Question : Case Study:
FreshFlowers Florists offers a special discount to its regular customers during festive seasons as a token of appreciation for their loyalty. Which sales promotion technique is being used here?
Option 1: Referral Programs
Option 2: Price Bundling
Option 3: Personal Selling
Option 4: Loyalty Programs
Correct Answer: Loyalty Programs
Solution : The correct answer is (d) Loyalty Programs.
A loyalty program rewards regular customers for their continued business and encourages them to make repeat purchases. In this case, providing a special discount to regular customers during festive seasons is a way to appreciate and reward their loyalty, making it a loyalty program. Referral programs, price bundling, and personal selling are different sales promotion techniques with distinct strategies and objectives.