20 Questions to ACE Your Brand management Interview
Brand management is managing the promotional activities of a company. The process of brand management starts with analysing the tangible and intangible features of a brand. Corporates hiers skilled professionals, especially the one who have done brand management certification course, as they play an integral part in the company’s growth. There are numerous colleges and online platforms that offer brand management certification courses that you can opt to gain the skills required for this job. A person with a brand manager certificate or degree and required skill set can easily get a job as a brand manager paying him an average salary of 8,00,000 to 10,00,000 per year.
However, to crack the hiring process of the corporates, one need to be aware of brand management interview questions. Knowing these brand management interview questions helps aspirants to crack the interview easily. So, to help budding managers, Careers360 Team has penned down 20 brand management interview questions. Read on, to find out the questions:
Also read - List of Certification Courses
20 Brand Management Interview Questions
1. How well do you know about the company and its brand?
In this brand management interview question, you need to talk about the information that you have gathered about the company and its brand. Here the interviewer wants to know how well you are aware of the market position of the brand, this shows your interest in the capacity and company.
2. Brief about the importance of brand management and how will you turn out to be an asset for the company?
When asked this brand management interview question you should talk about how a brand helps in creating a difference between two similar products. Tell them how having good brand management can help gain a better competitive edge over other products and talk about your skills that will benefit the company if you are hired. Pursuing a brand management certification course will help you answer this question in a better way.
3. How would you define our target audience?
Here they are trying to know about the research that you have done about the company. Talk about the kind of audience that the company is catering to and who according to you can be a potential customer for their brand and product.
4. Share your experience in brand management specifically in corporate or company branding.
On asking this brand management interview question asked, talk about your experience in this profile. Tell the interviewer about the strategies that you have adopted and the result. Talk about the campaigns and techniques and how you alter them according to the kind of customer you are serving. If you are a fresher, talk about The tools that you will use for better brand management of the company if hired. Having done training in brand management or an online brand management certification course will enable you to answer this question more accurately.
5. Let us assume that we are entering a new market so what will be the strategies that you will adopt and how will you work on them?
By this question, they are trying to know about your creativity and innovation techniques. This is a brand management interview question based on the behavioural study, tell in the techniques that you will use to study the behaviour of the targeted customers and the strategies that you will adapt based on your studies. You will have a better idea about the strategies if you have done any brand management certification course or you hold a brand management degree.
6. Do you see leadership as an important skill to venture out your ideas and what kind of leadership will you adopt as a democratic or an autocratic?
To answer this question, it is not necessary that you have done online brand management course. However, make sure, while answering this question, talk about why having leadership skills is important for a brand manager. Tell them how a brand manager with leadership skills can manage the tasks and work with his team efficiently. Talk about the merits of the style that you would choose to manage your team.
7. As a marketing manager, how will you manage the customers giving negative social media reviews about your product?
Talk about the strategies that you will adopt to solve the issue. Tell them about the skills that you pose which can be put to use to study the behaviour of the customer and what kind of changes that you can bring to make your brand better. Pursuing any additional short-term brand management certificate course will give a better idea of how to answer this brand management interview question.
8. According to you what are the biggest challenges that you will face in this role?
You can answer this brand management interview question using your experience. Talk about the kind of problems that you faced at your previous workplace, tell them about the reasons which cause those problems and the techniques that you used to resolve them. Here the interviewer is trying to know about your knowledge of the job role. Doing an online brand management course will give you a clear picture of the issues that you can face in this job.
9. How will you deal with your competitors and what will be your strategies and tools to tackle them?
When asked this brand management question, talk about the strategies that will be adopted to learn about the competitor. Tell them how you will learn from the shortcomings of your competitor's product for making your product better understood in the market. You can also share your previous experience of how you have tackled it. It is advised to pursue an online certification and management course to learn about the strategies and tools in a better way.
10. What will be the metrics to assess if your current strategy is working or not and what measures will you take to resolve it?
Talk about the methods that you can use to assess the engagement of your brand in the market like the level of sales, customers review on various social media platforms, what kind of customers are talking about your brand and what do they feel about your services. In case your current strategy is not working you can take measures like reaching out to the customers and knowing why they are not satisfied with your brand, taking your feedback on how you can bring changes to your brand for better customer satisfaction. You can also conduct online surveys on social media platforms to learn about the changes that your customers want and then form your strategies according to the demands. While pursuing a brand management certification course, you will be taught about the various metrics that can be used.
