesses investing heavily in online branding and advertising. Completing a Swayam digital marketing course opens doors to various roles such as SEO Specialist, Social Media Manager, PPC Expert, and Content Marketer. The industry offers excellent career growth, with professionals moving into senior roles like Digital Marketing Manager or Chief Marketing Officer (CMO) with experience.

Job Responsibilities & Career Growth

Digital marketers are responsible for managing online campaigns, analysing data, optimising websites for search engines, and engaging audiences on social media. With experience, professionals can lead marketing teams, strategise brand promotions, and work with top multinational companies.

Top Digital Marketing Job Profiles, Salary Trends & Recruiters

Job Profile

Average Salary (India)

Top Recruiters

SEO Specialist

Rs. 3 LPA – Rs. 6 LPA

Google, Wipro, TCS

Social Media Manager

Rs. 4 LPA – Rs. 8 LPA

HUL, Flipkart, Amazon

PPC Expert

Rs. 4.5 LPA – Rs. 9 LPA

Accenture, IBM, Mindtree

Content Marketer

Rs. 3.5 LPA – Rs. 7 LPA

BYJU’S, Zomato, Swiggy

Digital Marketing Manager

Rs. 8 LPA – Rs. 15 LPA

Infosys, Deloitte, Reliance

(Source: AmbitionBox)

Swayam’s digital marketing courses provide an excellent opportunity to gain in-demand skills without hefty fees. With industry-aligned curriculum and government-backed certification, these courses enhance employability and career growth. Whether you are a student or a working professional, mastering digital marketing through Swayam can lead to lucrative job opportunities in India’s booming digital economy.

Career Category
Specialization
Job Role
Skills
MJM028 Digital Media

Offered by

Certificate

MJM028: Digital Media

The digital media industry in India has grown by over 38% in the last five years. India is the second country globally with the largest number of internet users, more than 600 million. However, more than half of the Indian population does not have access to the internet. The Digital Media online programme addresses the aspects of digital inequality and representation in media. 

During the MJM028: Digital Media online course by Swayam, candidates will explore topics such as the emerging trends in communication, the aspect of access to digital media, social media in the Indian milieu, the internet as a tool for social empowerment, and much more. This programme will run for 16 weeks, and candidates can earn four credits by completing the course. 

The Indira Gandhi National Open University (IGNOU) provides this training on Swayam. The Digital Media online course will help candidates analyse the role of the internet and social media in India. Dr K S Arun Selvan from IGNOU teaches this programme via online mode.

...Read More
16 Weeks
Skills Covered:
Social media skills
Certificate

Digital Marketing

The course of Digital marketing has been strategically designed to establish a clear conceptual knowledge of digital marketing in various fields. The thorough structure of this course will help the candidate to establish a number of skills by the end of course completion, such as monitoring, planning and implementing digital marketing training campaigns all around the globe. 

The online course of Swayam provides a great opportunity for those who wish to embark their career as a professional with flexible working hours. Keeping in mind the increasing demand for digital marketing professionals; this is a go-to grab the opportunity for you.

Through the completion of this course, you will find numerous avenues for marketing and advertising in both domestic as well as international platforms. The course of Digital marketing provides you the opportunity to stand out as an independent professional. It gives the candidates the liberty of availing the course from anywhere as per their convenience 

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15 Weeks
Free
Skills Covered:
SEO skills Knowledge of Google analytics
Basics of Digital Marketing

Offered by

DAVV via Swayam
Certificate

Basics of Digital Marketing

Digital marketing revolutionised the world of marketing and strategising. It opened new windows of opportunities for leading brands to recreate their marketing and branding strategies in the current age. With a shift towards digital media, more brands are opting for digital marketing techniques to expand their empire. 

Avail your Course in Basics of Digital Media by Swayam to get hands-on expertise on this contemporary subject that is ruling the world of media and advertising. The course will help you understand the operations and functions of digital media. You will also get an insight into the crucial highlights of the world of e-commerce and social media marketing.

The Basics of Digital Marketing Certification Course will help you educate yourself with the foundational and substantial knowledge of digital marketing. It will cover critical topics along with real-time case studies on companies like Facebook, Twitter, Instagram and WhatsApp. Get your certificate in Basics of Digital Marketing today to open a myriad of rewarding opportunities in leading firms. 

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12 Weeks
Skills Covered:
Digital marketing skills Social media skills SEO skills Social Media Marketing
Privacy and Security in Online Social Media

Offered by

Certificate

Privacy and Security in Online Social Media

Developed by IIIT Delhi, the Privacy and Security in Online Social Media programme is taught by Professor Ponnurangam Kumaraguru. This eight-week elective study analyses various social networking sites and websites for phishing and privacy issues. Learners will scan social media accounts like Instagram, Facebook, LinkedIn, and many more for such policies.

The Privacy and Security in Online Social Media certification syllabus is set at an undergraduate and postgraduate level. It includes eight learning modules and assignments. Data collection, APIs, credibility, OSM phishing, fraudulent accounts, and trust in social systems are some of the concepts students will learn. 

Candidates can earn the Privacy and Security in Online Social Media certification by paying a test fee and appear for the end-term certifying examination. Additionally, they need to submit all eight assignments given throughout the course duration. This certificate is verifiable on NPTEL’s website. Any company involved in social media and data networks readily employs learners of this study.

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8 Weeks
Free
Skills Covered:
Social media skills
Digital Marketing

Offered by

Certificate

Digital Marketing

6 Weeks

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