12 Courses and Certifications

Online Marketing Strategy Courses & Certifications

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Executive Program in Marketing Strategy

Offered by

Certificate

Executive Program in Marketing Strategy

Advanced Program In Integrated Marketing Strategy is designed for executives to refresh and enhance their marketing skills, to familiarise the various practices and concepts of Marketing Management. The course objective is to teach the importance of marketing strategies behind the longevity of a business—the certification programme grooms participants into the future leaders with the ability to decode any business complexities and challenges in the field of marketing. 

The Advanced Program In Integrated Marketing Strategy offers a unique opportunity to understand the nuances behind marketing decisions. The certification programme will let you know about marketing techniques and tools and its usage. This course aims to prepare and educate participants with an existing bachelor's or master's degree to managerial roles in marketing.

APIMS from IIM Lucknow covers the breadth of marketing through different business cases and scenarios. It includes both conventional and digital marketing with their intricacies with sales and distribution.

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7 Months
1,89,000
Skills Covered:
Leadership Strategic Mindset Marketing skills
Principles of Marketing

Offered by

Certificate

Principles of Marketing

Marketing is a part of our everyday lives, irrespective of our passion, education or profession. Good social marketing skills are crucial for providing information and making better decisions as a consumer and as a producer. The Principles of Marketing online course explores the fundamental marketing concepts that can help you demonstrate self-expression via marketing.

The Indira Gandhi National Open University is offering the Principles of Marketing training on the Swayam platform. Candidates can enrol in this undergraduate-level course and complete it in 16 weeks. The course structure includes video lectures, assignments, self-assessments, examples, and discussion forums to enrich the candidates’ knowledge.

Further, the Principles of Marketing syllabus consists of 19 e-texts that the course instructor discusses over 16 weeks. Candidates will gain access to the study material and other reference books after they register. The curriculum covers topics like consumer behaviour, pricing, distribution, the scope of marketing in urban and rural areas, and more.

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16 Weeks
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Marketing

Offered by

Certificate

Marketing

Companies must adopt the newest product marketing and promotional methods to differentiate their product & services and attract the targeted audience in an intensely competitive market environment. The Marketing online course addresses the principles of marketing management and provides a comprehensive overview of this vital topic. The course examines the whole marketing environment and teaches how to set corporate goals and create comprehensive strategies to attain these goals.

Marketing is a critical role in business, and as a result, most organizations hire specialists or have divisions specialized in this technique. The Marketing Training teaches how to define marketing objectives, construct buyer profiles, and plan and implement a detailed strategy that combines online marketing industry standards with conventional channels.

Professionals with brilliant marketing expertise play a significant role in increasing an organisation's overall performance. The Marketing syllabus covers comprehensive coaching from an experienced head instructor and provides the opportunity to put the marketing knowledge into practice by making business decisions for a hypothetical business. 

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10 Weeks
71,485
Join
Skills Covered:
Human Resource Management Sales skills Marketing skills Entrepreneurial skills Leadership
Marketing Strategy in the Digital Age

Offered by

IMD
Certificate

Marketing Strategy in the Digital Age

Few company operations have been as fundamentally impacted as marketing in a world of growing digitalization and quickly shifting customer behaviour. The Marketing Strategy in the Digital Age online course teaches about the larger potential advantages of digital marketing, aside from tactical modifications and how digital opportunities can be used to revamp the marketing approach and shift the competitive game.

This Marketing Strategy in the Digital Age online training provides a strategic perspective on how to reimagine marketing and value generation via a digital lens. Candidates will investigate several avenues for redefining the value they provide to consumers through reshaping goods, services, and the customer experience. Candidates will consider how customer experience applies to their situation and broaden their perspective on acquiring consumer education, insights, and engaging their target audience.

The Marketing Strategy in the Digital Age online syllabus provides the knowledge and abilities necessary to develop a digital marketing plan that will allow us to outperform rivals and redefine consumer value.

