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17 Online Courses on Digital Marketing Offered by Cornell University

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17 Online Courses on Digital Marketing Offered by Cornell University

Edited By Team Careers360 | Updated on Apr 03, 2024 12:32 PM IST | #Digital Marketing

Cornell University is one of the best universities in the world and not to forget an Ivy League college. Since its inception in 1895, it has strived to discover and disseminate knowledge to support creative work and promote culture in and beyond the Cornell community. With such educational heritage and history, it is undoubtedly an institution that thrives on its quality of education. Cornell University offers numerous online courses and certifications. Digital Marketing online courses are one such course offered by the university that goes by the name - e Cornell.

This wing of Cornell University is providing online degree courses and certifications in several streams. Cornell University Digital Marketing courses are one of them and are totally worth enrolling for business students and marketers. So, if you are someone who wants to begin a specialized career in digital marketing or add a new skill and distinguished skill to your resume, Digital Marketing courses by Cornell University will be worth pursuing. So let’s get started.
Also read -

Top Cornell University Digital Marketing courses to Pursue Right Now

Course Name
Fee
Duration
Digital Marketing Certificate
$3,600
2 months
Strategic Hospitality Marketing
$3,600
3 months
Social Media Marketing Certificate
$3,600
3 months
Hospitality Digital Marketing
$770 per month
3 months
Growth Marketing Certificate
$950 per month
3 months
User Experience Design
$650 per month
5 months
Marketing strategy
$650 per month
3 months
Digital Photography
$265 per month
4 months
Brand Management
$650 per month
3 months
Web Design and Development
$650 per month
3 months
Product Marketing
$750 per month
2 months
Corporate Communication
$950 per month
2 months
Marketing AI
$950 per month
2 months
Data Privacy Strategy Certificate
$950 per month
2 months
Marketing Analytics
$650 per month
3 months
Integrated Marketing 360
$500 per month
8 months
PR Strategy
$770 per month
2.5 months

Also read: How to Create a Great Digital Marketing Strategy

Note: The eligibility criteria is not determined. The Course is available for all applicants.

Related Resources :

1. Digital Marketing Certificate

As said earlier, Cornell University strives to build a culture of creativity in and beyond its community. Marketing is one of the more creative pursuits in business and this one of the digital marketing courses by Cornell University is the best pick amongst online courses & certifications from top providers. The complete certification is divided into 4 courses that cover different aspects of marketing in the digital world. The scope of these segments is quite comprehensive and will provide the learners with a distinct knowledge of conducting an online marketing campaign. So, learn digital marketing with one of the best schools in the world and witness your career soar to new heights.

Instructor: Clarence Lee

Benefits: 1) Learn from experienced faculty 2) Identify which companies require advertising and marketing services 3) Get acquainted with different tools & techniques of digital marketing

How to Apply: Go to Cornell, pay for the course by entering your email, name and country of residence

Syllabus: Understanding digital marketing landscape & customer funnel, assessing opportunities in paid digital media

Duration: 2 months

Fee: $3,600

Also read: Digital Marketing by Panjab University, Chandigarh via Swayam

2. Strategic Hospitality Marketing

A brand identity is directly connected to the experience that the product is delivering to its customers. Hospitality is an extension of service experience and news to be marketed well. This is one of the best digital marketing online courses enabling the students to think from the user-centric point of view and develop products and services from there. A well-built strategy that analyzes and points at all the crucial factors of consumer experience will help any marketing campaign to succeed.

Instructor : Robert Kwotnik

Benefits: 1) Learn to analyze marketing strategies 2) Develop a service strategy

How to Apply: Go to e Cornell, pay for the course and enter your details.

Duration: 3 months

Fee: $3,600

Also read: 10 Reasons to Enrol Yourself in a Digital Marketing Course

3. Social Media Marketing Certificate

Social media platforms are the place where most of the attention in the world is centered. In this another one of the best Cornell University digital marketing courses, you will learn to leverage social media in the most effective way to build a superhit marketing campaign. You will also learn digital marketing through the routes of social media and become a marketer of the new age.

Instructor: Joanne Reiter, Stephanie Cartin, Rob Kwortnik

Benefits: 1) Learn about social media marketing 2) Get knowledge about different tools used for social media marketing

How to Apply: Go to e Cornell, pay for the course and submit your email.

Duration: 3 months

Fee: $3,600

Also read: Online Social Media Marketing Courses & Certifications

4. Hospitality Digital Marketing

This is amongst the best digital marketing certification courses specifically built for professionals working in the hospitality industry as executives in roles of revenue generation, or someone with a couple of years of experience in digital media marketing. The course will teach you to effectively use digital media and new age platforms to advertise and promote your hospitality products and engage with the target audience to generate valuable buzz and interaction around their value chain. Pursuing this course will not only provide hospitality marketers with a distinct addition to their resumes but equally impeccable skills as well.

