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    SEO Complete SEO Training + SEO for WordPress Websites

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 4099

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 4,099
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • Introduction- SEO Action Plan!
    • What do they do in SEO?
    • Google search: An Insider View
    • Before you start - ReadMe
    • Introduce Yourself

    Competitor Analysis With Keyword Reasearch

    • Types of Searchers and their Search Intent
    • Search Intent and Search user types
    • What is Keyword Research? Why is it Important in SEO?
    • Keyword Research : What is it? Why is it important?
    • Types of Keyword Research Process & Seed Keyword Method
    • How to Find Profitable Keywords in Keyword Research?
    • Free SEO Tools from Google & the better alternatives
    • Premium SEO Tools with free limits & Free SEO Browser Extensions
    • 7 Criteria to Shortlist Profitable Keywords
    • Competitor Research Method - Keyword Research SEO
    • Competitor Research using 2 Different Strategies

    Optimizing your Content: ON Page SEO

    • What are Content Hubs? What's their Importance in SEO?
    • What's the Present Big Thing in SEO?
    • How to Improve the Keyword Optimization of your Content?
    • 8 Unique Tools to find Proof and Relevant terms for your Target Keywords
    • How Big your Articles need to be, to Rank higher on Google?
    • Are your Competitors Outranking your Site even W/O Keywords in Headings? SEO C4
    • Optimum Usage of Exact Keyword Density
    • How to Improve Easy Readability SEO Factor
    • How to Improve Content Relevance SEO Factor?
    • Can Keywords in Internal Links help Improve your SEO?
    • The Wrong and Right way of Creating Links
    • Can Keywords in External Links help Improve your SEO?
    • Can Keywords in Meta Description help Improve your SEO?

    Improve Technical SEO

    • Why Technical Factors Matter in SEO?
    • Impact of Headings and Meta Description
    • How to Add Heading tags and Meta Description
    • Domain SEO Visibility or Domain Authority (DA)
    • Search Volume of Domain Name or Domain Popularity
    • Keyword in Domain Name - Exact Match Domain names
    • HTTPS - Adding a TLS / SSL certificate to support HTTP/2 or HTTP/3
    • Technical SEO Quiz 1
    • URL Length
    • Page Speed or Page load time
    • Wrap Up

    Core Web Vitals as per Google Guidelines

    • Decoding Core Web Vitals
    • How to Improve your PageSpeed Score: Important SEO Factor
    • How to Optimize the images that you use on your website to improve pagespeed seo
    • How to Optimize the JavaScript for best Page speed SEO
    • How to Optimize CSS for Page speed SEO
    • How to Resolve the SEO issues caused by Custom fonts & Google fonts
    • How to Leverage Different types of Caching to speed up your website
    • How to reduce the Impact of Third Party Scripts on your website's Pagespeed
    • How to Optimize the Content Delivery of your website's resources
    • How to Reduce the Server Response Time of your Website

    Reduce Page Load Time and Increase Page Speed Score: Exclusively for WordPress

    • How to do Page Speed Test- The Right Way
    • How to Backup and Restore your WordPress Websites?
    • Measure Page speed before Optimization 
    • Configure Cloudfare for Best Page Speed
    • Caution: Add Free TLS certificate to your website
    • Compress & Convert JPEG, PNG Images to next gen WebP format
    • All in One Free plugin to improve Page Speed Optimization
    • All in One Premium Plugin for Quick & Easy Page speed Optimization
    • 3 Free Plugin Combo Page speed technique to get above '90' in Pagespeed insights
    • Should you worry? If you don't get 100 / 100 Pagespeed insights score

    Get Indexed by Search engine Faster

    • Create A Sitemap For Your Website
    • How To Add Your Website To Google Search Console
    • How To Add Sitemap Of Your Site To Google Search Console
    • Links to all sites discussed in this section
    • Create a Sitemap and Submit to Google
    • How to Find Top Ranking Keywords of Your Site
    • Wrap Up

    Demystifying Backlinks SEO

    • Are Backlinks still important for SEO?
    • Terminologies used in Backlinks SEO
    • Number of Backlinks - Is it matter still?
    • Number of Referring Domains
    • Keyword vs. Brand name in Anchor text of Backlinks
    • Source links from News sites
    • Backlink Age - Old vs. New links
    • Link Building Techniques
    • Wrap up - Demystifying Backlinks SEO section

    Improve your Website's User experience

    • Why User Experience Matters in SEO?
    • How many Internal Links should you add in your post?
    • How many images should you add in your post?
    • How to add copyright-free related images to your post for free?
    • Videos Integration
    • How to add related videos?
    • Responsive Design
    • Links to test SEO Factor U6
    • How to Change to a responsive WordPress theme for free?
    • Font Size
    • Links to test SEO Factor U8
    • Interactive Elements
    • How to add interactive elements to your WordPress website
    • Unordered Lists
    • Advertisements
    • User Signals
    • Click Through Rate (CTR)
    • 'How to' Headings & Meta Descriptions that can boost your CTR on Google search
    • Test your Heading Score with these Analysers
    • How to add Rich Snippets to your Website?
    • Time on Site
    • Bounce Rate
    • How to increase Time on site & reduce Bounce rate?
    • How to Configure a Google Analytics account?
    • How to add Google Analytics to your WordPress Website?
    • How to Link Search Console to Google Analytics

    Protect against Negative SEO

    • Introduction to Negative SEO
    • Common negative SEO methods practised by competitors
    • Proofs that exists as example for negative seo on www
    • What falls under this negative seo attack
    • 5 different SEO tools to analyse your backlink profile
    • Links to 5 different SEO tools to analyse your Backlink Profile
    • Interpret the situations that are not a negative seo attack
    • Steps you’d do to get your 1st line of defense against negative SEO
    • How to protect the best SEO backlinks in your backlink profile
    • How to collect list of worst SEO backlinks - Part 1
    • How to remove them from eyes of google part 2: SEO 2017
    • How to remove the worst SEO backlinks in your backlink profile
    • How to avoid duplicate content within your website
    • How to deal with 404 not found pages
    • What is a canonical tag? How to use it?
    • 5 common SEO mistakes that are done by webmasters
    • Some of the bad SEO practices you’d not do on your site

    Instructors

    Mr Arun Nagarathanam
    Instructor
    Udemy

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