Post Graduate Diploma in Management in Marketing is two years (4 Semesters) full-time postgraduate Diploma program in management approval of AICTE.
Transform with IFIM’s PGDM (Marketing) program which focuses on to build a holistic 360-degree marketer who can run effective marketing campaigns irrespective of mediums and channels. The curriculum closely deals with classic marketing principles and its application in today’s scenario.
This is an industry focused program with limited batch size with specializations offered in Marketing, HRM, Finance, Operations, International Business and Internet Business. It has a concurrent curriculum developed in collaboration with industry experts, with new-age courses like Business Analytics, Entrepreneurship, Global Branding, Digital Marketing, Marketing Consulting, Challenges in HRM, Leadership, Cross-Cultural Management, Business Ethics & Sustainability, Strategies for Emerging Markets, etc.
All short-listed candidates are required to appear for the selection process, which includes: - IFIM’s Comprehensive Ability Test (ICAT) - Essay Writing - Personal Interview
IFIM looks at innovation potential, solution orientation and value fit of the candidates, besides their consistent academic performance and work experience for admission into its flagship PGDM program. The selection process for the two-year full-time Post Graduate Diploma in Management (PGDM) programme of IFIM Business School, Bangalore comprises the following components:
• Innovation Potential Test (IPT)
A 30 minute in-class test for assessing the innovation potential of the candidate. The test can have multiple choice as well as descriptive questions.
• Group Exercise (GE)
A 30-minute indoor group exercise in groups of six to eight candidates each for assessing the solution orientation of the candidates.
• Personal Interview (PI)
A 30-minute personal interview for assessing the value fit of the candidate with the institute. The interview panel will have 3 panellists.
• Academic Track Record
IFIM believes in consistency of excellence. IFIM candidates are desired to have demonstrated consistently high standards of academic performance right from their tenth standard.
• Work Experience (if any)
IFIM encourages candidates with appropriate work experience to create a stimulating learning environment in the classroom.
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Accreditation is a process by which the quality of a programme is examined and certified normally by an external body of academics. It validates and certifies that academic processes practised within an institute are robust and relevant.
For any programme to be recognized for further studies or a profession it needs to be approved either by a University or/and by a professional council as the case may be.
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