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Foundational Skills for Communicating About Health
Beginner
Online
2 Weeks
2,699 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The Syllabus
Videos
- Fundamental Concepts
- What can go wrong?
- Audience and Goals
- Creating an Audience-Goal Worksheet
- Audience-Goals Example: Community Brochure
- Audience-Goals Example: Scientific Conference
- Audience-Goals Example: Advocacy Brief
- Audience-Goals Example: This Course Segment
Readings
- Faculty Introduction and Acknowledgements
- Course Syllabus
- Help Us Learn More About You!
- Note about videos
Practice exercises
- Introductory Story of Science exercise
- Audience / Goals Practice: Public Meeting
- Audience / Goals Practice: Genetic Test Report
- Audience / Goals Practice: Annual Clinic Report
- Audience / Goals Practice: Airport Poster
Videos
- The Importance of Message Prioritization
- What makes a good Central Message?
- Idea Space
- Inverted Triangle
- Inverted Triangle Examples
- Inverted Triangle Useful Structure
Readings
- Half-Life Your Message Activity Instructions
- A Note About The Next Set Of Items
Practice exercises
- Half-Life Your Message Reflection
- Create a Central Message
- How many points in a paragraph (1)
- How many points in a paragraph (2)
- How many points in a paragraph (3)
- Critique / rewrite paragraphs
- Evaluate summary using rubric (1)
- Evaluate summary using rubric (2)
Videos
- Central Messages in Data Graphics
- Active vs. Passive Voice
- Tools and Sites for Plain Language
- Dejargonizer video
Practice exercises
- Passive voice to active voice
- Replacing jargon in sentences
Videos
- Power of Stories
- The Link Between Messaging and Narrative
- Health Sciences & Management Can be Stories
- ABT (And, But, Therefore)
- ABT in Science Stories
- Other Examples of ABT
- ABT X 2
- The Findings ABT
- Post-Interview debrief Dr. Skip Lupia
- One-pager Briefs
- Advocacy Examples: Inverted Triangles + ABT
- Advocacy Example: Repeated Inverted Triangle
- Macro- vs. Micro-Message Structures
Readings
- External Video (10 min): Communicating to Policymakers
- Letter to EPA: CPP Replacement
- Letter to EPA: Toxic Substance Control Act
Practice exercises
- Evaluate ABT x 2 examples
- Create ABT x 2 from provided research paper
Videos
- Vocal Tones and Nonverbals
- Giving Constructive Feedback
Readings
- Vocal Tone Handout
- Resources and Hand-Outs
- Course Feedback
- Congratulations! Course Complete
- Citation correction
- Keep Learning with Michigan Online!
Practice exercises
- Video Analysis - Step 1
- Video Analysis - Step 2
- Video Analysis - Step 3
- Rubric Training Video Presentation Evaluation
- Rubric Training: Written Report Evaluation