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20 Questions to ACE Your Brand management Interview

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20 Questions to ACE Your Brand management Interview

Edited By Team Careers360 | Updated on May 19, 2021 04:10 PM IST | #General Management

Brand management is managing the promotional activities of a company. The process of brand management starts with analysing the tangible and intangible features of a brand. Corporates hiers skilled professionals, especially the one who have done brand management certification course, as they play an integral part in the company’s growth. There are numerous colleges and online platforms that offer brand management certification courses that you can opt to gain the skills required for this job. A person with a brand manager certificate or degree and required skill set can easily get a job as a brand manager paying him an average salary of 8,00,000 to 10,00,000 per year.

20 Questions to ACE Your Brand management Interview
20 Questions to ACE Your Brand management Interview

However, to crack the hiring process of the corporates, one need to be aware of brand management interview questions. Knowing these brand management interview questions helps aspirants to crack the interview easily. So, to help budding managers, Careers360 Team has penned down 20 brand management interview questions. Read on, to find out the questions:

Also read - List of Certification Courses

20 Brand Management Interview Questions

1. How well do you know about the company and its brand?

In this brand management interview question, you need to talk about the information that you have gathered about the company and its brand. Here the interviewer wants to know how well you are aware of the market position of the brand, this shows your interest in the capacity and company.

2. Brief about the importance of brand management and how will you turn out to be an asset for the company?

When asked this brand management interview question you should talk about how a brand helps in creating a difference between two similar products. Tell them how having good brand management can help gain a better competitive edge over other products and talk about your skills that will benefit the company if you are hired. Pursuing a brand management certification course will help you answer this question in a better way.

Also read - Brand Management BY Indian Institute of Management Bangalore via Edx

3. How would you define our target audience?

Here they are trying to know about the research that you have done about the company. Talk about the kind of audience that the company is catering to and who according to you can be a potential customer for their brand and product.

4. Share your experience in brand management specifically in corporate or company branding.

On asking this brand management interview question asked, talk about your experience in this profile. Tell the interviewer about the strategies that you have adopted and the result. Talk about the campaigns and techniques and how you alter them according to the kind of customer you are serving. If you are a fresher, talk about The tools that you will use for better brand management of the company if hired. Having done training in brand management or an online brand management certification course will enable you to answer this question more accurately.

5. Let us assume that we are entering a new market so what will be the strategies that you will adopt and how will you work on them?

By this question, they are trying to know about your creativity and innovation techniques. This is a brand management interview question based on the behavioural study, tell in the techniques that you will use to study the behaviour of the targeted customers and the strategies that you will adapt based on your studies. You will have a better idea about the strategies if you have done any brand management certification course or you hold a brand management degree.

6. Do you see leadership as an important skill to venture out your ideas and what kind of leadership will you adopt as a democratic or an autocratic?

To answer this question, it is not necessary that you have done online brand management course. However, make sure, while answering this question, talk about why having leadership skills is important for a brand manager. Tell them how a brand manager with leadership skills can manage the tasks and work with his team efficiently. Talk about the merits of the style that you would choose to manage your team.

7. As a marketing manager, how will you manage the customers giving negative social media reviews about your product?

Talk about the strategies that you will adopt to solve the issue. Tell them about the skills that you pose which can be put to use to study the behaviour of the customer and what kind of changes that you can bring to make your brand better. Pursuing any additional short-term brand management certificate course will give a better idea of how to answer this brand management interview question.

8. According to you what are the biggest challenges that you will face in this role?

You can answer this brand management interview question using your experience. Talk about the kind of problems that you faced at your previous workplace, tell them about the reasons which cause those problems and the techniques that you used to resolve them. Here the interviewer is trying to know about your knowledge of the job role. Doing an online brand management course will give you a clear picture of the issues that you can face in this job.

9. How will you deal with your competitors and what will be your strategies and tools to tackle them?

When asked this brand management question, talk about the strategies that will be adopted to learn about the competitor. Tell them how you will learn from the shortcomings of your competitor's product for making your product better understood in the market. You can also share your previous experience of how you have tackled it. It is advised to pursue an online certification and management course to learn about the strategies and tools in a better way.

Also read - PG Diploma in Advertising and Brand Management Amity University, Noida

10. What will be the metrics to assess if your current strategy is working or not and what measures will you take to resolve it?

