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A marketing strategy is a set of plans for communicating and promoting a product or service. It appears to exist to entice and motivate potential customers to act and purchase goods. Marketing provides value to a target market by relying on creativity and innovation. Ultimately, it seeks to promote a brand and maximize profits. Marketing strategy is a process that describes how businesses and organizations know their markets and how they influence profitable customer action. Being certified in marketing strategy will open up plenty of career opportunities such as search marketing strategist and market research analyst.
That seems sufficient, doesn't it? To put it another way, and to keep things simple, marketing strategy certification is all about recognizing who your customers are and how you will persuade them to take profitable action. Recognize your competitors who are doing the same thing as you and understand how you will measure marketing activities and refine your strategy in the future.
What is Marketing Strategy?
A marketing strategy includes the company's value proposition, essential brand messaging, demographic data on target customers, and other high-level elements. A comprehensive marketing strategy addresses all four Ps of marketing: product, price, place, and promotion. A marketing strategy is a long-term strategy to achieve a company's goals through consumer perceptions and creating a distinct and sustainable competitive advantage. It includes all from deciding who your clients are to deciding how and where to reach some of these customers.
Who can learn Marketing Strategy courses?
You can pursue the marketing strategy courses, if:
- You are interested to work in the business sector
- You are capable of bringing a brand or a product to attention in the market using business strategies.
- You are creative and persuasive.
Eligibility Criteria For Marketing Strategy Courses
To join the marketing strategy courses, the students need to satisfy certain eligibility criteria. The eligibility criteria for UG and PG marketing strategy courses are shown below:
- Candidates for UG marketing courses must have a 10+2 diploma in any subject, including science, arts, and commerce
- Minimum marks for the General category: 60%
- Minimum marks for the SC, ST, and OBC: 55%
- Candidates for PG Marketing courses must have a bachelor's degree in any subject (Science, Commerce, Management, Humanities, or a professional degree - CA/CS/ICWA).
- Minimum marks for the General category: 50%
- Minimum marks for SC, ST, and OBC: 45%
Top Institutes for UG Marketing Courses
Top Institutes for PG Marketing Courses MBA
- Indian Institute of Management Lucknow(Bengaluru, Ahmedabad, Kolkata)
- Faculty of Management Science (FMS), Delhi
- Symbiosis International Institutes
- Narsee Monjee Institute of Management Sciences
Explore Popular Certification Specialisations
Entrance Exams for Marketing Strategy Courses
The entrance exams for marketing strategy courses for UG and PG courses are shown below:
For UG Marketing courses:
For UG marketing strategy courses, the entrance exams are
For PG Marketing courses:
For PG Marketing courses the entrance exams are shown below
- Common Admission Test (CAT)
- Xavier Aptitude Test (XAT)
- Symbiosis National, Aptitude Test (SNAP)
- Narsee Monjee Aptitude Test (NMAT)
Skills required for Marketing Strategy courses?
There are two types of key marketing skills: soft skills and hard skills. Soft skills are broader and more broadly applicable and are useful (or required) in a wide range of career paths. Technical skills and similarity with specific tools and strategies are more important in hard skills. Because marketing is such a broad field, the hard skills you will need to get hired will vary greatly depending on the role, but for this article, we will focus on some of the most common skills employers are seeking in an entry-level marketing generalist (typically a coordinator or assistant role).
- Creativity and Problem-Solving
- Attention to Detail
- Interpersonal Skills
Top Marketing Hard Skills
- Data Analysis & Analytics
- Project Management
- Data Analysis and Analytics Writing
- Social Media Marketing
- Email Marketing
- Visual Marketing
- Website Management
What you will learn in Marketing Strategy Courses?
The marketing strategy should be based on your company's current goals, as well as its brand identity, mission, and messaging. This strategy should also consider your company's unique selling point and how you intend to communicate it.
The marketing strategy will frequently include sections such as an executive summary and vision/goals of the company, market research, and analysis, specifics about the intended audience, analysis of competitors, messaging, and branding, and marketing channels that are relevant.
How to develop an effective Marketing Strategy
- Start with a goal
- Do your marketing analysis
- Know your customers
- Know your product and resources
- Further, define your objectives
- Outline techniques
- Set a budget
- Create a marketing plan
- Analyse Performance
Steps to Create a marketing plan
- Outline how you will reach customers
- Define how you will create marketing materials
- Plan how you will share those materials
- Outline how you will analyze its success
Popular Online Marketing Strategy Courses
Several educational technology companies, including Great Learning, GetSmarter, IMD, Udemy, Emeritus, Edx, Coursera, Swayam, and others provide online marketing strategy courses. Master's programmes, executive PG programmes, PG diploma courses, and advanced certifications are among the online courses available. The following are some of the most popular online marketing strategy courses and marketing strategy online course free.
