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12+ Online Courses for Brand Design

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12+ Online Courses for Brand Design

Edited By Team Careers360 | Updated on Sep 29, 2021 04:41 PM IST | #Brand Management

If you hear or see a brand and your mind immediately recognises it, then that brand has successfully caught your attention. Through the quality of their products and services as well as through exceptional marketing each company paints a legacy which is encapsulated in their brand design. This has led to the demand for online brand design courses.
View more- Explore Online Courses and Certifications

12+ Online Courses for Brand Design
12+ Online Courses for Brand Design

Brand Design is a critical marketing practice of creating the name, logo, design, and symbolic elements linked to the brand to create a unique identification concerning the other brands in the market. It is one of the earliest and best practices of the branding process. Through brand design a company is able to create a memorable impression in the psychology of their target customer.

Brand designing is a craft. And to learn the same, one can opt for many online brand design courses. The brand design process for each new product or service has to be exclusive and all the below mentioned design elements need to have the character of unity and integrity.
It demands to start from scratch, including all the administration and marketing department's key members, forming a think-tank team who is enthusiastic about every minute detailing and happening. There are many brand management courses online that one can pursue and launch their career as a brand designer who is not just paid well but gets to work on exciting projects as well.

What is the Importance of Brand Design?

We can understand the importance of brand design by focusing on the below mentioned points.

1. Competitive Edge

With the help of a catchy logo, tagline, play of color schemes, and more, give the brand a competitive gain.

2. Lasting Impact

There is an immediate registration of the brand in the users' thoughts if you take care of every minute detail throughout the branding process.

3.Creates Referrals

Once the customer is comfortable and happy, they will introduce the brand to his friends and family, which will result in more potential and quality guides for the business.

4. Conversations about the Business DNA

After you achieve your aim, others like personality, nature, and the business's DNA should be communicated to the consumers in a very polite and professional manner.

5. Emotional Connect

Try to connect with consumers on an emotional level, creating an immediate place in their minds and hearts with a positive attitude towards the brand and its contributions.

6. Intangible Asset

Even if the company faces loss, it is a stable and consistent brand as an intangible asset. It offers long-term interests to management and business.

7. Brand Recognition

A good Brand design is effective and has immense recall value in the consumers' minds from the first glimpse, building a permanent impact. It helps the brand be recognized with the color scheme, fonts, logo design, creative's, and other expressions.

8. Sets Expectations

Once the consumers become aware of the brand and its offerings, it creates a positive outlook in their minds. They look ahead to the next set of offerings, thereby creating a steady and productive relationship with the company.

There are many online brand design courses that one can go for, and these are the courses from industry veterans like Debbie Millman, Bill Gardner, Von Glitschka, Chris Do, and many more.

While taking your course, one must consider the value, cost, length, and content of each class, and that some options are subscriptions, meaning you will get access to multiple times and instructors.

12+ Brand Design Courses

Here are some of the top online brand design courses that are worth your time, effort and money

Course
Offered by
Duration
Fees
The Branding Masterclass: The Entire Brand Design ProcessUdemy8.5 hoursRs 5,120

Branding: The Creative Journey SpecializationCoursera5 monthsCost: Rs. 14,520/-
Strategic Brand ManagementEdx10 - 12 weeksRs. 14, 754/-
Crafting a Brand Identity, Brand StrategySkillshare23 minutesFree trial (7 days) after which Rs. 149 per month
Dynamic Brand Identity: Designing Logos That Evolve OriginalSkillshare1 h 12 mFree trial (7 days) after which Rs. 149 per month
Graphic Design Mastery: The FULL Branding & Design ProcessUdemy6.5 hoursRs. 5,120
Brand Design from Concept to FinishUdemy1 hourRs. 5,120
How to Design Brands People Remember and LoveUdemy31 minutesRs. 5,120
Brand Management: Aligning Business, Brand and BehaviourUniversity of London Business School via Coursera17 hoursRs. 2,159
Print and Digital Elements of Design: Branding and User ExperienceCoursera10 hoursRs. 3,649
Brand Identity DesignDomestika1 hour 45 minutesRs. 890
Brand Design with GridsDomestika2 hours 23 minutesRs. 710
Branding for Designers

LinkedIn Learning1 hour 38 minutes1-month free trial then Rs. 1,400.00/month

Brand Strategy for DesignersLinkedIn Learning45 m 37sRs. 899

Note: The above details are gathered and compiled by the Careers360 team.