Talk about the methods that you can use to assess the engagement of your brand in the market like the level of sales, customers review on various social media platforms, what kind of customers are talking about your brand and what do they feel about your services. In case your current strategy is not working you can take measures like reaching out to the customers and knowing why they are not satisfied with your brand, taking your feedback on how you can bring changes to your brand for better customer satisfaction. You can also conduct online surveys on social media platforms to learn about the changes that your customers want and then form your strategies according to the demands. While pursuing a brand management certification course, you will be taught about the various metrics that can be used.

11. Is customer education about your product important? If yes, what are the measures that you can take to educate them?

The customer is the king of the market. While answering this question, tell them about how crucial it is for your customer to know about your brand and how this will help you in gaining a better competitive edge. Talk about the strategies and techniques that you can use to make your customers well aware of your brand. Techniques like advertisement using pamphlets, Bored holdings, etc. can be used to inform your customer about your product. You can learn about the importance of customer education by taking up an online brand management course.

Also read - 18+ Courses on Personal Branding To Grow Your Business

12. Does brand management go parallel to the customer’s loyalty?

When asked this question, tell about the importance of brand management and how it will help you gain customers who are loyal to you. The interviewer is trying to assess your knowledge about the relationship between brand management and customer loyalty. Talk about how these two share a positive relationship. Doing a brand management certification course will give you a better idea about the relationship between brand management and customer loyalty.

13. How would you craft a marketing strategy for a new customer?

Talk about the method and tools that you will use to educate a new customer about your product. Tell the interviewer how you will persuade a customer to choose your product over your competitors by informing him or her about the benefits and advantages that your product has. All the techniques about crafting new strategies will be taught while pursuing online brand management course.

14. Can you talk about a well-marketed product and the strategy that is working well for this product?

By asking this question the interviewer is trying to know about your knowledge of the market. You can share your experience about a product or brand that is well known to customers and talk about the strategies and techniques which according to you are used for the better performance of your brand in the market.

Also read - Certificate Program in Strategic Brand Management BY Manipal Prolearn

15. What measures would you take to keep your team motivated in the face of negative customer feedback and tight deadlines?

In this brand management interview question, the interviewer is trying to learn about your leadership skills. For any manager, it is very important to keep his team motivated so that the work can be done efficiently. Talk about the various techniques that you can use to motivate your workers like offering them a bonus. You can gain all the required skills by taking up an additional brand management certification course.

16. What if your team doesn't agree with your direction and the strategy how will you handle it?

Here the interview is trying to learn about your leadership skills. This is a behavioural question where you should talk about your management skills as well. You can answer this question using your experience wherein you have managed to ace a situation like this. You can also inform your interviewer about any additional online brand management course in leadership if you have done any. It will also enhance your chances of getting selected.

17. What are the steps will you take to polish the brand name of a sunken company?

Talk about the market studies that you will conduct to know the reason behind the problem. Tell your interviewer about the various strategies that you can adopt to learn about the dissatisfaction of the customer. Based on your experience express your views on the kind of tools and techniques that you will use to bring customer satisfaction and loyalty so that your brand can be recognised in the market.

18. As a brand manager, you will have to work with multiple teams, so while working with so many people how you will ensure that all the tasks are done efficiently?

While answering this brand management question try to talk about your skills like communication, management and leadership that you can use to motivate your workers. Tell them about the strategies that you can adopt to ensure the maximum output like giving short breaks to workers, appreciating them for their work, and or maybe a hike in the salary if they perform efficiently.

Also read - A Complete Guide To Pursue Advertising And Brand Management

19. How would you pitch in a customer to choose your brand over your competitors?

This is brand management interview question based on the customer's behaviour and talks about how you will tell your customers about the various benefits that they will have if they choose your product over your competitor’s brand. Tell them about the techniques like giving an extra discount to your customers that can help you gain a competitive edge. You will learn all the essential skills about maintaining a relationship with your customers while pursuing a degree in brand management.

Also read-

20. How would you tailor your policies when targeting a different or new segment of customers belonging to a different culture or maybe a different generation?

Talk about the research work and the studies that you will conduct to learn about the taste and preferences of the new segment of customers. Here interview is trying to know about your innovative and creative skills and how you will use them to alter the already existing strategy according to the new set of customers that you are about to serve. You can learn about these policies by taking up an additional brand management certification course.

Frequently Asked Question (FAQs)

1. Why should anyone choose brand management as a career?

Brand management is crucial to business and all industries need it. Making a career in brand management will offer you endless growth opportunities and will allow you to connect with lots of people. This is one of the most innovative industries that will challenge you to tailor and refresh your strategies and allow you to get creative with your work.

2. Is brand management in demand?

The demand for brand managers is always high. With the growing competition in today's world, it has become important for all companies to manage and market their brands. It is estimated that job opportunities in this field will have a hike of approx. 35% to 40% in the coming five years.

3. Is brand management different from luxury brand management and are their courses different?

The only difference that brand management and luxury brand management have is that in case of luxury brand management there is a narrow market to target and branding of only premium products is focused on while brand management is about the branding of any good be it a normal good or a luxurious product. The courses for both are almost the same but for being a luxury brand manager you need to have a specific degree or a certification in luxury brand management. A person with a degree in brand management cannot be hired for the post of luxury brand management but with a poor but a person with a luxury brand management degree can be hired for a capacity of brand manager.

4. What is a career in brand management like?

It is a very innovative job that allows you to put your creativity in your work. It is a very challenging job as you will be encountered with new tasks and problems on a regular basis. It also allows you to connect with a large number of people and demands you to work in a team.

5. Best colleges in India offering brand management courses?

The best colleges in India that offer you a degree in brand management course are

  1. Xavier Institute of management and entrepreneurship, Bangalore

  2. Indian Institute of Management, Indore

  3. Indian Institute of social welfare and business management, Kolkata

  4. Bharatiya Vidya Bhawan, Kolkata 

  5. Indian Institute of planning and management, New Delhi

6. Best online brand management courses?

Top five free online certification courses in the field of brand management are as follows

  1. Branding strategy classes on ‘Skillshare’.

  2. Marketing strategy certification program on ‘eCornell’.

  3. Marketing strategy courses on ‘Udemy’.

  4. Brand identity and strategy on ‘Coursera’ offered by IE Business School.          

  5. Strategic brand management on ‘edX’ offered by Curtin University.

You can also explore oxford home study centre and Alison for more online certification courses for free in the field of brand management.

7. What is the average salary offered to a brand manager?

The average salary that a person in the position of a brand manager in India can earn ranges between 8 to 10 lac INR per year. In countries like the USA and Australia, a person with required qualifications, skill set and experience of minimum 5 to 8 years can easily make up to $ 85,000 per year on an average.

8. What qualifications do you need to be a brand manager?

For getting a high-paying job in the field of brand management, a person should have both qualifications as well as training in the field. Most brand management jobs demand a bachelor’s degree with some additional certifications in subjects like public relation or marketing. Having a post-graduate brand management degree will make you a preferable candidate for this capacity.

9. Name the top 5 companies that are actively hiring for a brand manager’s job profile?
  • Larsen & Toubro 
  • Reliance Industries

  • Aditya Birla Group 

  • Tata Industries

  • Zomato

10. What is the greatest challenge a person in this capacity can face?

There are many challenges that a brand manager and counters on a date today basis but one of the most difficult challenges that he has to face is working with an inefficient team. Short-term financial crunch is also one of the challenges that come in the way of good branding of a product.  

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Questions related to General Management

Have a question related to General Management ?

Dear aspirant

In private colleges there are mainly two types of seat that is  management quota and NRI quota in most of the college if there are no govt quota seat in that particular college.

So there is no difference in tution fee on the basis of category, everyone have to pay the management quota fee's whether they are Gen or obc or schedule caste. For NRI quota, tution fees will be different.

If you mentioned any college name then we will be able to tell more about seat matrix and tution fees for that.

Use neet college predictor tool for to predict which of  medical College you might get at your expected marks, link is below

https://medicine.careers360.com/neet-college-predictor

Hope it's helpful for you

Good luck


See the distance education was very underestimated for years in India. But now a days, if you want to update your professional entity, then its a good choice to go for the Distance Education or Online Education courses. So yeah! If you pursue the course of General Management through Distance Education and if you can enable your skills as per the curriculum, then you will be benefited in future.

