Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	MICA, Ahmedabad

The fees for the Social Media Influencer course is :

Fees components	Amount
Programme fees	Rs. 1,00,500 + GST

The Syllabus

Module 1: The Psychology of Social Media Influence

Decode the psychological levers behind digital persuasion — trust, social proof, parasocial bonding, and virality — to understand why people follow, share, and engage.

Module 2: Brand Identity in the Creator Economy

Learn to build your personal, product, and professional brand identities. Explore archetypes, value ladders, and the art of standing out authentically in a saturated landscape.

Module 3: Storytelling for Influence

Master narrative frameworks like Hook–Story–Offer and the Hero’s Journey to craft emotionally charged stories that drive connection and action across any medium.

Module 4: Cultural Branding & Audience Resonance

Harness cultural semiotics, mimetic triggers, and generational signals to ensure your content resonates across Gen Z, Millennials, and emerging audience segments.

Module 5: Influence Across Platforms

Choose your anchor platform wisely, map each platform’s affordances, and build cross-platform content loops to maximise influence and reach.

Module 6: Brand Narrative & Self Audit

Build your personal brand deck, run a SWOT analysis, and develop a cohesive narrative kit that defines your voice, values, and visual presence.

Module 7: Visual Identity & Trust on Instagram

Grid logic, emotional aesthetics, content themes, visual influence, and optimizing your Instagram Bio & Link in Bio.

Module 8: Hook Theory for Reels and Storytelling with Stories

Craft irresistible openings, emotion-first reels, and design short narrative arcs with strong CTAs.

Module 9: Reel Scripting with ChatGPT + CapCut

Learn trend prompting, script generation, and auto-cutting workflows to produce high-quality reels efficiently.

Module 10: Monetising with Instagram Shops, Guides, and DMs

Convert visual trust into commerce using in-app monetisation and selling tools.

Module 11: Key Pillars to Be a LinkedIn Top Voice

Understand the fundamentals, pillars, and objectives that drive visibility and credibility on LinkedIn.

Module 12: POV-Driven Thought Leadership

Build contrarian takes, develop expertise frameworks, and craft your narrative authority.

Module 13: LinkedIn Video, Text, and Carousel Strategy

Create visual-first storytelling using slides, text posts, and value-led content sequences.

Module 14: Weekly Posting System with GenAI

Define three core pillars, auto-draft five posts per week, and optimise tone using AI tools.

Module 15: Designing a Show Format with Subscription in Mind

Apply Hook–Topic–Value–CTA structures, open loops, and thumbnail testing for consistent virality.

Module 16: Writing Episodic Content That Converts

Build cohesive content arcs and binge loops, and structure your channel through smart series segmentation.

Module 17: Podcasting for Influence

Learn scripting, guest loops, and brand alignment for creating impactful audio content.

Module 18: Repurposing Long-Form into Shorts & Reels

Use AI tools like Pictory and Opus for auto-clipping, highlight detection, and multi-format distribution.

Module 19: Retweet & Quote Strategies for Distribution

Optimise timing, tagging, and relationship-building through quote loops.

Module 20: Building a Niche Moat with Threads

Develop narrative frameworks for threads, including story, list, framework, and AMA styles.

Module 21: AI Tools for Thread Drafting & Editing

Use prompt stacks for outlining, writing, and refining engaging threads

Module 22: Tension as a Growth Tool

Master the art of writing hot takes, unpopular truths, and engaging polarities to boost visibility.

Module 23: Growth Loops Across Platforms

Engineer growth through interconnected systems — leverage Instagram collabs, LinkedIn DMs, X replies, and community loops to amplify reach and engagement across ecosystems.

Module 24: Monetization Models for Influence

Explore diverse revenue pathways for creators and professionals — from affiliate and sponsorship models to cross-platform monetization strategies that sustain long-term influence.

Module 25: Productizing Your Content

Transform your expertise into scalable digital products — newsletters, courses, templates, and community memberships that build authority and recurring income.