Executive Programme in MarTech and AI

Module 3: Marketing technology and impact of AI in marketing

Module 4: Understanding the customer lifecycle

Module 5: Tech, tools, and AI for STP, Email, Digital Marketing, Social Media and Programmatic Advertising Use Case: FMCD/FMCG

Module 6: Tech, tools, and AI in CRM, customer personalisation and experience Use Case: Quick Commerce

Module 7: Overview, Tech, tools, and AI in Retention, Monetization and Customer Service Use Case: Banking, BFSI

Module 8: Choosing the Martech stack and technology investments

Module 9: Generative AI fundamentals, scope in marketing

Module 10: AI in Social Media Marketing, Display marketing

Module 11: AI in SEO/SEM, Google Analytics

Module 12: AI in Email Marketing, Blogs, Push Notification, Messages, Webinars

Module 13: Applications of Generative AI in content creation, website design (Content, Videos, Images, Flyers, Banners GIFs etc.)

Module 14: Understanding Agentic AI for Marketing

Module 15: Designing Marketing Agents for Customer Journeys

Module 16: Building Smarter AI Workflows Using Natural Language Prompts

Module 17: AR/VR/XR and immersive marketing

Module 18: What Marketers Should Know About Emerging Tech

Module 19: Impact of technology on privacy and security issues in marketing

Module 20: Holistic marketing strategy and customer journey in the age of Tech and AI

Module 21: Holistic marketing strategy and customer journey in the age of Tech and AI

Module 22: AI-Powered Brand Messaging and Storytelling

Module 23: Dynamic Creative Personalization at Scale

Module 24: Using AI to Target the Right Audience at the Right Time

Module 25: Orchestrating Agentic Campaign Systems

Module 26: AI for Marketing Insight and Forecasting From Dashboards to Decisions

Module 27: Using AI to Set Smart Prices and Make Informed Decisions Use Case: TravelTech