9 Courses and Certifications

Futurelearn Digital Marketing Courses & Certifications

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Certificate

Digital Marketing Content Creation

10 Weeks
Intermediate
900
Certificate

Digital Marketing for Hoteliers

The Digital Marketing for Hoteliers online course is offered at the online education platform FutureLearn and is developed by the Swiss Education Group, a private hospitality educator. The course modules are lined up for four weeks with four hours of sessions every week. The study is learning how to analyse the hotel’s website and examining the customer’s actions both online and offline. The course helps the candidates know about the kinds of target markets, their requirements, data administration, and reviewing those results. 

The course will allow the learners to explore customised marketing strategies and narratives for media along with discovering the role of online travel agencies in the hotel industry and ways to strengthen the connections with them. This business management course will assist the development of expertise in leadership and entrepreneurship while combining the knowledge of digital marketing for the field of hotel and hospitality. The expert guidance for this course is provided by the assistant dean of the Hotel Institute of Montreux, Claire Jollain, and the lecturer's Peter Slade, Ben Smith, Antoine Casanova-Mazet.

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4 Weeks
8,599
Skills Covered:
Digital marketing skills Knowledge of Web Analytics SEO skills Leadership Social media skills Knowledge of Digital Media analytics
How to Start and Run your Own Search Engine Optimisation Business from Home The Complete Blueprint

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Certificate

How To Start and Run Your Own SEO Business From Home: The Complete Blueprint

This course is offered by the online educational platform FutureLearn as a part of the How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit ExpertTrack. This short-term certification course is guided by Joshua George, founder, and owner of ClickSlice which is a leading SEO agency. 

Expertise in Search Engine Optimisation (SEO) techniques has become an indispensable aspect of digital marketing and data visualisation. It is necessary for the optimisation of any website. Its inevitable nature has opened the scope for vital business opportunities for profit.

Hence this online course provides insights on how to begin an SEO business from the basics.

The learners are taught about Search Engine Optimisation (SEO) and how to outsource it, they are also given the knowledge of using a hybrid option of SEO and outsourcing. The How To Start and Run Your Own SEO Business From Home: The Complete Blueprint online course also instils the inspiration required to start a new business.

After establishing the business, the candidates are taught to find clients, name the business and frame the prospects of the business and the required business analytics. The online programme gives information on the six basic elements that render a website successful. It helps the trainees identify the SEO workflow process and provides the distinction between national and local SEO.

An overview of the client attraction strategies, organic listing, and cold emails along with the three different pricing levels to charge the clients depending on the data and the value provided is done during the course of instruction. The course objectives include knowledge on invoice setting up and sending techniques, and ways to tackle customer grievances, and strategies to keep them satisfied. Various forms of reporting and result determination are taught during the training process which yields successful business implications.

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4 Weeks
Skills Covered:
Digital marketing skills SEO skills Knowledge of Google analytics Leadership Knowledge of Web Analytics Knowledge of Digital Media analytics Understanding of SEO Keyword research skill Business analytics knowledge Evaluation skills Business Management Marketing skills Financial knowledge Sales skills
Local Search Engine Optimisation A Definitive Guide to Local Business Marketing

Offered by

Certificate

Local SEO: A Definitive Guide to Local Business Marketing

The Local SEO: A Definitive Guide to Local Business Marketing online course is offered by the online educational platform called the  FutureLearn and is one among the ‘How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit’ ExpertTrack courses. The online training is tutored by Joshua George, the founder, and owner of the leading SEO agency ClickSlice.

This SEO guiding course will teach the theory behind the SEO strategies and also share techniques that bring your website to the first page of google search. In the programme, the course instructor will include the SEO tactics that are being practised by their agency which proves a hands-on experience with the methodology. Concepts like keyword search, googling the business, optimising the website for a particular keyword, citations, and building links, will be discussed in this business management programme. 

The online course instructor for the Local SEO: A Definitive Guide to Local Business Marketing course will guide the trainees with practical sessions on how to implement the SEO strategies and create better SEO content. The online assessments with applied learning of SEO techniques will equip the candidates for developing their local business online with advanced business marketing and business management strategies that increase client traffic, exploration and sales of their products and services.

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4 Weeks
Skills Covered:
Keyword research skill Knowledge of Web Analytics SEO skills Digital marketing skills Designing skills Knowledge of Google analytics Innovative Knowledge of Product Management Business Management

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Certificate

Digital Skills: Artificial Intelligence

Many firms use Artificial Intelligence to optimize procedures and boost productivity. Digital Skills: Artificial Intelligence course explains AI in action, its benefits and drawbacks, and studies the ethics of responsible AI, and Digital Skills: Artificial Intelligence certification is completely developed by Accenture's professionals which FutureLearn offers. Digital Skills: Artificial Intelligence syllabus includes three weeks of duration, two hours of weekly study, extensive learning resources, and unrestricted access to the course for people who wish to build and analyze how AI breakthroughs may affect their work and increase their understanding of artificial intelligence.

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3 Weeks
Free
Skills Covered:
Knowledge of Artificial Intelligence Automation skills

Offered by

Certificate

Digital Skills: Digital Marketing

Digital marketing is essential for reaching your audience and expanding your business. Digital Skills: Digital Marketing course will introduce you to several marketing strategies, including banner advertising, pay-per-click advertising, content marketing, search engine optimization, social media marketing, and email marketing Digital Skills: Digital Marketing certification course is completely led by Accenture's professionals which are offered by Futurelearn

Digital Skills: Digital Marketing training includes two weeks of comprehensive learning resources and unlimited access to the course for those who want to develop various types of marketing strategies and techniques in digital marketing

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2 Weeks
Free
Skills Covered:
Social media skills SEO skills Digital marketing skills
Certificate

How to Create Great Online Content

The planning, development, and editing of web content, typically for digital marketing purposes. It may involve writing blog entries and articles, video and podcast scripts, as well as content for certain platforms. Material writing encompasses various forms of textual content. Each variant can serve a distinct purpose and promote the company in its own way. The University of Leeds designed the How to Create Great Online Content certification will be taught by Meg Pickard, which is delivered by FutureLearn.

How to Create Great Online Content online training comprises more than two weeks that focus on providing participants with a detailed understanding of online 'content' and how content is planned with a specific purpose, analyzing online content, and employing practical tactics for content media development. How to Create Great Online Content online classes cover topics such as planning the content, identifying the messaging, and the use of language. Participants can learn practical ways for efficient online communication and explore best practices for content media creation.

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2 Weeks
Free
Skills Covered:
Content Management skills

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