International Hospitality & Healthcare Services Marketing
Get a thorough understanding of the marketing principles and approaches used in the hospitality and healthcare service sectors.
Online
3 Weeks
1,699 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Both the hospitality and healthcare services industries, which are now the segments of the world economy, are growing fast, presenting great prospects for expansion for both current companies and start-ups as well as entrepreneurial opportunities. One must comprehend the unique features of each sector to take full use of these prospects. Yonsei University created the International Hospitality & Healthcare Services Marketing certification course, which is delivered through Coursera and taught by Sunmee Choi, Professor of Service Management.
International Hospitality & Healthcare Services Marketing online course is intended for candidates engaged in career advancement possibilities in the healthcare and hospitality industries by allowing them access to informed and innovative management skills. International Hospitality & Healthcare Services Marketing online classes discuss revenue management, experience management, target discounting, pricing, and other tactics and methods that are used in both industries.
The Highlights
- Shareable certificate of completion
- Self-paced course
- 5 hours of effort
- 100% online content
- Case studies
- Flexible deadlines
Programme Offerings
- English video lectures with multiple subtitles
- 100% online content
- Learning resources
- Graded Assignments
- Practice Exercises
- Accessible on mobile devices.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Coursera |
The International Hospitality & Healthcare Services Marketing certification fee is charged based on the subscription that the students choose while taking admission. The monthly, and weekly hours fee schedule is mentioned below:
International Hospitality & Healthcare Services Marketing Fee Structure
Fees components | Amount |
1 Month, 12 hours per week | Rs. 1,699 |
3 Months, 4 hours per week | Rs. 3,499 |
6 Months, 2 hours every week | Rs. 5,199 |
What you will learn
After completing the International Hospitality & Healthcare Services Marketing online certification, candidates will gain an insight into the operation of the hospitality and healthcare sector. Candidates will explore the principles of hotel management and healthcare management as well as will acquire knowledge of the various marketing strategies utilized. Candidates will learn about the various functions and concepts of service businesses like simultaneity, perishability, intangibility, heterogeneity, pricing, variable pricing, demand, and supply. Candidates will also gain knowledge in patient experience management, revenue management, and innovation skills.
Who it is for
The Syllabus
Videos
- Harnessing Cross Country & Cross Industry Innovation Skills
- Introduction to service businesse
- Unique characteristics of service businesses: 01. Customer participation
- Unique characteristics of service businesses: 02. Simultaneity
- Unique characteristics of service businesses: 03. Perishability
- Unique characteristics of service businesses: 04. Intangibility
- Unique characteristics of service businesses: 05. Heterogeneity
Practice Exercise
- Practice Quiz for Lesson 1 'What is unique about managing a service business?'
- Graded Quiz for Lesson 1 'What is unique about managing a service business?'
Videos
- Introduction to the hospitality industry
- Common characteristics among the hospitality businesses
- Unique marketing approaches in the hospitality industry : Variable pricing
- Challenges in moving from fixed pricing to variable pricing
- Variable pricing strategies: Premium pricing & target discounting
Reading
- Revenue Management
Practice Exercise
- Practice Quiz for Lesson 2 'How to successfully market a hospitality business?'
- Graded Quiz Lesson 2 'How to successfully market a hospitality business?'
Videos
- Healthcare service industry & its unique marketing approaches
- Evolvement of healthcare management focus
- Examples of successful patient experience management: Shouldice Hospital
- Key elements of design in experience management: Interaction
- Examples of successful patient experience management: Kameda Medical Center
- Key elements of design in experience management: Facility
- Healthcare innovation
- Review: Healthcare service industry & its unique marketing approaches
- Expert Interview with Severance Hospital
Practice Exercises
- Practice Quiz Lesson 3 'How to successfully market a healthcare business?'
- Graded Quiz Lesson 3 'How to successfully market a healthcare business?'