Certificate in Social Media Analytics
Intensive certification that empowers participants with analytics expertise, strategy and measurement for business growth.
Beginner
Online
24 Hours
33,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Certificate in Social Media Analytics is being offered by Amity Online in collaboration with KPMG. This Certificate in Social Media Analytics course is designed to equip professionals and undergraduates with the in-depth analytical skills needed to decode social media data, measure campaign performance and drive strategic business decisions. This Certificate in Social Media Analytics course is flexible with a duration of 24 hours. The participants will explore metrics, tools, frameworks and real-world social media scenarios to build a strong foundation in analytics-driven social media practice.
The Highlights
- 24 hours duration
- Beginner friendly course
- Opportunities for internship
- Flexible learning
- Learning advanced tools
Programme Offerings
- 24 hour duration
- Internship
- Beginner level
- Real-World Projects
- Six modules
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Amity Online |
The fees for the Certificate in Social Media Analytics course is :
Fees components | Amount |
Original fees | Rs. 33,000 |
Discounted fees | Rs. 21,000 |
Eligibility Criteria
Having a basic knowledge of social media platforms and an interest in data analysis can be useful for the participants while enrolling for this Certificate in Social Media Analytics course.
What you will learn
In this Certificate in Social Media Analytics course the participants will learn how to define, measure and interpret meaningful metrics from social networking platforms. The participants will gain the ability to translate engagement numbers, reach data and conversion signals into actionable insights – enabling you to optimise content strategy, channel allocation and campaign effectiveness. This Certificate in Social Media Analytics course instils the analytical mindset required to triangulate social media data with broader marketing outcomes.
Who it is for
The target audience for the Certificate in Social Media Analytics course includes:
Admission Details
The admission procedure for Certificate in Social Media Analytics course are:
Step 1: The participants must visit the official course URL - https://amityonline.com/certifications/social-media-analytics
Step 2: Click on the “Enroll Now” option and fill the details asked.
Step 3: Once all the details are filled, then participants will receive an OTP.
Step 4: Once entered the OTP, they are expected to opt for payment of the certificate through any available online method. The candidate can click on the “Pay Now” option.
Step 5: One the fees is submitted, then the participants can start with this Certificate in Social Media Analytics course.
The Syllabus
- What is Social Media Analytics
- Why Social Media Analytics is Crucial for Businesses
- Key Metrics and KPIs (Engagement Rate, Reach, Impressions, and Conversion Rates)
- Overview of Google Analytics using real-time Google Merchandise Store Data
- Data Collection
- Data Cleaning and Preparation
- EDA
- Visualization
- What is Sentiment Analysis
- Introduction to Natural Language Processing (NLP)
- Hands-on Training using Bag of Words (BOW), TF-IDF, and VADER
- Introduction to Topic Modelling (LDA and NMF)
- Time series analysis of social media trends
- Hashtag and Keyword Analysis
- Analyzing Social Media Data
- Industry Applications: How different industries use social media analytics for marketing and customer service
Instructors
Amity Online Frequently Asked Questions (FAQ's)
The duration of this Certificate in Social Media Analytics course is 24 hours.
Yes, this Certificate in Social Media Analytics course is suitable for beginners.
Yes, this Certificate in Social Media Analytics course is entirely online through recorded lectures and live sessions.
KPMG is the collaborator for this Certificate in Social Media Analytics course.
Though this Certificate in Social Media Analytics course is for beginners but having a basic understanding of social media platforms is useful.