3 Courses and Certifications

Coursera Digital Marketing Courses & Certifications

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The conventional marketing strategies underwent several innovations with the advent of the internet, social media and other online-based digital aspects. Unlike in the past, now all kinds of business organizations and start-ups can advertise and market their products and services using digital tools including email, social media and the internet. As the internet floods with ads and promotional content, the booming business industry seeks for digital marketing professionals to come up with creative and innovative digital marketing strategies to stand out from other competitors. As online users are high in numbers, companies and business organizations shifted marketing to the digital platform and thus, there is a huge demand for digital marketing professionals. To get hired, the learners have to have extra skills and new ideas. The online digital marketing courses and certifications in general and those offered by Coursera can be an excellent choice for the learner to upskill with digital marketing strategies. 

Coursera is the global leader in digital education and thousands of learners flock in to hone their skills in various in-demand areas such as digital marketing. Coursera provides about 500 online courses on digital marketing. Coursera provides high-quality online digital marketing courses and Coursera free courses digital marketing in association with various companies and institutions such as Google, Meta, Digital Marketing Institute, IIT Bombay, IIM Kozhikode and several others. 

What is Digital Marketing?

Digital marketing is marketing services and products to consumers using digital channels such as search engines, social media, websites and the like. Digital marketing came into existence with the introduction of the internet in 1990 revolutionizing the making strategies. Digital marketing consists of various strategies and tools of search engine optimization (SEO), content marketing and search engine marketing (SEM). Digital marketing is also done through non-internet mediums of television and MMS and SMS in mobile phones and whatnot. 

Coursera Digital Marketing Courses

Coursera offers about 500 online courses on digital marketing. Both paid and free digital marketing courses are provided by Coursera. Providing a variety of options to choose from, Coursera offers different types of digital marketing course on Coursera with distinct features such as courses, certifications, professional certifications, university certificates and the like. If you are interested to learn digital marketing and stand at whatsoever rung of the skill level, you can find suitable courses on Coursera as the online digital marketing course in Coursera for beginner, intermediate, advanced and mixed-level learners are administered by Coursera. Likewise, Coursera makes Coursera digital marketing certificate and Coursera free digital marketing courses available in various languages including English, Frech, Spanish, Arabic and several others languages. Coursera digital marketing courses became the favourite of the professional also because digital marketing courses of different durations are there on Coursera. The different kinds of courses on digital marketing offered by Coursera are:

  • Guided Projects
  • Courses
  • Specializations
  • Professional Certificates
  • Graduate Certificates
  • University Certificates

Features of Coursera Digital Marketing Courses

Coursera digital marketing courses are preferred by the learners due to various reasons. First of all, learners can find plenty of digital marketing certificate Coursera and Coursera digital marketing free course with various characteristics and features on Coursera. Courses on digital marketing  with durations of a couple of hours, weeks, months and years are available on Coursera that enable professionals and students to opt for the courses appropriate to their schedules. People from any nook and corner of the world can pursue Coursera digital marketing courses and Coursera digital marketing course free as they are provided in the medium of various international languages. 

Top Coursera Digital Marketing Courses

Coursera offers a wide range of online digital marketing Coursera course and free digital marketing course Coursera providing learners and professionals with up-to-date strategies and skills. Some of the top digital marketing courses offered by Coursera are:

Career Opportunities after Coursera Digital Marketing Courses 

Digital marketing is one of the professional fields that need a great number of workforce to cater to the demand of the business sector. As the business sector boom happened with the arrival of both macro and micro ventures. Some of the professional opportunities the learners can try after the completion of Coursera digital marketing courses and digital marketing certification Coursera are: 

Digital Marketing Courses by Top providers

All of the international and Indian educational technology companies offer online courses in digital marketing  and free digital marketing courses and certifications. For, it is the area which is increasingly sought by the learners. Check out the table below to know the digital marketing courses offered by top providers:


Have a look:

Apart from digital marketing, there are many topics in which a lot of the online courses and certifications and free courses and certifications are offered by MOOC providers. Refer to the table below to know some of the most popular specializations:


Also Read

Coursera is the global leader in digital education. Online courses in a wide spectrum of fields and areas in which Coursera offers online courses and certifications are:


FAQs

Q: What are the best Coursera digital marketing online courses?