Top Government Distance Management colleges:

IGNOU Delhi

BRAOU Hyderabad

Manage Hyderabad - NIAEM

School of Distance Education, Andhra University

YCMOU Nashik

Tamil Nadu Open University, Chennai

Centre for Distance Education, Anna University, Chennai

Krishna Kanta Handiqui State Open University, Guwahati

Madhya Pradesh Bhoj Open University, Bhopal

KSOU Mysore


To know more about Distance MBA, visit the link below:

https://www.careers360.com/courses/distance-mba

I hope this answer helps. All the very best for your future endeavors!

Hey Young candidate!! Firstly here is an analysis of the overview of the courses,

The General Management MBA course focuses on introducing contemporary business modules and providing guidance to think through advanced business strategies with a global perspective. Candidates who will be pursuing a general management degree will be capable to supervise, plan and direct the team.

MBA in Operations Management aids in the development of an organisational skill set in individuals, which is essential in the world of business. The professional degree involves training in areas such as planning, production, manufacturing, marketing, and maintenance etc.

Hope this gives you a clue to choose the stream that you actually wish to pursue,

All the best!!!

Hi,

IIM Bangalore is one of the top IIM of the country, and in turn, the top B-School of India after IIM Ahmedabad. IIM Bangalore offers one year Executive Post Graduate Program (EPGP). The course is taught in four term modules including international immersion in last module. Employers these days are keen to recruit people with EMBA degrees rather than fresh MBAs as they are a talent pool with the right mixture of managerial experience and training. That's why the companies are also ready to pay high remuneration to candidates with Executive MBA degree. The mean salary of Executive MBA graduates from IIM Bangalore was Rs. 23.5 lakh per annum for the year 2018.  The eligibility criteria for the Executive management program is as follows:

Graduation in any discipline with a minimum of 50% marks or equivalent Cumulative Grade Point Average (CGPA). Applicants from SC ,ST and PwD categories should have a minimum of 45% or equivalent CGPA. [*Applicant/s who have not undergone any Bachelors Degree but completed their CA/ICWA/CS after Class XII, are also eligible to apply for EPGP 2022. The requirement of minimum percentage marks /CGPA remains same as mentioned above]

• Minimum 5 years (and preferably less than 12 years) of work experience as on March 31, 2022,after completion of graduation.

• A valid GMAT or GRE score




Hope it helps.

Hi, so basically the eligibility criteria for the university course is as follows:

Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government.

Candidates who are due to appear in the (10+2) examination are also eligible to apply.

It is one of its kind Program providing exemptions/credit transfer based on your progress in the CS course

It is a blend of laws, finance, and management courses

Industry designed curriculum that delivers technical excellence and supplements professional skills

Its a host of Skill Enhancement and Ability Enhancement Courses in addition to Core Courses

Hope this is helpful


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The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

2 Jobs Available
Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

2 Jobs Available
Photographer

Photography is considered both a science and an art, an artistic means of expression in which the camera replaces the pen. In a career as a photographer, an individual is hired to capture the moments of public and private events, such as press conferences or weddings, or may also work inside a studio, where people go to get their picture clicked. Photography is divided into many streams each generating numerous career opportunities in photography. With the boom in advertising, media, and the fashion industry, photography has emerged as a lucrative and thrilling career option for many Indian youths.

2 Jobs Available
Producer

An individual who is pursuing a career as a producer is responsible for managing the business aspects of production. They are involved in each aspect of production from its inception to deception. Famous movie producers review the script, recommend changes and visualise the story. 

They are responsible for overseeing the finance involved in the project and distributing the film for broadcasting on various platforms. A career as a producer is quite fulfilling as well as exhaustive in terms of playing different roles in order for a production to be successful. Famous movie producers are responsible for hiring creative and technical personnel on contract basis.

2 Jobs Available
Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

5 Jobs Available
Vlogger

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

3 Jobs Available
Publisher

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

3 Jobs Available
Journalist

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

3 Jobs Available
Editor

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

3 Jobs Available
Reporter

Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication), B.M.M. (Bachelor of Mass Media), or MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

2 Jobs Available
Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

2 Jobs Available
Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

2 Jobs Available
Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

5 Jobs Available
QA Manager
4 Jobs Available
Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

3 Jobs Available
Production Manager
3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
QA Lead

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

2 Jobs Available
Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

2 Jobs Available
Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

2 Jobs Available
QA Manager
4 Jobs Available
AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

4 Jobs Available
Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

4 Jobs Available
Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

3 Jobs Available
ITSM Manager
3 Jobs Available
Automation Test Engineer

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

2 Jobs Available
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