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Master Diploma in Digital Marketing and Analytics
BY
Boston Institute of Analytics
Learn about the power of data in digital marketing with the Master Diploma in Digital Marketing and Analytics certification by the BIA.
Part time, Online
10 Months
₹ 145,000
Quick facts
| particular | details | |
|---|---|---|
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Medium of instructions
English
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Mode of learning
Self study, Virtual Classroom
+1 more
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Mode of Delivery
Video and Text Based
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Course overview
The Master Diploma in Digital Marketing and Analytics certification course equips participants with essential skills in understanding, measuring, and utilising data for effective digital marketing strategies. It emphasises both the scientific aspects of data analysis and the strategic application of insights within the digital landscape, offering practical and applicable knowledge for professionals in the field.
The Master Diploma in Digital Marketing and Analytics certification by BIA covers web analytics, providing proficiency in measuring online content performance, including advertising campaigns, social media, and websites. Participants gain insight into user behaviour, enabling them to create highly targeted marketing materials. The course ensures individuals can leverage data-driven insights for successful marketing campaigns.
Also Read: Online Digital Marketing Certification Courses
The highlights
- 10 Months to Complete
- 200+ Hours of Learning
- Two-in-One Certification
- Certification from the Boston Institute of Analytics
- Classroom + Online Mode
Program offerings
- Hands-on learning
- Practical based
- Live lectures
Course and certificate fees
Fees information
₹ 145,000
The fees for the Master Diploma in Digital Marketing and Analytics course is :
| Fees components | Amount |
| Course fees | Rs. 145000 |
certificate availability
Yes
certificate providing authority
Boston Institute of Analytics
Eligibility criteria
Certification Qualifying Details
- You will receive a certificate upon completion of the Master Diploma in Digital Marketing and Analytics certification course.
What you will learn
Knowledge of web analytics
Data analysis
Seo skills
Social media marketing
After completing the Master Diploma in Digital Marketing and Analytics certification syllabus, you will delve into the intricate world of digital marketing analytics, gaining a deep understanding of how to measure, collect, and analyse data effectively. You will also explore web analytics, honing your skills to assess the performance of online content.
Upon completion of the Master Diploma in Digital Marketing and Analytics training, you will learn how to decipher user behaviour, providing you with the insights needed to craft highly targeted marketing materials. You will gain proficiency in the scientific aspects of data analysis and strategic knowledge for practical application within the dynamic digital landscape.
Who it is for
Digital marketing analyst
Data analyst
Marketing consultant
Content marketing specialist
Social media specialist
Web analyst
Entrepreneur
The Master Diploma in Digital Marketing and Analytics online course can be pursued by individuals seeking to enhance their digital marketing skills and stay abreast of industry trends. This course is particularly beneficial for:
Admission details
To join the Master Diploma in Digital Marketing and Analytics classes, follow these steps:
Step 1: Browse the link below: https://bostoninstituteofanalytics.org/digital-marketing-and-analytics/
Step 2: Select "Enquire Now" and fill out the form with your contact details. A representative will reach out to you.
Step 3: Pay the course fee and access the modules.
The syllabus
Digital Marketing and Data Analytics: Orientation
Course Expectations and Structure
Introduction to the Learning Environment
- Digital Platforms and Resources
- Communication Channels
Introduction to Digital Marketing
- Overview of Digital Marketing
- Importance and Benefits of Digital Marketing
- Key Concepts and Terminologies in Digital Marketing
- Career Opportunities in Digital Marketing
Key Components of Digital Marketing
- Website Optimization
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Creation and Marketing
- Practical: Creating a Digital Marketing Plan
Search Engine Optimization (SEO)
On Page SEO
- Keyword Research,
- Meta Tags and Descriptions
- Content Optimization
- Internal Linking
Off Page SEO
- Backlink Building Strategies
- Social Bookmarking
- Directory Submission
Local SEO (Google My Business)
- Importance
- Strategies
- Tools
Voice SEO
- Understanding
- Importance
- Optimization Techniques
Technical SEO
- Website Speed
- Mobile Optimization
- XML Sitemaps
- Canonical Tags
Image SEO
- Importance
- Image Optimization Techniques
Video SEO
- Importance
- Video Optimization Technique
SEO Analytics
- Tools
- Metrics
- Reporting
Search Engine Marketing
Introduction to PPC
- Understanding PPC
- Importance
- Benefits
Pay-Per-Click (PPC) Advertising Strategies
- Keyword Research
- Ad Creation
- Landing Page Optimization
Campaign Setup and Management
- Account Structure
- Bidding Strategies
- Budget Management
Campaign Structure
- Ad Groups
- Ads
- Keywords
Keyword Research and Match Type
- Keyword Types
- Keyword Tools
- Match Types
Google Search Ads
- Ad Creation
- Ad Extensions
- Quality Score
Display Ads
- Ad Formats
- Targeting Options
- Remarketing
Video Ads
- Ad Formats, Targeting Options
