Post Graduate Program in Marketing with Specialization in Digital Marketing
Learn the immensely valuable prospects of Digital Marketing with this PG Certification program from IMT Ghaziabad in collaboration with Edureka.
Online
9 Months
1,50,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekdays, Weekends |
Course Overview
IMT Ghaziabad features in the top 13 Business Schools in the country and among the top 6 privately run B-schools. It runs Postgraduate diploma programs as well as executive learning courses, excelling highly in the management and marketing space. The Post Graduate Certification Program in Marketing with specialization in Digital Marketing has been put together in association with Edureka with a clear target of moulding select candidates for a career in the Digital Marketing arena.
The program is an excellent building block to the rudimentary need for traditional marketing, the STP concepts, consumer behaviour, and Product mix decisions. The same full-time faculty of IMT Ghaziabad will deliver this program as well.
The transition from conventional marketing into its digital domain is done perfectly in this program. This PG Certification Program in Marketing with specialization in Digital marketing will enable the participants to appreciate that these two broad categories of marketing go hand in hand to meet the larger goals of businesses.
The Highlights
- 9 months program
- 150 hours of learning
- 100% job assistance
- Access to 15 digital marketing tools
- Live online classes
- PG Certificate issued by IMT Ghaziabad
- 24 X 7 dedicated support
- IMT Ghaziabad alumni status
- Capstone project
- Guaranteed assistance for 5 certifications
Programme Offerings
- Online Weekend Classes
- 150 Hours of Learning
- IMT Ghaziabad Faculty
- 100% Job Guarantee
- CV Optimization
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IMT Ghaziabad |
The tuition fee for the PG Certification Program is as follows:
| Fees components | Amount |
| Programme fees | Rs. 1,27,000 + GST |
| EMI | Rs. 6666/month |
Eligibility Criteria
Work experience
It is to be noted that work experience is not mandatory as a prerequisite for this course. However, if you do have it, please mention it during the application stage.
Education
Anyone with a Bachelor’s degree and an interest in making a career in Digital Marketing can apply. We welcome diversity.
Certification qualifying details
The Post Graduate Certification in Digital Marketing requires the participants to dedicate 10 to 12 hours per week. During the course, there will be 6 assignments that need to be cleared. Candidates need to pass a Capstone project at the end to receive the Certification.
What you will learn
Upon completion of the Post Graduate Certification Program in Digital Marketing, the students will master the following concepts:
- The underlying principles of Marketing, STP, and consumer behavior
- Develop a deep understanding of Marketing mix decisions
- Participate in digital marketing projects during the Post Graduate Certification Program in Marketing with Specialization in Digital Marketing
- Gain a deep understanding of Social Media marketing
- Explore potential digital disruptions through YouTube and Instagram marketing
- Expertise to transform businesses with organic and paid mobile marketing
- Get a bird’s eye view of Channel management decisions
- Strategies to implement integrated digital campaigns
Who it is for
The Post Graduate Certification Program in Marketing with a specialization in Digital Marketing has been organized around the career needs of young professionals with no or limited work experience. This is what makes this program very easy to understand from the grass-roots level, as the concepts taught can be qualitatively understood by the participants. Prospective students at the following career stage will gain tremendously from this course:
- Freshers exploring the realm of Digital Marketing as a career choice
- Recent entrepreneurs aspiring to make a Digital impact in their businesses
- Fresh off the boat marketeers with 0 to 3 years of experience in a marketing function
Admission Details
The admission steps are briefly outlined in the following section:
Registration
- Please use the form on our website to share some preliminary details about yourself.
Program Application
- Next, tell us about your academic history, work experience, and other relevant aspects in more detail. The format has been kept fairly simple to navigate.
Interview
- At this stage, an industry expert will conduct a telephonic interview to gauge your passion as well as eligibility for this program. Choose an interview date from the available slots and pay a refundable interview booking fee of Rs. 1,000.
Scholarship & Offer Letter
- The scholarship for this course is an optional step. If a candidate desires to be considered for it, they will need to appear for a test. More details with the admissions team and the link on the website. Post this, your candidature will be evaluated and a decision will be made and communicated.
For more information please contact:
Phone Number: 080 47474383
Email: marketing.pgp@edureka.co
Application Details
The application form gathers information about the candidate’s educational history and their work experience if any.
The Syllabus
- Basics of Marketing
- Segmentation, Targeting, and Positioning
- Understanding Consumer Behavior
- Influences on Consumer Behavior
- Doubt Clearing Session
- Product Mix Decisions
- Designing Service Offering
- Branding Decisions
- Understanding Pricing Strategies
- Channel Design Decisions
- Channel Management Decisions
- Developing Advertising Campaigns
- Sales Promotions, Sponsorship Campaigns, and Public Relations
- Doubt Clearing Session
- Basics of Digital Marketing
- Designing Buyer Personas
- Creating a Website
- Content Marketing
- Search Engine Optimization - 1
- Search Engine Optimization - 2
- Doubt Clearing Session
- Search Engine Marketing - 1
- Search Engine Marketing - 2
- Programmatic Advertising
- Display Advertising
- Video Marketing
- Web Affiliate Marketing
- Native Advertising (Self-Paced)
- E-mail Marketing
- Web Analytics and CRM
- Doubt Clearing Session
- Mid Program Project - 1
- Introduction to Social Media Marketing
- Social Media Marketing Strategy
- Marketing With Facebook
- Marketing With Twitter
- Marketing With YouTube
- Marketing with Instagram
- Marketing with LinkedIn
- Online Reputation Management (Self-Paced)
- Doubt Clearing Session
- Mid-Program Project 2
- Mobile Marketing (Organic)
- Mobile Marketing (Paid)
- Mobile Marketing Analytics
- Doubt Clearing Session
- Implementing Integrated Digital Campaigns
- Budgeting and Measuring ROI
- Marketing Automation
- Moral and Ethical Standards in Digital Marketing
- Doubt Clearing Session
- Project
- Interview Preparation Question Bank
Instructors
IMT Ghaziabad Frequently Asked Questions (FAQ's)
A decent laptop and an internet connection will do. However, tablets will also suffice.
If you have an interest in learning about the value that the marketing function creates for a business, this course is for you.
The classes are online, conducted over the weekends. Some sections of the course have been kept self-paced as well.
Candidates desirous of being evaluated for a scholarship may appear for a test. The final decision for the scholarship and its amount will be a function of your performance on the test and your profile fit with the program.
A Capstone project is placed at the end of the program.
Yes, this digital marketing course has collaborations with select banks. Please approach the admissions team on the mentioned phone number to get further details.
The experienced faculty at IMT Ghaziabad will be conducting the classes for this course. Also, class recordings will be made available.
Interview opportunities from our pool of exclusive recruiters will be made available to the participants. Moreover, resume optimization and mock interviews will also be conducted.