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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Digital Marketing and Analytics by ISB will enable learners to understand the behaviour of digital customers, identify in-demand metrics to optimise and measure ROI and build digital marketing strategies. This extensive training programme will not only help candidates plan and execute the best digital marketing practices and transformational digital marketing strategies. Besides this, they will be gaining holistic knowledge of implementing social media and search engine optimisation campaigns through digital marketing approaches.

Digital Marketing and Analytics Certification Syllabus deals with ways to enhance engagement through a digital marketing funnel. Learners will learn from top ISB faculty through recorded videos to describe the various steps of the framework for the successful execution and planning of a digital marketing strategy.

The Highlights

Three months of online training
Certification from ISB ranked 23rd in the world by The Financial Times in 2021
Offering in collaboration with Eruditus Executive Education
4 to 6 hours of the weekly study

Programme Offerings

video lectures
assignments
online learning
flexible training
Learning Management System
Debrief sessions
Follow ups

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	ISB Hyderabad

Digital Marketing and Analytics Fee can be paid one-time or in instalments as follows-

The programme fee is Rs. 1,08,000.
The fee can also be paid in instalments.

Digital Marketing and Analytics Fee Details

Instalments	Amount
Programme Fee	Rs. 1,08,000 + GST
Instalment 1	Rs. 26,000 + GST
Instalment 2	Rs. 41,000 + GST
Instalment 3	Rs. 41,000 + GST

Eligibility Criteria

Education

Any Graduate or Diploma holder is eligible to pursue Digital Marketing and Analytics Online Course.

Certification qualifying details

Participants securing a minimum of 70% score in this course will be granted Digital Marketing and Analytics Certification.

What you will learn

Digital marketing skills

Digital Marketing and Analytics Programme as an online training programme comes with the following valuable insights-

Practical insights shall cater to learners’ ability to optimise campaigns using Data Analytics.
Candidates will be able to identify and profile competitors based on different attributes.
The course provides an understanding of the key KPIs, financial or branding and understanding the challenges of measuring marketing ROI within organisations.
Through course offerings, they will acquire an understanding of creating managerial decisions along with factors that need to be considered during the process.
Candidates shall also explore the P-O-E-M (paid, owned, earned media) framework to engage and reach customers.
The concept and the uses of the Digital Marketing Funnel shall be explored in Digital Marketing and Analytics Training.
The modules shall deal with marketing transformations and new technologies in digital environments.
They shall be examining the role of peer influence in the purchase process.

Who it is for

Digital Marketing ExecutiveDigital Marketing ManagerDigital Marketing Analyst

Digital Marketing and Analytics Training draws extreme benefits for the following learners-

Consultants seeking knowledge of in-demand digital marketing platforms and tools to come with competitive strategies for their clients.
Mid-to senior managers willing to learn the best marketing practices and integrated digital marketing strategies to boost conversions, ROI and reach.
Early-stage sales and marketing professionals looking for skill upgrades in the current domain for high-growth career prospects.

Admission Details

Here’s how to apply for Digital Marketing and Analytics Certification Course-

Step 1: Click “Apply Now” on the course URL- https://online-er.isb.edu/digital-marketing-and-analytics/thankyou.php.

Step 2: Enter your mail ID to receive the OTP.

Step 3: Fill the application form and submit it.

In the application form, you need to enter your name, date of birth, address and nationality. In the professional information section, select if you are working, highest degree received degree-granting institution, year of graduation and percentage.

The Syllabus

Utilising digital opportunities to create value.
The "long-tail" effect
How the 4Ps of marketing are transformed in the digital space
The positioning challenge and marketing crisis
Digital Marketing and traditional marketing relationship and its benefits over traditional marketing

The role of peer influence in the purchase process
How customer behaviour is different in the digital domains?
What are customer networks and their use in digital marketing

What are customer personas and how are they used in digital marketing segmentation
Customer journey
Digital Marketing Funnel: What is it and how is it used?

How do you integrate offline with online channels and its impact on customer engagement?
Exploring the P-O-E-M (paid, owned, earned media) framework to reach and engage customers

Outline managerial decisions that need to be made in each and factors that need to be considered while making them
Outlining a planning framework for paid ad campaigns
Highlight examples to reveal key insights and ideas in PPC
Describing the ecosystem for Google Ad campaigns

Email and social media marketing strategies and their execution in Digital Marketing
Analyse digital marketing strategies of a few brands
Build an engaging social media marketing strategy leveraging social listening

Overview of techniques related to A/B testing and split testing and how it can be applied in social media
Key KPIs, branding or financial and understanding the challenges of measuring marketing ROI within organisations
Understanding the trade-offs between a short-term and long term focus. How to incorporate CLV measures in ROI analysis?

Optimising campaigns using data analytics
What are the data requirements for different platforms? How do you integrate offline with online?
Data strategies for marketing

Content production and distribution through earned, and post-campaign analysis
Examples of successful strategy planning and execution from India and global markets
Launching an effective digital marketing campaign with different attributes
Identifying and profiling competitors based on owned and paid media

New technologies and marketing transformations in digital environments
The impact of artificial intelligence on the future of marketing and consumer behavior
IoT and robotics