Question : The marketing mix consists of how many elements?
Option 1: 2
Option 2: 4
Option 3: 6
Option 4: 8
Correct Answer: 4
Solution : The correct answer is (b) 4
The marketing mix consists of four key elements, commonly known as the "4Ps": product, price, place, and promotion. These elements represent different aspects of marketing strategy and are used to effectively develop and implement marketing plans. Each element plays a crucial role in achieving marketing objectives and addressing customer needs.