- Overview of the Course Modules
- Brief on Assignments and Assessments
- Home
- Boston Institute of Analytics
- Courses
- Digital Marketing and Analytics
Digital Marketing and Analytics
Learn about the power of data in digital marketing with the Digital Marketing and Analytics certification by the Boston Institute of Analytics.
Online
4 Months
Quick facts
particular | details | |
---|---|---|
Medium of instructions
English
|
Mode of learning
Self study, Virtual Classroom
+1 more
|
Mode of Delivery
Video and Text Based
|
Course overview
The Digital Marketing and Analytics certification course equips participants with essential skills in understanding, measuring, and utilising data for effective digital marketing strategies. It emphasises both the scientific aspects of data analysis and the strategic application of insights within the digital landscape, offering practical and applicable knowledge for professionals in the field.
The Digital Marketing and Analytics certification by BIA covers web analytics, providing proficiency in measuring online content performance, including advertising campaigns, social media, and websites. Participants gain insight into user behaviour, enabling them to create highly targeted marketing materials. The course ensures individuals can leverage data-driven insights for successful marketing campaigns.
The highlights
- 4 Months to Complete
- 200+ Hours of Learning
- Two-in-One Certification
- Certification from the Boston Institute of Analytics
- Classroom + Online Mode
Program offerings
- Hands-on learning
- Practical based
- Live lectures
Course and certificate fees
certificate availability
certificate providing authority
Eligibility criteria
Certification Qualifying Details
- You will receive a certificate upon completion of the Digital Marketing and Analytics certification course.
What you will learn
After completing the Digital Marketing and Analytics certification syllabus, you will delve into the intricate world of digital marketing analytics, gaining a deep understanding of how to measure, collect, and analyse data effectively. You will also explore web analytics, honing your skills to assess the performance of online content.
Upon completion of the Digital Marketing and Analytics training, you will learn how to decipher user behaviour, providing you with the insights needed to craft highly targeted marketing materials. You will gain proficiency in the scientific aspects of data analysis and strategic knowledge for practical application within the dynamic digital landscape.
Who it is for
The Digital Marketing and Analytics online course can be pursued by individuals seeking to enhance their digital marketing skills and stay abreast of industry trends. This course is particularly beneficial for:
Admission details
To join the Digital Marketing and Analytics classes, follow these steps:
Step 1: Browse the link below: https://bostoninstituteofanalytics.org/digital-marketing-and-analytics/
Step 2: Select "Enquire Now" and fill out the form with your contact details. A representative will reach out to you.
Step 3: Pay the course fee and access the modules.
The syllabus
Digital Marketing and Data Analytics: Orientation
Course Expectations and Structure
Introduction to the Learning Environment
- Digital Platforms and Resources
- Communication Channels
Understanding the Digital Marketing Landscape
- Digital Media Landscape
- Digital Media Growth
- Social Media Marketing Trends
- Email Marketing Best Practices
- Data Analytics and Performance Measurement
Key Components of Digital Marketing
- Website Optimization
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Creation and Marketing
- Practical: Creating a Digital Marketing Plan
Mastering Search Engine Optimization (SEO)
Introduction to Search Engine Optimization (SEO)
- Different Search Engines
- Search Engine Algorithms
- SERP
- Components to SERP
- Practical: Identifying SERP Components
Mastering Search Engine Marketing (SEM)
Introduction to Search Engine Marketing
- PPC
- Ad Networks
- Google Ads
- Types of Campaigns
- Bidding Strategies
- Ad Copies
- Search Ads
- Display Ads
- Remarketing
- Tracking Ad Performance
- Campaign Optimization
- Practical: Setting up Google Ads Campaigns
Social Media Marketing Mastery
Introduction to Search Media Marketing
- Introduction to SMM
- Social Media Platforms
- Organic Social Media
- Paid Social Media
- FB Marketing
- Twitter Marketing
- LinkedIn Marketing
- Instagram Marketing
- Social Media Content Strategy
- Social Media Paid Ads
- Social Media Analytics
- Social Media Optimization
- Practical: Crafting and Executing Effective Social Media Campaigns
Mastering Email Marketing
Introduction to Email Marketing
- What is Email Marketing
- Permission Marketing
- Permission vs Bulk Emailing
- Email Marketing Platforms
- Types of Options
- Components of Email
- Email Personalization
- Email Automation
- Email Campaign Reporting
- Practical: Creating Email Marketing Campaign
Mastering Influencer Marketing
Introduction to Influencer Marketing
- Understanding Influencer Marketing
- Identifying the Right Influencers
- Building Influencer Relationships
- Measuring Influencer Marketing Success
- Navigating Legal and Ethical Considerations
- Practical: Identifying Influencers for Brands
Digital Marketing Trends
Introduction to Digital Marketing Trends
- Artificial Intelligence (AI) in Marketing
- Voice Search Optimization
- Video Marketing Evolution
- Influencer Marketing Strategies
- Ephemeral Content and Stories
- Practical: Identifying the Latest Trends in the Dynamic Digital Landscape
Content Marketing
Content Strategy
