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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

As social media advances, it presents companies with new and interesting opportunities to communicate with their consumers and engage them. However, in order to motivate actual action, they must first grasp the science underlying social media to properly leverage it for commercial success. The Social Media Strategy: Creating Engagement, Insight, and Action online course provides an in-depth study of the factors driving social media and how it may be utilized tactically to achieve an organisation's objectives.

According to a, We Are Social report, Between January 2020 and January 2021, a total of 490 million people began accessing social media for the first time. Using The Hype Machine, Sinan Aral's book, The Social Media Strategy: Creating Engagement, Insight, and Action training provides deep knowledge of technology and trends of the social media landscape, as well as the socioeconomic and neurological variables that drive human nature.

The Social Media Strategy: Creating Engagement, Insight, and Action syllabus also teach about numerous effective strategies for improving the social media marketing approach during this course. With assistance from MIT academics and industry professionals, candidates will leave with the skills to leverage the opportunity of social media in the present and in the future.

The Highlights

Downloadable resources
Self-paced learning
6-8 hours per week
6 weeks duration
MIT offering
Course provider Getsmarter
Split option of payment
Shareable certificate
Projects and assessments
Online learning

Programme Offerings

Live polls
Case Studies
video lectures
Self-paced learning
quizzes
Offline resources
Infographics
online learning

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	MIT Sloan School of Management, Cambridge

Fee type	Fee amount in INR
Social Media Strategy: Creating Engagement, Insight, and Action fees	Rs. 223,523 (Incl of all taxes)

Eligibility Criteria

Certification Qualifying Details

To qualify for the Social Media Strategy: Creating Engagement, Insight, and Action certification, Students must submit all assignments and projects and complete all the training modules of the online program. Applicants must participate in engaging classroom activities like quizzes, surveys, live polls, case studies, and other exercises. Students are assessed based on a series of class activities, projects, assignments that they have submitted. Students must fulfill all of the criteria stated in the coursebook to be eligible for certification.

What you will learn

Social media skills

After completing the Social Media Strategy: Creating Engagement, Insight, and Action online course, Applicants will learn about the useful instruments for using social media to reach strategic corporate goals and knowledge of social media's economic and physiological roots. Candidates will get a handbook of marketing strategies for today's hypersocialized society and Insightful commentary from famous social media guru Sinan Aral, plus a bunch of prominent industry professionals.

Who it is for

Social Media ManagerMarketing ManagerSocial Media Specialist

Business leaders, social media managers, and marketing managers understand how social media influences the firm, community, or organization in which they operate. The techniques and concepts covered in the course may be used in a variety of situations to assist professionals in navigating the complexities of social media and using it to drive action and target audiences.

Admission Details

To get admission to the Social Media Strategy: Creating Engagement, Insight, and Action course, follow the steps mentioned below:

Step 1. Follow the given URL to open the official course page (https://www.getsmarter.com/products/mit-social-media-strategy-online-short-course)

Step 2. To start the registration process, click on the ‘Register Now’ button

Step 3. Agree with the terms and conditions of Getsmarter and save to continue

Step 4. Generate a profile on the Getsmarter platform and save

Step 5. Provide the sponsor details if applicable and fill billing address

Step 6. Make payment using a credit/debit card or bank transfer and start learning

The Syllabus

Explain how the design of social media affects the brain and therefore behaviour
Review the neurological structures that make the brain so responsive to social media
Analyze how you can use the neuroscience of social media to create engagement, insight, and action
Determine how social influence and social signals change behaviour

Review the strategic implications of direct, indirect, and local network effects
Describe how the structure of the attention economy impacts social media and behaviour
Articulate how organizations and individuals can leverage network effects and the attention economy to achieve engagement, insight, and action
Explain how interoperability impacts network effects and social media

Describe how the structure of the Hype Machine impacts behaviour
Recognize the three elements that make social media work
Analyze how the anatomy of the Hype Machine shapes behaviour
Articulate how social media is shaped by the levers of code, money, norms, and law

Identify how microtargeting is used to create behavioural change
Apply how optimization and marketing analytics can be used in marketing strategy
Recommend improvements to an integrated social media marketing program
Calculate return on investment for marketing

Outline what makes referral marketing strategies successful
Explain how social network targeting can be used to achieve behaviour change
Demonstrate how to use social advertising and viral design to accelerate behaviour change
Apply the hyperspecialization playbook to strategy
Articulate how influencer marketing can be used to promote a message

Investigate ethical issues in social media and their implications for society
Articulate the potential impact of future trends in social media on organizational strategy
Recommend strategies that steer social media towards its promise, rather than its peril

Instructors

MIT Sloan School of Management, Cambridge Frequently Asked Questions (FAQ's)

1: What should be in a social media strategy?

Any successful social media content strategy consists of three major components: the time of publishing, type of content, and the regularity of publishing.

2: What is the most effective social media marketing strategy?

Remarketing is the most effective social media marketing strategy.

3: Why is social media strategy important?

A social media strategy will guarantee that social media activities are more productive and serve to promote overall business goals.

4: How Social Media Affects Marketing Strategy?

The most significant benefit of social media marketing is the ability to reach out to the target audience, stay connected with them, and answer their inquiries fast.

5: What are the benefits of social media?

Some of the benefits of social media are: