12+ Online Courses for Brand Design

If you hear or see a brand and your mind immediately recognises it, then that brand has successfully caught your attention. Through the quality of their products and services as well as through exceptional marketing each company paints a legacy which is encapsulated in their brand design. This has led to the demand for online brand design courses.
View more- Explore Online Courses and Certifications

Brand Design is a critical marketing practice of creating the name, logo, design, and symbolic elements linked to the brand to create a unique identification concerning the other brands in the market. It is one of the earliest and best practices of the branding process. Through brand design a company is able to create a memorable impression in the psychology of their target customer.

Brand designing is a craft. And to learn the same, one can opt for many online brand design courses. The brand design process for each new product or service has to be exclusive and all the below mentioned design elements need to have the character of unity and integrity.
It demands to start from scratch, including all the administration and marketing department's key members, forming a think-tank team who is enthusiastic about every minute detailing and happening. There are many brand management courses online that one can pursue and launch their career as a brand designer who is not just paid well but gets to work on exciting projects as well.

What is the Importance of Brand Design?

We can understand the importance of brand design by focusing on the below mentioned points.

1. Competitive Edge

With the help of a catchy logo, tagline, play of color schemes, and more, give the brand a competitive gain.

2. Lasting Impact

There is an immediate registration of the brand in the users' thoughts if you take care of every minute detail throughout the branding process.

3.Creates Referrals

Once the customer is comfortable and happy, they will introduce the brand to his friends and family, which will result in more potential and quality guides for the business.

4. Conversations about the Business DNA

After you achieve your aim, others like personality, nature, and the business's DNA should be communicated to the consumers in a very polite and professional manner.

5. Emotional Connect

Try to connect with consumers on an emotional level, creating an immediate place in their minds and hearts with a positive attitude towards the brand and its contributions.

6. Intangible Asset

Even if the company faces loss, it is a stable and consistent brand as an intangible asset. It offers long-term interests to management and business.

7. Brand Recognition

A good Brand design is effective and has immense recall value in the consumers' minds from the first glimpse, building a permanent impact. It helps the brand be recognized with the color scheme, fonts, logo design, creative's, and other expressions.

8. Sets Expectations

Once the consumers become aware of the brand and its offerings, it creates a positive outlook in their minds. They look ahead to the next set of offerings, thereby creating a steady and productive relationship with the company.

There are many online brand design courses that one can go for, and these are the courses from industry veterans like Debbie Millman, Bill Gardner, Von Glitschka, Chris Do, and many more.

While taking your course, one must consider the value, cost, length, and content of each class, and that some options are subscriptions, meaning you will get access to multiple times and instructors.

12+ Brand Design Courses

Here are some of the top online brand design courses that are worth your time, effort and money

Note: The above details are gathered and compiled by the Careers360 team.

1. The Branding Masterclass: The Entire Brand Design Process

This is one of the best online brand design courses in the market due its focus on the entire cycle of process in brand design and management. You will master everything from sketch to finished client presentation. You will understand everything about client briefs and will know how to ask the right questions to the client. This brand design course online course will help you find a brand's position in the market and many other things that are more important in the brand design process.

Offered By: Udemy

Duration: 8.5 hours

Cost: Rs 5,120/

Topics Covered

• Understanding Client Briefs
• Learning to Ask the Right Questions
• Client and Competitor Research
• Word Mapping and Other Brainstorming Activities
• Sketching Concepts
• The Entire Logo Design Process
• Picking the Right Typeface
• Gridding and Finalizing Our Logos
• Creating a Logo System
• Typographic System
• Flexible Color System
• Understanding Color Psychology
• Develop Color Palettes

Also read: Career as Brand Manager

2. Branding: The Creative Journey Specialization

In this course you will learn how to produce some meaningful and engaging content. The basic motive behind this course is to make branding concepts crystal to every student. It will help you in developing a completely original pitch, and you will be able to explore Branding activities through the spectacles of Customer Experience.

Offered By: Coursera

Duration: Approx. 5 months

Cost: Rs. 14,520/-

Topics Covered

• Brand Identity and Strategy
• Brand & Content Marketing
• From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
• Branding and customer experience
• The Production Plan and the Creative Pitch
• Create a value proposition for a brand: How it can be positioned and mapped.
• How to produce meaningful and engaging content.
• Develop a complete creative pitch.
• Examine Branding activities through the lens of Customer Experience.

