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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Advanced Certification in Digital Marketing and Communication by MICA is an online program designed to cultivate expertise in the digital marketing realm. This certification offers four specialisations which include branding, marketing analytics, content marketing, Generative AI, and PR within the field. The Program will include industry projects which are sponsored by top companies giving the learners an insight into the real world.

The AdvancedCertification in Digital Marketing and Communication course includes branding, blogging and content marketing, marketing analytics, and marketing communications – PR. Learners will also receive interview preparation, resume feedback, career guidance,

Learners can become SEO manager, SEM specialist, internet marketing consultant, and internet marketing expert.

The Highlights

31-51 weeks course duration
Program mode is online
Certified by MICA and upGrad
MICA alumni status
Live and recorded classes held for the candidates
Updated content related to Generative AI
Fortnightly coaching sessions by industry mentors
Tutorials on using ChatGPT in the field of digital marketing
Doubt Resolution sessions daily

Programme Offerings

Mock Interviews
15+ Case Studies
Live Projects
Personalised Resume Feedback

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	MICA, Ahmedabad

The Advance Certificate in Digital Marketing and Communication Course at MICA offers the candidates a choice to select from any of the four mentioned specialisations. Depending on the requirements, candidates may pick their preferred specialisations. We have shared the fee based on each of the specialisations.

Course Type	Fee in INR	Duration
Fee for Base Program	INR 94,000 (Incl. Taxes)	26 Weeks
Fee for Base Program + 1 Specialisation	INR 1,11,000 (Incl. Taxes)	31 Weeks
Fee for Base Program + 2 Specialisations	INR 1,28,000 (Incl. Taxes)	36 Weeks
Fee for Base Program + 3 Specialisations	INR 1,45,000 (Incl. Taxes)	41 Weeks
Fee for Base Program + 4 Specialisations	INR 1,62,000 (Incl. Taxes)	46 Weeks
Fee for Base Program + 5 Specialisations	INR 1,79,000 (Incl. Taxes)	51 Weeks

Eligibility Criteria

To enrol into the Digital Marketing and Communication program, you will need to have completed a bachelor’s degree or the equivalent of that. The university grants commission of India must recognise the college and university.

What you will learn

Social media skillsDigital marketing skills

The Advanced Certification in Digital Marketing and Communication helps you become an expert in the field of digital marketing. You are taught the following skills and traits:

Fundamentals of Brand Position
Building and Implementing Engagement Strategy
Marketing Communications
Branding for International Markets
Content Marketing Specialisation
Paid Advertising and Social Media
Community Management
Marketing Data Identification and Collection
Marketing Data Integration and EDA
Predictive Analytics and Decision Making
Campaign Planning
Developing creative communications
Case Study - 1
Public Relations
Case Study - 2

Who it is for

Digital Marketing ExecutiveDigital Marketing ManagerDigital Marketing Analyst

The Digital Marketing course is ideal for people from all walks of life. You could be a student, fresher, marketer, entrepreneur, communicator, salesman, and just about freelancers who want to learn more about digital marketing. Below are some careers that will suit the candidates after pursuing this course:

Admission Details

To get admission to the Advanced Certificate in Digital Marketing and Communication at MICA, Ahmedabad classes candidates should follow the steps below:

Step 1: Visit the official URL: https://www.upgrad.com/digital-marketing-and-communication-pgc-mica/

Step 2: Register or log in on the website, and start filling in the application form.

Step 3: On the basis of application submission, you can get shortlisted after which an offer letter shall be rolled out.

Step 4: You can secure the seat by submitting the fees for this Program.

Application Details

The candidates will have to put in some of their basic details like name, email address phone number, the highest level of qualification, referral code to proceed further with the application, and the admission process.

The Syllabus

After completion of Core Syllabus. You can choose one or more specializations, based on your interest.

Fundamentals of Marketing: Journey from Traditional Marketing to Digital Marketing
Digital Marketing Metrics and Channels
Customer Centricity
Case Studies

Designing a Web Presence
Social Media Marketing
Search Engine Optimisation (SEO)
Case Studies
Blog Creation Project ( WordPress)
Social Media Marketing Live Project ( Facebook Ads Manager)

Search Engine Marketing (SEM)
Programmatic & Display Advertising
Content Marketing
User Nurturing
Case Studies
Google Ads Search Campaign ( Google Ads Manager)
Email Marketing Live Project ( Get Response)

Web Analytics
Defining a Robust Digital Marketing Strategy
Planning DM Resources (Agency/Team)
Case Studies
Web Analytics Live Project ( Google Analytics)

e-Commerce Bootcamp
Capstone Project

Fundamentals of Branding
Brand Engagement Strategy
Branding for International Markets
Marketing Communications

Marketing Data Identification and Collection
Marketing Data Integration and EDA
Predictive Analytics and Decision Making

Marketing Data Identification And Collection
Marketing Data Integration And Eda
Predictive Analytics And Decision Making

Deep Dive into Content Marketing
Advertising on Social Media
Community Management

Campaign Planning
Developing creative communications
Public Relations

Branding And Communication

Personalisation And Prompt Engineering
Content Creation In Digital Marketing
Text-Based Content Creation
Image-Based Content Creation And Manipulation
Audio-Based Content Creation And Manipulation
Video-Based Content Creation And Manipulation
Marketing And Advanced Ai

Instructors

MICA, Ahmedabad Frequently Asked Questions (FAQ's)

1: How good is the Advanced Certificate in Digital Marketing and Communication?

The course is a fantastic Program from MICA & UpGrad. Apart from receiving certification from the specialisation, you choose you to get a report highlighting your skills in digital marketing. Besides, you receive an exclusive certificate from Facebook, mentioning your organic and paid strategies capabilities.

2: Is this the best Advanced Certificate in Digital Marketing and Communication curriculum?

Yes, the curriculum enables you to delve into the different marketing channels that enable you to design marketing campaigns that actually work. Digital marketing is all about connecting with your clients through various online methods. You come up with cost-effective plans that save your business from the human resource as well as financial need.

3: How is the Advanced Certificate in Digital Marketing and Communication different from others?

The certification is different from others because it comes with all the elements that made it a stable course. The 50 weeks certification Program enables you to choose four specialisations, rigorous training, 10 case studies that are delivered online by experts.

4: What industry projects can I do during the Advanced Certificate in Digital Marketing and Communication?

During the certification, you are involved in 10 case studies based on real industrial situations. Experts in the digital marketing sector decide these. Additionally, the projects enable you to get exposed to the digital marketing industry as well as the concepts that are used to manage the various scenarios.

5: Is career support offered by the Advanced Certificate in Digital Marketing and Communication?

The Program has been designed to solve the challenges faced in the digital marketing industry. Besides, the application process is stringent, unlike other Program. Other participants can use the knowledge gained from the course to enhance their work opportunities.