- Visual Merchandiser
Who is a Visual Merchandiser?
Advertising moves people toward goods; merchandising moves goods toward people ~ Morris Hite
Have you ever wondered while passing by a store and glancing your eyes at the window who made it so enticing? A good window display serves as effective advertising. An effective window display is one that makes the passer-by (customer)enter the store with a glance of fewer than 10 seconds. As per the scientific idea, a person spends approximately more than 11 seconds looking at the window. A visual merchandiser is a professional who makes it look astonishing by utilising his or her designing skills. He or she arranges the items in such a way that it grabs everyone’s attention.
Visual Merchandiser in a Nutshell
A visual merchandiser is a professional who is responsible for the appearance and culture of a brand. Visual merchandising contributes to awareness and brand loyalty among consumers. A visual merchandiser plays a crucial role in fetching the attention of customers and bringing them to the store.
Quick Facts for Visual Merchandiser
Male, Female, Others
A career as visual merchandiser is suitable for everyone regardless of gender. Anyone can become a visual merchandiser after acquiring relevant skill set and educational qualifications.
Any special needs
A career as visual merchandiser is not suitable for individuals with special needs. It demands an eye to detail and knowledge of colours, hue, contrast and designing techniques to appeal viewers. He or she is responsible for arranging materials for store displays.
Table of Contents for Visual Merchandiser
What is the role of Visual Merchandiser?
Visual merchandiser work responsibilities involve travelling between stores to stores. He or she may also work from the head office or assigned with the responsibility of a particular store. The senior visual merchandiser is usually responsible for creating visual designs on paper through charcoal pencils or by using AutoCAD software. He or she then implements the design with the approval of the visual merchandising manager. A visual merchandiser often requires to lift heavy equipment, dress mannequins and revamp store layouts.
A visual merchandiser’s role comes with the responsibility of creating a visual merchandising strategy by utilising the creative designing aspects to make it appeal to the market and consumers.
A visual merchandiser is responsible for producing visual displays such as window display, signs, interior displays, special promotion displays and floor plans. He or she creates eye-catchy visual displays that fetch the customers through the entire store.
A visual merchandiser job comes with the responsibility of identifying key messages to create a crystal clear image of the end result. He or she oversees the production, revises and presents design ideas to assistant merchandisers.
A visual merchandiser is responsible for monitoring cost and working within the budget. He or she designs ideas of visual displays keeping in mind the organisation’s culture, products and target market.
Types of a Visual Merchandiser
There are types of visual merchandisers. We have provided below some of the most common types of visual merchandisers job roles with varying responsibilities depending on their specialisations.
Retail Merchandiser: A retail merchandiser is responsible for ensuring that the stock is at the right place at the right time. He or she makes the decision to stock which products department or supermarket.
Digital Merchandiser: A digital merchandiser is responsible for building up the online portfolio of the brand and ensures the execution of the assigned customers. He or she executes upon above as well as below the fold, product description, image, video, comparison charts and keywords optimisation, ratings and reviews.
Product Merchandiser: A product merchandiser is a professional responsible for developing sales strategies for retail houses to improve the overall sales performance. He or she collects and analyses visual data, conducts customer surveys and decides on the location of the retail store to improve sales.
What is the workplace/work environment of Visual Merchandiser like?
A visual merchandiser job is concerned with the creative and visual impact of products and services for increasing sales. He or she usually works in retail in-stores, museums and galleries. A visual merchandiser may often require to travel to other retail branches of the company to provide training to the sales time. One may work at the head-office assigned to oversee the volume, allocation, location and functional arrangement of the shop floor.
Does Visual Merchandiser require travelling?
A visual merchandiser often requires travel to liaise with the wholesalers to stock up the products in the retail in-stores. He or she has to visit branches to provide training to the sales team in visual merchandising techniques and concepts.
Full Time, Part Time
Yes, a visual merchandiser usually works from early mornings to late nights. One can also find part-time jobs as well. There is no work from home type of employment until one is a digital merchandiser responsible for maintaining online portfolios.
The nature of employment of a visual merchandiser depends on the requirement of the employer. Experienced professionals may work as freelancers providing consultancy services to retail houses. Entry-level visual merchandisers usually work full-time.
Museum, Gallery, Retail Store
A visual merchandiser finds numerous opportunities at museums, galleries and retail in-stores. He or she is responsible for promoting retail brands, products and services.
Presence in Geographical Area
Mostly retail stores, art galleries, museums are located in metropolitan cities. There are negligible opportunities for visual merchandisers in rural areas. The tech hub Bengaluru provided a 66.8 per cent higher salary to visual merchandisers than the national average.
Visual merchandiser work responsibilities involve working under frequent time pressure. He or she has to ensure timely completion of the window displays and arrangement of the products on the shelves with readily available product information to facilitate the customers.
A visual merchandiser job often demands working late hours. It is required to complete the window shelves for the next day on special occasions or festivities. During store redesign activities work may extend up to overnight.
Weekly Hours of Work
Min 35 Hours
A visual merchandiser generally works 35 to 40 hours per week. In the career as a visual merchandiser working early morning and finishing up in the late evenings is quite common.
How to become a Visual Merchandiser?
What are the skills and qualities required to become a/an Visual Merchandiser?
CAD Skills: A career as a visual merchandiser demands proficiency in AutoCAD skills. He or she must be able to work using any of the CAD software programmes such as Adobe Creative Suite programmes, Photoshop, InDesign and other design tools.
Organising Skills: Organising skills are crucial for a visual merchandiser job. He or she must be able to display products and items in the window and shelves in such a way that it makes customers go through the entire store.
Communication Skills: A visual merchandiser has to guide the assistant staff to arrange items on display that looks enticing. He or she gives instructions to follow while making display arrangements for window shoppers.
Design Skills: A visual merchandiser must be able to create a virtual design by visualising a 100 per cent final upcoming outlook before creating a display. He or she must possess eye to detail and knowledge of colours, hues and contrast to make the display more appealing.
Which certifications and internships can be helpful in becoming Visual Merchandiser?
We have provided below major certification courses for aspiring individuals who want to opt for a career as visual merchandiser. These courses may help them to upgrade their skills and knowledge.
One can find internship opportunities through various job portals such as naukri.com, lets intern, Internshala, monster and other platforms. A visual merchandising intern is provided with several responsibilities. It includes researching, conceptualising designs and managing to source the products and items.
Career Path Progression for Visual Merchandiser
We have listed below the visual merchandiser jobs one can acquire while progressing in the career.
Junior Merchandiser: A junior merchandiser generally possesses work experience of one to four years. His or her responsibilities involve researching marketing trends and creative ideas. A junior merchandiser provides assistance to the senior merchandiser.
Senior Merchandiser: A senior merchandiser is responsible for influencing and facilitating customer buying decisions. He or she provides them with readily-accessible product information.
Visual Merchandiser Jobs and Salaries
Junior Visual Merchandiser
- Senior Level Salary 400000
A junior visual merchandiser is responsible for working under the directions and instructions of the senior visual merchandiser. He or she arranges aisles and displays as per the instructions of the senior visual merchandiser.
A junior merchandiser could earn up to Rs. 4000,000 per annum. According to payscale.com, a junior merchandiser earns an average monthly salary of Rs. 31,973.
Senior Visual Merchandiser
- Senior Level Salary 600000
A senior visual merchandiser has the responsibility of managing the in-store merchandising displays. He or she builds and updates the displays from time to time and stock them up with the market trends and latest products.
A senior visual merchandiser could earn more than Rs. 600,000 per annum. According to payscale, a mid-level experienced merchandiser earns an average monthly salary of Rs. 51,250.
What is the job outlook for Visual Merchandiser?
A visual merchandiser who has experience on the shop floor may progress up to the level of area team leader or team manager. He or she must possess designing skills and must be able to use CAD (Computer-Aided-Design) software. Visual merchandisers who have started on the shop floor and gained experience may be able to progress to the position of a team or an area team leader or manager. A visual merchandiser who has gained enough experience may become self-employed or start working as a freelancer. He or she may provide consultancy services to freelancers. There are other opportunities in visual merchandising jobs one can take up to prop making, interior design, exhibition design or work in the film and television industry.
Frequently Asked Questions for Visual Merchandiser
Que. What is the average salary of visual merchandisers?Ans.
The average salary of a visual merchandiser in India is Rs. 403,204.
Que. What are the top employers of visual merchandisers?Ans.
Visual merchandisers may find numerous opportunities at museums and galleries, retail brands, product and services in-stores.
Que. What is the minimum required to become a visual merchandiser?Ans.
A bachelor’s degree in relevant disciplines such as fashion design, spatial design, interior design or graphic design is the minimum requirement to become visual merchandiser.
Que. What are the skills of visual merchandisers?Ans.
Skills of visual merchandisers: AutoCAD, Organising skills, Communication skills, Interpersonal skills and Research skills.
Que. What are the top colleges of visual merchandisers?Ans.
Top Visual Merchandiser Colleges
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