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    Introduction to Digital Marketing

    BY
    Great Learning

    Brochure Enquire
    Lavel

    Beginner

    Mode

    Online

    Duration

    3 Hours

    Fees

    Free

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study

    Course and certificate fees

    Type of course

    Free

    certificate availability

    Yes

    certificate providing authority

    Great Learning

    The syllabus

    Module 1 - Digital Marketing Strategy and Applied Use Cases

    • Implement actionable Digital Marketing strategies across various business models. Analyze real-world use cases (B2B, B2C, eCommerce) to deploy targeted campaigns that drive customer acquisition, brand awareness, and lead generation. 

    Module 2 - Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

    • Dominate Search Engine Results Pages (SERPs). Differentiate between organic Search Engine Optimization (SEO)—including on-page, off-page, and technical SEO—and paid Search Engine Marketing (SEM) tactics to drive targeted web traffic.

    Module 3 - Social Media Marketing (SMM):

    Audience Growth and Engagement
    • Maximize brand visibility through Social Media Marketing (SMM). Leverage platform-specific algorithms on Meta (Facebook, Instagram), X (Twitter), and LinkedIn to increase audience engagement, build community, and distribute viral content.

    Module 4 - Marketing Automation and Affiliate Commission Models

    • Scale operations using Marketing Automation software to streamline email sequences, CRM updates, and lead nurturing. Deploy Affiliate Marketing networks to incentivize third-party creators to drive conversions via commission-based tracking links.

    Module 5 - Pay-Per-Click (PPC) Advertising and Digital Public Relations (PR)

    • Optimize digital ad spend using Pay-Per-Click (PPC) models on Google Ads and Bing. Calculate Return on Ad Spend (ROAS). Enhance corporate reputation and secure high-authority backlinks through strategic Digital Public Relations (PR) outreach.

    Module 6 - Applied Marketing:

    Keyword Research, YouTube SEO, and Content Demos
    • Execute foundational digital marketing workflows. Conduct high-intent Keyword Research, optimize video assets for YouTube SEO, and implement end-to-end content marketing techniques to capture organic search demand.

    Module 7 - Content Marketing and Inbound Strategy

    • Design an Inbound Marketing strategy through high-value Content Marketing. Map content formats (blogs, whitepapers, infographics) to the customer journey (Awareness, Consideration, Decision) to attract, engage, and delight target audiences.

    Module 8 - The Digital Marketing Ecosystem: Channels and Strategies

    • Classify the core channels of the Digital Marketing ecosystem. Differentiate between inbound tactics (Content, SEO), paid acquisition (SEM, PPC, Display Ads), and relationship-driven channels (Email Marketing, Affiliate networks).

    Module 9 - The Shift to Digital:

    Marketing Evolution and ROI
    • Analyze the historical transition from traditional outbound marketing (print, broadcast) to Digital Marketing. Understand core advantages, including granular audience targeting, real-time analytics, and measurable Return on Investment (ROI).

    Module 10 - Definition and Scope of Digital Marketing

    • Define Digital Marketing as the promotion of brands to connect with potential customers using the internet and digital communication. Encompass web, mobile, social, and email platforms as critical components of the modern digital era.

    Module 11 - Generative AI for Marketers: Prompt Engineering with ChatGPT

    • Leverage Generative AI (ChatGPT) for marketing automation. Apply Prompt Engineering to generate high-converting email copy, ideate social media content calendars, and optimize SEO meta-tags to scale campaigns efficiently.

    Instructors

    Mr Vishal Padghan
    Data Scientist
    Great Learning

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