Executive Programme in Digital Marketing
Learn new digital marketing strategies with the help of the Executive Programme in Digital Marketing course and advance your career in this growing field.
Online
18 Weeks
1,05,000 INR + GSTQuick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based |
Course Overview
Executive Programme in Digital Marketing training provides you with new technologies and skills that you require in order to sustain growth in the field of digital marketing. It helps you to understand the impact of digital marketing and the internet on consumer behaviour. Executive Programme in Digital Marketing certification by Emeritus in collaboration with IIM Indore helps you to analyze various models and processes of digital marketing. This programme aims to target customers, and constantly improve performance with the help of new advanced digital marketing technologies.
Executive Programme in Digital Marketing certification course is an 18 weeks fully online course that is designed for working professionals in this particular industry as well as for fresher who wants to pursue their career in this growing field. The director of the programme is Prof. Subiin Sudhir and is an Assistant Professor of Marketing at IIM Indore. Register yourself in this course to engage customers and become a digital marketing expert.
The Highlights
- Flexible Schedules.
- Offered by IIM Indore.
- 18 Weeks to Complete.
- Recorded Video Lectures.
Programme Offerings
- Balanced Learning
- Graded Assignments
- LIVE Webinar
- quizzes
- IIM Indore Executive Education Alumni Status
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIM Indore |
Executive Programme in Digital Marketing Fee :
Mode of Enrolment | Amount |
Course fees | Rs. 1,05,000 |
Eligibility Criteria
Educational Qualification
Candidates having any degree or diploma from a university can apply for this course.
Certification Qualifying Details
To earn a certificate, participants must achieve a minimum score of 70% in the required assignments, they also have to successfully complete the capstone project (if applicable), and view at least 50% of the course videos.
What you will learn
By the end of the Executive Programme in Digital Marketing certification syllabus, candidates will learn modern business operations that are required for a better online experience. Candidates will also learn how to engage the customer and how to analyze data available online with the help of modern tools. Making strategies for better customer attention and executing goals-related plans is also a key concept of this course.
Who it is for
Executive Programme in Digital Marketing classes is designed for individuals who are in the following careers:
Admission Details
By following these steps candidates can apply for Executive Programme in Digital Marketing online course.
Step 1: Log in to https://iimi.emeritus.org/.
Step 2: Find your course on the website or direct access by using this link: https://iimi.emeritus.org/iimi-executive-programme-in-digital-marketing/index.php
Step 3: Click on the option of “Start Application Now” and continue your application.
Step 4: Fill up a simple form and continue.
Step 5: Finalize your application by paying the fee.
Application Details
To enrol yourself in this course, you need to fill up an application form. The form contains your personal details like your first name, last name, address, citizenship, gender, and phone number as well. After that, you need to provide your work experience, if any. You need to provide your job role, company name, and number of years you work. In the end, you need to provide your scanned copy of your graduation certificate and some ID proof as well.
The Syllabus
Introduction to Marketing Management
- AI-driven marketing landscape
- Digital channels overview
- Value creation in ecosystems
- Acquisition vs Retention strategies
- Marketing funnels (TOFU-MOFU-BOFU)
- Role of data in marketing
Generative AI for Marketing
- Gen AI fundamentals
- Prompt engineering (zero/few-shot)
- Content creation (ads, blogs, social)
- Personalisation using prompts
- Evaluating AI outputs
Agentic AI for Marketing
- AI agents vs workflows
- Marketing use-cases
- Automation fundamentals
- Building simple workflows
- Human-in-loop systems
- Risks & limitations
AI-driven Consumer Behaviour & Digital Psychology
- Platform behaviour (Google, Meta, YouTube)
- Attention economy
- AI-driven personalisation
- Behavioural nudges
- Decision journeys
- Cognitive biases
Personas & Journey Mapping with AI
- AI-driven persona creation and segmentation
- Behavioural and demographic segmentation
- Customer journey mapping (awareness to retention)
- Cohort-based journey analysis
- Identifying friction points using data