1. The Branding Masterclass: The Entire Brand Design Process

This is one of the best online brand design courses in the market due its focus on the entire cycle of process in brand design and management. You will master everything from sketch to finished client presentation. You will understand everything about client briefs and will know how to ask the right questions to the client. This brand design course online course will help you find a brand's position in the market and many other things that are more important in the brand design process.

Offered By: Udemy

Duration: 8.5 hours

Cost: Rs 5,120/

Topics Covered

  • Understanding Client Briefs
  • Learning to Ask the Right Questions
  • Client and Competitor Research
  • Word Mapping and Other Brainstorming Activities
  • Sketching Concepts
  • The Entire Logo Design Process
  • Picking the Right Typeface
  • Gridding and Finalizing Our Logos
  • Creating a Logo System
  • Typographic System
  • Flexible Color System
  • Understanding Color Psychology
  • Develop Color Palettes

Also read: Career as Brand Manager

2. Branding: The Creative Journey Specialization

In this course you will learn how to produce some meaningful and engaging content. The basic motive behind this course is to make branding concepts crystal to every student. It will help you in developing a completely original pitch, and you will be able to explore Branding activities through the spectacles of Customer Experience.

Offered By: Coursera

Duration: Approx. 5 months

Cost: Rs. 14,520/-

Topics Covered

  • Brand Identity and Strategy
  • Brand & Content Marketing
  • From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
  • Branding and customer experience
  • The Production Plan and the Creative Pitch
  • Create a value proposition for a brand: How it can be positioned and mapped.
  • How to produce meaningful and engaging content.
  • Develop a complete creative pitch.
  • Examine Branding activities through the lens of Customer Experience.

Also read: A Complete Guide to Become a Certified Brand Manager

3. Strategic Brand Management

This is one of the best online brand design courses that can equip you with techniques to position the brand in the most advantageous places. You will do this by identifying the customer-based brand equity. You will also get to know how to develop and execute brand-marketing programs through combined marketing communications as well as brand associations to build brand equity.

Offer By: Edx

Duration: 10 - 12 weeks

Cost: Rs. 14,754/-

Topics Covered

  • Introduction to brand management.
  • Customer-based brand equity (CBBE)
  • Brand resonance
  • Brand elements
  • Brand value chain
  • Designing brand building marketing programs
  • Designing and implementing brand architecture strategies
  • Brand extensions
  • Managing brands over time Managing brands over geographic boundaries and market segments

Also read: Strategic Design and Brand Leadership Course

4. Crafting a Brand Identity, Brand Strategy

If you want to get a certificate in branding, then this course is the right choice for you. In this course, you will learn what Brand Strategy is, the essential components of a successful Brand Strategy, why strategy is so critical in designing a brand, and how to pitch a plan as a service to your clients.

Offered By: Skillshare

Duration: 10 lesson [ 23 min ]

Cost: Free trial (7 days) after which 149 per month

Topics Covered

  • What is a Brand Strategy?
  • Importance of strategy in brand design
  • How to pitch strategy as a service to your clients
  • How to gather information from your clients
  • How to gather productive client feedback
  • How to curate images for a moodboard
  • How to create a moodboard rationale breakdown

5. Dynamic Brand Identity: Designing Logos That Evolve Original

In this course, you'll learn about studying an organization's goals, producing a range of design solutions, ordering them to their core, and developing them to their limits as they refer to animation, products, signage, architecture more.

Offered By: Skillshare

Duration: 11 Lessons (1h 12m)

Cost: Free trial (7 days) after which 149 per month

Topics Covered

  • Trailer
  • Introduction
  • Research
  • Finding Solutions
  • Simplifying
  • Stretching & Testing
  • Public Theater
  • Jazz at Lincoln Center
  • Philadelphia Museum of Art
  • Type Directors Club
  • Windows

Also read: 17 + Online Logo Design Courses

6. Graphic Design Mastery: The FULL Branding & Design Process

This is another one of the best online brand design courses for covering every aspect of the branding process. It covers topics such as pressing, use of bleed, the implementation of pantone ink, ad specifications, cropping and bleed marks among others. The course will help you design various types of systems alongside working with digital graphic material, identifying the ideal brand look and full-page print advertisements across different mediums.