Instructor: Chris Anderson, Bill Carroll, Sheryl Kimes

Benefits: 1) Learn how to do digital marketing for hospitality businesses 2) Learn from experienced faculty members 3) Assignment-led course curriculum

How to Apply: Sign up to e Cornell, pay for the course by entering your personal details

Duration: 3 months

Fee: $770 per month

Top Trending Courses & Certifications:

5. Growth Marketing Certificate

Unlike old age advertising and marketing, today’s marketing is not driven in a vacuum. This one of the digital marketing courses by Cornell University will teach the students to approach marketing in the data-driven digital world in the right way. They will also get accustomed to the idea of growth marketing and create cost-effective campaigns.

Instructor: Clarence Lee

Benefits:1) Understand what’s growth marketing, 2) Understand how to use AI in marketing.

How to Apply: Check e Cornell, sign up with your details & pay the fee

Duration: 2 months

Fee: $950 per month

Also read:

Mastering Digital Marketing: SEM, SEO, Social Media and Beyond by London Business School, London via Emeritus

6. User Experience Design

In a world where digital products are on an exponential rise, the need to ensure and quantify user experience is not only crucial but a foundational aspect. So, if you are looking for online diploma courses or certificate courses to learn user experience design, this course is for you. This is one of the excellent digital marketing certification courses combining aspects of user experience design and marketing in the most robust way. The course focuses on collecting data insight into the target audience, and the designing aspect teaches interface design using those insights to build the best product. Those who apply for this course will find a unique footing in the industry with highly rewarding designations.

Instructor : Gilly Leshed

Benefits: 1) Learn UI/UX design basics 2) Learn how to do design audits

How to Apply: Go to e Cornell, check the course page and pay for the course

Duration: 5 months

Fee: $650 per month

Also read: UI UX Course

7. Marketing strategy

Strong business decisions require a robust strategy to follow. This one of the Cornell University digital marketing courses is designed to deliver marketing strategy knowledge that inspires brave and revolutionary business decisions while keeping the risk exposures to reasonable levels. The course is built for working professionals and provides them with digital media insights about their product to their decision-making process.

Instructor: Doug Stayman

Benefits 1) Learn how to formulate a marketing strategy 2) Create and communicate your brand’s ideology easily

How to Apply: Check the e Cornell, access the course page & make the payment

Duration: 3 months

Fee: $650 per month

Also read: Online Marketing Strategy Courses & Certifications

8. Digital Photography

Digital media is a thoroughly visual medium. It is because of the surge in content and the dwindling attention span of the audience that makes content creators and marketers use a variety of visual tools to make them stand out. In this amongst the best digital marketing online courses, learners will heavily focus on the photography aspect that commands high attention and engagement in the digital world. The digital marketing classes in this course will be directly linked to the aspects of digital photography and its crucial role in internet marketing.

Instructor: Barry Perlus

Benefits: 1) Learn the basics of digital photography 2) Develop a professional-level workflow for you

How to Apply: Go to the course page on e Cornell, pay for the course access and get access to the content

Duration: 4 months

Fee: $265 per month

Also read: Digital Photography by Devi Ahilya Vishwavidyalaya, Indore via Swayam

9. Brand Management

Brands may tend to seem to take them too seriously but their concern is valid as branding is deeply ingrained in our human behavior. This one of the digital marketing certification courses will teach the candidates the skills to manage a brand in a world that is more transparent than before and is heavily influenced by the presence of digital. Branding and marketing go hand in hand, so it makes complete sense to learn digital marketing from the perspective of brand management. This course is a great pick for brand managers, decision-makers, social media account managers, etc.

Instructor: Patti Mandel, Chekitan Dave

Benefits: 1) Learn about brand strategy & positioning 2) Learn about brand measurement and activation

How to Apply: Go to e Cornell, check the course and pay for it

Duration: 3 months

Fee: $650 per month

Also read: Online Brand Management Courses & Certifications

10. Web Design and Development

Having a website is very crucial to the company’s online presence and marketing campaign. This amongst the sought-after digital marketing courses by Cornell University will teach web design and development concepts and techniques. Front-end development, HTML, CSS, etc., are the aspects crucial to the user experience and these are taught in this course with hands-on experience. This is a great course for budding marketers and web developers to build themselves a distinguished skill set and resume.

Instructor: Kyle Harms

Benefits : 1) Learn about HTML & CSS 2) Using front-end frameworks

How to Apply: Check out the course’ e Cornell page, make the payment and access the course.

Duration: 3 months

Fee: $650 per month

Also read: Crash Course in Responsive Web Design (M) by Indian Institute of Technology Kanpur

11. Product Marketing

Marketing a product starts with understanding the target market first. In this one of the best Cornell University digital marketing courses, learners will get to know the complete process of product marketing. They will learn to analyze markets on a variety of levels, work on the design to fit the market gap and work around pricing to stay relevant. They will also acquire skills to build experience through the product and work towards making an automated sales channel for the product.