- Mapping omnichannel touchpoints
SEO & GEO using Gen AI
- Fundamentals of SEO and ranking systems
- Keyword research and search intent mapping
- Programmatic SEO using AI
- Generative Engine Optimization (GEO)
- Gen AI-driven content optimization
- Understanding Google SGE and AI search evolution
Performance Marketing (Search + Paid Social)
- Campaign structure (Google Ads & Meta Ads)
- Keyword targeting and audience segmentation
- AI-generated ad copy and creatives
- Budget allocation and bid strategies
- Performance tracking and optimisation
- Retargeting and lookalike audiences
Programmatic & Display Advertising
- DSP ecosystem
- Real-time bidding and auction models
- AI-driven audience targeting,
- Dynamic creative optimisation
- Cross-device targeting strategies
- Brand safety and fraud prevention
Influencer & Community Growth
- Influencer identification and evaluation
- UGC (user-generated content) strategies
- Community building and engagement loops
- Brand advocacy and referral programs
- Social listening and sentiment analysis
- Scaling communities for growth
Email & Lifecycle Marketing with Gen AI
- Lifecycle marketing funnels (acquisition to retention)
- Email campaign design and segmentation
- Automation workflows and drip campaigns
- Personalisation in email marketing with Gen AI
- Customer retention strategies
- Performance tracking (open rates, CTRs)
Martech Stack Foundations
- Overview of Martech ecosystem
- CRM, CDP and DMP concepts
- Data flow and system integrations
- Marketing tech stack design
- APIs and data connectivity basics
- Vendor evaluation and selection
Marketing Automation Systems
- Workflow automation and triggers
- Lead scoring and nurturing systems
- CRM-based lifecycle automation
- Multi-channel campaign orchestration
- Integration with ad platforms and tools
- Measuring automation effectiveness
Customer Data & Modern Marketing
- Data collection frameworks (GA4, event tracking)
- First-party vs third-party data ecosystem
- CDP vs CRM usage in marketing
- Attribution-ready data structures
- Privacy and consent fundamentals (cookie-less world),
- Server-side tracking basics
Immersive & Emerging Martech
- Introduction to immersive marketing (AR, VR, XR)
- Virtual try-ons and interactive brand experiences
- Gamification and interactive customer journeys
- AI-driven immersive personalization,
- Tools for immersive campaigns (Snap AR, WebAR)
- Omnichannel experience design
- Measuring ROI of immersive marketing initiatives
Advanced Gen AI in Marketing
- Multi-modal content creation (text, image, video)
- AI-driven campaign scaling and automation
- End-to-end Gen AI workflows
- Creative testing and iteration using AI
- Personalisation at scale using Gen AI
- Integration of Gen AI with marketing tools
Advanced Agentic AI & Autonomous Systems
- Architecture of multi-agent systems
- Autonomous marketing workflows and orchestration
- AI-driven decision-making systems
- Real-time campaign optimisation
- Human-AI collaboration frameworks
- Future of autonomous marketing organisations
Marketing Analytics & Strategy
- KPI frameworks and marketing dashboards
- GA4 insights and reporting
- Marketing attribution models
- RACE and AIDA frameworks
- Growth loops and experimentation strategy
- Budget allocation and performance optimisation
AI‑driven marketing campaign: from problem definition and strategy to execution, Martech integration, performance measurement, and final presentation.
Student Reviews for Executive Programme in Digital Marketing
It was worth joining in this college
Verified ReviewBatch of 2024-01-01 | Executive Programme in Digital Marketing
College Infrastructure
The most outstanding thing I like in the infrastructure of the college was the designs of the buildings they were so find tuning by the designers and also the follow the modern designs which are running in currently
Instructors
IIM Indore Frequently Asked Questions (FAQ's)
It is beneficial for individuals working in marketing, advertising, sales, or any field where a strong understanding of digital marketing is required.
The programme covers various aspects of digital marketing, including social media marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, analytics, and digital strategy.
Yes, upon successful completion of the Executive Programme in Digital Marketing, you will receive a certificate from IIM Indore.
While prior experience in marketing or digital marketing can be beneficial, it is not a strict requirement for enrolment in the programme.
Yes, the course offers networking opportunities with guest speaker sessions, industry events, workshops, and online forums where you can connect with fellow participants, industry professionals, and potential employers.