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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

The Product Management online course is developed for the students to learn about the various concepts and strategies involved in designing, creating, and producing products with considering the customer’s requirements and thereby improving the business growth in the organization or firm. This online program is provided by the Indian School of Business(ISB) in collaboration with the Eruditus Executive Education. The course study is organized for twelve weeks and the students will have to spend two to four hours every week to complete the curriculum.

The program faculty of this course include Dr. Rajendra Srivastava, Prof Siddharth Singh, and Prof Manish Gangwar who are academic and industrial professionals of marketing and management. The candidates of this course are given the opportunity to learn and gain an understanding of the industry-specific concepts and theories through experiential learning with the benefit of course certification and alumni status at the Indian School of Business.

The Highlights

Online mode
Twelve weeks program
4 to 6 hours per week
Loan assistance
Career guidance workshops
Course certificate
ISB executive alumni status

Programme Offerings

Case Studies
assignments
quizzes
course videos
discussions
Live Online Session
Workshop
course certificate

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	ISB Hyderabad

The ‘Product Management’ course fee can be paid in installments and the students can also apply for the loan and pay through EMI for a tenure of 9 months or 24 months.

Product Management fee structure

Heads	Amount in INR
Installment 1	Rs 36,050 + GST
Installment 2	Rs 36,050 + GST
Installment 3	Rs 72,100 + GST
Total Fee	Rs 1,40,000 + GST

Eligibility Criteria

The student interested in applying for this ‘Product Management’ course by ISB Executive Education should be a graduate or a diploma holder.

Certificate qualifying details

The ‘Product Management’ course certificate by ISB can be received by the candidate after completion of the course study with a minimum score of 70%.

What you will learn

Designing skillsStrategic MindsetInnovativeMarketing skillsBusiness ManagementSales skillsKnowledge of Product Management

The ‘Product Management’ syllabus for this program will enable the learners to gain a comprehensive understanding of the concepts and help them achieve the following objectives,

Gain a strategic mindset to develop the products and services according to the market need.
Determine a problem that the product will solve through mapping customer needs and the journey along with the persona of the user.
Evaluate the techniques for creating, marketing, and selling a product or service.
Analyze the product road mapping and prototyping decisions.
Frame a plan to create a product with the help of principal strategies of product development and management.

Who it is for

EntrepreneurProduct Development Manager

The ‘Product Management’ online certification program will equip the senior and mid-level managers, managers, product development managers who look for the management of new products which include the concept creation to designing and performance estimation for profit enhancement. The course is beneficial for business leaders and entrepreneurs to lead the organization and achieve the product goals while ensuring the decision-making and aims are centered around product development.

Admission Details

The candidates who wish to apply for the ‘Product Management’ program should register for the course online.

Step 1: Visit the course page using the following link, https://online-er.isb.edu/product-management/

Step 2: Click on the ‘Start Application Now’ link

Step 3: Fill in the required information and complete the registration.

Application Details

The students of the ‘Product Management’ training course are required to fill in their name, phone number, email address, country, city, and work experience to register for the course.

The Syllabus

Linking Innovation, Product and Growth Strategy
Mindset for Successful Product and Brand Manager
Evolution of Product Management
Product Concept and Key Drivers
Product Life-cycle
Layout a Framework /Roadmap for Rest of the Programme

Design Thinking and Product Development Process
Customer Needs and Behavior
Role of Marketing in the Product Development Process
Creating Superior Value for Customers

Market Definition and Potential Assessment
User Persona and Journey Mapping
Segmentation and Targeting

Competitor Mapping and Analysis
Importance of Positioning Strategy, How to Position for Market Advantage, and How to Create Disruptive Positioning Strategies
Positioning for Market Advantage
Understanding Disruptive Positioning
Communication

The Product Development Process Revisited: When should you Expedite the Process and How?
Understanding the Framework of Opportunity Cost and Development Risk
Understanding Product-Market Fit and Product Company Fit
Experimentation for Product Validation, A/B Testing, and A/A Testing
Understanding Minimum Viable Product and Growth Hacking

Concept Testing
Defining Research Objective
How Digital Technologies are Changing New Product Development Due to the Long Tail Effect
Market Potential Assessment and Sales Forecasting

Kano Analysis
Factor Analysis
Paired Comparison and Max Diff

Conjoint Analysis
Designing a Conjoint Survey
Preference Assessment
Simulation and Market Share Estimation

Common Pricing Approaches
Measuring WTP
Setting the Pricing Level
Role of Cost

Innovating Beyond the Product
Building Brands - Brand Ladder and Brand Health, Consumer and B2B and B2C, Customer Equity vs. Brand Equity
Role of Marketing and Brand Strategy, Why Brands matter: Pricing Power