Top 10 courses to learn skills for becoming the best visual merchandiser
Visual Merchandising is a marketing technique that serves as a selling point by presenting products in a visually appealing style and form. The visual merchandising industry has undergone substantial evolution over time, and the significance and demand for visual merchandisers have also increased. A visual merchandiser is like an artist who creates eye-catchy displays and enhances the aesthetic appeal of the product counters and in-store displays. The role of a visual merchandiser is now no longer confined to retail outlets. With the rise in online shopping and e-commerce, the visual merchandiser also contributes to enhancing the visual appeal of the products by creating appealing imagery and designs for the websites, social media platforms to enhance online sales.
The average salary of a visual merchandiser is about Rs. 4 lakh per annum at the organizations of the basic level. You need to have certain skills such as creativity and commercial awareness for becoming a good visual merchandiser. You can easily learn these skills by enrolling in various online visual merchandising classes and visual merchandising training courses available online.
Top 10 courses to learn skills for becoming the best visual merchandiser
The job profile of a visual merchandiser includes coming up with innovative ideas and concepts for creating eye-catchy product displays. Thus, creativity is a must-have skill for a visual merchandiser.
Creative Thinking: Techniques and Tools for Success
This visual merchandiser course is offered by Imperial College London. In this course, you will learn techniques and behaviors to augment your inherent creativity. You will also master the creativity skills and Creative Thinking, Problem Solving, and Brainstorming. The course curriculum includes Introduction to the Principles of Creativity, Creativity Tools, morphological analysis, TRIZ - the Theory of Inventive Problem Solving, SCAMPER, and Using the Tools in Combination. You can access this course for free on Coursera. The course duration is 19 hours.
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Store design and Store Management
Store design and management are some of the highly in-demand skills that a visual merchandiser should possess. A visual merchandiser works for enhancing the visual appeal of the retail store and interacts with store management regarding store needs and merchandising action plans, trends, training sales associates in visual merchandising, store design, etc.
Basics of Visual Merchandising & Store Design
This is a comprehensive course to study visual merchandising. In this course, you will learn about Visual Merchandising, Relation between VMD and Sales Performance, Tips for Effective Window Display, Relation between VMD and Store Layout, Space Management in VMD & Store Design, using VMD & Store Design to Influence Consumers and the Objectives of the StoreFront Design, etc. You can access this course on Udemy for ₹1,280, and the course is 45 minutes long.
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A Visual merchandiser develops strategies and designs to promote retails brands and products. He works on creating mesmerizing displays to attract more and more buyers. Thus, a visual merchandiser works towards creating and increasing brand awareness. This is achieved by a combination of colors, textures, and shapes to showcase the brand. Therefore, a good visual merchandiser must be able to understand the brand and the basic brand management strategies.
Brand Identity and Strategy
This course is being offered by IE Business School. In this course, you will learn what a brand is and skills like Advertising, Logo, and Brand.
Brand Identity. The course curriculum contains topics like what makes a brand and how they are built, attracting consumers to the brand, building a brand house and brand marks, and visual projects. The course is about 14 hours long and can be freely accessed on Coursera.
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A good visual merchandiser must know about the various Designing elements, materials, and methods. Designing plays an important role in alluring customers, especially in the case of online shopping through visual designs and imagery.
Design Theory: The basics of visual design
In this visual merchandiser course, you will learn about the various elements and principles for creating good visual designs. You will learn what designs theory, basic elements of visual design, and the principles for good visual design is. The course curriculum includes Basic elements of design like lines, shapes, colors, and principles of visual designs, including Unity, Gestalt, Space, Hierarchy, Balance, Contrast, Scale, Dominance, and Similarity. You can access this course on Udemy for ₹8,640. The duration of the course is 57 minutes.
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A visual merchandiser must be good at Interior designing as he has to design the store and counters to increase the aesthetic appeal of the retail outlet. Interior designing is taught as a part of the visual merchandising program in various institutions.
Diploma in Interior Design
In this diploma course, you will learn the basics of interior designing and working with textiles, accessories, etc.
The course curriculum includes topics like Project Planning and Client Communication, Planning Rooms and Spaces, Colour in Interior Design, Surface Materials and Textures, selecting furniture, Textiles and Accessories, Use of Lighting, etc. The course is 6-10 hours and can be accessed on Alison.com for free.
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CAD stands for Computer-Aided Design. CAD is computer software used for the creation of designs and improving their quality. CAD is taught as a part of the syllabus in the visual merchandising program. Visual merchandisers must possess CAD skills to bag a job in a good organization.
Learn and Master Computer-Aided Design (CAD) With Tinkercad
In this course, you will learn to create custom 3D models, add basic shapes to the workspace, merge shapes, blending shapes, applying custom colors to custom 3D objects on the workspace, create mirror versions of a 3D model, object manipulation, and object management with the design menu. This course is being offered by Udemy and is 3 hours 37 minutes long. The cost of this course is ₹1,920.
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A good visual merchandiser should have strong communication skills and must be able to communicate effectively with the buyers and sellers. It is when you understand the demands of the buyer that you can come up with a plan and design to impress the customers. Thus, having good communication skills is a must for a visual merchandiser.
If you want to take Your English Communication Skills to the Next Level
This course is offered by the Georgia Institute of Technology. In this course, you will get the knowledge of the art of communication, the accurate pronunciation of words and will also get to practice and demonstrate fluent English. The course curriculum includes study and comparison of cultural influences, Email Excellence, presentation skills, persuasion, speaking strategies, and maximizing your English communication. The course can be accessed on Coursera for free and will take approximately 12 hours to complete.