Offered By: Udemy

Duration: 6.5 hours on-demand video

Cost: Rs 5,120

Topics Covered

  • Course Guide and Resources
  • Creating our Logo and Concept
  • Developing Branding Standards and Brand Assets
  • Package Design
  • Extra Package Design- Back Side
  • Ad Design
  • Rendering our 3d Objects in Adobe Dimensions
  • Digital Ad Design
  • T-shirt Design
  • Stationery Design
  • Website Layout and Design and Adobe XD
  • Bonus: What class to take next

Also read: Online Graphic Designing Courses

7. Brand Design from Concept to Finish

This is one of those must have online brand design courses for all three levels of learners: beginner, intermediate and advanced. You will study the way to design brands from start to finish, in a comprehensive manner. Through a project-based approach, the course will allow you to experiment with ideas, typographies and brand identities. You will be taught to design logos, business cards & other marketing material apart from t-shirt printing, brochure designs and leaflets, letterheads, envelopes, website banners, etc.

Offered By: Udemy

Duration: 1-hour on-demand video

Cost: Rs 5120

Topics Covered

  • Design the Brand for BI Learning Academy
  • Design the Brand for Freshly Squeezed Company

Read more: Top 10 Graphic Design Courses to Pursue Online

8. How to Design Brands People Remember and Love

One of the most comprehensive online brand design courses, this course will help you learn a systematic method for interpreting the How, What, and Why of a business. Some important questions and concepts it covers include the likes of – “What are Brand Values, how to create them, and why are they necessary for branding?”

The course also answers queries regarding how to reference human needs to produce a brand that connects with your customers and create a positioning Statement and Tagline and why they are essential for your brand.

Offered By: Udemy

Duration: 31 min

Cost: Rs 5,120

Topics Covered

  • What are brand values, how to create them
  • How to reference Human Needs to create a brand that connects with your customers
  • How to create a Positioning Statement and Tagline and why they are vital for your brand

9. Brand Management: Aligning Business, Brand and Behaviour

This is one of the best brand design courses that caters to change the idea of brands as being an organization's visible identity (e.g., logo) and image (customers' brand associations) to an occurrence along "moments-that-matter" along the customer journey and, therefore, addressed by people across the entire organization. Brands are a visible promise to customers and execute business strategy via internal brand-led behavior and customs change.

Offered By: University of London, London Business School via Coursera

Duration: 17 hours

Cost: Rs. 2,159

Topics Covered

  • Brand Purpose & Experience
  • Brand Design & Delivery
  • Brand Leadership and Alignment
  • Brand Practices & Engagement
  • Brand Metrics & Returns

10. Print and Digital Elements of Design: Branding and User Experience

This is one of the brand design certification courses that teaches you how to best work with graphic designers, printers, and web designers in this course. Furthermore, you will be able to examine the printing elements of graphic design and analyze the online aspects of graphic design.

This is amongst the list of renowned certificates in branding on Coursera and pursuing it will further improve your career prospects manifold.

Offered By: Coursera

Duration: 10 hours

Cost: Rs. 3,649

Topics Covered

  • More on Textual Elements, Color and Fixing Design Issues
  • Printing Elements of Graphic Design
  • Online Elements of Graphic Design

Also read: Career as Graphic Designer

11. Brand Identity Design

This is one of the shortest and succinct online brand design courses offered by the Domestika platform, which teaches you how to produce a conceptual identity system, going through a project base, starting from the initial phase to completion. Create a strong identity, examining its reach and its limits. Learn how to describe it, going a step ahead of conventional methods.

