Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
The Integrated Marketing Communication and Salesforce online course is an undergraduate-level course for people who want to gain knowledge in the field of marketing communication. The course covers different topics related to the subject such as elements of personal selling, principles of marketing communication, advertising, public relations, etc. The mentor of the program will complete the syllabus in 6 weeks. Students can get benefitted from the program for more than the duration of the course. Candidates can apply for the Integrated Marketing Communication and Salesforce training without paying any registration amount and can also access the course material too without any fees.
Candidates will be able to get a certificate for this program at the end if they wish to acquire the certificate. The certificate available for this Integrated Marketing Communication and Salesforce certification is verified as it contains the name of the student, acknowledgment, and the logo of the institution. Candidates can download the study material for their personal benefits too and can clear their doubts with the help of a discussion platform provided to the students by the platform. Students can take up the course as per their wish since it is a self-paced course.
The Highlights
- Full-time access to the course
- Self-paced program
- Online learning experience
- Study material available
- Discussion groups available to clear the doubts
- 6 weeks duration of the online course
- Verified certificate available
Programme Offerings
- video session
- Self-assessment Quiz
- tests
- proctored exam
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | St Xavier's College, Kolkata |
Eligibility Criteria
Education
Basic information regarding marketing and sales would be needed for this course.
Certification Qualifying Details
Students are expected to register themselves for the proctored exam for the certification of the program if they desire to get a verified certificate.
What you will learn
Candidates will understand the following points when they complete the online program-
- Candidates will learn about the kind of advertising suitable for businesses.
- Candidates will gain information on the different levels of marketing communication in Integrated Marketing Communication and Salesforce by Swayam.
- Participants will receive information regarding how the sales force should be organized properly in order to carry out the business successfully.
- Students will gain knowledge related to principles that need to be followed in marketing communication.
- Candidates will get a practical framework of how things take place in a professional marketing communication environment.
- Participants will learn about the models of marketing communication and how to know which model is suitable for what kind of situations.
- Students will know about media planning that should be taken into consideration during marketing communication.
- Candidates will acquire knowledge about personal selling and its advantages in the Integrated Marketing Communication and Salesforce program.
- Students will come to know about the different advertising platforms - print, online, and electronic media.
- Candidates will know about the techniques and concepts of sales forecasting and how the sales force should be improved.
Who it is for
- Candidates who wish to take up this course professionally.
- Candidates who want to pursue a higher-level course can get enrolled in the course.
Admission Details
Following are the instructions that need to be followed while applying for the course-
Step 1- Students need to click on the official website link given here- https://onlinecourses.swayam2.ac.in/cec21_mg10/preview
Step 2- After clicking on the given link students will be directed to the official page of the course.
Step 3- Students will come across a join tab on the official page of the program. Students need to click on the tab to join the course.
Step 4- Students need to sign in or sign-up for the course on the next page.
Step 5- Candidates need to fill in the required information to complete the last step to enrol in the program.
Step 6- Students need to complete the joining process by clicking on the join the course tab on the page.
The Syllabus
- Module 1: Concept of advertising
- Module 2: Classification of advertising
- Module 3: Integrated marketing communication
- Module 4: Models for marketing communication: DAGMAR and AIDAS
- Module 5: Media Planning
- Module 6: Media in advertising: Print media
- Module 7: Media in advertising: Electronic media
- Module 8: Media in advertising: Other media
- Module 9: Advertising agencies: concept and functions
- Module 10: Testing of advertising: Pre testing and Post testing
- Module 11: Sales Promotion: concepts and functions
- Module 12: Sales Promotion: strategies
- Module 13: Personal selling
- Module 14: Public relation
- Module 15: Direct marketing
- Module 16: Network scheduling
- Module 17: Organization of the sales force
- Module 18: Sales forecasting: concepts and techniques
- Module 19: Sales forecasting: Techniques
- Module 20: Motivating the sales force
- Module 21: Compensation of sales force
- Module 22: Territory management
- Module 23: Sales quotas.
Evaluation process
Applicants need to be registered for an offline examination process and achieve the minimum passing grades in the Integrated Marketing Communication and Salesforce certification course.