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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery	Frequency Of Classes
English	Self Study, Virtual Classroom, Campus Based/Physical Classroom	Video and Text Based	Weekends

Course Overview

Executive Programme in Digital Marketing: Applications and Analytics certification course combines online classes and in-person learning. This course aims to teach candidates how to measure and increase ROI (Return on Investment). This is a 10-month long course and candidates have to give at least 3 hours per week to complete this course.

In the digital marketing domain, it is crucial to grasp industry best practices and familiarize yourself with the tools commonly used. Executive Programme in Digital Marketing: Applications and Analytics certification by Emeritus in collaboration with IIM Lucknow provides knowledge that will empower you to make valuable contributions to your company's success. By understanding how consumers interact with your brand and navigating through the various stages of the marketing funnel, you can make informed decisions that drive better results.

Executive Programme in Digital Marketing: Applications and Analytics training will also teach you how to assess different digital marketing channels and develop effective strategies for each channel. This way, you can optimize your resources and make strategic choices to maximize your marketing efforts. By gaining these skills, you will be well-equipped to excel in the dynamic and competitive world of digital marketing.

The Highlights

Case Studies
Offered by IIM Lucknow
IIM Lucknow Executive Alumni Status
10-Month Long
Real World Application

Programme Offerings

on-campus immersion
Practical Insights
Capstone Project
Certificate of completion

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Lucknow

Candidates can choose the option of EMI to pay Executive Programme in Digital Marketing: Applications and Analytics certification fees. A discount of up to 10% is also available if you enrol with your co-workers. Additional GST will be applicable at the time of final payment.

Executive Programme in Digital Marketing: Applications and Analytics Fee

Mode of Enrolment	Fee
Total Fee	Rs.1,83,000+ GST
Booking Amount	Rs.18,000+GST
Instalment 1	Rs.28,000+GST
Instalment 2	Rs.83,000+GST
Instalment 3	Rs.54,000+GST

Eligibility Criteria

Educational Qualification

Candidates must have been graduates or diploma holders to register for this course. A minimum of 50% marks in graduation/diploma/postgraduate are compulsory.

Work Experience

A minimum of 1 year of work experience is required.

Certification Qualifying Details

Once you successfully finish the programme and attend at least 70% of the sessions with a total score of 50% or more, you will receive a Certificate of Successful Completion from IIM Lucknow. If you do not meet these requirements, you will receive a Certificate of Participation instead. However, if your attendance is less than 40%, you will not receive any certificate.

What you will learn

Social media skillsDigital marketing skills

After completing the Executive Programme in Digital Marketing: Applications and Analytics certification syllabus, you will be able to use consumer analytics to boost the effectiveness of your digital campaigns and improve customer engagement. By analyzing data about your target audience, you can make better decisions to customise your marketing efforts and connect with customers in a more impactful way. This programme will teach you essential digital marketing techniques that are proven to generate revenue effectively. Understanding these strategies will enable you to create compelling marketing plans that drive sales and business growth.

Who it is for

EntrepreneurDigital Marketing ExecutiveDigital Marketing ManagerDigital Marketing Analyst

Executive Programme in Digital Marketing: Applications and Analytics classes are designed for individuals who are in the following fields:

Admission Details

To enrol in the Executive Programme in Digital Marketing: Applications and Analytics online course, follow these simple steps:

Step 1. Use the provided link: https://iimi.emeritus.org/iimi-certificate-programme-in-digital-transformation-and-innovation/ to access the course website.

Step 2. Find the "Apply Now" button at the bottom of the page.

Step 3. Sign in with your existing account or create a new one if needed.

Step 4. Select the "Executive Programme in Digital Marketing: Applications and Analytics" from the available options and complete the payment process.

Application Details

To enrol in the Executive Programme in Digital Marketing: Applications and Analytics, interested individuals must complete an application form. This form will ask for personal details, including name, state, zip code, phone number, and address. Additionally, applicants will need to provide information about their past work experience and current job title. Then candidates need to upload a scanned copy of their diploma or degree.

The Syllabus

Introduction to Marketing and Transformations in Marketing
STPs, 7 Ps and dynamic marketing mix
Integrated Marketing Communication and Mass Communication
Building Customer Relationships - Customer Satisfaction, Quality, and Value
Digital Marketing Channels and Marketing Funnel
Right mix of Digital and Traditional Marketing
Multichannel Marketing Hubs

Customer Journey and its Mapping
Psychological, Sociological and Cultural behaviour
Customer's Perception and Decision-making process
Influencers, Customer Lifestyle, and Micro and Macro factors influencing CB
Customer Networks in Digital World
Omni-Channel Journey and Behaviour Marketing
Developing Digital Marketing Plan
Acquisition Cost and Conversion cost
Targeting Strategies
Agile Marketing
Content strategy and Market Positioning
Web Traffic, SEO and SEM
Engagement via Communities and Co-Creation
Brand Management Strategies for Increased Engagement

Content Marketing and Email Marketing
Social Media Marketing and Viral Marketing
Video Marketing and Guerrilla Marketing
Content Creation and Distribution
Event Triggered Marketing
Affiliate Marketing
Managing Digital Marketing Channel Portfolio
Digital Marketing Tools
Customer Persona
Launching Effective Paid Ad campaigns
Google Ads
Factors deciding Campaign Design
Measuring ROI, CLV, CPM, CPC, CPA
A/B Testing and Split Testing
Post Campaign Analysis

Data Acquisition Strategies
Research Frameworks and Tools
Marketing Analytics Processes
Predictive and Prescriptive Analytics
Web and Google Analytics
Marketing Automation and Leveraging IoT
AI and Marketing Intelligence
Real-Time Marketing and Customer Journey Analytics
Social Analytics and Mobile Marketing Analytics
Web Scraping and Text Mining

Instructors

IIM Lucknow Frequently Asked Questions (FAQ's)

1: What is the duration of the Executive Programme in Digital Marketing: Applications and Analytics online programme?

The duration of the course is 10 months.

2: What topics are covered in the curriculum?

The programme covers a wide range of digital marketing topics, including social media marketing, search engine optimization (SEO), email marketing, web analytics, and more.

3: Is there any financial aid or scholarships available in the Executive Programme in Digital Marketing: Applications and Analytics online course?

Is there any financial aid or scholarships available in the Executive Programme in Digital Marketing: Applications and Analytics online course?

4: Can I access the programme content online?

Yes, the programme is available in a fully online format.

5: Will I receive a certificate upon completion of the programme?

Yes, participants who successfully complete the programme requirements will receive a certificate of completion from the institute.

6: Can I join this programme if I have no prior experience in digital marketing?

Yes, the programme is designed to cater to participants with various levels of experience in digital marketing. Whether you are a beginner or have some prior knowledge, you can benefit from the course's content.