Account-Based Marketing
Seamlessly transform your business with minimal disruptions by enrolling in ISB’s online Account-Based Marketing programme.
Online
5 Weeks
85,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Account-Based Marketing course by ISB is an executive programme offered through the online mode of learning. It helps candidates align sales and marketing functions to drive target acquisitions. The ABM model is seen to secure multi-fold growth in contract values and marketing investments for enterprises.
Spread across five weeks of learning, ISB’s Account-Based Marketing course takes you through an interactive and first-hand experience of ABM tools. Other learning methods such as live examples, case studies, simulations, and projects are also employed to facilitate understanding in this vast subject of ABM study. Candidates are granted a certificate of completion issued by the Executive Education Centre of ISB- a leading B-School.
ISB’s Account-Based Marketing programme is taught by Professors DVR Seshadri and Piyush Kumar. Prof. DVR Seshadri is a Clinical full-time professor of Marketing and the Director of the Centre for Business Markets at ISB. Prof. Piyush Kumar is an Associate Professor of Marketing at the Terry College of Business and is the President of Statistics Inc.
The Highlights
- Course completion certificate
- Industry-expert instructor
- Research-based teaching
- Peer networking
- Online course
- Five-week course
- Live virtual classes
- Case reviews
- Career-focused learning
- Group discussions
- Executive education course in marketing
- Alumni networking
Programme Offerings
- group discussions
- Advanced curriculum Peer networking
- Case Reviews
- Research-based Training
- Career-focused learning
- completion certificate
- Live Virtual Classrooms
- Global Faculty
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | ISB Hyderabad |
Account-based marketing programme fee structure :
Course Name | Amount |
Account-Based Marketing programme (Self-Learning) | Rs.85,000 (additional 18% GST) |
What you will learn
Learners of Account-Based Marketing online training programme will be able to:
- Understand the limitations of the funnel-based sales approach
- Appreciate ABM’s strategic imperative in a B2B context
- Delineate the relationship between ABM and seamless customer journeys
- Integrate marketing, sales, and digital strategy
- Learn to gain efficiencies from a practical and focused customer selection process
- Internally transform an organisation to derive the most significant benefits from ABM
Who it is for
ISB’s online course in Account-Based Marketing is a perfect fit for leaders in the fields of sales, marketing, digital strategy, analytics, and organisational transformation. CXOs who lead organisational structures towards ABM respectively are also ideal candidates for the programme. Consultants working with B2B clients on ABM also are fit to enrol in the course.
Admission Details
Students interested in pursuing the Account-Based Marketing programme by ISB can apply for the course by following the steps mentioned below:-
Visit the official course page at https://www.isb.edu/en/executive-education/online-programmes/account-based-marketing.html and read through the course offerings.
After going through the course offerings, click on ‘Apply Now’.
You will be redirected to an online application page. Choose the programme ‘Account-Based Marketing’ under the drop-down menu for the ‘Programme’ section.
Thereon, fill in details such as mobile number, full name, work experience, designation, zip, country, number of employees in the organisation, state and province, industry, PAN details, seniority, and a link to your online profile.
You will be informed about your application status within 24 hours.
Application Details
For learners of ISB’s Account-Based Marketing online training course, there is no need to fill a separate application form.
The Syllabus
- Descriptions of Personas
- Ways of Engagement
- Journeys of current buyers
- Disadvantages of engaging with target personas at target accounts
- Difficulty in moving upmarket
- Inability to close deals and progress pipeline
- Missing fields of B2B Marketing
- Introduction
- Theory origins
- Defining ABM
- Supporting data and statistics
- Criteria for account selection
- Persona creation and account mapping
- Content and plays
- Revenue and ROI management
- Account progress and implementation success
- Account scoring models
- Competence requirement
- Team structure for successful ABM
- Compensation and attribution
- Coordination across sales and marketing teams
- Budgeting for ABM
- Making business cases for ABM
- Timeline and success planning
- Brands and customer selection
- Framing customer expectations
- Leveraging brands to strengthen relationships
- Tracking brand sentiment
- Introduction to the simulation and walkthrough
- Briefing of projects
- Content plans for both offline and online avenues- Content Maps
Discussions
- Adjusting and piloting
- Selling ABM to C-Suite
- Getting budgets for ABM
- AB marketer skills
ISB Hyderabad Frequently Asked Questions (FAQ's)
There are no financial aids available to candidates wanting to pursue ISB’s Account-Based Marketing course.
Applicants who wish to withdraw their application to the Account-Based Marketing programme by ISB will need to submit a written notification to the Marketing Services or at execed@isb.edu.
Applicants are recommended to submit the online application well-before three months from the ISB’s Account-Based Marketing programme’s commencement date.
You can contact ISB’s representatives by writing a mail to execed@isb.edu or through telephone number +914023007041.
ISB’s Account-Based Marketing course is priced at Rs.85,000 for the self-study mode of learning. An additional 18% of GST is applicable on the final price.