- Content Governance and Workflow
- Developing a Content Strategy Framework
- Content Analytics and Optimization
- Audience Engagement and User Experience
- Content Repurposing and Recycling
Content Creation and Distribution
- Effective Content Creation Strategies
- Multichannel Content Distribution
- Visual Content Creation
- Content Distribution Tactics for Engagement
- Measuring Content Performance
Content Marketing Analytics
- Key Performance Indicators (KPIs) in Content Marketing
- Content Attribution Modeling
- Data Analytics Tools for Content Marketing
- A/B Testing and Optimization in Content Marketing
- Measuring Return on Investment (ROI) in Content Marketing
- Practical: Developing a Content Marketing Plan
Marketing Analytics
Introduction to Marketing Analytics
- Fundamentals of Marketing Analytics
- Key Metrics and KPIs in Marketing
- Data Collection and Management in Marketing
- Marketing Attribution Models
- Introduction to Marketing Analytics Tools
Data Collection and Analysis
- Data Collection Strategies for Marketing
- Customer Segmentation and Profiling
- Data Cleaning and Quality Assurance
- Marketing Data Analysis Techniques
- Cross-Channel Data Integration
Analytics Tools and Techniques
- Google Analytics Fundamentals
- Advanced Analytics with Google Analytics
- Adobe Analytics Overview
- Marketing Automation Platforms and Analytics
- Practical: Interpreting Marketing Data
Marketing Automation
Understanding Marketing Automation
- Introduction to Marketing Automation
- Key Features and Components of Marketing Automation Platforms
- Lead Nurturing Strategies with Marketing Automation
- Scoring and Grading Leads in Marketing Automation
- Measuring and Analyzing Marketing Automation Performance
Automation Tools and Platforms
- Overview of Marketing Automation Platforms
- Email Marketing Automation
- Social Media Automation Tools
- Workflow Automation and Integration
- Customer Relationship Management (CRM) Integration
Creating Automated Campaigns
- Understanding Automated Campaign Workflows
- Setting Up Drip Email Campaigns
- Personalization and Segmentation in Automated Campaigns
- Lead Scoring and Automated Campaign Triggers
- Multi-Channel Automated Campaigns
- Practical: Implementing Marketing Automation
AI in Digital Marketing
Overview of AI in Marketing
- Introduction to AI in Digital Marketing
- Predictive Analytics in Marketing
- AI in Ad Campaign Optimization
- AI-Enhanced Content Creation
- AI in Social Media Marketing
AI-powered Personalization
- Understanding AI-Powered Personalization
- Dynamic Content Personalization
- Predictive Personalization Models
- AI-Driven Product Recommendations
- Personalization Across Marketing Channels
Chatbots and Virtual Assistants
- Introduction to Chatbots in Digital Marketing
- Creating Effective Chatbot Strategies
- Personalization and User Engagement with Chatbots
- Chatbots in E-commerce
- The Role of Virtual Assistants in Marketing Automation
- Practical: Implementing AI Strategies in Marketing
Metaverse in Marketing
Introduction to the Metaverse
- Understanding the Metaverse in Marketing
- Marketing Opportunities in the Metaverse
- Metaverse and Social Media Integration
- Metaverse Platforms and Technologies
- Challenges and Considerations in Metaverse Marketing
Marketing Opportunities in the Metaverse
- Virtual Events and Experiences
- Branded Virtual Spaces
- E-Commerce and Virtual Commerce
- Virtual Advertising and Sponsorship
- Partnerships with Virtual Influencers
Creating Metaverse Marketing Campaigns
- Immersive Brand Experiences in the Metaverse
- Interactive Virtual Events
- NFT Marketing Campaigns
- Social Media Engagement in Virtual Worlds
- Cross-Platform Metaverse Marketing
- Practical: Navigating and Strategizing in the Metaverse
Capstone Project
Capstone Project Allocation, Mentorship and Presentation
- Project and Dataset Assignment by Capstone Mentor
- Orientation Session by Capstone Mentor – Project Expectations
- Mentorship Session by Capstone Mentor – Doubt Resolutions
- Project Presentation
Career Enhancement
Soft Skills Training
- Presentation Skills
- Email Etiquettes
- LinkedIn Profile Building
- Personality Development and Grooming
Interview Prepration
- Interview Do’s and Don’ts
- Mock Interviews
- HR and Technical Interview Prep
- One-on-One Feedback
How it helps
The Digital Marketing and Analytics certification benefits include:
- Comprehensive understanding of digital marketing analytics, including measurement and analysis.
- Practical application in assessing online content performance in real-world scenarios.
- Insights into user behaviour for crafting highly targeted marketing materials.
- Scientific and strategic knowledge application within the dynamic digital landscape.
- Equipped for informed decision-making in the evolving digital marketing industry
FAQs
No, this course is designed for individuals at various skill levels, including beginners. It covers foundational concepts and progresses to advanced topics.
There are no strict prerequisites. However, a basic understanding of marketing concepts and familiarity with digital platforms can be beneficial for a smoother learning experience.
Yes, participants who successfully complete the course will receive a certificate, recognising their proficiency in digital marketing and analytics
Yes, participants have ongoing access to course materials, allowing them to revisit and reinforce their learning whenever needed.
The course equips you with a comprehensive skill set, making you adept at utilising data-driven insights for effective decision-making, a crucial skill in today's digital marketing landscape.