Also read: A Complete Guide to Become a Certified Brand Manager

3. Strategic Brand Management

This is one of the best online brand design courses that can equip you with techniques to position the brand in the most advantageous places. You will do this by identifying the customer-based brand equity. You will also get to know how to develop and execute brand-marketing programs through combined marketing communications as well as brand associations to build brand equity.

Offer By: Edx

Duration: 10 - 12 weeks

Cost: Rs. 14,754/-

Topics Covered

• Introduction to brand management.
• Customer-based brand equity (CBBE)
• Brand resonance
• Brand elements
• Brand value chain
• Designing brand building marketing programs
• Designing and implementing brand architecture strategies
• Brand extensions
• Managing brands over time Managing brands over geographic boundaries and market segments

Also read: Strategic Design and Brand Leadership Course

4. Crafting a Brand Identity, Brand Strategy

If you want to get a certificate in branding, then this course is the right choice for you. In this course, you will learn what Brand Strategy is, the essential components of a successful Brand Strategy, why strategy is so critical in designing a brand, and how to pitch a plan as a service to your clients.

Offered By: Skillshare

Duration: 10 lesson [ 23 min ]

Cost: Free trial (7 days) after which 149 per month

Topics Covered

• What is a Brand Strategy?
• Importance of strategy in brand design
• How to pitch strategy as a service to your clients
• How to gather information from your clients
• How to gather productive client feedback
• How to curate images for a moodboard
• How to create a moodboard rationale breakdown

5. Dynamic Brand Identity: Designing Logos That Evolve Original

In this course, you'll learn about studying an organization's goals, producing a range of design solutions, ordering them to their core, and developing them to their limits as they refer to animation, products, signage, architecture more.

Offered By: Skillshare

Duration: 11 Lessons (1h 12m)

Cost: Free trial (7 days) after which 149 per month

Topics Covered

• Trailer
• Introduction
• Research
• Finding Solutions
• Simplifying
• Stretching & Testing
• Public Theater
• Jazz at Lincoln Center
• Philadelphia Museum of Art
• Type Directors Club
• Windows

Also read: 17 + Online Logo Design Courses

6. Graphic Design Mastery: The FULL Branding & Design Process

This is another one of the best online brand design courses for covering every aspect of the branding process. It covers topics such as pressing, use of bleed, the implementation of pantone ink, ad specifications, cropping and bleed marks among others. The course will help you design various types of systems alongside working with digital graphic material, identifying the ideal brand look and full-page print advertisements across different mediums.

Offered By: Udemy

Duration: 6.5 hours on-demand video

Cost: Rs 5,120

Topics Covered

• Course Guide and Resources
• Creating our Logo and Concept
• Developing Branding Standards and Brand Assets
• Package Design
• Extra Package Design- Back Side
• Ad Design
• Rendering our 3d Objects in Adobe Dimensions
• Digital Ad Design
• T-shirt Design
• Stationery Design
• Website Layout and Design and Adobe XD
• Bonus: What class to take next

Also read: Online Graphic Designing Courses

7. Brand Design from Concept to Finish

This is one of those must have online brand design courses for all three levels of learners: beginner, intermediate and advanced. You will study the way to design brands from start to finish, in a comprehensive manner. Through a project-based approach, the course will allow you to experiment with ideas, typographies and brand identities. You will be taught to design logos, business cards & other marketing material apart from t-shirt printing, brochure designs and leaflets, letterheads, envelopes, website banners, etc.

Offered By: Udemy

Duration: 1-hour on-demand video

Cost: Rs 5120

Topics Covered

• Design the Brand for BI Learning Academy
• Design the Brand for Freshly Squeezed Company

Read more: Top 10 Graphic Design Courses to Pursue Online

8. How to Design Brands People Remember and Love

One of the most comprehensive online brand design courses, this course will help you learn a systematic method for interpreting the How, What, and Why of a business. Some important questions and concepts it covers include the likes of – “What are Brand Values, how to create them, and why are they necessary for branding?”

The course also answers queries regarding how to reference human needs to produce a brand that connects with your customers and create a positioning Statement and Tagline and why they are essential for your brand.