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8 Weeks
September 26 - November,20 2021
2,950
Skills Covered:
Marketing skills Digital marketing skills
Regulation Theory, Strategy and Practice

Offered by

London School of Economics and Political Science, London via GetSmarter
Certificate

Regulation Strategy

Regulation may have a big influence on how businesses operate, which is why administrators and decision-makers need to know how the regulatory environment is constantly changing and what role it plays in a particular sector. The Regulation Strategy online course is aimed at giving regulators and people working in regulated sectors a solid understanding of regulation strategy's major elements and procedures.

According to the Research and Markets report, The worldwide risk, governance, and compliance market is expected to be worth $ 29.2 billion in 2020. The Regulation Strategy Training from The London School of Economics Training provides applicants with the understanding of important tools to help them think rationally about how regulations must be developed and reviewed.

The Regulation Strategy syllabus teaches learners to identify threats to compliance issues as well as how to resolve issues. Students will examine legal and policy regulation from a realistic and interdisciplinary standpoint. Using cross-national and cross-sectoral examples, this course helps students from a variety of backgrounds to develop highly transferable skills to remain informed in an ever-changing profession.

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8 Weeks
2,22,376
Skills Covered:
Leadership Decision making skills Business Management
Marketing Strategy for Entrepreneurs

Offered by

Certificate

Marketing Strategy for Entrepreneurs

The Marketing Strategy for Entrepreneurs certification benefits the trainers and allows an opportunity for the students to develop their skills and academic knowledge in the domain of marketing. The course provides an in-depth analysis of the techniques that are involved in networking and contact building. The online course on Marketing Strategy for Entrepreneurs by Coursera allows the students to work on real-world problem statements. It is mandated as an intermediate level programme. The online course begins with the process and methods of analyzing potential customers and clients and further segregating them into different groups and subgroups to meet up their marketing targets. The ways of tackling targets, closing deals, segmentation and positioning are all covered in the Marketing Strategy for Entrepreneurs certification syllabus.

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7 Weeks
Intermediate
Free
Join
Skills Covered:
Marketing skills

Offered by

RWTH Aachen University, Aachen via Edx
Certificate

Innovation Strategies for Electric Mobility The Street Scooter Case

The Innovation Strategies for Electric Mobility course by EdX is an intermediate-level course under Business and Management. Candidates who join this program will learn about the various methods and tools which can be used to identify customer needs and the processes by which companies can launch these technological innovations. 

The Innovation Strategies for Electric Mobility certification program emphasizes analyzing how entrepreneurial thinking can aid in better innovation and benefit the companies. Besides that, the theoretical knowledge will be applied to a recent technological innovation from Germany, “The StreetScooter” which is an electric delivery vehicle of Deutsche Post DHL. 

Taught by reputed faculty like Frank T. Piller, Achim Kamper, Malte Brettel, and Torsten-Oliver Salge, the Innovation Strategies for Electric Mobility training is offered by RWTH Aachen University. It is a self-paced course that can be audited for free. It comes with pre-recorded video lectures and can be completed in six weeks. Candidates completing this course successfully will be eligible for a verified certificate of achievement. 

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6 Weeks
Intermediate
Free
Join
Skills Covered:
Entrepreneurial skills
Market Research, Consumer Insights and Competitor Analysis

Offered by

Certificate

Market Research, Consumer Insights, and Competitor Analysis

With today's massive amounts of customer data available, it's more important than ever for companies to properly gather and analyze this data. The Market Research, Consumer Insights, and Competitor Analysis online course develop important skills to interpret the customer data and turn it into actionable business insights.

The Market Research, Consumer Insights, and Competitor Analysis training focuses on consumer needs. modern companies consider the customer needs in order to stay successful and sustainable. Market analysis findings can help satisfy consumer needs by identifying opportunities, organizing marketing strategies, monitoring competition, and recognizing and addressing business problems. ideas that are not backed by data can have negative consequences.

The Market Research, Consumer Insights, and Competitor Analysis syllabus include customer behaviour and insight to analyse the need and behaviour of the customer while making a purchase. The program also includes competitor analysis and market trends to keep an eye on the updated market scenarios and competitors business moves.

