- Introduction- SEO Action Plan!
- What do they do in SEO?
- Google search: An Insider View
- Before you start - ReadMe
- Introduce Yourself
Online
₹ 3,499
Quick facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
certificate availability
certificate providing authority
The syllabus
Introduction
Competitor Analysis With Keyword Reasearch
- Types of Searchers and their Search Intent
- Search Intent and Search user types
- What is Keyword Research? Why is it Important in SEO?
- Keyword Research : What is it? Why is it important?
- Types of Keyword Research Process & Seed Keyword Method
- How to Find Profitable Keywords in Keyword Research?
- Free SEO Tools from Google & the better alternatives
- Premium SEO Tools with free limits & Free SEO Browser Extensions
- 7 Criteria to Shortlist Profitable Keywords
- Competitor Research Method - Keyword Research SEO
- Competitor Research using 2 Different Strategies
Optimizing your Content: ON Page SEO
- What are Content Hubs? What's their Importance in SEO?
- What's the Present Big Thing in SEO?
- How to Improve the Keyword Optimization of your Content?
- 8 Unique Tools to find Proof and Relevant terms for your Target Keywords
- How Big your Articles need to be, to Rank higher on Google?
- Are your Competitors Outranking your Site even W/O Keywords in Headings? SEO C4
- Optimum Usage of Exact Keyword Density
- How to Improve Easy Readability SEO Factor
- How to Improve Content Relevance SEO Factor?
- Can Keywords in Internal Links help Improve your SEO?
- The Wrong and Right way of Creating Links
- Can Keywords in External Links help Improve your SEO?
- Can Keywords in Meta Description help Improve your SEO?
Improve Technical SEO
- Why Technical Factors Matter in SEO?
- Impact of Headings and Meta Description
- How to Add Heading tags and Meta Description
- Domain SEO Visibility or Domain Authority (DA)
- Search Volume of Domain Name or Domain Popularity
- Keyword in Domain Name - Exact Match Domain names
- HTTPS - Adding a TLS / SSL certificate to support HTTP/2 or HTTP/3
- Technical SEO Quiz 1
- URL Length
- Page Speed or Page load time
- Wrap Up
Core Web Vitals as per Google Guidelines
- Decoding Core Web Vitals
- How to Improve your PageSpeed Score: Important SEO Factor
- How to Optimize the images that you use on your website to improve pagespeed seo
- How to Optimize the JavaScript for best Page speed SEO
- How to Optimize CSS for Page speed SEO
- How to Resolve the SEO issues caused by Custom fonts & Google fonts
- How to Leverage Different types of Caching to speed up your website
- How to reduce the Impact of Third Party Scripts on your website's Pagespeed
- How to Optimize the Content Delivery of your website's resources
- How to Reduce the Server Response Time of your Website
Reduce Page Load Time and Increase Page Speed Score: Exclusively for WordPress
- How to do Page Speed Test- The Right Way
- How to Backup and Restore your WordPress Websites?
- Measure Page speed before Optimization
- Configure Cloudfare for Best Page Speed
- Caution: Add Free TLS certificate to your website
- Compress & Convert JPEG, PNG Images to next gen WebP format
- All in One Free plugin to improve Page Speed Optimization
- All in One Premium Plugin for Quick & Easy Page speed Optimization
- 3 Free Plugin Combo Page speed technique to get above '90' in Pagespeed insights
- Should you worry? If you don't get 100 / 100 Pagespeed insights score
Get Indexed by Search engine Faster
- Create A Sitemap For Your Website
- How To Add Your Website To Google Search Console
- How To Add Sitemap Of Your Site To Google Search Console
- Links to all sites discussed in this section
- Create a Sitemap and Submit to Google
- How to Find Top Ranking Keywords of Your Site
- Wrap Up
Demystifying Backlinks SEO
- Are Backlinks still important for SEO?
- Terminologies used in Backlinks SEO
- Number of Backlinks - Is it matter still?
- Number of Referring Domains
- Keyword vs. Brand name in Anchor text of Backlinks
- Source links from News sites
- Backlink Age - Old vs. New links
- Link Building Techniques
- Wrap up - Demystifying Backlinks SEO section
Improve your Website's User experience
- Why User Experience Matters in SEO?
- How many Internal Links should you add in your post?
- How many images should you add in your post?
- How to add copyright-free related images to your post for free?
- Videos Integration
- How to add related videos?
- Responsive Design
- Links to test SEO Factor U6
- How to Change to a responsive WordPress theme for free?
- Font Size
- Links to test SEO Factor U8
- Interactive Elements
- How to add interactive elements to your WordPress website
- Unordered Lists
- Advertisements
- User Signals
- Click Through Rate (CTR)
- 'How to' Headings & Meta Descriptions that can boost your CTR on Google search
- Test your Heading Score with these Analysers
- How to add Rich Snippets to your Website?
- Time on Site
- Bounce Rate
- How to increase Time on site & reduce Bounce rate?
- How to Configure a Google Analytics account?
- How to add Google Analytics to your WordPress Website?
- How to Link Search Console to Google Analytics
Protect against Negative SEO
- Introduction to Negative SEO
- Common negative SEO methods practised by competitors
- Proofs that exists as example for negative seo on www
- What falls under this negative seo attack
- 5 different SEO tools to analyse your backlink profile
- Links to 5 different SEO tools to analyse your Backlink Profile
- Interpret the situations that are not a negative seo attack
- Steps you’d do to get your 1st line of defense against negative SEO
- How to protect the best SEO backlinks in your backlink profile
- How to collect list of worst SEO backlinks - Part 1
- How to remove them from eyes of google part 2: SEO 2017
- How to remove the worst SEO backlinks in your backlink profile
- How to avoid duplicate content within your website
- How to deal with 404 not found pages
- What is a canonical tag? How to use it?
- 5 common SEO mistakes that are done by webmasters
- Some of the bad SEO practices you’d not do on your site
Instructors
Mr Arun Nagarathanam
Instructor
Udemy