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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom	Video and Text Based	Weekends

Course Overview

IMT Ghaziabad features in the top 13 Business Schools in the country and among the top 6 privately run B-schools. It runs Postgraduate diploma programs as well as executive learning courses, excelling highly in the management and marketing space. The Post Graduate Certification Program in Marketing with specialization in Digital Marketing has been put together in association with Edureka with a clear target of moulding select candidates for a career in the Digital Marketing arena.

The program is an excellent building block to the rudimentary need for traditional marketing, the STP concepts, consumer behaviour, and Product mix decisions. The same full-time faculty of IMT Ghaziabad will deliver this program as well.

The transition from conventional marketing into its digital domain is done perfectly in this program. This PG Certification Program in Marketing with specialization in Digital marketing will enable the participants to appreciate that these two broad categories of marketing go hand in hand to meet the larger goals of businesses.

The Highlights

9 months program
150 hours of learning
100% job assistance
Access to 15 digital marketing tools
Live online classes
PG Certificate issued by IMT Ghaziabad
24 X 7 dedicated support
IMT Ghaziabad alumni status
Capstone project
Guaranteed assistance for 5 certifications

Programme Offerings

Online Weekend Classes
150 Hours of Learning
IMT Ghaziabad Faculty
100% Job Guarantee
CV Optimization

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IMT Ghaziabad

The tuition fee for the PG Certification Program is as follows:

Particulars	Fee in INR
Program Fee	Rs. 1,27,000
GST (18%)	Rs. 22,860
Amount Payable	Rs. 1,49,860
EMI	Starts at Rs. 6,666 per month

Eligibility Criteria

Work experience

It is to be noted that work experience is not mandatory as a prerequisite for this course. However, if you do have it, please mention it during the application stage.

Education

Anyone with a Bachelor’s degree and an interest in making a career in Digital Marketing can apply. We welcome diversity.

Certification qualifying details

The Post Graduate Certification in Digital Marketing requires the participants to dedicate 10 to 12 hours per week. During the course, there will be 6 assignments that need to be cleared. Candidates need to pass a Capstone project at the end to receive the Certification.

What you will learn

SEO skillsDigital marketing skills

Upon completion of the Post Graduate Certification Program in Digital Marketing, the students will master the following concepts:

The underlying principles of Marketing, STP, and consumer behavior
Develop a deep understanding of Marketing mix decisions
Participate in digital marketing projects during the Post Graduate Certification Program in Marketing with Specialization in Digital Marketing
Gain a deep understanding of Social Media marketing
Explore potential digital disruptions through YouTube and Instagram marketing
Expertise to transform businesses with organic and paid mobile marketing
Get a bird’s eye view of Channel management decisions
Strategies to implement integrated digital campaigns

Who it is for

Entrepreneur

The Post Graduate Certification Program in Marketing with a specialization in Digital Marketing has been organized around the career needs of young professionals with no or limited work experience. This is what makes this program very easy to understand from the grass-roots level, as the concepts taught can be qualitatively understood by the participants. Prospective students at the following career stage will gain tremendously from this course:

Freshers exploring the realm of Digital Marketing as a career choice
Recent entrepreneurs aspiring to make a Digital impact in their businesses
Fresh off the boat marketeers with 0 to 3 years of experience in a marketing function

Admission Details

The admission steps are briefly outlined in the following section:

Registration

Please use the form on our website to share some preliminary details about yourself.

Program Application

Next, tell us about your academic history, work experience, and other relevant aspects in more detail. The format has been kept fairly simple to navigate.

Interview

At this stage, an industry expert will conduct a telephonic interview to gauge your passion as well as eligibility for this program. Choose an interview date from the available slots and pay a refundable interview booking fee of Rs. 1,000.

Scholarship & Offer Letter

The scholarship for this course is an optional step. If a candidate desires to be considered for it, they will need to appear for a test. More details with the admissions team and the link on the website. Post this, your candidature will be evaluated and a decision will be made and communicated.

For more information please contact:

Phone Number: 080 47474383

Email: marketing.pgp@edureka.co

Application Details

The application form gathers information about the candidate’s educational history and their work experience if any.

The Syllabus

Basics of Marketing
Segmentation, Targeting, and Positioning
Understanding Consumer Behavior
Influences on Consumer Behavior
Doubt Clearing Session

Product Mix Decisions
Designing Service Offering
Branding Decisions
Understanding Pricing Strategies
Channel Design Decisions
Channel Management Decisions
Developing Advertising Campaigns
Sales Promotions, Sponsorship Campaigns, and Public Relations
Doubt Clearing Session

Basics of Digital Marketing
Designing Buyer Personas
Creating a Website
Content Marketing
Search Engine Optimization - 1
Search Engine Optimization - 2
Doubt Clearing Session

Search Engine Marketing - 1
Search Engine Marketing - 2
Programmatic Advertising
Display Advertising
Video Marketing
Web Affiliate Marketing
Native Advertising (Self-Paced)
E-mail Marketing
Web Analytics and CRM
Doubt Clearing Session

Mid Program Project - 1

Introduction to Social Media Marketing
Social Media Marketing Strategy
Marketing With Facebook
Marketing With Twitter
Marketing With YouTube
Marketing with Instagram
Marketing with LinkedIn
Online Reputation Management (Self-Paced)
Doubt Clearing Session

Mid-Program Project 2

Mobile Marketing (Organic)
Mobile Marketing (Paid)
Mobile Marketing Analytics
Doubt Clearing Session

Implementing Integrated Digital Campaigns
Budgeting and Measuring ROI
Marketing Automation
Moral and Ethical Standards in Digital Marketing
Doubt Clearing Session

Project

Interview Preparation Question Bank

Instructors

IMT Ghaziabad Frequently Asked Questions (FAQ's)

1: What IT infrastructure is needed to attend this PG Certification Program in Marketing with Specialization in Digital Marketing?

A decent laptop and an internet connection will do. However, tablets will also suffice.

2: How do I know if this course is for me?

If you have an interest in learning about the value that the marketing function creates for a business, this course is for you.

3: What is the mode of teaching of this digital marketing course?

The classes are online, conducted over the weekends. Some sections of the course have been kept self-paced as well.

4: What are the chances of getting a scholarship in the PG Certification Program in Marketing with Specialization in Digital Marketing ?

Candidates desirous of being evaluated for a scholarship may appear for a test. The final decision for the scholarship and its amount will be a function of your performance on the test and your profile fit with the program.

5: Are there any internships in the Digital Marketing program?

A Capstone project is placed at the end of the program.

6: Are there any financing options available?

Yes, this digital marketing course has collaborations with select banks. Please approach the admissions team on the mentioned phone number to get further details.

7: Who will be the teachers for this Post Graduate Certification Program in Marketing with Specialization in Digital Marketing course?

The experienced faculty at IMT Ghaziabad will be conducting the classes for this course. Also, class recordings will be made available.

8: What steps will be taken in the direction of job placements?

Interview opportunities from our pool of exclusive recruiters will be made available to the participants. Moreover, resume optimization and mock interviews will also be conducted.