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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

Digital technology is emerging day by day, there is a need for a better optimization strategy to receive organic traffic. The Search Engine Optimisation (SEO) online course by the University of Cape Town teaches to optimize the webpage to remain competitive and rank better on the search engines which will help in generating more impressions and traffic. The course covers advanced strategy and analytics to implement SEO on a webpage.

The Search Engine Optimisation(SEO) training teaches practical skills and tools to implement SEO strategies and tactics for providing digital marketing advantage to a business and making the merchandise visible on the search engine which helps in generating more revenue for the business. The course teaches about site architecture HTML and technical factors of SEO.

The Search Engine Optimisation(SEO) syllabus includes various SEO trends and updates. The syllabus covers using advanced SEO tools and Google analytics for setting SEO goals. The course includes paid ranking strategies, advertising, and using AdWords. The course focuses on the requirement of SEO in this digital era. The use of HTML, Google Analytics, SEO is collectively a part of Digital Media course.

The Highlights

Self -paced learning
10 weeks duration
University of Cape Town offering
Downloadable resources
10 modules
Assessments and projects
Split fee option available
Shareable certificate
8 hours per week
Course provider Getsmarter

Programme Offerings

Live polls
quizzes
video lectures
Case Studies
Infographics
online learning
Offline resources
Self-paced learning

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	UCT Cape Town

Fee type	Fee amount in INR
Search Engine Optimisation(SEO) fees	Rs. 52,681

The Search Engine Optimisation(SEO) fee is Rs. 52,681 . Learners will have an option of paying the fee in 3 installments. By choosing the split method, candidates will be liable to pay a 3% additional amount as an admin charge.

Eligibility Criteria

Certification Qualifying Details

The candidates must complete the course with all 10 modules to qualify for Search Engine Optimisation(SEO) certification. A live poll, quizzes, and practical evaluation will have to be submitted by candidates because the course evaluation is based on a series of assignments and projects. All the requirements written in the course manual must also be met for candidates to qualify for certification.

What you will learn

Marketing skillsSEO skillsKnowledge of Google analytics

After completing the Search Engine Optimisation (SEO) certification course, candidates will gain knowledge of various tools and techniques used in SEO, candidates will learn about the use of google analytics and online content marketing strategy. The candidates will learn to follow various updates in the SEO market.

Who it is for

EntrepreneurSEO AnalystSEO Manager

Digital marketing professionals who are seeking to get an opportunity to learn the latest tool, techniques and practices done for SEO can join this course.
Professionals who want to gain the basic understanding of content strategies, analytical tools, website structures can enrol in the course.

Admission Details

Follow the steps listed below to start admission to the Search Engine Optimisation(SEO) online certification course offered by the University of Cape Town:

Step 1. Follow the official link on the course page.

Step 2. Click the ‘Register Now’ button to start the registration

Step 3. Continue by agreeing to terms and condition

Step 4. Make a profile by filling in personal details

Step 5. Submit the Billing address information and provide the sponsor detail if any

Step 6. Select the method of payment and pay the fee to start the program

The Syllabus

Explain the influence of search engines on conversions
Define SEO
Recognize the need for SEO in the current digital landscape
Identify the fundamental principles of search engine algorithms and results pages (SERPs)
Recall the origins of search engines
Practice wiki creation using the basics of SEO
Recall the terminology of search engine mechanisms

Explain the reasons for algorithm changes
Analyze Google's algorithm updates
Operate within an SEO community
Identify likely future trends in SEO
Recognize the need to stay up to date with trends and algorithm changes

Recall the functional influence of crawlers
Identify how websites are structured and the importance of usability
Define the use of sitemaps for SEO
Evaluate and improve the back-end of a website for SEO
Illustrate the role of HTML in terms of SEO
Discuss the relationship between web design and SEO
Recognize the influence of platform choice on SEO

Discuss the value of SEO tools
Differentiate between on- and off-site SEO
Use Google Search Console to perform an on-site audit
Identify the basics of Google Analytics tools
Operate within an SEO community
Explain how to set SEO goals

Discuss the effect of different types of online content on SEO
Recognize search user behaviour in relation to online content
Define the function of keywords
Plan a simple content strategy using insights gained from content marketing and SEO
Operate keyword research tools
Create a simple content strategy

Appreciate the influence of content structure
Identify compelling content
Choose copy for search engine optimization
Evaluate critical issues in SEO ethics
Create effective content for an online audience

Analyze link-building and link profiles
Explain the importance of link-building for holistic content marketing
Explain how social media boosts SEO
Demonstrate how to encourage continued engagement
Analyze how SEO is different for mobile
Evaluate social media strategies for SEO and make recommendations

Differentiate between PSA and SEO
Recall the range of paid services available
Judge the ethics of paid ranking strategies
Design a basic paid advertising campaign and explain its importance in terms of SEO
Demonstrate how PSA can help SEO

Recognize the value of data for SEO
Explain the process of analyzing data for SEO
Use SEO tools and metrics for specific strategies
Illustrate the principles of conversion and attribution

Review the principles of Return on Investment and Return on Effort
Identify the scope of a typical SEO site audit
Deduce specific client needs
Evaluate SEO performance and compile reports with recommendations
Interpret client needs into measurable SEO goals
Demonstrate insight into solving specific SEO problems

Instructors

UCT Cape Town Frequently Asked Questions (FAQ's)

1: What is Search Engine Optimisation?

Search Engine Optimisation is the procedure of optimising digital content to make the content more loveable by search engine crawlers.

2: How long does it take to complete a Search Engine optimisation course for beginners?

It takes 10 weeks to learn SEO for beginners, candidates will learn advanced SEO skills in this time period.

3: Why is Search Engine Optimisation Important?

SEO is the most important part of a digital content as it drives more organic traffic through search queries of a search engine.

4: What SEO topics are included in this course?

There are various topics included in the course such as adword, analytics, content strategy, HTML, SEO trends, site architecture, various SEO tools and many more.

5: How do I become SEO certified?

By doing the Search Engine Optimisation(SEO) certification course from UCT, one can become an SEO certified.