Offered By: Domestika

Duration: 6 Lessons (1h 45m)

Cost: Rs 890

Topics Covered

  • Introduction
  • Context
  • Conceptualization
  • Identity system
  • System Execution
  • Final project

12. Brand Design with Grids

This is one of the best brand design courses for its theoretical approach. In this course, you will learn the methodology to work the brand image, which can be utilized for small businesses and multinational companies. You will create a visual scheme that will be practical when interacting with other disciplines such as industrial, product, textile, and architecture design in addition to functioning as a branding system. Be it an absolute beginner or someone who has an MBA in brand management, the course is quite beneficial for both kinds of people.

Offered By: Domestika

Duration: 17 Lessons (2h 23m)

Cost: Rs 710

Topics Covered

  • Introduction
  • What is a brand?
  • Dimensions of the sign
  • Let's do it
  • Sketch, reticle, and vectorization
  • Typographic choice
  • Final project

Read more: Online Design Courses & Certifications

13. Branding for Designers

This is one of the shortest online brand design courses offered by the LinkedIn platform. The course teaches you the elements of branding, conducting research, solving problems, and presenting solutions. Creating logos and identity systems and building a visual system with color, typography, and more.
While it is ideal for beginners, this course is equally good for those with a BBA in branding and advertising who are looking to learn about the importance of good branding and design in creating a long-lasting brand.

Offered By: LinkedIn Learning

Duration: 1 hour 38 minutes

Cost: 1-month free trial then Rs. 1,400.00/month

Topics Covered

  • Introduction
  • History
  • Definition
  • Strategy
  • Parts
  • Process
  • Visual System
  • Handoff
  • Conclusion

View more: 18+ Courses on Personal Branding To Grow Your Business

14. Brand Strategy for Designers

If you have ever wanted to be associated with the long-term policy for a brand, not just the design, this is amongst the most renowned online brand design courses to opt for. Learn how to collaborate with stakeholders and company leaders to establish the core components of a strong brand: its scope, audience, and place in the marketplace.

Offered By: LinkedIn Learning

Duration: 45m 37s

Cost: Free

Topics Covered

  • Introduction
  • Foundation of Brand Strategy
  • Steps in Creating a Brand Strategy
  • From Brand Strategy to Brand Design

Conclusion

Brand Design serves as one of the primary aspects of the overall branding strategy. Hence, it becomes crucial to learn brand designing for any organization's success as, without it, a company cannot survive for a longer period. In addition, opting for some of the best brand design courses can be a great idea to improve upon your existing skills and in staying ahead of the curve when it comes to jobs.

Explore Popular Platforms Certification Courses

Frequently Asked Question (FAQs)

1. What are the requirements for taking a brand design course online?

We recommend you to take this course if you are a design enthusiast and 18 above.

2. How do I register for brand design certification courses?

You can register yourself by login or create an account, which will take you to the registration page, and there you can register and enroll yourself for the course.

3. Do these online brand design courses help in building a career?

Yes, indeed, they are. They help you in acquiring good knowledge, and at the same time, you get a certificate that adds up in your portfolio.

4. What are the steps to build a strong brand?

The steps to build a strong brand are – 

  • Discover the purpose of your brand.

  • Research competitor brands within your industry.

  • Determine your brand's target audience.

  • Establish a brand mission statement.

  • Outline the key qualities & benefits your brand offers.

  • Form your unique brand voice.

  • Let your brand personality shine.

5. What are the four steps of branding?
  • Define how you want to be perceived.

  • Organize your business based on this promise.

  • Communicate your promise.

  • Be consistent

6. What are the five key elements of any brand?
  • Promise

  • Position

  • personality traits

  • story

  • Associations.

7. Will I be able to apply for a job in some prominent organization after completing online brand design courses?

That would depend on your skills, experience as well as additional educational qualifications. Most employers would look for a minimum bachelor’s degree in the related field. So along with them, having some brand design certification courses will increase your job prospects.

8. What is the basic role of a brand designer?

They are responsible for producing designs across a variety of formats, platforms, and environments, including logos, visual identities, apps and websites, out-of-home media, social media, magazines, games, physical environments, etc. So choose the best brand design course online that will cater to your needs.

