Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Advanced Certification in Digital Marketing and Communication by MICA is an online program designed to cultivate expertise in the digital marketing realm. This certification offers four specialisations which include branding, marketing analytics, content marketing, Generative AI, and PR within the field. The Program will include industry projects which are sponsored by top companies giving the learners an insight into the real world.
The AdvancedCertification in Digital Marketing and Communication course includes branding, blogging and content marketing, marketing analytics, and marketing communications – PR. Learners will also receive interview preparation, resume feedback, career guidance,
Learners can become SEO manager, SEM specialist, internet marketing consultant, and internet marketing expert.
The Highlights
- Program mode is online
- Certified by MICA and upGrad
- MICA alumni status
- Live and recorded classes held for the candidates
- Updated content related to Generative AI
- Fortnightly coaching sessions by industry mentors
- Tutorials on using ChatGPT in the field of digital marketing
- Doubt Resolution sessions daily
Programme Offerings
- Mock Interviews
- 15+ Case Studies
- Live Projects
- Personalised Resume Feedback.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | MICA, Ahmedabad |
The fees for the course Advanced Certificate in Digital Marketing and Communication is -
| Head | Amount in INR |
| Program Fee | INR 79,999/- |
*12 Months No Cost EMI Available at INR 6,458/month
Eligibility Criteria
To enrol into the Digital Marketing and Communication program, you will need to have completed a bachelor’s degree or the equivalent of that. The university grants commission of India must recognise the college and university.
What you will learn
The Advanced Certification in Digital Marketing and Communication helps you become an expert in the field of digital marketing. You are taught the following skills and traits:
- Fundamentals of Brand Position
- Building and Implementing Engagement Strategy
- Marketing Communications
- Branding for International Markets
- Content Marketing Specialisation
- Paid Advertising and Social Media
- Community Management
- Marketing Data Identification and Collection
- Marketing Data Integration and EDA
- Predictive Analytics and Decision Making
- Campaign Planning
- Developing creative communications
- Case Study - 1
- Public Relations
- Case Study - 2
Who it is for
The Digital Marketing course is ideal for people from all walks of life. You could be a student, fresher, marketer, entrepreneur, communicator, salesman, and just about freelancers who want to learn more about digital marketing. Below are some careers that will suit the candidates after pursuing this course:
- Digital Marketing Analyst
- Digital Marketing Executive
- Digital Marketing Manager
Admission Details
To get admission to the Advanced Certificate in Digital Marketing and Communication at MICA, Ahmedabad classes candidates should follow the steps below:
Step 1: Visit the official URL: https://www.upgrad.com/digital-marketing-and-communication-pgc-mica/
Step 2: Register or log in on the website, and start filling in the application form.
Step 3: On the basis of application submission, you can get shortlisted after which an offer letter shall be rolled out.
Step 4: You can secure the seat by submitting the fees for this Program.
Application Details
The candidates will have to put in some of their basic details like name, email address phone number, the highest level of qualification, referral code to proceed further with the application, and the admission process.
The Syllabus
After completion of Core Syllabus. You can choose one or more specializations, based on your interest.
- Market Research and Analysis
- Segmentation, Targeting, and Positioning (STP)
- Branding and the 4Ps
- Competitive and Marketing Environment Analysis
- Website Elements and UX Design Basics
- Information Architecture and Wireframing
- Desktop vs. Mobile Wireframes
- Visual Design and Testing Processes
- Paid vs Organic Strategy Development
- Content Creation and Engagement
- Social Media Performance Metrics
- Platform-Specific Strategies
- Community Building and ORM
- SEO and GEO Fundamentals
- Keyword Research and Strategy
- On-Page and Technical Optimization
- SEO Performance Evaluation
- Emerging SEO Trends
- SEM Basics and Google Ads Overview
- Campaign Structure and Bidding Strategies
- Keyword Planning and Ad Copywriting
- Metrics and Performance Analysis
- Types and Mechanics of Display Ads
- Overcoming Display Ad Challenges
- Future Trends in Display Advertising
- Effective Ad Creative Design
- Email List Building and Segmentation
- Email Campaign Optimization
- Content Creation for Email Marketing
- Advanced Email Marketing Techniques
- Content Marketing Plan Development
- Content Formats and Frameworks
- Content Performance Evaluation
- Content Marketing Case Studies
- Traditional vs. Digital Analytics
- Google Analytics 4 (GA4) Setup and Use
- Measurement Frameworks and KPIs
- GA4 Reports and Advanced Featurest
- Developing an IMC Plan
- Pitching IMC Campaigns
- Measuring IMC Campaign Success
- Content Strategy for IMC
Student Reviews for Advanced Certificate in Digital Marketing and Communication
Beautiful college with fantastic infrastructure.
Verified ReviewBatch of 2023-01-01 | Advanced Certificate in Digital Marketing and Communication
College Infrastructure
Hostels are meant to keep the students close to NIT, and you will value the way they were built if you spend some days there. The mess is the best one that you'd find in any college. Even a doctor visits the campus daily. The library is a blessing for students, and it is equipped with all the books that a student needs. The college is strong with its sports culture, and there are dedicated courts for volleyball, frisbee, football, lawn tennis, table tennis, basketball, and cricket, etc.
My personal experience is good
Verified ReviewBatch of 2024-01-01 | Advanced Certificate in Digital Marketing and Communication
College Infrastructure
In this MICA college medical facility is available. Sports are available, but not more. There are labs, a central library, and academic buildings on the campusThe quality of infrastructure here is excellent. The library is open 24*7 and has a wide variety of books. The mess food is good. MiCA is a sports lover's paradise. Name a sport, and it's played here, starting from Tennis to football to basketball to chess, to name just a few.
The best is digital marketing
Verified ReviewBatch of 2022-01-01 | Advanced Certificate in Digital Marketing and Communication
College Infrastructure
The MICA the best and the hostels are meant to keep the students close to NIT, and you will value the way they were built if you spend some days there. The mess is the best one that you'd find in any college. Even a doctor visits the campus daily. The library is a blessing for students, and it is equipped with all the books that a student needs. The college is strong with its sports culture, and there are dedicated courts for volleyball, frisbee, football, lawn tennis, table tennis, basketball, and cricket, etc.