Question : Which advantage of branding to marketers is highlighted in the given statement?
Statement: If a new product is introduced under a known brand than the new product can enjoy all the advantages of known brand.
Option 1: Helps in product differentiation
Option 2: Helps in advertising and display programs
Option 3: Differential pricing
Option 4: Ease in introduction of new product
Correct Answer:
Ease in introduction of new product
Solution : If a new product is introduced under known brand than the new product can enjoy all the advantages of known brand. Thus many companies with established brand named decide to introduce new products in the same name.
Hence, option D is correct.