- YouTube Advertising
Gmail Ads
- Understanding Gmail Ads
- Creating Gmail Ads
Merchant Centre and Shopping Ads
- Setting up Merchant Centre
- Creating Shopping Ads
Universal App Campaign
- Understanding
- Creating and Optimizing App Campaigns
Performance Max
- Understanding
- Creating and Optimizing Performance Max Campaigns
Demand Gen
- Understanding
- Strategies
- Best Practices
Conversion Tracking
- Setting up Conversion Tracking
- Importing Goals
- Attribution Models
Remarketing
- Understanding Remarketing
- Setting up Remarketing Lists
- Creating Remarketing Campaigns
AB Split Testing
- Understanding
- Implementing
- Analyzing AB Tests
Campaign Optimization
- Optimization Techniques
- Performance Analysis
- Bid Adjustments
Ads Tracking and Analytics
- Understanding
- Setting up and Analyzing Ad Tracking
Marketing Automation
Understanding Marketing Automation
- Introduction to Marketing Automation
- Key Features and Components of Marketing Automation Platforms
- Lead Nurturing Strategies with Marketing Automation
- Scoring and Grading Leads in Marketing Automation
- Measuring and Analyzing Marketing Automation Performance
Automation Tools and Platforms
- Overview of Marketing Automation Platforms
- Email Marketing Automation
- Social Media Automation Tools
- Workflow Automation and Integration
- Customer Relationship Management (CRM) Integration
Creating Automated Campaigns
- Understanding Automated Campaign Workflows
- Setting Up Drip Email Campaigns
- Personalization and Segmentation in Automated Campaigns
- Lead Scoring and Automated Campaign Triggers
- Multi-Channel Automated Campaigns
- Practical: Implementing Marketing Automation
AI in Digital Marketing
Overview of AI in Marketing
- Introduction to AI in Digital Marketing
- Predictive Analytics in Marketing
- AI in Ad Campaign Optimization
- AI-Enhanced Content Creation
- AI in Social Media Marketing
AI-powered Personalization
- Understanding AI-Powered Personalization
- Dynamic Content Personalization
- Predictive Personalization Models
- AI-Driven Product Recommendations
- Personalization Across Marketing Channels
Chatbots and Virtual Assistants
- Introduction to Chatbots in Digital Marketing
- Creating Effective Chatbot Strategies
- Personalization and User Engagement with Chatbots
- Chatbots in E-commerce
- The Role of Virtual Assistants in Marketing Automation
- Practical: Implementing AI Strategies in Marketing
Metaverse in Marketing
Introduction to the Metaverse
- Understanding the Metaverse in Marketing
- Marketing Opportunities in the Metaverse
- Metaverse and Social Media Integration
- Metaverse Platforms and Technologies
- Challenges and Considerations in Metaverse Marketing
Marketing Opportunities in the Metaverse
- Virtual Events and Experiences
- Branded Virtual Spaces
- E-Commerce and Virtual Commerce
- Virtual Advertising and Sponsorship
- Partnerships with Virtual Influencers
Creating Metaverse Marketing Campaigns
- Immersive Brand Experiences in the Metaverse
- Interactive Virtual Events
- NFT Marketing Campaigns
- Social Media Engagement in Virtual Worlds
- Cross-Platform Metaverse Marketing
- Practical: Navigating and Strategizing in the Metaverse
Capstone Project
Capstone Project Allocation, Mentorship and Presentation
- Project and Dataset Assignment by Capstone Mentor
- Orientation Session by Capstone Mentor – Project Expectations
- Mentorship Session by Capstone Mentor – Doubt Resolutions
- Project Presentation
Career Enhancement
Soft Skills Training
- Presentation Skills
- Email Etiquettes
- LinkedIn Profile Building
- Personality Development and Grooming
Interview Prepration
- Interview Do’s and Don’ts
- Mock Interviews
- HR and Technical Interview Prep
- One-on-One Feedback
How it helps
The Master Diplonma in Digital Marketing and Analytics certification benefits include:
- Comprehensive understanding of digital marketing analytics, including measurement and analysis.
- Practical application in assessing online content performance in real-world scenarios.
- Insights into user behaviour for crafting highly targeted marketing materials.
- Scientific and strategic knowledge application within the dynamic digital landscape.
- Equipped for informed decision-making in the evolving digital marketing industry
FAQs
Is any prior experience in digital marketing required to enrol in the Master Diplonma in Digital Marketing and Analytics online course?
No, this course is designed for individuals at various skill levels, including beginners. It covers foundational concepts and progresses to advanced topics.
Are there any prerequisites for enrolling in the Master Diplonma in Digital Marketing and Analytics certification course?
There are no strict prerequisites. However, a basic understanding of marketing concepts and familiarity with digital platforms can be beneficial for a smoother learning experience.
Will I receive a certificate upon completion of the Master Diplonma in Digital Marketing and Analytics online course?
Yes, participants who successfully complete the course will receive a certificate, recognising their proficiency in digital marketing and analytics.
Can I access course materials after completing the Master Diplonma in Digital Marketing and Analytics training?
Yes, participants have ongoing access to course materials, allowing them to revisit and reinforce their learning whenever needed.
How will the Master Diplonma in Digital Marketing and Analytics certification benefit my career in digital marketing?
The course equips you with a comprehensive skill set, making you adept at utilising data-driven insights for effective decision-making, a crucial skill in today's digital marketing landscape.
