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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Marketing Analytics programme by Symbiosis Institute of Business Management, Pune provides skills and intelligence to the candidate in various concepts of marketing analysis domain which include decision making, business analytics, marketing, data types, variables, linear regression models, visualization techniques, normal distribution, market segmentation, perception mapping, applications of linear regression and point-to-scale data.

Marketing Analytics course provides knowledge on the concepts in marketing analysis that would help the candidate in making decisions in a business firm. This programme offers knowledge to the learner in the traditional as well as modern concepts in analytics. The participant will learn different types of data visualization techniques and explore the relation between the variables. The entire course is divided into 5 modules. The course is completely online.

The e-certificate is provided on the course completion. The candidate can share them with their resume or LinkedIn profile. The marketing Analytics programme will help the candidates to understand the essential concepts of marketing analysis and helps them to face marketing challenges.

The Highlights

Online course
5 weeks program
Course offered by Symbiosis Institute of Business Management
Test drive available
Certificate issued by Symbiosis Institute of Business Management

Programme Offerings

video classes
Q&A Sessions
discussion forum
Topic based quiz
Pop up quiz

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	SIBM Pune

The fee for the program is Rs.4200. The candidate should pay Rs.118 additionally for the application form. 18% of GST should also be paid.

The cost of the program is described below

Category	Amount in INR
Application form fee	Rs.118
Course fee	Rs.4200
Total	Rs.4318

Note: Please note that the convenience fee for the payment gateway will be charged additionally.

Eligibility Criteria

Education

The candidate must hold an undergraduate degree in any domain from any authorized university to attend this program. The candidates who are appearing for final year exams can also take up a Marketing Analytics course. The selection will be based on the academic performance of the candidate in grade 10, 12, and UG.

Certification Qualifying Details

All the participants who complete the course in a successful manner are provided with the certificate. The participant has to attend all the video classes and score at least 50% in the evaluations to earn a certificate.

What you will learn

Statistical skillsVisualisation skillsMarketing skillsBusiness analytics knowledge

The contender will learn the following concepts by pursuing the Marketing Analytics course by Symbiosis Institute of Business Management

The candidate will learn to calculate the customer lifetime value
They will understand concepts in sales analytics
They will also understand concepts in the bundling of services and products
The participant will understand about demand and assortment
They will understand the difference between pull and push strategies
The candidate will understand the practical application of linear regression
They will get an introduction to marketing analysis and marketing
Concepts in decision-making are also taught in brief
The candidate will understand the usage of data in decision making
The candidate will learn to identify various statistical techniques.

Who it is for

Marketing ManagerDigital Marketing ExecutiveMarketing ExecutiveDigital Marketing Manager

The Marketing Analytics course by Symbiosis Institute of Business Management attracts the attention of the participants which include

Corporate professionals
Students
Academic professionals
Anyone who wishes to get certified in the marketing analysis domain can join this course

Admission Details

The following steps should be followed by the participant to get admission to the Marketing Analytics program which is provided by the Symbiosis Institute of Business Management

Step 1: The participant has to enter the website using the link https://www.sibm.edu/online-courses/courses/MKTANYTICS-2018-001

Step 2: Click “Apply Now”

Step 3: After filling in the details, the participant will receive a link through the mail. The email will have an ID and password.

Step 4: Then, the participant must log in and fill out the application form and submit the application form fee.

Step 5: The participant will receive a confirmation mail if they are shortlisted.

Step 6: If the participant is shortlisted, they can pay the fee and start learning the course.

Step 7: Please note that the “apply now” button for the registration process is not available right now. The participant can follow the above steps and register once the button appears.

The Syllabus

Introduction to week
Decision making
Introduction to marketing and marketing analytics
Overview of using data and types of data
Business analytics - descriptive - predictive and prescriptive analytics

Intro to the week: Use of data in decision making
How to identify Statistical techniques? Population vs Sample, Variables/data
Different Visualization Techniques for data
Descriptive Measures Used (Central Tendency/Variability)
Distribution, Normal Distribution: its Significance
Exploring relation between variables
General Linear Regression Models
Application of Linear Regression: With Practical Example

Intro to the week: Point-of-Sale Data
How to arrive at the right pricing approach
Managing Pricing to meet topline & bottom line goals
Pricing plans
Week Summary

Push v/s pull strategies
Consumer perception mapping
Intro to the week: market segmentation using analytics
Bundling of products and services
Assortment and demand

Intro to the week: Loyalty - The concept
Customer Lifetime Concept
How to Calculate LTV
Net Promoter Score
About Sales - and Sales Analytics
Week Summary

Instructors

SIBM Pune Frequently Asked Questions (FAQ's)

1: What is the duration of Marketing analysis course?

The duration of the Marketing analysis course is 5 weeks. The candidate will be engaged with video classes, tests, assignments, quizzes and discussions throughout the program.

2: When will the participant receive the certificate?

The participant shall receive the certificate after 15 days from the course completion date. The certificate will be directly added to the accomplishment page.

3: What is the eligibility criteria to avail certificate?

The candidate must have watched all the video classes and should have completed all assignments. The score must be greater than 50% in tests. If the above criteria are satisfied, the candidate will be provided with the certificate.

4: What will happen if the candidate doesn’t complete the course within the deadline?

The candidate can access the course for 6 months from the date of registration. A certificate won’t be provided if the candidate misses the deadline. The candidate can also switch to a later session if required.

5: How long does it take for the candidate to complete the course?

As the course is a 5 weeks program, it takes 5 weeks to complete the course. The candidate can also complete the course before 4 weeks. The candidate can access the course for 180 days.

6: Can the candidate switch sessions?

Yes, the candidate can switch the sessions. If the candidate switches the session then he/she must redo the course. Switching is allowed when the course is offered within 6 months from the registration date.

7: Can the candidate attempt the course for free?

No, this program cannot be attempted for free as the Marketing Analytics course is paid. Only the candidates who have paid the fee are allowed to attend sessions.

8: What kind of teaching methodologies are utilized to engage participants?

The course is taught online. Video-based classes are provided. Q&A sessions, Discussion forums, Quizzes are additionally provided to make the sessions more interactive. Study materials and presentations are also additionally provided.

9: Whom can the learner contact for queries?

The candidate can contact the course coordinator for queries. They can contact them via 020-28116064 or mail their queries through the email id: onlinecoordinator@sibmpune.edu.in.

10: Is scholarship provided?

No information is available on the website regarding financial assistance or discount. The participant must pay the fee which is mentioned on the course fee page.