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6 Weeks
48,609
Join
Skills Covered:
Strategic Mindset Marketing skills
B2B Marketing Strategy Online

Offered by

Columbia Business School, Columbia University, New York via Emeritus
Certificate

B2B Marketing Strategy [Online]

The B2B Marketing Strategy [online] by Columbia Business School is a programme that will help the candidates add value to their B2B relationships in the field. Students will learn through the curriculum designed by the experienced faculty. The duration of the course is six weeks. Participants will learn about the contents of the course in online mode only. The programme will help you build and maintain a successful connection between the marketing and sales functions.

Additionally, B2B Marketing Strategy [online] certification provides beneficial resources to the working professionals as well. Candidates can upgrade their skills in the area. Participants can expect development in their careers after the course completion. Students can also expect increased exposure, more job or work opportunities, and salary hikes after the successful course completion.

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6 Weeks
$ 2,600
Skills Covered:
Marketing skills
Market Segmentation Analysis

Offered by

Certificate

Market Segmentation Analysis

In this Market Segmentation Analysis certification course, candidates will be able to investigate how to use measurable ideas into the association's division procedure for like they will know about the progressive grouping and parcelling strategies and exploratory information examination and biclustering and to blend models and also about the relapse models. 

This Market Segmentation Analysis program empowers the learner to direct the client division examination where the candidate can recreate the computations and representations exhibited in the client division models by downloading the information and the R code. 

This Market Segmentation Analysis online course manages candidates to go through the whole cycle of market division investigation and offers a ten-venture measure that makes client division effective and coordinated. The duration of the course is 5 weeks. Candidates will have to put in their efforts of 6-8 hours per week in order to gain the proper understanding of this course. The candidate will be provided with a verified certificate and experienced teachers.

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5 Weeks
Intermediate
Free
Join
Skills Covered:
Marketing skills
Strategic Analysis for Competitive Advantage

Offered by

Certificate

Strategic Analysis for Competitive Advantage (Live Online Programme)

The Strategic analysis for competitive advantage [live online programme] by IIM Bangalore provides adequate knowledge of critical decision-making skills. Candidates will assess the changing business trends and moves of their competitors for business growth after learning through this programme. The duration of this course is five days. Participants will be able to learn all the necessary information through the online mode of this programme only. 

The Strategic analysis for competitive advantage [live online programme] by IIM Bangalore provides candidates with vast job opportunities. Students can enhance their resume, portfolio or CV with the certification offered by the institution on the completion of the programme. The course curriculum is designed by expert faculty members. The contents of the course will give the students the necessary knowledge required for being a professional in the field. The course offered by the Indian Institute of Management of Bangalore is a self-paced learning course. 

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6 Days
1,03,775
Skills Covered:
Strategic Mindset
Competitive Marketing Strategy

Offered by

Certificate

Competitive Marketing Strategy (Live online Programme)

The certificate programme on competitive marketing strategy (live online programme) offered by IIM Bangalore is an overview of an efficient market strategy formulation and the correct implementation of it to get the desired results in any venture. 

The course outlines the need for strategizing according to the current market environment, the correct strategies for developing a plan of action and the benefits of an effective market strategy.

Strategizing for a venture needs a certain level of sensitivity to the external environment of the market. It requires the organization to determine what it can do to get the advantages of the market in their favour. 

Developing these successful marketing strategies will need a deeper insight into links between the strategy and its implementation on the ground, whilst factoring several other factors involved in the process like public image and customer satisfaction, etc. 

The IIMB certificate programme on competitive marketing strategy (live online programme)  will help candidates to learn the basic skills to understand, scrutinize, overcome and aid in the constructiveness of strategy development. The programme aims at developing candidates to learn and appreciate the linkages between various dynamic factors and their role in strategizing for the business. 

The course offers exposure in the right direction for practical learning. 

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4 Days
December 05 - December,08 2021
85,500
Skills Covered:
Marketing skills

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