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Radio Jockey is an exciting, promising career and a great challenge for music lovers. If you are really interested in a career as radio jockey, then it is very important for an RJ to have an automatic, fun, and friendly personality. If you want to get a job done in this field, a strong command of the language and a good voice are always good things. Apart from this, in order to be a good radio jockey, you will also listen to good radio jockeys so that you can understand their style and later make your own by practicing.

A career as radio jockey has a lot to offer to deserving candidates. If you want to know more about a career as radio jockey, and how to become a radio jockey then continue reading the article.

3 Jobs Available
Choreographer

The word “choreography" actually comes from Greek words that mean “dance writing." Individuals who opt for a career as a choreographer create and direct original dances, in addition to developing interpretations of existing dances. A Choreographer dances and utilises his or her creativity in other aspects of dance performance. For example, he or she may work with the music director to select music or collaborate with other famous choreographers to enhance such performance elements as lighting, costume and set design.

2 Jobs Available
Social Media Manager

A career as social media manager involves implementing the company’s or brand’s marketing plan across all social media channels. Social media managers help in building or improving a brand’s or a company’s website traffic, build brand awareness, create and implement marketing and brand strategy. Social media managers are key to important social communication as well.

2 Jobs Available
Photographer

Photography is considered both a science and an art, an artistic means of expression in which the camera replaces the pen. In a career as a photographer, an individual is hired to capture the moments of public and private events, such as press conferences or weddings, or may also work inside a studio, where people go to get their picture clicked. Photography is divided into many streams each generating numerous career opportunities in photography. With the boom in advertising, media, and the fashion industry, photography has emerged as a lucrative and thrilling career option for many Indian youths.

2 Jobs Available
Producer

An individual who is pursuing a career as a producer is responsible for managing the business aspects of production. They are involved in each aspect of production from its inception to deception. Famous movie producers review the script, recommend changes and visualise the story. 

They are responsible for overseeing the finance involved in the project and distributing the film for broadcasting on various platforms. A career as a producer is quite fulfilling as well as exhaustive in terms of playing different roles in order for a production to be successful. Famous movie producers are responsible for hiring creative and technical personnel on contract basis.

2 Jobs Available
Copy Writer

In a career as a copywriter, one has to consult with the client and understand the brief well. A career as a copywriter has a lot to offer to deserving candidates. Several new mediums of advertising are opening therefore making it a lucrative career choice. Students can pursue various copywriter courses such as Journalism, Advertising, Marketing Management. Here, we have discussed how to become a freelance copywriter, copywriter career path, how to become a copywriter in India, and copywriting career outlook. 

5 Jobs Available
Vlogger

In a career as a vlogger, one generally works for himself or herself. However, once an individual has gained viewership there are several brands and companies that approach them for paid collaboration. It is one of those fields where an individual can earn well while following his or her passion. 

Ever since internet costs got reduced the viewership for these types of content has increased on a large scale. Therefore, a career as a vlogger has a lot to offer. If you want to know more about the Vlogger eligibility, roles and responsibilities then continue reading the article. 

3 Jobs Available
Publisher

For publishing books, newspapers, magazines and digital material, editorial and commercial strategies are set by publishers. Individuals in publishing career paths make choices about the markets their businesses will reach and the type of content that their audience will be served. Individuals in book publisher careers collaborate with editorial staff, designers, authors, and freelance contributors who develop and manage the creation of content.

3 Jobs Available
Journalist

Careers in journalism are filled with excitement as well as responsibilities. One cannot afford to miss out on the details. As it is the small details that provide insights into a story. Depending on those insights a journalist goes about writing a news article. A journalism career can be stressful at times but if you are someone who is passionate about it then it is the right choice for you. If you want to know more about the media field and journalist career then continue reading this article.

3 Jobs Available
Editor

Individuals in the editor career path is an unsung hero of the news industry who polishes the language of the news stories provided by stringers, reporters, copywriters and content writers and also news agencies. Individuals who opt for a career as an editor make it more persuasive, concise and clear for readers. In this article, we will discuss the details of the editor's career path such as how to become an editor in India, editor salary in India and editor skills and qualities.