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Fine art and Drawing
This is an essential skill for visual merchandising. Fine art is visual art that is created for aesthetic purposes.
A new creative space can be created using fine art and drawing skills to attract more customers and thereby increase sales.
Basic Skills / Getting Started with Drawing
As the name suggests, in this visual merchandiser course, you will learn basic drawing skills. You will learn to use the pencil-like artists, draw shapes, analyze and draw any subject by simplifying it into basic shapes. The course curriculum includes Introduction to basic drawing skills, Circles & Ovals, Straight Lines & the Shapes They Make, Curved Lines, etc. The course duration is 4 hours and 21 minutes and can be accessed on skillshare.
Supervision and Management
Visual merchandisers should have good supervision and management skills. A visual merchandiser sets up the display and supervises the staff on how to execute the design. He works with retail managers, marketing executives, to make sure that the right visual impact is achieved. Sometimes, a visual merchandiser also trains the sales associates on how to display and present the products.
Supervision and Management Skills
This course is offered by the Workforce Academy Partnership. This course aims at teaching you the skills that are required for supervising and managing others, team building, developing cohesion, and leadership practices. The course curriculum includes supervising others, conflict resolution, time management, implementing delegation, team building, vision and goals, leadership functions, directing the team, ethics, and social responsibility, organizational strategy, etc. The course can be accessed on Alsion.com for free. The duration of the course is 3-4 Hours.
A Visual merchandiser should have customer service abilities. Their work includes setting up the displays and designs that will attract the customer. Thus, understanding the needs of the customer and what will trigger a customer to buy a product or service constitutes an important part of their work. Learning customer service abilities is an important part of visual merchandising training. A visual merchandiser must be able to understand the expectations and preferences of the customer.
Customer Service: Soft Skills Fundamentals
This course has been formulated with the objective of teaching you the soft skills that are necessary for interacting with the customers and understanding their demands. The course curriculum includes the Anatomy of good customer service, how to prepare yourself, Workspace Review, body language, how to deal with a customer, and self-preservation in customer service. The course can be accessed on udemy for ₹1,280. The course duration is 40 minutes.
Working as a visual merchandiser is an interesting job option as the work is very creative, and you get to interact with customers through your designs. If you are someone who is highly creative and innovative, then becoming a visual merchandiser is a smart career choice for you. For a visual merchandiser there are plenty of employment opportunities available in the market. You can work in Retail Establishments,
museums, Theatre Companies, Fashion Stores, Marketing Agencies, Print Media, Book and Publishing Houses, and Galleries, etc. Also, several leading companies like H&M, Puma, Penguin Random House, Marks and Spencer, Shoppers Stop, etc. also hire visual merchandisers. You can start your career as a visual merchandiser by enrolling in a visual merchandising program or diploma of visual merchandising.
Frequently Asked Question (FAQs) - Top 10 courses to learn skills for becoming the best visual merchandiser
Question: Which is the best visual merchandising online course?
'Visual Merchandising Course For Retailers and Students' offered by Udemy is one of the best visual merchandising online courses available online. You can buy this course for ₹2,560.
Question: Is there a diploma in visual merchandising available for students to pursue?
Yes, you can do a diploma in visual merchandising. Colleges offering diploma in visual merchandising are as follows:
JD Institute of Fashion Technology
WLCI Design School, Delhi
FE Institute of Art and Design, Mumbai
Indian Institute of Textile Training, Tirupur, Tamil Nadu
FIT (Fashion and Interior Technology) Campus, Kerala
Question: How much is the visual merchandising course fees?
The average visual merchandising course fees(diploma) are four lakhs, and the average fee for admission to the post-graduate program in visual merchandising is five lakhs.
Question: Is there any visual merchandising training available?
Yes, many training courses on visual merchandising are available online.
Question: What are the various retail visual merchandising courses available online?
Some of the best retail merchandising courses available online are 'Fast Track Retail Buying and Merchandising' and 'Visual Merchandising Course For Retailers and Students' offered by Udemy.
Question: Is there any visual merchandising certificate program online available?
Yes, Visual Merchandising Certification offered by New skills; ACADEMY is one of the best visual merchandising certificate programs available.
Question: Are there any visual merchandising short courses available?
Yes, many visual merchandising short courses are available on platforms like Udemy, Coursera, and Alison.com. Some of the best visual merchandising short courses available are:
Visual Merchandising and Display (Online Short Course) -This a visual merchandising training course offered by the London College of Fashion.
Basics of Visual Merchandising & Store Design by Udemy
Balance Commercial & Aesthetics in Visual Merchandising by Udemy
Question: Which are the best colleges in India for studying visual merchandising?
Top colleges in India to study visual merchandising are:
National Institute of Fashion Technology, Navi Mumbai
National Institute of Design, Ahmedabad
Arena Animation, Bangalore
National Institute of Design, Bangalore
VIDM Institute of Design and Management, Delhi
Footwear Design and Development Institute, Noida
Question: Are there any alternative career options available to a visual merchandiser?
The alternative career options available to a visual merchandiser are Retail Store Manager, Retail Merchandiser, Fashion Merchandiser, and Store Manager, etc.
Question: What are the various visual merchandising programs available?
Various visual merchandising programs are offered by different institutions all over the country. You can pursue a certificate course, diploma, degree, or post-graduation in visual merchandising.