11. Is customer education about your product important? If yes, what are the measures that you can take to educate them?
The customer is the king of the market. While answering this question, tell them about how crucial it is for your customer to know about your brand and how this will help you in gaining a better competitive edge. Talk about the strategies and techniques that you can use to make your customers well aware of your brand. Techniques like advertisement using pamphlets, Bored holdings, etc. can be used to inform your customer about your product. You can learn about the importance of customer education by taking up an online brand management course.
12. Does brand management go parallel to the customer’s loyalty?
When asked this question, tell about the importance of brand management and how it will help you gain customers who are loyal to you. The interviewer is trying to assess your knowledge about the relationship between brand management and customer loyalty. Talk about how these two share a positive relationship. Doing a brand management certification course will give you a better idea about the relationship between brand management and customer loyalty.
13. How would you craft a marketing strategy for a new customer?
Talk about the method and tools that you will use to educate a new customer about your product. Tell the interviewer how you will persuade a customer to choose your product over your competitors by informing him or her about the benefits and advantages that your product has. All the techniques about crafting new strategies will be taught while pursuing online brand management course.
14. Can you talk about a well-marketed product and the strategy that is working well for this product?
By asking this question the interviewer is trying to know about your knowledge of the market. You can share your experience about a product or brand that is well known to customers and talk about the strategies and techniques which according to you are used for the better performance of your brand in the market.
15. What measures would you take to keep your team motivated in the face of negative customer feedback and tight deadlines?
In this brand management interview question, the interviewer is trying to learn about your leadership skills. For any manager, it is very important to keep his team motivated so that the work can be done efficiently. Talk about the various techniques that you can use to motivate your workers like offering them a bonus. You can gain all the required skills by taking up an additional brand management certification course.
16. What if your team doesn't agree with your direction and the strategy how will you handle it?
Here the interview is trying to learn about your leadership skills. This is a behavioural question where you should talk about your management skills as well. You can answer this question using your experience wherein you have managed to ace a situation like this. You can also inform your interviewer about any additional online brand management course in leadership if you have done any. It will also enhance your chances of getting selected.
17. What are the steps will you take to polish the brand name of a sunken company?
Talk about the market studies that you will conduct to know the reason behind the problem. Tell your interviewer about the various strategies that you can adopt to learn about the dissatisfaction of the customer. Based on your experience express your views on the kind of tools and techniques that you will use to bring customer satisfaction and loyalty so that your brand can be recognised in the market.
18. As a brand manager, you will have to work with multiple teams, so while working with so many people how you will ensure that all the tasks are done efficiently?
While answering this brand management question try to talk about your skills like communication, management and leadership that you can use to motivate your workers. Tell them about the strategies that you can adopt to ensure the maximum output like giving short breaks to workers, appreciating them for their work, and or maybe a hike in the salary if they perform efficiently.
19. How would you pitch in a customer to choose your brand over your competitors?
This is brand management interview question based on the customer's behaviour and talks about how you will tell your customers about the various benefits that they will have if they choose your product over your competitor’s brand. Tell them about the techniques like giving an extra discount to your customers that can help you gain a competitive edge. You will learn all the essential skills about maintaining a relationship with your customers while pursuing a degree in brand management.
20. How would you tailor your policies when targeting a different or new segment of customers belonging to a different culture or maybe a different generation?
Talk about the research work and the studies that you will conduct to learn about the taste and preferences of the new segment of customers. Here interview is trying to know about your innovative and creative skills and how you will use them to alter the already existing strategy according to the new set of customers that you are about to serve. You can learn about these policies by taking up an additional brand management certification course.
Frequently Asked Question (FAQs) - 20 Questions to ACE Your Brand management Interview
Question: Why should anyone choose brand management as a career?
Brand management is crucial to business and all industries need it. Making a career in brand management will offer you endless growth opportunities and will allow you to connect with lots of people. This is one of the most innovative industries that will challenge you to tailor and refresh your strategies and allow you to get creative with your work.
Question: Is brand management in demand?
The demand for brand managers is always high. With the growing competition in today's world, it has become important for all companies to manage and market their brands. It is estimated that job opportunities in this field will have a hike of approx. 35% to 40% in the coming five years.
Question: Is brand management different from luxury brand management and are their courses different?
The only difference that brand management and luxury brand management have is that in case of luxury brand management there is a narrow market to target and branding of only premium products is focused on while brand management is about the branding of any good be it a normal good or a luxurious product. The courses for both are almost the same but for being a luxury brand manager you need to have a specific degree or a certification in luxury brand management. A person with a degree in brand management cannot be hired for the post of luxury brand management but with a poor but a person with a luxury brand management degree can be hired for a capacity of brand manager.
Question: What is a career in brand management like?
It is a very innovative job that allows you to put your creativity in your work. It is a very challenging job as you will be encountered with new tasks and problems on a regular basis. It also allows you to connect with a large number of people and demands you to work in a team.
Question: Best colleges in India offering brand management courses?
The best colleges in India that offer you a degree in brand management course are
Xavier Institute of management and entrepreneurship, Bangalore
Indian Institute of Management, Indore
Indian Institute of social welfare and business management, Kolkata
Bharatiya Vidya Bhawan, Kolkata
Indian Institute of planning and management, New Delhi
Question: Best online brand management courses?
Top five free online certification courses in the field of brand management are as follows
Branding strategy classes on ‘Skillshare’.
Marketing strategy certification program on ‘eCornell’.
Marketing strategy courses on ‘Udemy’.
Brand identity and strategy on ‘Coursera’ offered by IE Business School.
Strategic brand management on ‘edX’ offered by Curtin University.
You can also explore oxford home study centre and Alison for more online certification courses for free in the field of brand management.
Question: What is the average salary offered to a brand manager?
The average salary that a person in the position of a brand manager in India can earn ranges between 8 to 10 lac INR per year. In countries like the USA and Australia, a person with required qualifications, skill set and experience of minimum 5 to 8 years can easily make up to $ 85,000 per year on an average.
Question: What qualifications do you need to be a brand manager?
For getting a high-paying job in the field of brand management, a person should have both qualifications as well as training in the field. Most brand management jobs demand a bachelor’s degree with some additional certifications in subjects like public relation or marketing. Having a post-graduate brand management degree will make you a preferable candidate for this capacity.
Question: Name the top 5 companies that are actively hiring for a brand manager’s job profile?
- Larsen & Toubro
Aditya Birla Group
Question: What is the greatest challenge a person in this capacity can face?
There are many challenges that a brand manager and counters on a date today basis but one of the most difficult challenges that he has to face is working with an inefficient team. Short-term financial crunch is also one of the challenges that come in the way of good branding of a product.
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sage University offer mba from general management
No, Sage University does not provide an MBA programme in general management.
Sage University offers an MBA programme with specialisations in Marketing, Finance, Human Resources, Event Management with Media & Entertainment, Banking & Finance, and Information Technology Management.
Hope this helps!
All the best!
i am planning to pursue mba in future...so should i choose regular bcom with certified prgm in general management or bcom prof. with coaching in cs and certified prgm in general management???
Master of Business Administration(MBA) is a two-year program. You can pursue your graduation in any field like BBA, B.Com, B.tech, BA, BCA, etc. Graduation from any field is accepted for the MBA program.
There are many specializations in MBA like sales, marketing, Operation, Finance, Human Resources, Digital Marketing, etc.
If your main goal is to pursue MBA from a good college then you should be well prepared for the entrance exam. The only advantage you will be having is the basic knowledge of economics, business planning, marketing, finance, accounting, etc as compared to other graduates from different fields. But for entrances, you'll have to equally work like others to crack the exam with good marks.
It totally depends on your area of interest what you want to choose for your graduation.
Hope this will help, All the best.!!
I want to do Mba in General Management, when to start with Studying as I have just entered in Tybcom, and which entrance exams to give for the colleges?
hope you are doing great as you have entered in 3rd year of bcom you should immediately start studying for your competition. as competition is very tough in MBA exams you hve to be very regular in studies and should give mocks regularly so that you can analyse your scores. Some of the entrance exams you should focus on are:
Hope you found this answer useful.
All the best!
i am bcom graduate which mba would be best for me HR, General management or finance. Does mba in HR gives good package?
Yes, MBA in HR has good scope and their is good job facilities with decent packages. Package would be between Rs. 4,00,000 to Rs. 8,00,000 depends on the course you choose, knowledge you have, experience you have, skills you have etc.
List of MBA Specialization best for HR, General Management and Finance.
- MBA in Finance
- MBA in General Management
- MBA in Marketing Management
- MBA in Human Resource Management.
- MBA in Logistics Management
- MBA in Human Resource Management
- MBA in Entrepreneurship
Hope this information helped you.
which jobs will get for B.Com. Professional with Coaching in Chartered Accountant and Certified Program in General Management from jain university and we will get ca certificat and ca jobs
Jain University offers B.Com Professional course in specializations like
- Certified Program in Banking and Finance
- Coaching in Company Secretary (CS) and Certified Program in General Management
- Coaching in Chartered Accountant (CA) and Certified Program in General Management
The placement rate is 70-80% with average package ranging in 3.4-4 LPA.
I hope this helps.