Offered By: Udemy

Duration: 31 min

Cost: Rs 5,120

Topics Covered

• What are brand values, how to create them
• How to reference Human Needs to create a brand that connects with your customers
• How to create a Positioning Statement and Tagline and why they are vital for your brand

9. Brand Management: Aligning Business, Brand and Behaviour

This is one of the best brand design courses that caters to change the idea of brands as being an organization's visible identity (e.g., logo) and image (customers' brand associations) to an occurrence along "moments-that-matter" along the customer journey and, therefore, addressed by people across the entire organization. Brands are a visible promise to customers and execute business strategy via internal brand-led behavior and customs change.

Offered By: University of London, London Business School via Coursera

Duration: 17 hours

Cost: Rs. 2,159

Topics Covered

• Brand Purpose & Experience
• Brand Design & Delivery
• Brand Leadership and Alignment
• Brand Practices & Engagement
• Brand Metrics & Returns

10. Print and Digital Elements of Design: Branding and User Experience

This is one of the brand design certification courses that teaches you how to best work with graphic designers, printers, and web designers in this course. Furthermore, you will be able to examine the printing elements of graphic design and analyze the online aspects of graphic design.

This is amongst the list of renowned certificates in branding on Coursera and pursuing it will further improve your career prospects manifold.

Offered By: Coursera

Duration: 10 hours

Cost: Rs. 3,649

Topics Covered

• More on Textual Elements, Color and Fixing Design Issues
• Printing Elements of Graphic Design
• Online Elements of Graphic Design

Also read: Career as Graphic Designer

11. Brand Identity Design

This is one of the shortest and succinct online brand design courses offered by the Domestika platform, which teaches you how to produce a conceptual identity system, going through a project base, starting from the initial phase to completion. Create a strong identity, examining its reach and its limits. Learn how to describe it, going a step ahead of conventional methods.

Offered By: Domestika

Duration: 6 Lessons (1h 45m)

Cost: Rs 890

Topics Covered

• Introduction
• Context
• Conceptualization
• Identity system
• System Execution
• Final project

12. Brand Design with Grids

This is one of the best brand design courses for its theoretical approach. In this course, you will learn the methodology to work the brand image, which can be utilized for small businesses and multinational companies. You will create a visual scheme that will be practical when interacting with other disciplines such as industrial, product, textile, and architecture design in addition to functioning as a branding system. Be it an absolute beginner or someone who has an MBA in brand management, the course is quite beneficial for both kinds of people.

Offered By: Domestika

Duration: 17 Lessons (2h 23m)

Cost: Rs 710

Topics Covered

• Introduction
• What is a brand?
• Dimensions of the sign
• Let's do it
• Sketch, reticle, and vectorization
• Typographic choice
• Final project

Read more: Online Design Courses & Certifications

13. Branding for Designers

This is one of the shortest online brand design courses offered by the LinkedIn platform. The course teaches you the elements of branding, conducting research, solving problems, and presenting solutions. Creating logos and identity systems and building a visual system with color, typography, and more.
While it is ideal for beginners, this course is equally good for those with a BBA in branding and advertising who are looking to learn about the importance of good branding and design in creating a long-lasting brand.

Offered By: LinkedIn Learning

Duration: 1 hour 38 minutes

Cost: 1-month free trial then Rs. 1,400.00/month

Topics Covered

• Introduction
• History
• Definition
• Strategy
• Parts
• Process
• Visual System
• Handoff
• Conclusion

View more: 18+ Courses on Personal Branding To Grow Your Business

14. Brand Strategy for Designers

If you have ever wanted to be associated with the long-term policy for a brand, not just the design, this is amongst the most renowned online brand design courses to opt for. Learn how to collaborate with stakeholders and company leaders to establish the core components of a strong brand: its scope, audience, and place in the marketplace.

Offered By: LinkedIn Learning

Duration: 45m 37s

Cost: Free

Topics Covered

• Introduction
• Foundation of Brand Strategy
• Steps in Creating a Brand Strategy
• From Brand Strategy to Brand Design

Conclusion

Brand Design serves as one of the primary aspects of the overall branding strategy. Hence, it becomes crucial to learn brand designing for any organization's success as, without it, a company cannot survive for a longer period. In addition, opting for some of the best brand design courses can be a great idea to improve upon your existing skills and in staying ahead of the curve when it comes to jobs.

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