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Digital Marketing Training
Online
30 Hours
2,000 INR Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English |
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The Syllabus
- What is Digital Marketing?
- The process of Digital Marketing
- Types of Digital Marketing in today’s world
- What is Search Engine?
- How Search Engine Works?
- What is a website/domain name?
- How to purchase a domain?
- How to purchase a domain?
- How to host a domain?
- Different Types of Websites – Static / CMS / F -commerce
- Why do we market a website?
- What is SEO?
- Types of SEO and their Importance
- What is Keyword Research?
- What is Competitor Research?
What is Content and what role does it play in SEO?
Introduction to different types of contents
Introduction to AI Contents
- Introduction to On-Page SEO and its importance
- Understanding HTML and its need in SEO
- Understanding website crawling, indexing and structure (website + URL)
- Meta Tags optimization Heading Tags optimization (H1, H2, H3, H4, H5, H6 tags)
- Filename optimization
- Canonical Tags optimization
- Website Content optimization and duplication check
- Robots.txt optimization
- Sitemap.xml optimization
- Image tag optimization (Alt)
- Rich media optimization (video)
- Schema Markup
- What is internal links and external links and how does it work?
- What is a Canonical Issue and how to fix it?
- 301 URL redirection
- 404 error page optimization
- What is Breadcrumb and how does it work?
- Header & Footer optimization
- Website Speed and why does it effect SEO?
- What is FCP / LCP
- Introduction to Off-Page SEO and Link Building
- Types of Contents to be used in marketing
- Types of Backlinks - NofollowVsDofollow links
- What is Anchor text? Best practises of Anchor text linking
- What are quality backlinks and how to build them?
- What is Business Listing / Local Listing? How to do it?
- What is Classified Ads? How to do it?
- What is Social Bookmarking? How to do it?
- Introduction to Guest Blogs and its process
- Introduction to Article posting and its process
- Introduction to Third Party / Web 2.0 blog and its process
- Introduction to PR posting and its process
- What is Link Prism and its importance
- Best Practices of Off-Page Marketing
- Introduction to Google Analytics and how it helps
- Introduction to Google Search Console and how it helps
- Introduction to Yoast SEO and how it helps
- Introduction to SEM Rush and how it helps
- Introduction to Copyscape and how it helps
- Introduction to Canva and how it works
- Introduction to Invideo and how it works
- Google AdSense
- Google Search Ad
- Google Display Ad
- Affiliate marketing
- Email Marketing
- Youtube