Executive Program in Marketing Strategy
Principles of Marketing
Customer-centric Marketing Strategy
The Wharton School, Philadelphia via Great Learning
UCT Cape Town via GetSmarter
Marketing Strategy in The Digital Age
Influencer Marketing Strategy
Kellogg School of Management, Evanston via Emeritus
Business Fundamentals: Marketing Strategy
Market Segmentation Analysis
The University of Queensland, Brisbane via Edx
Marketing Strategy for Entrepreneurs
EIT via Coursera
Rs. 7984/- (for 3 months)
Popular Online Arts And Crafts Courses and Certifications
- Online Social Media Marketing Courses
- Online Marketing Management Courses
- Online Brand Management Courses
- Online Advertising Courses
- View All Online Marketing Courses
- Online Journalism Courses
- Online Mass Communication Courses
Career Opportunities after Marketing Strategy Courses
The career opportunities after the digital marketing strategy courses include communications and marketing manager, event marketing and public relations coordinator, media advisor, media and public relations advisor, public relations executive, public relations and media officer, public relations coordinator, public relations manager, and public relations, and professional advertising. Other career options are SEO specialist, content creator, customer success manager, marketing assistant, marketing coordinator, marketing internship, and telemarketing.
Some of the major career opportunities you can go for after the marketing strategy courses are provided below.
- Brand Manager
- Campaign Manager
- Digital Marketing Manager
- Market Research Analyst
- Public Relations Specialist
- Sales Manager
- Social Media Specialist
- Career as Digital Marketing Analyst
- Career as Digital Marketing Executive
- Career as Digital Marketing Manager
- Career as Marketing Analyst
- Career as Marketing Executive
- Career as Marketing Manager
- Career as Content Market Specialist
Salary Trend After Marketing Strategy Courses
Marketing strategy courses receive payments based on potential and job experience. Check out the table to discover the various job prospects that are accessible after completing marketing strategy courses, as well as their usual earnings.
Digital Marketing Manager
Rs. 4 LPA to Rs.18 LPA (Approx.)
PPC / SEM Analyst
Rs. 2.5 LPA to Rs. 6 LPA (Approx.)
Digital Marketing Analyst
Rs. 3.6 LPA to 9.4 LPA (Approx.)
Rs. 2.9 Lakhs to Rs. 7 Lakhs(Approx.)
Content and Marketing Manager
Rs. 4.2 Lakhs to Rs. 22.0 Lakhs(Approx.)
Rs. 1.3 Lakhs to Rs. 6.0 Lakhs (Approx.)
Rs. 1.1 Lakhs to Rs. 4.5 Lakhs( Approx.)
Social Media Manager
Rs. 1.2 Lakhs to Rs. 10.0 Lakhs(Approx.)
Rs. 65,000 per month (Approx.)
Rs. 60,000 per month (Approx.)
Rs. 80,000 per month (Approx.)
Market Research Analyst
Rs. 40,000 per month (Approx.)
Scope of Marketing Strategy Courses
Marketing Strategy is one of the most trending sectors and it provides many job opportunities in the present day. It provides the opportunity for a variety of marketing opportunities. A marketing strategy is based on your company's current goal, company's value proposition, as well as its brand identity, mission, and messaging. This strategy should also consider your company's unique selling point and how you intend to communicate it. Students can get jobs in different positions like market research analyst, brand manager, sales manager, marketing manager, social media manager, content executive, content and marketing manager, and some other job profiles in the top reputed companies.
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Top Recruiters for Marketing Strategy courses
Candidates pursuing marketing strategy courses online are in high demand, with well almost all of them being hired by India's and the world's most in-demand companies. Some of the businesses listed below that are providing recruitment for marketing strategy courses are
- Procter & Gamble
- American Express
- McKinsey & Co./Nestle
- General Mills
- Johnson & Johnson
Marketing Strategy courses by Top Providers
Many online marketing strategy courses and free marketing strategy courses are available through various online learning platforms such as Coursera, Udemy, Great Learning, Emeritus, edX, EIT, Swayam, and others. Some of the most popular providers of marketing strategy courses are listed below.
Q) What skills are required for marketing strategy courses?
Ans: Communication, creativity and problem-solving abilities, attention to detail, interpersonal skills, leadership, and adaptability are all required.
Q) What are the requirements for the undergraduate and postgraduate marketing strategy courses?
Ans: Candidates for UG marketing courses must have a 10+2 diploma in any subject, including science, arts, and commerce, whereas candidates for PG Marketing courses must have a bachelor's degree in any subject (Science, Commerce, Management, Humanities, or a professional degree - CA/CS/ICWA).
Q) What are the possible career paths after marketing strategy courses in india?
Ans: Some career options include brand manager, campaign manager, content creator, customer success manager, digital marketing manager, market research, marketing assistant, marketing coordinator, sales manager, SEO specialist, and social media specialist.
Q) Who are the top MBA marketing recruiters?
Ans: The top recruiters for MBA graduates from IIMs in India are Adobe, Flipkart, Amazon, BCG, Goldman Sachs, Mckinsey & Co, Essar Group, Bain & Company, TAS, and TCS.
Q) What are the job roles and skills of a digital marketing manager?
Ans: A digital marketing manager should be familiar with a variety of online marketing functions, including SEM, PPC, SEO, Content Marketing, and Email Promotions. These are some of the skills required for a digital marketing professional, and they are critical to the job.
Q)What is a marketing strategist's role?
Ans: Marketing strategists are responsible for researching, developing, and communicating strategic marketing plans to achieve the company's goals. They direct and optimize marketing efforts for company and client campaigns, working with cross-functional teams to implement them.
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