Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
number of course credit 4
The course of Digital marketing has been strategically designed to establish a clear conceptual knowledge of digital marketing in various fields. The thorough structure of this course will help the candidate to establish a number of skills by the end of course completion, such as monitoring, planning, and implementing digital marketing campaigns all around the globe.
The online course is a great opportunity for those who wish to embark on their career as a professional with flexible working hours. Keeping in mind the increasing demand for digital marketing professionals; this is a go-to-grab opportunity for you.
Through the completion of this course, you will find numerous avenues for marketing and advertising on both domestic as well as international platforms. The course of Digital marketing provides you with the opportunity to stand out as an independent professional. It gives the candidates the liberty of availing the course from anywhere as per their convenience
Government accredited course
15 weeks course duration
100% online learning
100% free cost
Certification from Swayam
Government certification will be given
- Video lectures
- Online learning
- Case studies
- Self-assessment tests
Course and certificate fees
Below mentioned are the fee details for the Digital marketing course:
Since this is a government programme, the course can be availed free of cost
The candidates will have to pay a certain amount of fees to appear for the certification examination
Amount in Rs
Cost of programme
certificate providing authority
Who it is for
Digital marketing course is also recommended for:
Students who aim at building their career in Digital marketing
Anyone who wants to empower their business and profession
Basic knowledge of the internet and internet browsing is required with an Analytical and Experimental background. No hardcore technical knowledge is required to pursue the course.
Primarily students pursuing MBA and other management-related courses. However, anyone who wants to enhance their business or profession through the knowledge of digital marketing may take up the course.
Course certification details
To attain the certification in Digital marketing, candidates will have to clear and examination. 70 marks will be allocated for external proctored examination and 30 marks will be allocated for internal assessment.
What you will learn
After successfully completing the course of Digital marketing, the candidates will be able to learn:
The techniques of SEO and content optimization
Strategies to develop digital marketing
Website planning and development
The candidates are required to follow the directions given below for getting enrolled in the Digital marketing course:-
Step 1: Visit the website of the course.
Step 2: Register with your Username and email id.
Step 3: In case of a registration link provided by the course, continue with it.
Step 4: Proceed with the login id and password for access to the course.
Traditional marketing Vs. digital marketing
Building a website/blog using CMS word press
Twitter marketing: basics
Introduction to digital marketing and its significance
On-page SEO techniques- content optimization
Types of bidding strategies
Designing and monitoring universal app campaigns
Social media marketing: introduction and significance
Pay per click advertising: introduction
Email marketing- introduction and significance
Digital marketing process
On page SEO : yoast SEO plug-in
Developing digital marketing strategy integration form
Setting up a Facebook advertising account
Google analytics: introduction and significance
Website planning and development: types of websites
Designing e-mail marketing campaigns using Mail Chimp
Website planning and development: Keywords
Introduction to LinkedIn marketing
Understanding Facebook audience and its types
Monitoring traffic behavior and preparing reports
Designing and monitoring video campaigns
Email marketing strategy and monitoring
Off-page SEO techniques
Building an E-mail list and signup forms
Understanding Domain and Webhosting
Using WordPress plug-ins
Working with Facebook pixel
On-page SEO techniques-indexing and keyword placement
Pay per click advertising: Google Ad word
Introduction to Search Engine Optimization
Designing and monitoring search campaigns
Google analytics interface and setup
Keyword planner tools
Facebook marketing: Introduction types of various Ad formats
Understanding goals and conversions
Designing Facebook advertising campaigns
Designing Twitter advertising campaigns
How it helps
Digital marketing course is an excellent opportunity for anyone and everyone who wants to build themselves as professionals in the field of marketing. It helps the candidate to gain a wide knowledge of the fundamentals of digital marketing. The candidate will be able to learn the concepts of SEO optimization which is the key for future marketing. Keeping in mind the growing demand for technically sound minds, Digital marketing is especially beneficial for those who want to leverage their business and professions.
This course offers various important aspects that are needed to gain professionalism in the present-day marketing system.
With a digital marketing course, the candidate can enhance their career, and job profiles, as it offers a wide range of topics that can help build a lucrative CV.
Basic knowledge of the internet and internet exploring. No hardcore knowledge required.
Anyone who wants to use the power of digital marketing in their business or profession can apply in this course.
There is no specific information provided regarding scholarships.
Specially prepared notes will be provided, which can be downloaded as well as printed.
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