Question : Case Study:
FreshMart Supermarkets offers discounts, buy-one-get-one-free deals, and loyalty rewards to its customers. Which sales promotion technique is FreshMart using?
Option 1: Advertising
Option 2: Personal Selling
Option 3: Public Relations
Option 4: Sales Promotion
Correct Answer: Sales Promotion
Solution : The correct answer is (d) Sales Promotion.
Sales promotion techniques involve activities and incentives that encourage the purchase of a product or service. In this case, offering discounts, buy-one-get-one-free deals, and loyalty rewards are sales promotion strategies aimed at attracting customers, boosting sales, and encouraging loyalty. Advertising, personal selling, and public relations are distinct from sales promotion and serve different purposes in the marketing mix.




