Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Advanced Certification in Digital Marketing and Communication by MICA is an online program designed to cultivate expertise in the digital marketing realm. This certification offers four specialisations which include branding, marketing analytics, content marketing, Generative AI, and PR within the field. The Program will include industry projects which are sponsored by top companies giving the learners an insight into the real world.
The AdvancedCertification in Digital Marketing and Communication course includes branding, blogging and content marketing, marketing analytics, and marketing communications – PR. Learners will also receive interview preparation, resume feedback, career guidance,
Learners can become SEO manager, SEM specialist, internet marketing consultant, and internet marketing expert.
The Highlights
- Program mode is online
- Certified by MICA and upGrad
- MICA alumni status
- Live and recorded classes held for the candidates
- Updated content related to Generative AI
- Fortnightly coaching sessions by industry mentors
- Tutorials on using ChatGPT in the field of digital marketing
- Doubt Resolution sessions daily
Programme Offerings
- Mock Interviews
- 15+ Case Studies
- Live Projects
- Personalised Resume Feedback.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | MICA, Ahmedabad |
The fees for the course Advanced Certificate in Digital Marketing and Communication is -
| Head | Amount in INR |
| Program Fee | INR 84,999/- |
*EMI Available at INR 2,708/month
Eligibility Criteria
To enrol into the Digital Marketing and Communication program, you will need to have completed a bachelor’s degree or the equivalent of that. The university grants commission of India must recognise the college and university.
What you will learn
The Advanced Certification in Digital Marketing and Communication helps you become an expert in the field of digital marketing. You are taught the following skills and traits:
- Fundamentals of Brand Position
- Building and Implementing Engagement Strategy
- Marketing Communications
- Branding for International Markets
- Content Marketing Specialisation
- Paid Advertising and Social Media
- Community Management
- Marketing Data Identification and Collection
- Marketing Data Integration and EDA
- Predictive Analytics and Decision Making
- Campaign Planning
- Developing creative communications
- Case Study - 1
- Public Relations
- Case Study - 2
Who it is for
The Digital Marketing course is ideal for people from all walks of life. You could be a student, fresher, marketer, entrepreneur, communicator, salesman, and just about freelancers who want to learn more about digital marketing. Below are some careers that will suit the candidates after pursuing this course:
- Digital Marketing Analyst
- Digital Marketing Executive
- Digital Marketing Manager
Admission Details
To get admission to the Advanced Certificate in Digital Marketing and Communication at MICA, Ahmedabad classes candidates should follow the steps below:
Step 1: Visit the official URL: https://www.upgrad.com/digital-marketing-and-communication-pgc-mica/
Step 2: Register or log in on the website, and start filling in the application form.
Step 3: On the basis of application submission, you can get shortlisted after which an offer letter shall be rolled out.
Step 4: You can secure the seat by submitting the fees for this Program.
Application Details
The candidates will have to put in some of their basic details like name, email address phone number, the highest level of qualification, referral code to proceed further with the application, and the admission process.
The Syllabus
- Customer Segmentation
- Consumer Persona
- Targeting Strategies
- Consumer Journey
- Marketing Strategy
- Modern Marketing Funnel
- Digital Channel Mix
- DM Metrics
- Emerging Channels
- Media Planning
- Brand Personality
- AI Website Creation
- Channel Selection
- Digital Visibility
- Engagement Strategy
- Copywriting
- GenAI Content Creation
- Influencer Marketing
- Social Media Analytics
- Answer Engine Optimisation
- Keyword Strategy
- On-page, Off-page SEO
- Technical SEO
- Ecommerce SEO
- Email Lifecycle
- Email Automation
- WhatsApp Campaigns
- Retention Metrics
- Dashboard Creation
- Meta Advertising
- Campaign Structure
- Audience Targeting
- Ad Creatives
- Optimization & Metrics
- Google Ads Overview
- Campaign Types
- Keyword Research
- Optimization
- Conversion Rate Optimisation
- Workflow Mapping
- Trigger-Based Journeys
- CRM Tools
- Agent Building
- Performance Monitoring
- DSPs and SSPs
- Affiliate Networks
- Cost Models
- Partner Management
- Tracking
- GA4 and Clever Tap
- Tracking Setup
- Attribution
- Insight Mining
- Data Visualisation
- Campaign Planning
- Creative Planning
- Communication Development
- ROI Calculation
- Pitching Campaigns
- D2C Marketing
- ROI and Attribution
- Revenue Forecasting
- Impact Reporting
Student Reviews for Advanced Certificate in Digital Marketing and Communication
Beautiful college with fantastic infrastructure.
Verified ReviewBatch of 2023-01-01 | Advanced Certificate in Digital Marketing and Communication
College Infrastructure
Hostels are meant to keep the students close to NIT, and you will value the way they were built if you spend some days there. The mess is the best one that you'd find in any college. Even a doctor visits the campus daily. The library is a blessing for students, and it is equipped with all the books that a student needs. The college is strong with its sports culture, and there are dedicated courts for volleyball, frisbee, football, lawn tennis, table tennis, basketball, and cricket, etc.
My personal experience is good
Verified ReviewBatch of 2024-01-01 | Advanced Certificate in Digital Marketing and Communication
College Infrastructure
In this MICA college medical facility is available. Sports are available, but not more. There are labs, a central library, and academic buildings on the campusThe quality of infrastructure here is excellent. The library is open 24*7 and has a wide variety of books. The mess food is good. MiCA is a sports lover's paradise. Name a sport, and it's played here, starting from Tennis to football to basketball to chess, to name just a few.
The best is digital marketing
Verified ReviewBatch of 2022-01-01 | Advanced Certificate in Digital Marketing and Communication
College Infrastructure
The MICA the best and the hostels are meant to keep the students close to NIT, and you will value the way they were built if you spend some days there. The mess is the best one that you'd find in any college. Even a doctor visits the campus daily. The library is a blessing for students, and it is equipped with all the books that a student needs. The college is strong with its sports culture, and there are dedicated courts for volleyball, frisbee, football, lawn tennis, table tennis, basketball, and cricket, etc.
Instructors
MICA, Ahmedabad Frequently Asked Questions (FAQ's)
The course is a fantastic Program from MICA & UpGrad. Apart from receiving certification from the specialisation, you choose you to get a report highlighting your skills in digital marketing. Besides, you receive an exclusive certificate from Facebook, mentioning your organic and paid strategies capabilities.
Yes, the curriculum enables you to delve into the different marketing channels that enable you to design marketing campaigns that actually work. Digital marketing is all about connecting with your clients through various online methods. You come up with cost-effective plans that save your business from the human resource as well as financial need.
The certification is different from others because it comes with all the elements that made it a stable course. The 17 weeks certification Program enables you to choose four specialisations, rigorous training, 10 case studies that are delivered online by experts.
During the certification, you are involved in 10 case studies based on real industrial situations. Experts in the digital marketing sector decide these. Additionally, the projects enable you to get exposed to the digital marketing industry as well as the concepts that are used to manage the various scenarios.
The Program has been designed to solve the challenges faced in the digital marketing industry. Besides, the application process is stringent, unlike other Program. Other participants can use the knowledge gained from the course to enhance their work opportunities.