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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
English

Courses and Certificate Fees

Certificate Availability
no

The Syllabus

  • What is Digital Marketing?
  • The process of Digital Marketing
  • Types of Digital Marketing in today’s world
  • What is Search Engine?
  • How Search Engine Works?

  • What is a website/domain name?
  • How to purchase a domain?
  • How to purchase a domain?
  • How to host a domain?
  • Different Types of Websites – Static / CMS / F -commerce
  • Why do we market a website?

  • What is SEO?
  • Types of SEO and their Importance
  • What is Keyword Research?
  • What is Competitor Research?

What is Content and what role does it play in SEO?

Introduction to different types of contents

Introduction to AI Contents

  • Introduction to On-Page SEO and its importance
  • Understanding HTML and its need in SEO
  • Understanding website crawling, indexing and structure (website + URL)
  • Meta Tags optimization Heading Tags optimization (H1, H2, H3, H4, H5, H6 tags)

  • Filename optimization
  • Canonical Tags optimization
  • Website Content optimization and duplication check
  • Robots.txt optimization
  • Sitemap.xml optimization
  • Image tag optimization (Alt)
  • Rich media optimization (video)
  • Schema Markup

  • What is internal links and external links and how does it work?
  • What is a Canonical Issue and how to fix it?
  • 301 URL redirection
  • 404 error page optimization
  • What is Breadcrumb and how does it work?
  • Header & Footer optimization
  • Website Speed and why does it effect SEO?
  • What is FCP / LCP

  • Introduction to Off-Page SEO and Link Building
  • Types of Contents to be used in marketing
  • Types of Backlinks - NofollowVsDofollow links
  • What is Anchor text? Best practises of Anchor text linking
  • What are quality backlinks and how to build them?
  • What is Business Listing / Local Listing? How to do it?
  • What is Classified Ads? How to do it?
  • What is Social Bookmarking? How to do it?

  • Introduction to Guest Blogs and its process
  • Introduction to Article posting and its process
  • Introduction to Third Party / Web 2.0 blog and its process
  • Introduction to PR posting and its process
  • What is Link Prism and its importance
  • Best Practices of Off-Page Marketing

  • Introduction to Google Analytics and how it helps
  • Introduction to Google Search Console and how it helps

  • Introduction to Yoast SEO and how it helps
  • Introduction to SEM Rush and how it helps
  • Introduction to Copyscape and how it helps
  • Introduction to Canva and how it works
  • Introduction to Invideo and how it works

  • Google AdSense
  • Google Search Ad
  • Google Display Ad
  • Affiliate marketing
  • Email Marketing

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • Youtube

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