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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study, Virtual Classroom	Video and Text Based

Course Overview

Executive Programme in Digital Marketing training provides you with new technologies and skills that you require in order to sustain growth in the field of digital marketing. It helps you to understand the impact of digital marketing and the internet on consumer behaviour. Executive Programme in Digital Marketing certification by Emeritus in collaboration with IIM Indore helps you to analyze various models and processes of digital marketing. This programme aims to target customers, and constantly improve performance with the help of new advanced digital marketing technologies.

Executive Programme in Digital Marketing certification course is an 18 weeks fully online course that is designed for working professionals in this particular industry as well as for fresher who wants to pursue their career in this growing field. The director of the programme is Prof. Subiin Sudhir and is an Assistant Professor of Marketing at IIM Indore. Register yourself in this course to engage customers and become a digital marketing expert.

The Highlights

Flexible Schedules.
Offered by IIM Indore.
18 Weeks to Complete.
Recorded Video Lectures.

Programme Offerings

Balanced Learning
Graded Assignments
LIVE Webinar
quizzes
IIM Indore Executive Education Alumni Status

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	IIM Indore

Admission to this course is based on first come first served. You can pay your Executive Programme in Digital Marketing certification fees in instalments also. Please note that GST is excluded from the amount, so at the time of payment, you have to pay a little more. If you enrol with your co-workers, a discount of up to 15% is available to the candidate.

Executive Programme in Digital Marketing Fee

Mode of Enrolment	Fee
Paid Course	Rs 95,000 + GST

Eligibility Criteria

Educational Qualification

Candidates having any degree or diploma from a university can apply for this course.

Certification Qualifying Details

To earn a certificate, participants must achieve a minimum score of 70% in the required assignments, they also have to successfully complete the capstone project (if applicable), and view at least 50% of the course videos.

What you will learn

SEO skills

By the end of the Executive Programme in Digital Marketing certification syllabus, candidates will learn modern business operations that are required for a better online experience. Candidates will also learn how to engage the customer and how to analyze data available online with the help of modern tools. Making strategies for better customer attention and executing goals-related plans is also a key concept of this course.

Who it is for

EntrepreneurSales ManagerSales RepresentativeDigital Marketing ManagerDigital Marketing Analyst

Executive Programme in Digital Marketing classes is designed for individuals who are in the following careers:

Admission Details

By following these steps candidates can apply for Executive Programme in Digital Marketing online course.

Step 1: Log in to https://iimi.emeritus.org/.

Step 2: Find your course on the website or direct access by using this link: https://iimi.emeritus.org/iimi-executive-programme-in-digital-marketing/.

Step 3: Click on the option of “Start Application Now” and continue your application.

Step 4: Fill up a simple form and continue.

Step 5: Finalize your application by paying the fee.

Application Details

To enrol yourself in this course, you need to fill up an application form. The form contains your personal details like your first name, last name, address, citizenship, gender, and phone number as well. After that, you need to provide your work experience, if any. You need to provide your job role, company name, and number of years you work. In the end, you need to provide your scanned copy of your graduation certificate and some ID proof as well.

The Syllabus

Marketing Management Overview
Concept of Perceived Value
Needs, Wants and Demand
Product Life Cycle
Creation and Communication of Value
Delivery and Exchange of Value
Customer Segmentation and Targeting

Consumer Positioning
Marketing vs. Sales
Role of Digital Media in Marketing Management
Traditional vs. Digital Marketing
The 4Ps of Marketing: Product and Price
The 4Ps of Marketing: Place and Promotion
The 4Ps of Marketing in Digital Ecosystem
The POEM Framework

Target Audience
Target Selection and Positioning
Target Audience: Apple iPhone
Customer Profiles and Personas for Digital
Why Create a Customer Persona?
B2B Customer Persona
Gathering Data
Customer Touch Points and Moments of Truth
Customer Journey
Customer Journey Map
Customer Journey Map: Example Two
Customer Journey to Marketing Insights

Organic Search and Keywords: Overview
Fundamentals of Search Engines
Search Engine: The Process
Keywords and Keywords Search
On-Page SEO
Off-Page SEO
Technical SEO
App Store Optimization
Competitor Research
SpyFu: Demo

Search Engine Advertising
Role of Search Engine Advertising vs. SEO
Keyword Planning
Creation of Ad Copy
Quality Scores
Bidding Strategies
E-Commerce
SEO and SEA Synergy
Setting up a PPC account
Setting up a PPC Account : Demo

Display Ad Types
Display Ad Campaign Setup
Video Ads
Targeting Parameters
Remarketing

Social Media Strategy: Overview
Social Networks and Role of Algorithms
Types of Social Networks
Social Media Audits
Social Media Etiquettes
Social media Calendar
Types of Paid Social Media Ad Formats
Audience Segmentation and Targeting for Social Media Ads
Custom and Look-Alike Audiences
Social Media Tools
AWARIO: Demo
Setting up campaigns on Facebook: Demo
Setting up campaigns on Linked In: Demo
Setting up a YT Campaign: Demo
Setting up a Twitter Campaign: Demo

Influencers, Communities and Online Reputation: Overview
Word of Mouth Marketing
Influencer Marketing
Viral Marketing
User Generated Content Campaigns
Brand Communities
Online Reputation Management

Email marketing basics
Email Service Provides
Best Practices for Email
Affiliate marketing

Websites & Microsites
Landing Pages and Its Sections
Dissection of Successful Landing Pages
How to Create Landing Pages?
Mobile Apps

Metrics
PPC Analytics
Social Analytics
SEO Analytics
Video and Display Analytics
Role of AI in Analytics

Pricing Metrics
ROAS and ROI
Unit Economics
Customer Portfolio Analysis

What is Attribution
Types of Attribution
A/B Testing and Multivariate Testing

Digital Marketing Strategy and Its Components
RACE Framework
AIDA Framework
Integrated Marketing Communications or IMC: 6M Framework

Instructors

IIM Indore Frequently Asked Questions (FAQ's)

1: For whom the Executive Programme in Digital Marketing online course is suitable?

It is beneficial for individuals working in marketing, advertising, sales, or any field where a strong understanding of digital marketing is required.

2: What will I learn in this programme?

The programme covers various aspects of digital marketing, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, analytics, and digital strategy.

3: Will I receive a certificate upon completion of the programme?

Yes, upon successful completion of the Executive Programme in Digital Marketing, you will receive a certificate from IIM Indore.

4: Is any prior experience or knowledge required to enrol in the Executive Programme in Digital Marketing online course?

While prior experience in marketing or digital marketing can be beneficial, it is not a strict requirement for enrolment in the programme.

5: Are there networking opportunities provided during the Executive Programme in Digital Marketing?

Yes, the course offers networking opportunities with guest speaker sessions, industry events, workshops, and online forums where you can connect with fellow participants, industry professionals, and potential employers.