3 Jobs Available
Reporter

Individuals who opt for a career as a reporter may often be at work on national holidays and festivities. He or she pitches various story ideas and covers news stories in risky situations. Students can pursue a BMC (Bachelor of Mass Communication), B.M.M. (Bachelor of Mass Media), or MAJMC (MA in Journalism and Mass Communication) to become a reporter. While we sit at home reporters travel to locations to collect information that carries a news value.  

2 Jobs Available
Corporate Executive

Are you searching for a Corporate Executive job description? A Corporate Executive role comes with administrative duties. He or she provides support to the leadership of the organisation. A Corporate Executive fulfils the business purpose and ensures its financial stability. In this article, we are going to discuss how to become corporate executive.

2 Jobs Available
Multimedia Specialist

A multimedia specialist is a media professional who creates, audio, videos, graphic image files, computer animations for multimedia applications. He or she is responsible for planning, producing, and maintaining websites and applications. 

2 Jobs Available
Welding Engineer

Welding Engineer Job Description: A Welding Engineer work involves managing welding projects and supervising welding teams. He or she is responsible for reviewing welding procedures, processes and documentation. A career as Welding Engineer involves conducting failure analyses and causes on welding issues. 

5 Jobs Available
QA Manager
4 Jobs Available
Quality Controller

A quality controller plays a crucial role in an organisation. He or she is responsible for performing quality checks on manufactured products. He or she identifies the defects in a product and rejects the product. 

A quality controller records detailed information about products with defects and sends it to the supervisor or plant manager to take necessary actions to improve the production process.

3 Jobs Available
Production Manager
3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
QA Lead

A QA Lead is in charge of the QA Team. The role of QA Lead comes with the responsibility of assessing services and products in order to determine that he or she meets the quality standards. He or she develops, implements and manages test plans. 

2 Jobs Available
Structural Engineer

A Structural Engineer designs buildings, bridges, and other related structures. He or she analyzes the structures and makes sure the structures are strong enough to be used by the people. A career as a Structural Engineer requires working in the construction process. It comes under the civil engineering discipline. A Structure Engineer creates structural models with the help of computer-aided design software. 

2 Jobs Available
Process Development Engineer

The Process Development Engineers design, implement, manufacture, mine, and other production systems using technical knowledge and expertise in the industry. They use computer modeling software to test technologies and machinery. An individual who is opting career as Process Development Engineer is responsible for developing cost-effective and efficient processes. They also monitor the production process and ensure it functions smoothly and efficiently.

2 Jobs Available
QA Manager
4 Jobs Available
AWS Solution Architect

An AWS Solution Architect is someone who specializes in developing and implementing cloud computing systems. He or she has a good understanding of the various aspects of cloud computing and can confidently deploy and manage their systems. He or she troubleshoots the issues and evaluates the risk from the third party. 

4 Jobs Available
Azure Administrator

An Azure Administrator is a professional responsible for implementing, monitoring, and maintaining Azure Solutions. He or she manages cloud infrastructure service instances and various cloud servers as well as sets up public and private cloud systems. 

4 Jobs Available
Computer Programmer

Careers in computer programming primarily refer to the systematic act of writing code and moreover include wider computer science areas. The word 'programmer' or 'coder' has entered into practice with the growing number of newly self-taught tech enthusiasts. Computer programming careers involve the use of designs created by software developers and engineers and transforming them into commands that can be implemented by computers. These commands result in regular usage of social media sites, word-processing applications and browsers.

3 Jobs Available
Product Manager

A Product Manager is a professional responsible for product planning and marketing. He or she manages the product throughout the Product Life Cycle, gathering and prioritising the product. A product manager job description includes defining the product vision and working closely with team members of other departments to deliver winning products.  

3 Jobs Available
Information Security Manager

Individuals in the information security manager career path involves in overseeing and controlling all aspects of computer security. The IT security manager job description includes planning and carrying out security measures to protect the business data and information from corruption, theft, unauthorised access, and deliberate attack 

3 Jobs Available
ITSM Manager
3 Jobs Available
Automation Test Engineer

An Automation Test Engineer job involves executing automated test scripts. He or she identifies the project’s problems and troubleshoots them. The role involves documenting the defect using management tools. He or she works with the application team in order to resolve any issues arising during the testing process. 

2 Jobs Available
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