Instructors: Vithala R. Rao, Justin Johnson, Doug Stayman

Benefits: 1) Learn about doing competitor analysis, 2) Analyze market research

How to Apply: Go to e Cornell, pay for the course and access the course

Duration: 2 months

Fee: $750 per month

Also read: Online Product Management Courses & Certifications

12. Corporate Communication

Creating a consistent perception of the company amongst all audiences is an essential task that needs to be carried out. Corporate communication deals with this image management aspect of businesses and plays a crucial role in marketing. This is one of the best digital marketing online courses that will provide all the knowledge required by communication professionals to excel in corporate image management.

Instructors: Cathy Enz, Glenn Dowell, Risa Mish and 2 others

Benefits: 1) Learn to create a communication plan 2) Learn to communicate with various stakeholders

How to Apply: Go to eCornell, access the course page & pay for it.

Duration: 2 months

Fee: $950 per month

Also read:

Certificate Program in Corporate Communications by Narsee Monjee Institute of Management Studies, Mumbai

13. Marketing AI

Think of this certification as a more technologically inclined course on digital marketing. As the world is immersing itself and the industry into the deeper ends of technology, it makes no sense to keep the processes of marketing aloof from it. This is amongst the excellent digital marketing courses by Cornell University that will let you learn digital marketing from the aspects of artificial intelligence and machine learning. You will also get to know about their implementation in everyday marketing tactics and the exceptional data-driven results that they bring in. With this course, you will be able to merge your skill sets using cutting edge technology and make them future proof.

Instructors: Clarence Lee

Benefits 1) Learn how to use AI in marketing 2) Learn how to formulate a performance marketing strategy

How to Apply: Access the e Cornell page, pay for the course & gain access to videos

Duration: 2 months

Fee: $950 per month

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14. Data Privacy Strategy Certificate

While data-driven marketing comes with a lot of perks, it also bestows a humongous responsibility upon marketers. Data privacy is a thing of the present that is being implemented by governments. This one of the digital marketing online courses focuses on making strategies in and around data privacy so that the business aspect of the company should never cross the ethical lines.

Instructors: Sachin Gupta, Matthew Schneider

Benefits: 1) Small size of class 2) 100% online course delivery 3) Understand the value of data privacy

How to Apply: Go to e Cornell’s website, check the page & make payment

Duration: 2 months

Fee: $950 per month

Explore Digital Marketing Courses & Certifications by Top Providers

15. Marketing Analytics

Digital marketing is a data-intensive task and that is being used as a positive factor by many businesses. But, the surge of data could also prove to be overwhelming as it requires proper comprehension. In this amongst the best Cornell University digital marketing courses, candidates will learn to properly analyze insights that they have acquired and build precise marketing strategies and campaigns around them. They will learn to use data to position brands, predict lifetime value and market response, optimize digital ads and campaigns, etc.

Instructors: Sachin Gupta

Benefits: 1) Assignment-led training 2) Learn how to measure customer preferences

How to Apply: Sign up on the e Cornell website, make payments & access the course

Duration: 3 months

Fee: $650 per month

Also read: Marketing Analytics by Symbiosis Institute of Business Management, Pune

16. Integrated Marketing 360

This is one of the most comprehensive digital marketing courses by Cornell University that will teach the students about marketing analytics, data-driven strategies, and other digital marketing tactics used by industry professionals. So, Enrol in this course and learn digital marketing in an integrated and well-rounded way to make your marketing resume stand out from the crowd.

Instructors: Clarence Lee, Doug Stayman, Rob Kwortnik & 1 other

Benefits: 1) Understand how different marketing tools & techniques work 2)Learn to create a digital marketing plan

How to Apply: Check the e Cornell portal, make the payment and access course content

Duration: 8 months

Fee: $500 per month

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17. PR Strategy

In today’s transparent and digital world, businesses need to be on their toes and always aware of what is being put out by them to be consumed and comprehended by the public. In this another one of the best digital marketing certification courses, candidates will learn all the aspects of Public Relations and how to effectively collaborate with specialized PR agencies to build a robust model.

Instructors: Amy Newman, Theo Mary Kara Manis

Benefits: 1) Understand the need for a PR strategy 2) Learn to formulate PR strategies

How to Apply: Visit e Cornell’s website, enter your email ID and name and make the payment.

Duration: 2.5 months

Fee: $770 per month

Also read:

Certificate Program in Advertising and Public Relations by Prin LN Welingkar Institute of Management Development and Research, Mumbai

Conclusion

Marketing and its sub-branches like branding, PR, communications, advertising, etc. are all very fundamental to business and economics as a whole. It is the channel between producers and consumers to know each other and hold a line of communication. With all our attention now being shifted to digital media, digital marketing is an equally important dimension of the sector. To make the best out of this booming industry and make a place for yourself in it, the aforementioned digital marketing courses by Cornell University will be the best step forward. You can also choose the best digital marketing online courses by making an online course comparison.
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Frequently Asked Question (FAQs)

1. What is eCornell? Why are their digital marketing online courses and certifications so popular?

The e-learning wing of Cornell University, which is an Ivy League institution in the USA, is called eCornell. Their digital marketing online courses and certifications are quite popular considering that they have partnered with some of the best companies and individuals to provide best-in-class, relevant, and industry-ready education in the field of digital marketing. They use the latest course pedagogy with innovative teaching methods focused on the practical implementation of concepts taught in the courses. 

2. Does eCornell have an accreditation?

Yes, eCornell has been recognized by the Human Resources Certification Institute, Project Management Institute, Foundation for Care Management, Commission on Dietetic Registration among others.

3. What are the top job profiles in digital marketing available completing these Cornell University digital marketing courses?

The top careers are as follows - 

  1. SEO expert 

  2. Paid Ads Manager

  3. Social media marketer 

  4. Copywriter/Content Writer 

  5. Account Manager 

  6. SEM expert 

4. Can I get a job after completing these Digital Marketing courses by Cornell University?

Yes, you can learn new techniques associated with digital marketing and get a well-paid job after completing these digital marketing courses by Cornell University. 

5. Are the courses taught by Cornell University faculty members only?

Yes, most of the courses are taught by faculty members from Cornell University. 

6. How can I enrol in these digital marketing certification courses?

You just have to enter your basic information and choose monthly or annual payment options, confirm if you are a new or returning student, make the payment, and post that, you can easily study these digital marketing certification courses on eCornell.

7. Do these digital marketing courses by Cornell have any prerequisites?

No, the courses are suitable for beginners too. 

8. Will I get a certificate upon completing these digital marketing online courses on eCornell?

Yes, you will be given a certificate after completing the certification exam conducted by eCornell.

9. Will these courses have interactive, practical-oriented learning?

Yes, these courses have a lot of case studies, interactive quizzes, live sessions, assignments, and online tools that help make the learning process fun and easy to understand. 

10. Are these courses paid or available for free?

All the digital marketing courses by Cornell University are paid.

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Application Date:06 February,2024 - 30 April,2024

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Radio Jockey

Radio Jockey is an exciting, promising career and a great challenge for music lovers. If you are really interested in a career as radio jockey, then it is very important for an RJ to have an automatic, fun, and friendly personality. If you want to get a job done in this field, a strong command of the language and a good voice are always good things. Apart from this, in order to be a good radio jockey, you will also listen to good radio jockeys so that you can understand their style and later make your own by practicing.

A career as radio jockey has a lot to offer to deserving candidates. If you want to know more about a career as radio jockey, and how to become a radio jockey then continue reading the article.

3 Jobs Available
Choreographer

The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

2 Jobs Available
Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

2 Jobs Available
Photographer

Photography is considered both a science and an art, an artistic means of expression in which the camera replaces the pen. In a career as a photographer, an individual is hired to capture the moments of public and private events, such as press conferences or weddings, or may also work inside a studio, where people go to get their picture clicked. Photography is divided into many streams each generating numerous career opportunities in photography. With the boom in advertising, media, and the fashion industry, photography has emerged as a lucrative and thrilling career option for many Indian youths.

2 Jobs Available
Producer

An individual who is pursuing a career as a producer is responsible for managing the business aspects of production. They are involved in each aspect of production from its inception to deception. Famous movie producers review the script, recommend changes and visualise the story. 

They are responsible for overseeing the finance involved in the project and distributing the film for broadcasting on various platforms. A career as a producer is quite fulfilling as well as exhaustive in terms of playing different roles in order for a production to be successful. Famous movie producers are responsible for hiring creative and technical personnel on contract basis.

2 Jobs Available
Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

5 Jobs Available
Vlogger

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

3 Jobs Available
Publisher

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

3 Jobs Available
Journalist

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

3 Jobs Available
Editor

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

3 Jobs Available
Reporter

Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication), B.M.M. (Bachelor of Mass Media), or MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

2 Jobs Available
Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

2 Jobs Available
Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

2 Jobs Available
Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

5 Jobs Available
QA Manager
4 Jobs Available
Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

3 Jobs Available
Production Manager
3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
QA Lead

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

2 Jobs Available
Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

2 Jobs Available
Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

2 Jobs Available
QA Manager
4 Jobs Available
AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

4 Jobs Available
Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

4 Jobs Available
Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

3 Jobs Available
ITSM Manager
3 Jobs Available
Automation Test Engineer

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

2 Jobs Available
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