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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Course Overview

Effective communication skills can help create an impact for the betterment of society and accelerate change. When systems become more unstable, unpredictable, complex, and unclear, fine-tuning communication skills can help increase collaboration, increase problem-solving, and influence Decision-making. The Communicating for Influence and Influence online course from the University of Cambridge includes comprehensive insights as well as a variety of tools for developing effective communication.

Leaders in all sections of the community and industry, whether in cultural circles or corporate organizations, must use communication to effectively influence stakeholders, fulfill objectives and promote good change. The Communicating for Influence and Impact Training prepares candidates to communicate with a purpose to overcome obstacles to success and gives participants the chance to evaluate their style of leadership.

A USC Annenberg Center for Public Relations report states 37% of PR specialists think that mobilising people is the most successful technique for influencing long-term change. The Communicating for Influence and Impact syllabus covers numerous communication approaches to help in creating a future in the communication field while also receiving a certificate of completion from the University of Cambridge, confirming gained talents.

The Highlights

  • 8-10 hours per week
  • Self-paced learning
  • Online learning
  • Course provider Getsmarter
  • Shareable certificate
  • Projects and assessments
  • 8 weeks duration
  • Split option of payment
  • Downloadable resources
  • University of Cambridge offering

Programme Offerings

  • Infographics
  • quizzes
  • online learning
  • Live polls
  • Case Studies
  • video lectures
  • Offline resources
  • Self-paced learning

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesInstitute for Sustainability Leadership, Cambridge

Fee type

Fee amount in INR

Communicating for Influence and Impact fees

Rs. 1,11,519 

The Communicating for Influence and Impact fee is Rs. 202,881  (Incl in all taxes). Learners can pay the full amount of the fee at the time of registration or choose the partial payment service provided by getsmarter, which divides the total cost into two repayments. If the candidates pick the split payment option, a 3% admin charge will be added to the cost. The payment can be done using a debit/credit card or a wire transfer.


Eligibility Criteria

Certification Qualifying Details

To qualify for the Communicating for Influence and Impact certification from the University of Cambridge, Read the instructions in the study guide you were given when you enrolled. Finishing all online learning modules, uploading projects, assignments, and engaging in research papers, quizzes, live polls, and examinations are all part of this requirement. A series of online assignments and projects are used to assess students' progress. To be eligible for the accreditation, you must meet all of the guidelines specified in the coursebook.

What you will learn

Communication skillsStrategic MindsetBusiness Management

After the completion of Communicating for Influence and Impact online training, Entrants will learn how to use a variety of tools to communicate effectively and convincingly with multiple stakeholders in their network. Students will be able to develop a Personal Influence Plan that will result in real change both inside and outside of your organization. and learn how to encourage and motivate everyone else to generate system-level sustainability and innovation.


Who it is for

  • Present and prospective leaders who wish to improve their communication skills.
  • Business administrators and executives who want to make a strategic contribution to system-level transformation.
  • Any professional who wants to arm himself with the information and tools they need to communicate successfully in a competitive environment while maintaining integrity and authenticity.

Admission Details

To enrol in the Communicating for Influence and Impact course from the University of Cambridge, follow the steps mentioned below:

Step 1. Follow the link given below to open the official course page

(https://www.getsmarter.com/products/cambridge-communicating-for-influence-and-impact-online-short-course)

Step 2. Find the ‘Register Now’ button and click to further proceed

Step 3. Read and agree with the provider terms and conditions

Step 4. Create an account on the Getsmarter by providing personal information

Step 5. Fill in the mailing address and sponsor details if applicable

Step 6. Pay the course fee and start learning on Getsmarter

The Syllabus

  • Discuss why communication and influence are important for leadership in a 21st century context
  • Identify why business professionals are increasingly operating in a VUCA environment
  • Explain the business case for developing high-impact influence
  • Describe how different types of communication can influence societal change
  • Outline how effective communication can address the challenges faced in a VUCA world

  • Interpret the role that media has in shaping societies
  • Discuss how communication can shape society as a whole
  • Determine the role that divergent thinking plays in building influential societies
  • Articulate the relationship between power and influence

  • Discuss the attributes and capabilities required to be more influential
  • Identify the need for a new type of leadership and influence
  • Articulate your personal leadership style
  • Analyze the role of bias, values, and beliefs ineffective communication
  • Investigate how your leadership style impacts how you communicate and influence
  • Distinguish the components you need in your ecosystem to be influential

  • Determine the importance of listening in authentic dialogues
  • Discuss how storytelling has shaped communication through the ages
  • Investigate ways of shaping stories for different audiences
  • Illustrate how persuasive storytelling principles shape a narrative

  • Discuss the benefits of building a nurturing organizational culture to facilitate effective communication
  • Identify how an enabling environment for effective communication and influence can be created
  • Identify the role of psychological safety in advancing influence, experimentation, and innovation
  • Analyze the impact of purpose-led communications
  • Determine how the alignment of individual and organizational purpose influences change
  • Evaluate the role of organizational purpose and culture in enhancing influence

  • Determine strategies for infusing confidence and presence in your interactions with others
  • Identify your skill set and the role you play in your different teams
  • Analyze how to facilitate effective interactions between your stakeholders and networks
  • Justify how you can communicate to overcome barriers to change
  • Evaluate ways to overcome barriers and resolve conflict

  • Articulate how collaborations and partnerships can benefit from diverse stakeholders
  • Discuss why cooperation is vital in the current world context
  • Analyze the importance of power and influence within stakeholder engagements
  • Reflect on different ways to measure influence and impact
  • Investigate a range of stakeholder tools and models to achieve an impact
  • Create your Personal Impact Plan to influence change

  • Evaluate your Personal Impact Plan using the feedback you receive from your peers
  • Critique Personal Impact Plans and provides feedback
  • Reflect on what you have learnt about effective communication for influence and impact

Instructors

Institute for Sustainability Leadership, Cambridge Frequently Asked Questions (FAQ's)

1: What does communicating and influencing mean?

Delivering ideas in a way that the audience understands is what communicating and influencing mean. Being able to speak in an honest, clear, and succinct manner.

2: What are the 4 major functions of communication?

Information, control, motivation, and expression are the 4vmajor functions of communication.

3: What are the major factors which affect communication?

Channel, language, attitude, and receiver are the major factors that affect communication.

4: How long does it take to complete Communicating for Influence and Impact certification?

It takes around 8 weeks at the rate of 8-10 hours/week to complete the Communicating for Influence and Impact certification.

5: Why are influencing skills important?

The power to persuade others may help people improve, speed up outcomes, and create a more pleasant working atmosphere.

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