And: Some of the best online digital marketing courses offered by Coursera are the Google Digital Marketing & E-commerce Professional Certificate, Meta Social Media Marketing Professional Certificate and Foundations of Digital Marketing and E-commerce.

Q: What are the benefits of taking the Coursera digital marketing course?

Ans: By taking online digital marketing courses by Coursera, the learners can gain confidence and industry-relevant skills. The digital marketing certificates offered by Coursera will help the learners to get certified by reputed international and Indian institutions and universities and try for fine career opportunities. 

Q: Does Coursera provide free digital marketing courses?

And: Yes, Coursera provides online free digital marketing courses for learners who want to kick start their journey in digital marketing to have a fundamental understanding. Likewise, the learners can audit the programmes free of cost. However, they will have to pay the fee if they want the advantages like certificates. 

Q: What is the average salary of a digital marketer?

Ans: Digital marketing promises a lucrative career. But, the salary will differ based on the experiences and skill of the professionals. The average annual salary of digital marketing professionals in India  is Rs 7.2 Lakhs. 

Q: What kind of online courses are offered by Coursera on digital marketing?

Ans: Coursera offers different kinds of online courses on digital making and they are guided projects, university certificates, graduate certificates, professional certificates, courses and specializations. 

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Certificate

Storytelling in Branding and Content Marketing

The Brand & Content Marketing online programme is developed by the IE Business School which is provided to the learners through the education provider website Coursera. The course is designed to be completed within fifteen hours and is scheduled for five weeks. Pedro Cifuentes Huertas is a professor of Branded Content and journalism in the IE School of Human Sciences and Technology. This Beginner Level course is one among the Branding: The Creative Journey Specialization. 

It describes the branding concepts and helps in understanding its distinction from traditional advertising concepts while explaining the process of building meaningful content. The Brand & Content Marketing programme assesses the construction of effective journalism along with ideas and techniques to make the content more relatable that establishes a connection among the viewers. The online programme provides a chance for the learners to know about the marketing strategies and concepts of Brand Entertainment through innovative and informative lectures, videos, and exercises.

...Read More
5 Weeks
Beginner
3,202
Skills Covered:
Brand awareness Marketing skills Brand Management Advertising skills Digital marketing skills Content Management skills Communication skills Storytelling
The Strategy of Content Marketing

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Certificate

The Strategy of Content Marketing

Content is the king, this phrase is very appropriate in the scenario of today’s world. The Internet has become a source of everything, the accessibility of everything is there at our fingertips. The Internet is flooded with websites giving essential information to users. But what distinguishes a website from a reliable website is its content. The Strategy of Content Marketing course is the initiative by the UC Davis, University of California, and a leading content marketing authority, Copy blogger. This is specially designed for learners who are keen to learn about content marketing. 

The Strategy of Content Marketing training lays emphasis on content marketing and makes an efficient strategy for content development. Students will be trained online by the experts and the curriculum ensures comprehensive development of the students. This is a 5-week online course available on the platform of Coursera, the classes for the same can be completed in approximately 19 hours. The course shall focus on the complete learning process through assignments, quizzes, reading material, and videos. The candidate will also receive The Strategy of Content Marketing certification from the University of California, Copy Blogger, and Coursera

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5 Weeks
Intermediate
Free
Skills Covered:
Digital marketing skills Content Management skills
Certificate

Digital Marketing Analytics in Practice

The conversion of consumer behavior into useful company information is what digital marketing analytics accomplish. Businesses may learn more about what consumers are doing online, why they are doing it, and how to use this information to create more effective digital marketing campaigns with the aid of digital analytics tools. Digital Marketing Analytics in Practice online certification is designed by the University of Illinois at Urbana-Champaign and taught by Kevin Hartman - Visiting Professor & Head of Analytics at Google, which is delivered by Coursera.

Digital Marketing Analytics in Practice online training provides 20 hours of extensive lectures designed to educate participants with the foundation needed to apply data analytics to real-world difficulties that digital marketers face regularly. Digital Marketing Analytics in Practice online classes discuss topics like digital marketing, web analytics, web scraping, dashboarding, and storytelling, as well as provide an understanding of the practical approach to planning, collecting, analyzing, and reporting data.

...Read More
4 Weeks
Beginner
6,253
Skills Covered:
Digital marketing skills Knowledge of Web Analytics Knowledge of Data Visualization Storytelling

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